ne Planet Lifestyle - WWF-India
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ne Planet Lifestyle - WWF-India
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The <strong>WWF</strong> Pocket Guide to a<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong>EXITSEARCHPRINTNEXT
Written by Eduardo Gonçalves, Global Coordinator of <strong>WWF</strong> International’s ‘O<strong>ne</strong> Pla<strong>ne</strong>t’ initiatives - www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tDesig<strong>ne</strong>d by Adam Baker - www.adambaker.co.ukPrinted by Kall Kwik Camberley - www.kallkwik.co.uk/camberleySponsored by Canon-Europe - www.canon-europe.comAbout this bookThis book has been made possible thanks to the ge<strong>ne</strong>rous support of Canon-Europe. Special thanks to Bruce Haase, Mark Lawn and Nathalie Huerlimann.Additional material and comments by Gael Leopold, Maria Boulos, Eleni Androulaki,May Guerraoui, Aleksandar Bulatovic, An<strong>ne</strong>-Laure Letellier, Carolina Schwarz, Ja<strong>ne</strong>Ga<strong>ne</strong>au, Mandy Thomas and Jean-Paul Jeanrenaud.O<strong>ne</strong> Pla<strong>ne</strong>t Living is a registered trademark of <strong>WWF</strong> International and BioRegionalDevelopment Group. O<strong>ne</strong> Pla<strong>ne</strong>t Busi<strong>ne</strong>ss and O<strong>ne</strong> Pla<strong>ne</strong>t Schools areregistered trademarks of <strong>WWF</strong> International.The contents – and mistakes - are the responsibility of the author alo<strong>ne</strong>. All photoscopyright <strong>WWF</strong>-Canon unless stated otherwise.This booklet has been printed on a high-quality, digital print-on-demand Canonmachi<strong>ne</strong>. The layout was selected to virtually eliminate paper wastage. The to<strong>ne</strong>rused to form the image on the paper complies with European Union Hazardous andHealth regulations and is not classified as dangerous (the “Safety Data Sheets” thatcontain more information are available on www.cano<strong>ne</strong>urope.com).© 2008 Eduardo Gonçalves. All rights reserved.ISBN number: 978-2-88085-286-3For more information about <strong>WWF</strong>’s O<strong>ne</strong> Pla<strong>ne</strong>t initiatives, please contact Jean-PaulJeanrenaud, Director of <strong>WWF</strong> International’s Corporate Relations Department, at:<strong>WWF</strong> InternationalAv. du Mont-Blanc1196 GlandSwitzerlandjpjeanrenaud@wwfint.orgOriginal design concept by www.intelligent-marketing.orgPrinted on Sapi Magno Matt Classic.2 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
What’s it all about?If we carry on living the way we are now, bythe year 2035 we are going to have to find aSECOND pla<strong>ne</strong>t identical to Earth to meet ourgrowing demands for e<strong>ne</strong>rgy and resources.We <strong>ne</strong>ed to change the way we live,work and play. Today.We each have an average ecological footprint of 2.7 hectares – which meansthat everyo<strong>ne</strong> on the pla<strong>ne</strong>t uses on average 2.7 hectares of the world’s surface tosupply us with food, fuel, and materials to clothe and shelter us. But the pla<strong>ne</strong>t hasjust 2.1 hectares of land and sea to go around...In other words, we are living in serious ecological debt. And it is a debtwhich is growing EVERY DAY.As the world’s climate heats up, fish stocks disappear, forests are destroyed andbiodiversity decli<strong>ne</strong>s, o<strong>ne</strong> thing is clear – we face a massive global ecologicalcredit crunch. But our debt to the earth is o<strong>ne</strong> that no-o<strong>ne</strong> can afford.This book is about the small steps we now can ALL take that can helpmake a big difference to our living pla<strong>ne</strong>t. To find out more about how <strong>WWF</strong>is working <strong>ne</strong>ar you to protect the pla<strong>ne</strong>t and ensure a sustainable future for all, visitwww.wwf.orgThe year is 2035.Will we <strong>ne</strong>ed a second pla<strong>ne</strong>t?The global economy is spending 30% morenatural resources than it can actually afford.If current trends continue, that figure willreach 100% - or TWICE what the pla<strong>ne</strong>t cansustain - by the mid-2030s.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t3EXITSEARCHPRINTBACKNEXT
PrefaceIn cooperation with our Conservation Part<strong>ne</strong>r <strong>WWF</strong>, Canon isdelighted to present you with this ‘O<strong>ne</strong> Pla<strong>ne</strong>t Living’ book. Thisbook explains in very practical terms what we all can do to reduce ourimpact on the environment.But we realise that if we are to overcome the environmental challengesthis pla<strong>ne</strong>t faces we must all work together. Hopefully, this book willprovide you with some interesting and useful suggestions on how youmay be able to help.Canon’s environmental commitment is rooted in our philosophy ofkyosei or “living and working together for the common good”. Thisphilosophy was established in 1988 and is now firmly embedded asa core value of our company. Guided by kyosei we strive to balanceenvironmental concerns with economic development.As a leader in imaging products and solutions for the digital homeand office, we are aware that our busi<strong>ne</strong>ss has an impact on theenvironment. We are continuously making efforts to reduce ourenvironmental impact throughout the whole product lifecycle. A<strong>ne</strong>xample of this is our global consolidated ISO14001 certificationwhich we have put in place to monitor and ensure environmentalimprovements in all our sites. Additionally, the eco-design features ofour products help to reduce their ecological footprint.We wish you pleasant reading.Ryoichi BambaPresident & CEOCanon Europe, Middle East & Africa4 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
ContentsPreface: Ryoichi Bamba, President & CEO Canon-Europe 04Introduction: James P. Leape, Director Ge<strong>ne</strong>ral <strong>WWF</strong> International 06What is a “O<strong>ne</strong> Pla<strong>ne</strong>t” lifestyle? 07What you can do – at home, at work, & on holiday 2510 questions that could change your life 43Resources for better living 51The Earth. Our home.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t5EXITSEARCHPRINTBACKNEXT
IntroductionThe great challenge of the 21st century is to figure out just how tolive on this pla<strong>ne</strong>t in a way that it can sustain.I hope you enjoy reading it, and will feel inspired to join with us in helpingto build a O<strong>ne</strong> Pla<strong>ne</strong>t society where people live in harmony with nature.At the moment we are living way beyond the earth’s natural means. Butwhen you start talking about sustainable lifestyles, a lot of people areafraid that you are going to ask them to freeze in the dark – to sacrificetheir quality of life.James P. LeapeDirector Ge<strong>ne</strong>ral, <strong>WWF</strong> International<strong>WWF</strong>’s O<strong>ne</strong> Pla<strong>ne</strong>t initiatives are about finding the path that allowsus all to realise our dreams and aspirations, but in a way that is easy,affordable and attractive - as well as sustainable. A O<strong>ne</strong> Pla<strong>ne</strong>t lifestylecan be a better way to live in every sense.This pocket guide – produced in association with <strong>WWF</strong> ConservationPart<strong>ne</strong>r Canon Europe – is desig<strong>ne</strong>d to help you look at the way you live,work and play, and make informed choices that are better for our pla<strong>ne</strong>t.6 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
What is a ‘O<strong>ne</strong> Pla<strong>ne</strong>t’ lifestyle?A O<strong>ne</strong> Pla<strong>ne</strong>t lifestyle, or ‘O<strong>ne</strong> Pla<strong>ne</strong>t Living’, is a way of living and working that is compatible with the pla<strong>ne</strong>t’s natural limits.It is about not using more than our fair share of the earth’s resources, or taking more than the pla<strong>ne</strong>t’s eco-systems can naturally replace. It is aboutensuring that the bountiful wealth provided by nature can be enjoyed by every living thing – wildlife included.<strong>WWF</strong>’s O<strong>ne</strong> Pla<strong>ne</strong>t initiatives are helping governments, busi<strong>ne</strong>sses and consumers to adopt a <strong>ne</strong>w, sustainable approach to the way we live and work.“For a world in which people everywhere can lead happy,healthy lives, within their fair share of the earth’s naturalresources, and with space for wildlife and wilder<strong>ne</strong>ss”O<strong>ne</strong> Pla<strong>ne</strong>t Living vision statementThe <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t7EXITSEARCHPRINTBACKNEXT
Once a wildlife-rich areaof native woodland,these hills in southernPortugal have now beentur<strong>ne</strong>d into intensivemonocultures thatproduce cheap paper.8 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Researchers have found that humanity’sconsumption of natural resources is slowlydestroying the pla<strong>ne</strong>t’s ability to sustain life o<strong>ne</strong>arth. Every day, we take out 30 per centmore resources than the earth is able toput back in again. As a result we are gettinginto greater and greater ecological debt.Imagi<strong>ne</strong> if every month we spent 30 per centmore mo<strong>ne</strong>y than we ear<strong>ne</strong>d. Our banks wouldnot tolerate this for very long, and arguably itis the spiralling growth of ‘bad debt’ that hasled to the current credit crisis. Similarly, ourgrowing debt to the pla<strong>ne</strong>t is taking us towardsan ecological credit crunch - with disastrousconsequences for people and pla<strong>ne</strong>t.We are now using more resources than the earth’s eco-systemscan replace, yet produce increasing quantities of waste – muchof it dangerous to people and wildlife.So what can we do about it? This book isall about finding easy, affordable and attractivesolutions to our ecological credit crisis. It isabout developing a <strong>ne</strong>w way to live, work andplay which allows us to have a better quality oflife. It is about understanding our “ecologicalfootprint” and making “O<strong>ne</strong> Pla<strong>ne</strong>t Living” partof our everyday lives.Did you know?> 75 per cent of the world’s fisheriesare now over-fished and faced withcommercial extinction> Half of the world’s original forest has beendestroyed, and we are losing a further 2%every year> Species extinction is currently o<strong>ne</strong>thousand times the natural evolutionaryrate. O<strong>ne</strong> quarter of all the birds andmammals on earth are in danger of extinction> Our CO2 emissions have risen by ONETHIRD in the last 20 years.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t9EXITSEARCHPRINTBACKNEXT
What is our ‘Ecological Footprint’?The Earth has about 13.6 billion hectares of land and sea capable of providing us with what we <strong>ne</strong>ed to feed and clothe us, keep us warm andbuild shelter, and also to absorb our carbon emissions and other wastes. As the world’s population is currently about 6.5 billion, this means thatthere are just over 2 hectares for everyo<strong>ne</strong> of us to meet our <strong>ne</strong>eds from.Ecological “footprinting” is a <strong>ne</strong>w science thatallows us to calculate how much of the earth’sresources we are using AND whether or notthis is sustainable.<strong>WWF</strong>’s “Living Pla<strong>ne</strong>t Report” tells us that,although there are 13.6 billion hectares of“bio-productive” land and sea on Earth, ouractual ecological footprint is equivalent to 17.5billion hectares…For example, we have been catching fishfaster than they can repopulate the seas. Everyton of fish we eat <strong>ne</strong>eds 25 hectares of fishinggrounds to support it.But the amount of fish consumed each yearby an average family of four in the developedworld <strong>ne</strong>eds almost 3 soccer pitches of seato produce it. Today, many of the world’s fishstocks are virtually extinct.Climate change is another example. Ourcarbon emissions are greater than the pla<strong>ne</strong>t’sability to absorb them. Every ton of carbon weemit into the atmosphere <strong>ne</strong>eds 0.35 hectaresof forest to absorb it. The yearly carbonfootprint of EVERY consumer in a rich countryis equivalent to about 6 soccer pitches.Extreme weather events are now becomingincreasingly frequent, and more violent.For more information visitwww.panda.org...to 1999.10 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tFish stocks around the world decli<strong>ne</strong>ddramatically from 1900...EXITSEARCHPRINTBACKNEXT
<strong>WWF</strong>’s Living Pla<strong>ne</strong>t Report also looks at thelink between our growing global footprint,and the decli<strong>ne</strong> in the pla<strong>ne</strong>t’s biodiversity.On average, the populations of hundreds ofdifferent species have decli<strong>ne</strong>d by o<strong>ne</strong> thirdsince 1970.Humanity’s ecological footprint varies greatlyfrom country to country, and from communityto community, but industrialised countriesge<strong>ne</strong>rally have much greater national footprintsthan the economies of developing countries.For example, the average American consumesthe equivalent of 9.4 hectares of resourcesa year. That’s almost 5 times the global ‘fairshare’. In other words, if everyo<strong>ne</strong> in the worldlived like an average American, we would<strong>ne</strong>ed to have 5 pla<strong>ne</strong>ts the same as Earth tosupport our lifestyles. Europeans consume anaverage of almost 5 hectares a year each –so if everyo<strong>ne</strong> on the pla<strong>ne</strong>t had aEuropean lifestyle, we would <strong>ne</strong>ed <strong>ne</strong>arly3 pla<strong>ne</strong>t Earths.The world’s population is growing, as areconsumer expectations – particularly in rapidlydevelopingeconomies such as China and<strong>India</strong>. That’s why it is so important that we allembrace the concept of “O<strong>ne</strong> Pla<strong>ne</strong>t Living”- and ensure that we, and our children, can allsurvive and thrive.The G8 countries - theUSA, Japan, Russia,Germany, the UK,France, Italy andCanada – account foraround 13 per cent ofthe world’s population,but over 30 per cent ofhumanity’s ecological footprint. The USA alo<strong>ne</strong> accountsfor over 16 per cent of footprint, now closely followedby China.To download the latest Living Pla<strong>ne</strong>t Report, go towww.panda.org/livingpla<strong>ne</strong>t> We must live to learn within the limits of our pla<strong>ne</strong>t’snatural ‘budget’ if we are to avoid wide-scale drought,food shortages, mass migrations and more> We <strong>ne</strong>ed to find sustainable ways in which to meethuman demand for food, clothing, e<strong>ne</strong>rgy, health,education, mobility and leisure.Humanity’s carbon emissions are now greater thanthe Earth’s ability to absorb them.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t11EXITSEARCHPRINTBACKNEXT
12 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
‘O<strong>ne</strong> Pla<strong>ne</strong>t Living’ in action‘O<strong>ne</strong> Pla<strong>ne</strong>t Living’ is a <strong>ne</strong>w way of understanding what sustainability means – and of putting it into practice. We <strong>ne</strong>ed to respect the finite limitsof the only pla<strong>ne</strong>t we have, and to use its resources wisely. <strong>WWF</strong> and an organisation called the BioRegional Development Group have developed10 principles of O<strong>ne</strong> Pla<strong>ne</strong>t Living which show how we can do this. A series of pio<strong>ne</strong>ering projects around the world show that O<strong>ne</strong> Pla<strong>ne</strong>t Livingis not just a pipe dream – it is becoming a reality…For more information visitwww.panda.orgThe <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t13EXITSEARCHPRINTBACKNEXT
Zero Carbon01 02 03 04 05 06 07 08 09 10The world’s climate is changing as a result of the build-up of carbon dioxide in the atmosphere. Our goal must be a worldwhose <strong>ne</strong>t CO2 emissions are ZERO. O<strong>ne</strong> Pla<strong>ne</strong>t Living means investing in e<strong>ne</strong>rgy efficiency, and ge<strong>ne</strong>ratinge<strong>ne</strong>rgy from re<strong>ne</strong>wable sources.>O<strong>ne</strong> Pla<strong>ne</strong>t Living in action:Masdar City in Abu Dhabi will be the world’s first solarpowered,zero-waste, car-free city. The $22 billiondevelopment will be home to 90,000 residents andworkers and 1,500 busi<strong>ne</strong>sses, and is expected tocreate over 70,000 jobs.Scheduled to open in 2009, MIST will maintain a bodyof students and professors focused on developingthe <strong>ne</strong>xt ge<strong>ne</strong>ration of solutions to the world’s growingdependence on fossil fuels. Masdar City commencedconstruction in February 2008.SolUTIoN?The first step in the city’s seven-phase planProblemis the development of the Masdar Instituteof Science and Technology (MIST), theArtist’s impression of Masdar City in Abu Dhabi, which willbe powered entirely by re<strong>ne</strong>wable e<strong>ne</strong>rgy.world’s first graduate university dedicated toresearching re<strong>ne</strong>wable e<strong>ne</strong>rgy.For more information, visitwww.masdaruae.comFrimmersdorf power plant in Germany. According to a<strong>WWF</strong> study, this is the second worst climate polluterin Europe.14 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Plastic bottles washed up on the shore of Kadarlake in Monte<strong>ne</strong>gro.Zero Waste02 03 04 05 06 07 08 09 10Waste from discarded products and packaging squanders valuable e<strong>ne</strong>rgy and resources, and has created a major challengeof how to dispose of it. Our goal must be a world which does not send waste to landfill or for inci<strong>ne</strong>ration. O<strong>ne</strong> Pla<strong>ne</strong>t Livingmeans reducing the ge<strong>ne</strong>ration of waste by better design, and encouraging the re-use, recycling and compostingof waste...and using waste to ge<strong>ne</strong>rate clean e<strong>ne</strong>rgy.>O<strong>ne</strong> Pla<strong>ne</strong>t Living in action:The Beddington Zero E<strong>ne</strong>rgy Development, or“BedZED” eco-village in south London, wasdesig<strong>ne</strong>d by architect Bill Dunster and initiated by theBioRegional Development Group with the support ofThe development makes it easy for people to recycleby providing waste bins with separate compartmentsfor paper, glass and tins. BedZED is also home toa number of busi<strong>ne</strong>sses, who can join a scheme torecycle and then buy back their waste paper.SolUTIoN?<strong>WWF</strong>. It has a combi<strong>ne</strong>d heat and power unit fuelledby prunings from the trees which li<strong>ne</strong> local streets.The part<strong>ne</strong>rship between BioRegional andProblemCroydon Borough Council means that 1,000 ton<strong>ne</strong>sof waste that once went to landfill are now tur<strong>ne</strong>dinto woodchip which in turn ge<strong>ne</strong>rates electricityand hot water for the 300 residents at Britain’slargest ecovillage.The “combi<strong>ne</strong>d heat and power” plant at BedZED uses tree clippings toge<strong>ne</strong>rate electricity and provide hot water to residents.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t15EXITSEARCHPRINTBACKNEXT
Sustainable TransportGrowing car use and air travel are contributing to climate change, air and noise pollution, and congestion. Our goal must be a03 04 05 06 07 08 09 10world which reduces the <strong>ne</strong>ed to travel, our dependence on private vehicles, and which achieves major reductions in carbo<strong>ne</strong>missions from transport. O<strong>ne</strong> Pla<strong>ne</strong>t Living means investing in good quality transport infrastructure that reducesreliance on fossil fuels, and supporting <strong>ne</strong>w technologies which are effective substitutes for busi<strong>ne</strong>ss meetings.>O<strong>ne</strong> Pla<strong>ne</strong>t Living in action:Work is underway to develop a €95 million sustainabletransport programme as part of the Mata de SesimbraWatch the prototype air-powered car beingput through its paces at www.youtube.com/o<strong>ne</strong>pla<strong>ne</strong>tliving‘O<strong>ne</strong> Pla<strong>ne</strong>t Living’ project in Portugal, a €1 billiondevelopment to build a sustainable community andProblemeco-resort <strong>ne</strong>ar Lisbon.Thanks to the scheme’s innovative design, shops andSolUTIoN?leisure facilities will all be just a short walk or bike rideaway from people’s homes, thus doing away with the<strong>ne</strong>ed for cars. Hybrid shuttles will be on hand to whiskresidents and visitors away to <strong>ne</strong>arby towns, trainstations and tourist attractions. A <strong>ne</strong>w mono-rail willstop damage to the area’s sensitive sand du<strong>ne</strong>s bypreventing cars from parking at the local beach.Aerial view of Tokyo showing smog from car pollution.Engi<strong>ne</strong>ers in France are developing a <strong>ne</strong>w, low-cost car thatruns on COMPRESSED AIR! The vehicle is due to enter themarket in 2009.16 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Sustainable MaterialsThe destructive exploitation of resources, and the use of unsustainable materials in products, is harmful to people, the environment,04 05 06 07 08 09 10and local economies. Our goal must be a world where the sourcing, manufacture and supply of raw and finished materials can havea <strong>ne</strong>t positive impact. O<strong>ne</strong> Pla<strong>ne</strong>t Living means valuing local, reclaimed, re<strong>ne</strong>wable and recycled materials, as well asinvesting in natural resource stocks and ensuring that the supply chain brings be<strong>ne</strong>fits to local communities.>O<strong>ne</strong> Pla<strong>ne</strong>t Living in action:The BedZED eco-village has won a number of awardsaround the world for its innovative use of reclaimed,sustainable and recycled building materials. Much ofthe steel in the construction was taken from a localrailway station that was undergoing refurbishment.A total of 3,404 ton<strong>ne</strong>s of the construction materialsused at BedZED were reclaimed or recycled, andChoosing timber over uPVC window frames forthe BedZED scheme saved <strong>ne</strong>arly 800 ton<strong>ne</strong>sof CO2 emissions, some 12.5% of the totalembodied CO2 for the scheme. Virtually all thetimber was FSC sustainability certified. Carefulselection of construction materials reduced the totalenvironmental impact of the BedZED development byapproximately 25%.SolUTIoN?more than half were sourced from within a 35 mileradius of the construction site.ProblemThe BedZED eco-village in London uses reclaimed steel and FSCcertified timber.Building rubble on a beach in Turkey.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t17EXITSEARCHPRINTBACKNEXT
Sustainable FoodModern-day “industrial” agriculture produces food that is sometimes of questionable quality, uses processes that can do4 05 06 07 08 09 10lasting damage to eco-systems, and may have heavy carbon footprints from transport emissions. Our goal must be a worldwhere the production and supply of food has a <strong>ne</strong>t positive impact on local communities and the environment. O<strong>ne</strong> Pla<strong>ne</strong>tLiving means supporting local and low-impact production that delivers healthy, good quality food that boostslocal economies in an environmentally-be<strong>ne</strong>ficial man<strong>ne</strong>r.>O<strong>ne</strong> Pla<strong>ne</strong>t Living in action:In California, Sonoma Mountain Village – which will bethe USA’s first “O<strong>ne</strong> Pla<strong>ne</strong>t Community” – is makinglocal, organic and biodynamic food grown on siteavailable in the community’s restaurants and grocerystores. Community gardens and fruit trees will beNorth American developers Codding will alsobe working with local community-supportedagriculture programmes to develop a system forpicking up healthy prepared meals from convenient<strong>ne</strong>ighbourhood locations.SolUTIoN?accessible to every resident, and a year-round dailyfarmer’s market will encourage healthy diets as wellas invest in the local economy. It is estimated that byProblem2020, some 65% of all food consumed on-site willcome from within a 300 mile radius – and that 25%will come from within 50 miles.Local fishing communities are expected to receive awelcome boost from the O<strong>ne</strong> Pla<strong>ne</strong>t Living “Mata deSesimbra” project in Portugal, which has classified them as“preferred suppliers”.Intensive strawberry cultivation in southern Spain israpidly encroaching on the habitats of the IberianLynx, the world’s most endangered big cat.18 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Sustainable WaterFreshwater supplies are under growing threat from depletion, pollution, and disruption of hydrological cycles. Our06 07 08 09 10goal must be a world where water resources are conserved and managed sustainably. O<strong>ne</strong> Pla<strong>ne</strong>t Living meansimplementing water-efficiency strategies, re-use and recycling. It also means minimising water extraction andpollution, fostering sustainable water and sewage management, and restoring water cycles.>O<strong>ne</strong> Pla<strong>ne</strong>t Living in action:In the United Arab Emirates, the Masdar City projectwill re-use all waste water, cut water demand bymore than half, and reduce per capita demand fordesalinated water to o<strong>ne</strong>-third the national average.In Portugal, a <strong>ne</strong>twork of 40 underground rainwatercatchment tanks at the Mata de Sesimbra projectwill mean that no additional water will be <strong>ne</strong>ededto irrigate any of the parks, gardens or leisurefacilities. The project is also restoring a major wetlandsSolUTIoN?area <strong>ne</strong>arby.ProblemA O<strong>ne</strong> Pla<strong>ne</strong>t Living project in Portugal is protecting and restoringan important wetlands area.Road-sign in Tunisia indicating a water point in the desert.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t19EXITSEARCHPRINTBACKNEXT
Habitats and WildlifeOver-exploitation of natural resources and inappropriate development in natural areas is causing the loss of important habitats07 08 09 10and declining biodiversity. Our goal must be a world where degraded environments are rege<strong>ne</strong>rated and biodiversity losshalted and even reversed. O<strong>ne</strong> Pla<strong>ne</strong>t Living means protecting and recovering natural environments, and thehabitats they provide to fauna and flora, and creating <strong>ne</strong>w o<strong>ne</strong>s.>O<strong>ne</strong> Pla<strong>ne</strong>t Living in action:The O<strong>ne</strong> Pla<strong>ne</strong>t Living project at Mata de Sesimbra,in Portugal, is also Europe’s largest nature restorationscheme. In a programme costing €120 million, <strong>ne</strong>arly5,000 hectares of degraded landscapes (including11 of the country’s largest sand quarries) are beingreclaimed for nature with native cork oak and otherlocal trees and shrubs. New habitat corridors arebeing created for wildlife.The project will also ge<strong>ne</strong>rate funds to conserve o<strong>ne</strong>of Europe’s most threate<strong>ne</strong>d species, the Bo<strong>ne</strong>lli’sEagle. Portugal is o<strong>ne</strong> of the most important countriesfor this magnificent bird of prey, yet only 77 pairsremain. A ‘levy’ on house sales will help to fund therecovery of other species in Portugal, such as theIberian Lynx.ProblemSolUTIoN?Watch the video onYouTube<strong>WWF</strong> is working with developers and landow<strong>ne</strong>rs (aboveand left) in Portugal to restore sand quarries and degradedhabitats to native woodland.The Bo<strong>ne</strong>lli’s Eagle is o<strong>ne</strong> of Europe’s mostendangered birds of prey.20 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Mass tourism at Herault, in the south of France.Culture and HeritageAround the world, increasing globalisation is contributing to the loss of cultural heritage, and with it local identity and7 08 09 10wisdom. Our goal must be a world which protects and builds on diversity. O<strong>ne</strong> Pla<strong>ne</strong>t Living means celebrating andreviving local history and identity, and fostering a <strong>ne</strong>w culture of sustainability.> O<strong>ne</strong> Pla<strong>ne</strong>t Living in action:At Masdar City, community ‘majilis’ will be created sothat the local people can meet and discuss communityissues. A retail centre will open to support localwomens’ handicrafts, and the city’s architecture willintegrate local values.ProblemAt Mata de Sesimbra, a O<strong>ne</strong> Pla<strong>ne</strong>t Living estatemanagement team will organise educational programmesfor visitors, and actively promote local crafts and visitsto local cultural centres for residents. The Town Squareat California’s Sonoma Mountain Village - a O<strong>ne</strong> Pla<strong>ne</strong>tCommunity project - will feature a traditional farmer’smarket, public art and art exhibits, local landscape,staged plays and concerts.SolUTIoN?Wi<strong>ne</strong> maturing in traditional oak barrels in Palmela, Portugal.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t21EXITSEARCHPRINTBACKNEXT
Equity and Fair Trade09 10Many people in the developing world cannot meet their basic <strong>ne</strong>eds from what they produce and sell, and there are alsothose in the developed world who live in relative poverty. Our goal must be a world where the impact of consumption on othercommunities is a positive o<strong>ne</strong>. O<strong>ne</strong> Pla<strong>ne</strong>t Living means developing equitable and fair trading relationships that havea be<strong>ne</strong>ficial effect on communities locally and globally – and in particular on disadvantaged communities.>O<strong>ne</strong> Pla<strong>ne</strong>t Living in action:The Ivory Park project in South Africa was supported byProblemSolUTIoN?<strong>WWF</strong> in its initial stages. It is a community of low-cost,e<strong>ne</strong>rgy-efficient homes with innovative water conservationand recycling features. Over 60% of the project budgetwent on salaries for local people, and 60% of the workerswere women.The project boasts an organic vegetable nursery, a bicyclerefurbishment scheme, a zero e<strong>ne</strong>rgy community centre, akindergarten and a spiritual cor<strong>ne</strong>r.By reducing heating demand in winter, the homes reducethe <strong>ne</strong>ed for coal burning which is a major cause ofUnfairly traded commodities such as coffee ca<strong>ne</strong>xacerbate the exploitation of both rural workers andthe environment.The Ivory Park eco-village <strong>ne</strong>ar Johan<strong>ne</strong>sburg, South Africa,showed world leaders at the 2002 Earth Summit an example ofsustainable development in action.respiratory problems in 30% of the township’s children.22 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Health and Happi<strong>ne</strong>ss9 10There appears to be a growing gap between wealth and happi<strong>ne</strong>ss, which raises questions about what the true basisof well-being and contentment really is. Our goal must be a world which actively works to increase quality of life in ourcommunities. O<strong>ne</strong> Pla<strong>ne</strong>t Living means promoting healthy lifestyles, vibrant communities, and physical, mentaland spiritual well-being.>O<strong>ne</strong> Pla<strong>ne</strong>t Living in action:The Mata de Sesimbra project in Portugal plans toclosely monitor the satisfaction and stress levels ofits residents and visitors. Indicators for air and noisepollution have already been developed, and €100million is being invested in sports, leisure, culturaland educational facilities. The development hasbeen desig<strong>ne</strong>d so that everyo<strong>ne</strong> has easy accessto large areas of green spaces and communityfacilities. An on-site team will encourage participationin community-building activities and monitor people’ssense of ‘place’.ProblemThe hustle and bustle of modern life has mademany people richer. But at what cost to our healthand well-being?The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t23EXITSEARCHPRINTBACKNEXT
24 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
What you can doWouldn’t it be great if we could all live in a way that was more environmentally-friendly, and which at the same time was cheaper, gave us moretime to spend with friends and family, and meant we were healthier? <strong>WWF</strong> has researched a set of ‘Ten Top Tips’ with suggestions about smallchanges we can make to the way we live, work and play which could help make a big difference to our pla<strong>ne</strong>t - and to the quality of our lives.At work.At home.On holiday.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t25EXITSEARCHPRINTBACKNEXT
In the homeA O<strong>ne</strong> Pla<strong>ne</strong>t lifestyle can save you mo<strong>ne</strong>y, aswell as help to save the pla<strong>ne</strong>t.1 save mo<strong>ne</strong>y by turning off lights and appliances when not in use2 investing in cavity wall and loft insulation can lower your bills3 e<strong>ne</strong>rgy efficient lights and appliances can make a huge differenceto your electricity bill4 switching to a green tariff is now easier than ever5 insulating the hot water tank and lagging hot water pipes willcut down on wasted e<strong>ne</strong>rgy and save you mo<strong>ne</strong>y6 turning down the thermostat by just 1 degree will still leave youfeeling warm and comfortable, but could cut your e<strong>ne</strong>rgy bills by asmuch as 10%7 draught-proofing your home and drawing the curtains at nightis a simple yet an effective way to cut costs8 fit a water meter and a flush saver, and see the difference it makesto your water bill9 why water the lawn? Get a water butt and use rainwater towater plants10 you can encourage wildlife by leaving a wild area in your garden.Did you know?> Lighting accounts for up to 15% of your electricity bill> Some appliances, like digital set top boxes, cost <strong>ne</strong>arly asmuch to run in standby mode as when they are switched on> By replacing normal bulbs with e<strong>ne</strong>rgy efficient o<strong>ne</strong>s you can save up to70% on the cost of lighting> Up to a third of your household heat will escape through anuninsulated loft> Double glazing can save you mo<strong>ne</strong>y by reducing heat loss through yourwindows by half.26 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
What we eatLuis (above) and Joe (left), aged 3, are popular figuresat their local allotment, where they grow prize-winningcustard marrows, yellow courgettes, cherry tomatoesand strawberries.1 food that is in season is tastier - and costs less to process and package2 cut down on meat and dairy produce - the rising cost of grainproduction is making prices soar3 waste less food - the US Department of Agriculture says Americans throwout 11 million pounds of fruit and vegetables every year. Only buy what youwill actually eat4 compost organic waste - create free, fertile soil to grow your own food in.5 buy fairly traded goods - and help over 7 million farmers, rural workersand their families in 58 developing countries6 buy local food - it costs less to transport7 try growing your own fruit and vegetables - for the same price as yourweekly shopping bill you could buy enough seeds to supply you with yourown fresh, organic vegetables all-year round8 avoid heavily processed products - fresh food costs less to produce,and therefore costs you less9 drink tap water, not bottled water - its free!10 buy MSC certified fish and fish products - the MSC label guaranteesthey have been fished sustainably.Did you know?> Eating less meat could reduce your food footprint by up to 40%> Pesticides and fertilisers use up a lot of e<strong>ne</strong>rgy to manufacture.Organic products consume up to 40% less e<strong>ne</strong>rgy, as well as supporthigher levels of wildlife> Every ton of strawberries flown into Europe from North Africa or theMiddle East emits up to 4 tons of carbon from air freighting> About a third of all our kitchen and garden waste (such as vegetablepeelings and cut grass) can be composted. However if it is thrownaway and is dumped in a landfill site, it turns into metha<strong>ne</strong>...which iseven more potent than carbon dioxide as a greenhouse gas.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t27EXITSEARCHPRINTBACKNEXT
For more information visitwww.msc.orgFocus on sustainable seafoodIn 1996, <strong>WWF</strong> and Unilever – o<strong>ne</strong> of the world’sbiggest buyers of frozen fish – started an initiativeto change the way fish are caught, marketed andbought, and therefore help ensure the future of theworld’s fisheries.Now an independent, not-for-profilt organisation, theMari<strong>ne</strong> Stewardship Council (MSC) works with fisheriesand retailers to certify and promote environmentallyresponsibleand socially-be<strong>ne</strong>ficial fishing practicesaround the world.MSC has developed a standard for assessing andcertifying the sustainability of fisheries which is the onlyinternationally-recognised criteria for evaluating whetheror not a fishery is well-managed. It is based on the bestscientific data and latest knowledge about the mari<strong>ne</strong>environment.To be able to use the MSC logo, products have tohave come from fisheries assessed by independentcertifiers as meeting the MSC standard. This givesconsumers an informed choice to buy fish and otherseafood products from well-managed sources.Today, there are around 400 MSC-certified fishproducts on sale in 26 countries – ranging from fresh,frozen, smoked and can<strong>ne</strong>d fish to fish oil supplements– and the number is growing all the time. For the firsttime, consumers have access to seafood products thatthey can be confident are sustainable.The Mari<strong>ne</strong> StewardshipCouncil logo denotes seafoodproducts that have beenfished sustainably.Over 20 fisheries around the world are now certified,and another 30 fisheries are currently undergoingassessment. In addition, more than 100 major seafoodbuyers have pledged to stock and sell MSC-certifiedproducts, including large supermarket chains in France,Germany, Switzerland, the UK, and the USA.MSC-certified fishermen catching lobsters off the coastof Mexico.28 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Getting about1 save mo<strong>ne</strong>y by reducing car use, especially for short jour<strong>ne</strong>ys(eg less than 3 km)2 walk and cycle more - it’s free!3 avoid un<strong>ne</strong>cessary travel - is that meeting really <strong>ne</strong>cessary, or can it bedo<strong>ne</strong> over the pho<strong>ne</strong>/inter<strong>ne</strong>t?4 use public transport instead of the car - keeping a car is a huge drain onthe household budget even before you start the engi<strong>ne</strong>5 car share if driving is unavoidable - it will halve costs, as well as halvingyour carbon footprint6 buy the smallest car that fits your <strong>ne</strong>eds - It will be cheaper to run,cheaper to tax, cheaper to insure as well as being more environmentallyfriendly7 switch off your engi<strong>ne</strong> whilst stationary - you will save on fuel costs aswell as CO 2 emissions8 take holidays closer to home - a local holiday could be a lot cheaper andless stressful, and avoids lengthy waits at airport check-in and security9 fly less, avoiding short haul flights (less than 500km)wherever possible - use the <strong>WWF</strong> Travel Helper to see how easy it is to getthere by train instead (see above)10 offset your flight emissions if air travel is unavoidable - the <strong>WWF</strong>Travel Helper can help you do this.Increased road and air traffic is causing growingcongestion...The <strong>WWF</strong> Travel Helper…and pollution.Cut costs and your carbon footprint with<strong>WWF</strong>’s onli<strong>ne</strong> ‘Travel Helper’ – a <strong>ne</strong>wonli<strong>ne</strong> search engi<strong>ne</strong> to help you find thebest routes for your jour<strong>ne</strong>y, check traveltimes and compare carbon footprintsof different options. Developed byentrepre<strong>ne</strong>urial Swiss firm Routerank Ltd,the <strong>WWF</strong> Travel Helper has also linkedup with carbon offset firm Climate Friendly to help you <strong>ne</strong>utralize all the CO 2emissions from your jour<strong>ne</strong>y.Try it for yourself. Visit http://travel.panda.orgThe <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t29EXITSEARCHPRINTBACKNEXT
Did you know?Other great ideas for sustainable living –and saving mo<strong>ne</strong>y> Recycling o<strong>ne</strong> aluminium can save enough e<strong>ne</strong>rgyto run an e<strong>ne</strong>rgy efficient bulb for 140 hours> Around 15 billion ordinary batteries are thrownaway every year.1 avoid all over-packaged goods - you are paying for the packaging as well2 use local shops - out-of-town stores may seem cheap, but have you factoredin the cost of getting there and back (and of keeping a car just for shopping trips)?3 run the washing machi<strong>ne</strong> at 30 degrees Celsius where possible - itwill make little difference to your washing, but a lot of difference to your bill at theend of the month4 use kerbside recycling schemes and recycling centres - don’t wastemo<strong>ne</strong>y driving to a recycling centre if there is a scheme on your doorstep!5 run the fridge at between 3-5 degrees Celsius - any colder will make littledifference to the contents of your refrigerator but a lot of difference to your bill6 don’t buy patio heaters, peat compost or pesticides for your garden- they are all an un<strong>ne</strong>cessary waste of mo<strong>ne</strong>y as well as environmentallydisastrous7 donate unwanted goods and buy recycled and second hand products- you could save yourself a fortu<strong>ne</strong> as well as help save un<strong>ne</strong>cessary e<strong>ne</strong>rgyand resources from being wasted8 re-use envelopes and jiffy bags9 use rechargeable batteries rather than disposable o<strong>ne</strong>s - if you havechildren, this o<strong>ne</strong> tip alo<strong>ne</strong> could help save you a small fortu<strong>ne</strong> in the long run!(see “Did you know?”)10 boycott u<strong>ne</strong>thical products - a sustainable society is o<strong>ne</strong> which promotesgood citizenship too.Make use of local recyclingschemes and centres.Run your washing machi<strong>ne</strong> at 30 degreesCelsius.30 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Meet Gael – <strong>WWF</strong>’s green gui<strong>ne</strong>a pig!Gael Leopold is a Corporate Relations Manager at <strong>WWF</strong> International in Switzerland. He is also trying to help make <strong>WWF</strong> asenvironmentally-friendly as possible. Here he gives an insight into what he is doing to reduce his own ecological footprint.“When I moved into my <strong>ne</strong>w flat, the first thing I did was to ask mylandlord to subscribe to a green electricity provider. Then I changed allthe bulbs to e<strong>ne</strong>rgy efficient o<strong>ne</strong>s, installed an air-flow shower head andbought segregated bins.”“The train system in Switzerland is great as it runs very frequently andeven goes to remote villages which makes it easy for me to not own a car.When people come to visit me, I sometimes rent a car from a car sharingcompany or we rent bikes. I may buy a car <strong>ne</strong>xt year but first I <strong>ne</strong>ed topersuade a few local restaurants to give me their used vegetable oil.”“For ethical and environmental reasons I became vegetarian a few yearsago. In some countries like France I often end up eating only Margaritapizzas and when I visit people the discussions about vegetarianismalways bring interesting reactions.”“It took me a bit of time to know what to do to reduce my ecologicalfootprint and I still make mistakes but now things are much smoother andI don’t really feel like I am making any effort.”“For holidays I try to go to places reachable by train. With two friends,we just came back from Corsica where we went by train, walking andhitch hiking. It was a great trip with lots of u<strong>ne</strong>xpected encounters. Thissummer we also went for a few days hike in the Alps.”“When I can’t avoid flying for work, I try to make the most out of it taking afew days off to visit and enjoy the places where I go.”Gael Leopold behind the wheel of an air-powered car.Watch him attempt to drive it at:www.youtube.com/o<strong>ne</strong>pla<strong>ne</strong>tliving31EXITSEARCHPRINTBACKNEXT
O<strong>ne</strong> of the main causes of forest loss is illegal logging, which is fed by high demand for timber in Europe and in countriesFor more information visitwww.fsc.orgFocus on sustainable woodsuch as Japan, the United States and China. You can help stop this, however. Look out for the “FSC” label on wood and timberproducts, including everything from furniture to paper and even toilet tissue. If it doesn’t have this label, it may well have comefrom illegal or controversial sources.The Forest Stewardship Council (FSC) is an independent bodywhich sets standards for sustainable forest management, andaccredits third parties to certify forest producers that adopt them.It was set up in response to the outcry over clear-cutting of forestsFSC labels timber from forests managed according tospecific standards of sustainability as a way of encouraginggood forest management.in places such as the Amazon. Its founders were a broad coalitionthat included environmental groups such as <strong>WWF</strong>, Greenpeaceand Friends of the Earth, as well as indigenous forest dwellers, andretailers such as B&Q in the UK and Sweden’s IKEA.To be certain of buying sustainably,look out for the Forest StewardshipCouncil (FSC) logo on wood andtimber products.Forest in Grisons, Switzerland, where wood is harvestedaccording to FSC norms.32 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
How green is your office?At workFor more information visitwww.wwf.fi/green_officeMany busi<strong>ne</strong>sses now recognise the be<strong>ne</strong>fits of responding to consumers’ concerns overthe environment and climate change, and are taking a leading role in making the marketa force for good. Is yours o<strong>ne</strong> of them? There are many ways that your company canmake ‘O<strong>ne</strong> Pla<strong>ne</strong>t Living’ a reality in its day-to-day operations. Several of them will also helpyour busi<strong>ne</strong>ss make noticeable savings in your outgoings.‘Green Office’ is a simple environmental managementsystem (EMS) developed in 1997 by <strong>WWF</strong> Finlandwhich has been taken up by large and small offices inboth the public and private sector.It is desig<strong>ne</strong>d to help organisations reduce officewaste as well as save on materials and e<strong>ne</strong>rgy costs.Ideas for greening your officeThere are some things your company can do which will make a big differencevirtually overnight:> ensure that all light bulbs and appliances are e<strong>ne</strong>rgy efficient> turn down the heating (and cooling systems)> try audio, web or video-conferencing instead of getting on a pla<strong>ne</strong> for a meeting> look at your existing catering contract – can you reduce the ‘food miles’ of whatis on offer?> reduce paper consumption by encouraging people to only print emails whenabsolutely <strong>ne</strong>cessary, and setting computers to double-sided printing> switch to recycled paper> recycle as much as you possibly can.<strong>WWF</strong>’s <strong>ne</strong>w office in the Netherlands is a carbon-<strong>ne</strong>utral building, over 99per cent of the wood used is FSC certified, and it incorporates bird <strong>ne</strong>stingsites embedded in the walls. The surrounding area is a nature reserve.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t33EXITSEARCHPRINTBACKNEXT
O<strong>ne</strong> Pla<strong>ne</strong>t Living in the workplaceApplying the 10 O<strong>ne</strong> Pla<strong>ne</strong>t Living principles of sustainability will help you to become a more sustainable busi<strong>ne</strong>ss.Below are issues for you to consider when developing your environmental management plan.Zero CarbonZero WasteSustainable TransportSustainable MaterialsSustainable Food> How well is thebuilding insulated?> How about installing metersso that employees can seehow much e<strong>ne</strong>rgy is beingconsumed?> What about having an on-sitere<strong>ne</strong>wable e<strong>ne</strong>rgy sourceeg solar pa<strong>ne</strong>ls, solar waterheating, a biomass unit etc?> Can you switch to a Gree<strong>ne</strong><strong>ne</strong>rgy supplier?> Think about alternatives todisposable cups, sachets,cutlery etc in the canteen> Use alternatives to nonrecyclablepackaging.> Could diesel vehicles runon waste vegetable oil orbiodiesel instead?> What about electric or hybridcar pool vehicles?> Offset unavoidabletransport emissions> Try to minimise air travel bymaximising audio, web orvideo conferencing (evaluateexisting travel requirementsto understand how much isreally <strong>ne</strong>cessary)> Liaise with suppliers totry to check whether ornot materials are local,sustainable, or both> Look at the company’sprocurement policies, andask whether there aresustainable alternativesto certain products, suchas paper.> Is it possible to source local,fresh produce in the canteen?> Reducing meat and dairyconsumption could behealthier as well as moreenvironmentally-friendly –promote alternative optionsas ‘specials’> Food waste can be reducedby offering smaller portions(costing less, of course!)with the option of a secondhelping if required.> Could more staff work fromhome instead?> Make it easy for workers tocar-share or use bicycles (egby installing showers and asafe bike shed).“If we destroy the pla<strong>ne</strong>t,we destroy the market”Adrian WyattCEO Quintain Estates & Development plc34EXITSEARCHPRINTBACKNEXT
“The world is currently struggling with the consequences of over-valuing its financial assets, but a more fundamental crisis looms– an ecological credit crunch caused by under-valuing the environmental assets that are the basis of all life and prosperity.Most of us are propping up our current lifestyles, and our economic growth, by drawing – and increasingly overdrawing – on theecological capital of other parts of the world.”James P. Leape, Director Ge<strong>ne</strong>ral <strong>WWF</strong> InternationalSustainable WaterNatural Habitats & WildlifeCulture & HeritageEquity and Fair TradeHealth and Happi<strong>ne</strong>ss> Is it possible to ensure toiletshave dual-flushes (or at leastwater saving devices that canbe inserted in the cistern?)> Is it possible to havewaterless urinals?> Tap aerators (and flowrestrictedshowers) can leadto noticeable cost savings> How easy is it to capturerainwater and use it forirrigation and in toilets?> Is it possible to integratenatural spaces into theexisting building eg <strong>ne</strong>stboxes, green roofs?> If your work-place has greenspaces, consider using nativespecies of plants, especiallyo<strong>ne</strong>s that could helpencourage bird life> Fruit trees instead of merelyornamental trees could bepopular – and healthy!> Avoid environmentallydamagingproducts suchas pesticides, peat, toxiccleaning products etc.> Does your office buildingblend in to the surroundingarea, or does it stick out?> How well con<strong>ne</strong>cted to thelocal community is yourbusi<strong>ne</strong>ss? Is it possible tosupport what is going in thelocal community and theregion in ge<strong>ne</strong>ral?> Could your work-place be aplace where employees andvisitors can learn <strong>ne</strong>w thingsabout the history andtraditions of the area?> To what degree is it possibleto use local workers andlocal busi<strong>ne</strong>sses, for examplewhen sub-contracting?> Can you promote ethicaland fairly traded products inyour canteen?> Try to look out for crediblelabels of sustainable productseg FSC timber, MSC fish etc.> Try to ensure a healthywork environment by avoidingtoxic materials> Survey staff about worksatisfaction levels and ways inwhich to improve productivity> Support families by providingaccess to crèches and holidayplayschemes.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t35EXITSEARCHPRINTBACKNEXT
For more information, visitwww.panda.orgBecome a ‘O<strong>ne</strong> Pla<strong>ne</strong>t Leader’O<strong>ne</strong> Pla<strong>ne</strong>t Leaders is a sustainability programme which enablesbusi<strong>ne</strong>ss managers and senior executives to explore, challenge andapply the latest thinking on sustainable busi<strong>ne</strong>ss practice. Manycompanies now recognize the <strong>ne</strong>ed to mainstream environmental andsocial issues into core busi<strong>ne</strong>ss activities, but often struggle with how toadapt their behaviour.O<strong>ne</strong> Pla<strong>ne</strong>t Leaders offers companies a way to build staff competenceand transform operations into more sustainable busi<strong>ne</strong>ss models. Itis a professional development programme which enables busi<strong>ne</strong>ssmanagers to explore and apply cutting edge thinking on sustainability inorder to drive company value.‘Embedding sustainability into organisations is complicated. O<strong>ne</strong>Pla<strong>ne</strong>t Leaders provides real thought leadership in this fast movingarena. It has be<strong>ne</strong>fit for both middle managers and senior leadersand provides an opportunity to learn from fellow participants aswell as the excellent core faculty and growing alumni <strong>ne</strong>twork’Paul Tur<strong>ne</strong>rHead of Sustainable Development, Lloyds TSB Bank PlcFor more information about O<strong>ne</strong>Pla<strong>ne</strong>t Leaders contact CarolinaSchwarz at <strong>WWF</strong> International:cschwarz@wwfint.org36 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Tips for sustainable workingIt is not just the changes to your work-place that can help make a real difference.Even the way you work on a day-to-day level can help. For example:Zero CarbonZero WasteSustainable TransportSustainable MaterialsSustainable food> Meeting rooms canquickly warm up, so avoidun<strong>ne</strong>cessary heating> Turn off IT equipment whennot in use> If having an ‘away-day’,choose a location poweredby green e<strong>ne</strong>rgy.> Collect all used paper (andseparate into the right bins if<strong>ne</strong>cessary)> Set up a link to a paperrecycling company> Compost the left-overs fromwork lunches.> Set up a car pool orlift-share system> Get the latest informationabout local public transport,and share it with others.> Find out where the <strong>ne</strong>arestand most competitivesources of recycled paperetc are, and pass it onto whoever purchasesstationary.> Lobby to get your catererto provide organic andvegetarian options (or findo<strong>ne</strong> who will).Sustainable WaterNatural Habitats and WildlifeCulture and HeritageEquity and Fair TradeHealth and Happi<strong>ne</strong>ss> Campaign to stop the useof bottled water!> Who manages the officeestate? Can they bepersuaded to put up <strong>ne</strong>stboxes? Sow wild flowerseeds? Plant some native orfruit trees?> Paste and share informationabout what’s on in the area,and about the history of thelocal community.> Buy only fair trade coffeeand tea.> Go for a walk once in awhile, if possible! You willfeel better and be moreproductive as a result.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t37EXITSEARCHPRINTBACKNEXT
Case study 1:Canon – taking steps towards O<strong>ne</strong> Pla<strong>ne</strong>t LivingCanon Europe was o<strong>ne</strong> of the FoundingMembers of the <strong>WWF</strong> Conservation Part<strong>ne</strong>rProgramme in 1998. <strong>WWF</strong>’s ConservationPart<strong>ne</strong>rs are a select group of multinationalcompanies which contribute major funding tosponsor <strong>WWF</strong>’s global conservation work.In 2007, Canon also launched the polar beartracker programme and Canon employeeshelped to restore the Rila National Park inBulgaria with the Pan Parks Programme.Canon is working to maximize resourceefficiency in the workplace and for otherbusi<strong>ne</strong>sses and consumers by designingproducts that are smaller, lighter, more e<strong>ne</strong>rgyefficient,and free from hazardous substances.‘Kyosei’, Canon’sphilosophy, means‘living and workingtogether for thecommon good’.Its on-demand SURF (Surface Rapid Fixing)technology, for example, uses a li<strong>ne</strong>arceramic heater and fixing film of high thermalconductivity and low thermal capacity. Thismeans that the heater activates only whenthe fixing film rotates, transferring heat viathe film to fix the image. This makes zerowarm-up time possible, resulting in a 75%reduction in e<strong>ne</strong>rgy consumption compared toconventional roller-fixing systems.The company has instituted a globalconsolidated ISO 14001 EnvironmentalManagement System certification scheme,which means that every site has a strategyfor waste recycling, reduction of e<strong>ne</strong>rgyconsumption and monitoring environmentalimpact. The scheme covers 200 sites and11,000 employees in Europe, Africa and theMiddle East.Canon’s “Green calculator”is produced with recycledmaterials from used Canoncopier machi<strong>ne</strong>s.38 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Case Study 2: Companies implementing sustainabilityprinciples within their busi<strong>ne</strong>ss operations<strong>WWF</strong> International and Green PowerConferences launched a <strong>ne</strong>w series of O<strong>ne</strong>Pla<strong>ne</strong>t Busi<strong>ne</strong>ss conferences in September2008, with an inaugural event around thetheme of Sustainable Cities and Communities.Green Power Conferences is the first companyto offer events focusing on sustainability to thebusi<strong>ne</strong>ss community. It is now working with<strong>WWF</strong> to apply the O<strong>ne</strong> Pla<strong>ne</strong>t Living principleswithin the company and to its events. Visitwww.greenpowerconferences.comDo you really <strong>ne</strong>ed to travel to that meeting?More and more companies are offering alternatives including audio, video and webconferencing.O<strong>ne</strong> such company, Arkadin, also organises “Climate Care Days” forbusi<strong>ne</strong>sses. A Climate Care Day is a day in the year when a company replaces ALL ofits busi<strong>ne</strong>ss travel on that day with conference calling services provided by Arkadin…and all Arkadin’s proceeds from that day are donated to <strong>WWF</strong> to support its workto combat climate change. So not only are you saving mo<strong>ne</strong>y and reducing carbo<strong>ne</strong>missions – you are also helping <strong>WWF</strong> fight climate change!For more information visit www.climatecareday.comHow <strong>WWF</strong> helps companies meetthe footprint challenge<strong>WWF</strong> works with busi<strong>ne</strong>sses and industry sectors in orderto transform markets and products, and help companiesadapt to a resource-constrai<strong>ne</strong>d world. <strong>WWF</strong> and Nokiahave recently successfully pilot-tested an ecologicalfootprint model at the company’s main factory in Hungaryas part of <strong>WWF</strong>’s O<strong>ne</strong> Pla<strong>ne</strong>t Busi<strong>ne</strong>ss programme.Visit www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tThe <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t39EXITSEARCHPRINTBACKNEXT
On holiday<strong>WWF</strong> believes that leisure is an important human and social <strong>ne</strong>ed. Tourism provides jobs for about 10 per cent of the world’s workforce.However, research suggests that a typical ‘package holiday’ could account for up to 50 per cent of a person’s annual fair share of the Earth’sresources. So the question is - how can we all enjoy a good holiday that is also good for the pla<strong>ne</strong>t?The trickiest question by far is the issue of flying. The carbon emissions fromflying to our favourite destination are the largest single contributor to our holidayfootprint. However, alternatives to flying are growing in popularity. Travellingby train can often be a far more comfortable and enjoyable way of reachingour destination. Jour<strong>ne</strong>y times may not be much longer than flying when thejour<strong>ne</strong>y to and from the airport and long check-in and security queues aretaken into account. If you book well in advance you can make major savings(and to some destinations the train may even be cheaper than the pla<strong>ne</strong>).There are other ways we can help to reduce the travel footprint of our holidays.If air travel is unavoidable, we can choose airli<strong>ne</strong>s with higher occupancy ratesand more efficient aircraft. Occupancy rates vary considerably from airli<strong>ne</strong> toairli<strong>ne</strong> - charter flights tend to have fuller pla<strong>ne</strong>s. It is worth checking with youroperator or travel agent when you book your holiday.If you want to offset emissions for an unavoidable flight, then a note of cautionabout ‘carbon sequestration’ schemes which plant trees to sequester carbondioxide from the atmosphere. In the long-term, these are not a viable optionfor offsetting greenhouse gas emissions. However, there are some offsetschemes which offer investment in re<strong>ne</strong>wable e<strong>ne</strong>rgy projects. If there reallyis no other option other than to travel by pla<strong>ne</strong>, purchase a ‘Gold Standard’carbon offset, such as the o<strong>ne</strong>s offered by Climate Friendly (see <strong>ne</strong>xt page).The Gold Standard is endorsed by 37 non-governmental organisationsworldwide, including <strong>WWF</strong>.40 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tA prototype eco-holiday home in Portugal. The zerocarbon,zero-waste villa is highly e<strong>ne</strong>rgy-efficient andincludes a high percentage of recycled building materials.EXITSEARCHPRINTBACKNEXT
For more information visitwww.panda.orgOn the ground, hotels and resorts can have markedly different levels ofenvironmental performance, for example in the amount of waste recycledor the proportion of food sourced locally. Again, ask your travel agentor tour operator about what environmental management systems arein place, what standards have been adopted, and what reports areavailable for public inspection.There is also a way in which you can use your holiday as a way tocontribute to nature conservation in a positive way. <strong>WWF</strong> haslaunched ‘Check Out For Nature’, a part<strong>ne</strong>rship with some of theworld’s leading hotel chains. Participating hotels will add a euro (or itsequivalent value) to your hotel bill when you check out at the end ofyour stay. This is passed on to <strong>WWF</strong> to support up to 1,200conservation projects all over the world. Visit www.panda.organd search for ‘check out for nature’For more information visitwww.climatefriendly.orgHow you can offset your carbo<strong>ne</strong>missions – and help <strong>WWF</strong>You can now <strong>ne</strong>utralise ALL your carbon emissions and help slow globalwarming by purchasing green e<strong>ne</strong>rgy credits through Climate Friendly TM . Visittheir website, www.climatefriendly.org, where you can easily calculate theemissions from your car, air travel, home, office, or event, and pay onli<strong>ne</strong> to<strong>ne</strong>utralise your emissions.The mo<strong>ne</strong>y you pay will support <strong>ne</strong>w re<strong>ne</strong>wable e<strong>ne</strong>rgy projects that preventas much greenhouse gas from entering our atmosphere as you have released.Climate Friendly will also donate 5% of <strong>ne</strong>t web sales to <strong>WWF</strong> to support itsclimate change program.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t 41EXITSEARCHPRINTBACKNEXT
42 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Ten questions that couldchange your life (and help make the pla<strong>ne</strong>t a better place)Start taking the small steps today that can help make a big difference tomorrow. First, do the simple quiz on the following pages toget an idea of what your personal ecological footprint is. Then find out how you can start reducing it straight away! (PS We have used approximatefigures in order to make it as easy as possible).Calculate your footrprintThe <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t43EXITSEARCHPRINTBACKNEXT
Question 1: You eat…ScoreMainly seasonal, fresh, and locally-grown fruits and vegetables 1Mainly fresh products but also some frozen and tin<strong>ne</strong>d foods 2Mainly frozen, tin<strong>ne</strong>d, off-season and imported products 3Mainly processed, frozen, tin<strong>ne</strong>d and off-season products, and you eat out at restaurants a lot 4Question 2: How often do you eat meat or fish?Never 1From time to time (between o<strong>ne</strong> to three times a week) 24 to 5 times a week 3Every day 4Question 3: You live in…a studio or small flat 1a medium-sized flat or a small house 2a large flat or a medium-sized house 3a large detached house 444 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Question 4: Your home is:ScoreVery well insulated and you have the heating on only when you <strong>ne</strong>ed it 1Well insulated, but the heating is on a lot 2Badly insulated 3Badly insulated, and you have the heating on all or most of the time 4Question 5: How do you heat your home?Gas 1Coal 2Oil 3Electricity 4Question 6: Tell us about your e<strong>ne</strong>rgy useYou use green e<strong>ne</strong>rgy (solar, windpower etc) or are on a green tariff 1You are careful to avoid wasting electricity 2You do not really pay much attention to how much electricity you use eg you tend to leave lights and stand-bys on 3You use appliances such as kettles, electric heaters and hairdryers a lot of the time 4The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t45EXITSEARCHPRINTBACKNEXT
Question 7: At home, you use…ScoreOnly recycled paper, you don’t receive junk mail, and you don’t have any subscriptions to printed <strong>ne</strong>wspapers or magazi<strong>ne</strong>s 1Mainly recycled paper, receive some junk mail, have a subscription to just o<strong>ne</strong> printed <strong>ne</strong>wspaper or magazi<strong>ne</strong> 2Mainly non-recycled paper, gets lots of junk mail, and subscribe to a few printed <strong>ne</strong>wspapers and magazi<strong>ne</strong>s 3Only non-recycled paper, receive lots of junk mail, subscribe to several <strong>ne</strong>wspapers and magazi<strong>ne</strong>s, and do lots ofphotocopying and printing 4Question 8: How often do you or your family use a car?Never/we do not have a car 1Occasionally 2Everyday 3Everyday for long-distance commuting 4Question 9: How often do you or your family use public transport?Never 1Sometimes 2Everyday 3Everyday for long-distance commuting 446 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Question 10: Where do you go on holiday?ScoreI stay at home 1I go somewhere local or in the same country 2I fly somewhere a couple of hours away 3I fly to an exotic location 4Total ScoreIf your total is:10-20: Well do<strong>ne</strong>! You are a conscientious citizen and consumer,and a pillar of society! Our pla<strong>ne</strong>t is safe in your hands. Your ecologicalfootprint is the equivalent of 2-4 global hectares per year, or 20-40,000m 2 . If you are interested in ways to improve your score yetfurther, have a look at the options below to see if there are any greenlifestyle ideas you haven’t already tried.30-40: We have some work to do here! If everyo<strong>ne</strong> in the worldshared your lifestyle, we would <strong>ne</strong>ed 3 or 4 pla<strong>ne</strong>ts. Have a look at thelist of measures on the <strong>ne</strong>xt page. These are all things you can startdoing straight away and which are relatively easy, affordable and couldeven be fun! And you could slash your footprint by ONE THIRD in just10 easy steps. Have a go today!20-30: Not bad, but there is definitely some room for improvement!Your ecological footprint is about 4-6 global hectares per year, or 40-60,000m 2 (which is the equivalent of a 2 or 3 pla<strong>ne</strong>t lifestyle) so if youwant to improve your score have a look at our list of ideas below, andsee how you can reduce this figure to a more sustainable level.Remember – it’s about what you can actually do,not what you promise… Good luck!The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t47EXITSEARCHPRINTBACKNEXT
Start reducing your footprint now…My score* = A m 2Next, go through the list below and choose which measures you are pledging to do:PledgeFootprint reduction1 Reduce the length of your shower by 3 minutes 660m 22 Stick a ‘No Publicity’ sticker to your mailbox 180m 23 Switch to a green electricity supplier (every kW/h saves up to 1.8 m 2 ) 3500m 24 Twice a week, enjoy a vegetarian meal instead of a meat-based dish 1600m 25 Use recycled paper instead of non-recycled paper 540m 26 Cook with lids on your pots and your pans 400m 27 If travelling less than 5 km, go on foot or by bicycle (twice a week) 590m 28 Stop using the air-conditioning in your car 510m 29 Instead of commuting to work by car, choose public transport (train or bus) 6300m 210 Instead of going on holiday to some far-off destination, choose somewhere local every other year 2100m 2TotalByour original footprint m 2Ayour pledges m 2 Your <strong>ne</strong>w footprint m 2– B =* This tells us the actual area of square metres of land and sea <strong>ne</strong>eded to support your lifestyle.48 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Your <strong>ne</strong>w lifestyle...Well do<strong>ne</strong> on taking your first steps towards a O<strong>ne</strong> Pla<strong>ne</strong>t lifestyle!Below we look at the <strong>ne</strong>w lifestyle you have chosen for yourself, and its implications for our pla<strong>ne</strong>t.YOUR NEW FOOTPRINT1. up to 20,000m 20You’ve do<strong>ne</strong> it! Well do<strong>ne</strong>.You have achieved a O<strong>ne</strong> Pla<strong>ne</strong>t lifestyle – so now enjoy it!Joe, aged 3, grows prize-winning vegetableson his allotment. So can you!2. 20,000m 2 - 40,000m 23. 40,000m 2 - 60,000m 24. over 60,000m 2You are <strong>ne</strong>arly there! Go ahead and start implementing your pledges. When you havesuccessfully do<strong>ne</strong> so, come back to the list and see if there are <strong>ne</strong>w commitments you cantake on.You are not quite there…! You are still living as if we had 3 pla<strong>ne</strong>ts to draw on, which wedon’t! Hopefully, though, this book will have ope<strong>ne</strong>d your eyes to the challenges we all face,and will have inspired you to start making real changes to your lifestyle.Oops! Let’s look again at the way you live, work and play. You are not alo<strong>ne</strong> – it’s somethingwe all <strong>ne</strong>ed to do, to ensure that the legacy we are leaving for future ge<strong>ne</strong>rations is a rosyo<strong>ne</strong>. Visit our website at www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t for inspiring stories about how peopleanywhere can make O<strong>ne</strong> Pla<strong>ne</strong>t Living a reality.Thank you for having had the courageto do this quiz! Hopefully you will havefound it interesting and illuminating, andwill have seen for yourself the scale of thechallenge we all face.On the <strong>ne</strong>xt few pages are resources onwhere you can get help in implementingsome of your eco-pledges.Enjoy your <strong>ne</strong>w life!Remember: it’s not all down to you.We <strong>ne</strong>ed governments and busi<strong>ne</strong>sses to changethings too. You can help do this by supporting<strong>WWF</strong>’s campaigns - for example, for a <strong>ne</strong>w globaldeal to tackle climate change.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t49EXITSEARCHPRINTBACKNEXT
50 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Resources for better livingFeeling inspired? This last section lists helpful links and resources that you can access wherever you are that will help you on your way to aO<strong>ne</strong> Pla<strong>ne</strong>t lifestyle. For more information, and to find out about other ways in which to help build a sustainable future, contact your local <strong>WWF</strong> office.See www.wwf.org for details.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t51EXITSEARCHPRINTBACKNEXT
How can I be more e<strong>ne</strong>rgy efficient?Check out these websites for local information on how to help save the pla<strong>ne</strong>t and mo<strong>ne</strong>y.Find the most efficient electrical appliances with ‘TopTen’, a part<strong>ne</strong>rship between <strong>WWF</strong> and the EuropeanCommission to help consumers find the gree<strong>ne</strong>st cars,fridges and other domestic appliances.Go to www.topten.infoAustraliaE<strong>ne</strong>rgysmartwww.e<strong>ne</strong>rgysmart.com.au/For tips and information about making yourhome and work e<strong>ne</strong>rgy smarter.E<strong>ne</strong>rgy Starwww.e<strong>ne</strong>rgystar.gov.auAn international standard on e<strong>ne</strong>rgy-efficientelectronic equipment.Travel Smartwww.travelsmart.gov.au/Actions you can take to reduce emissions bychanging your travel behaviour.Climate Friendlywww.climatefriendly.comIdeas on how to offset your greenhouse gasemissions when you are flying or driving.Austria<strong>WWF</strong>www.wwf.at<strong>WWF</strong>-Austria and the Austrian Ministry forthe Environment are working together toproduce a “Top Ten” website as part of a widercooperation to promote e<strong>ne</strong>rgy efficiency.Canadahttp://thegoodlife.wwf.caThis is a <strong>ne</strong>w onli<strong>ne</strong> community for Canadianswho want to make simple but significantchanges in their lifestyles that help fight climatechange and reduce their footprint on the pla<strong>ne</strong>t.www.davidsuzuki.org/Climate_Change/BC/Action.aspSimple changes in our everyday lives can helpslow climate change. Together, we can make adifference. Here is what you can do.www.ecoaction.gc.ca/A website run by the Canadian government.The O<strong>ne</strong>-Ton<strong>ne</strong> Challenge asks you to reduceyour annual greenhouse gas (GHG) emissionsby o<strong>ne</strong> ton<strong>ne</strong> by using less e<strong>ne</strong>rgy, conservingwater and resources, and reducing waste.52 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
FrancePla<strong>ne</strong>te Attitudewww.wwf.fr/pla<strong>ne</strong>te/commande/index.phpOrder the <strong>WWF</strong>-France book ‘Pla<strong>ne</strong>teAttitude’which gives all the good tips to be gree<strong>ne</strong>rin everyday life - €15 (Pour connaître toutesles astuces et tous les gestes pour être plusrespectueux de l’environ<strong>ne</strong>ment au quotidien,commandez le livre ‘Pla<strong>ne</strong>te-Attitude’ du <strong>WWF</strong>-France - €15).GermanySpargeraetewww.spargeraete.deComplete website about efficient appliances.Find out what is best for your <strong>ne</strong>eds.Elektrizitätswerken Schönauwww.ews-schoenau.de/DownloadDownload a brochure full of tips, tricks andideas on how to save e<strong>ne</strong>rgy and be efficientat home.<strong>India</strong>www.geda.org.in/e_conserv/ec_ov_tds.htmwww.vigyanprasar.gov.in/comcom/feature70.htmwww.vigyanprasar.gov.in/comcom/feature70a.htmThree websites full of ideas for sustainableliving. Look for the sections on how to savee<strong>ne</strong>rgy and be efficient at home.Indo<strong>ne</strong>siaPowerSwitchwww.wwf.or.id/powerswitchA list of tips and ideas on efficiency. Part of the<strong>ne</strong>w PowerSwitch website.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t53EXITSEARCHPRINTBACKNEXT
How can I be more e<strong>ne</strong>rgy efficient? (continued)PolandOszczedzaj pieniadze chron srodowiskowww.oszczedzaj-e<strong>ne</strong>rgie.plFor saving e<strong>ne</strong>rgy and efficient use of e<strong>ne</strong>rgyfor people living in Poland.SpainInstituto para la Diversificación y Ahorrode la E<strong>ne</strong>rgíawww.idae.esTips on how to save e<strong>ne</strong>rgy at home in theworkplace, and when travelling.SwedenThe Swedish Consumer Agency(Konsumentverket)www.e<strong>ne</strong>rgi.konsumentverket.seA state agency website helping the Swedishpublic on consumer issues. Good informationon both prices and the environmental impactof the e<strong>ne</strong>rgy system of your home.The Swedish E<strong>ne</strong>rgy Agency/StatensE<strong>ne</strong>rgimyndighet (STEM)www.e<strong>ne</strong>rgimyndigheten.se/The website offers a lot of tips o<strong>ne</strong><strong>ne</strong>rgy efficiency.Switzerland<strong>WWF</strong>-Switzerland consumer sitewww.topten.chInformation on efficient appliances in threelanguages: German, French and Italian.Italianhttp://www.wwf.ch/it/ilwwf/index.cfmGermanwww.wwf.ch/de/derwwf/index.cfmFrenchhttp://www.wwf.ch/fr/lewwf/index.cfm54 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
United KingdomE<strong>ne</strong>rgy Saving Trustwww.e<strong>ne</strong>rgysavingtrust.org.uk/A website with tips for people in the UK.Ecotricitywww.ecotricity.com/about/e<strong>ne</strong>rgyefficiency.htmlA user-friendly website for people in the UnitedKingdom trying to save cash by saving e<strong>ne</strong>rgy!United StatesThe Alliance to Save E<strong>ne</strong>rgywww.ase.org/section/_audience/consumers/All the information you <strong>ne</strong>ed to save mo<strong>ne</strong>y,increase comfort and reduce pollution throughe<strong>ne</strong>rgy efficiency.<strong>WWF</strong>-US’s consumer guidewww.biodiversity911.org/climate_change/climate_change_action.htmlA user-friendly website with a focus on cars.Download a list of 31 easy actions andchoices for more efficiency.<strong>WWF</strong>-US’s efficiency tipswww.worldwildlife.org/consumer/sgw.cfmA list of 10 actions for people in the UnitedStates to increase efficiency, provided by<strong>WWF</strong>-US.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t55EXITSEARCHPRINTBACKNEXT
Where can I buy re<strong>ne</strong>wable e<strong>ne</strong>rgy for my home?Changing to a re<strong>ne</strong>wable e<strong>ne</strong>rgy provider is probably the single biggest way to reduce your footprint (and the easiest and cheapest…)EuropeCountries in Europe have different labels inorder to identify “green e<strong>ne</strong>rgy”.Try www.euge<strong>ne</strong>standard.organd use the search engi<strong>ne</strong> to find the rightre<strong>ne</strong>wable e<strong>ne</strong>rgy for you.Austriawww.oekostrom.at<strong>WWF</strong>-Austria purchases green power fromÖkostrom and recommends this websitefor everyo<strong>ne</strong> interested in a switch from coalto clean.Finlandwww.ekoe<strong>ne</strong>rgia.info/yhtiot/yhteystiedotThis website lists all electricity companiesproviding sustainable e<strong>ne</strong>rgy in Finland, andtells you what kind of sustainable e<strong>ne</strong>rgy theyare offering and what it costs.Australia<strong>WWF</strong>-Australia guide to green powerelectricity retailerswww.wwf.org.au/powerswitchContact your electricity retailer and make theswitch to clea<strong>ne</strong>r power, or encourage them toimprove their environmental performance.Canadawww.bullfrogpower.comA <strong>ne</strong>w green e<strong>ne</strong>rgy retailer from Ontario,Canada.www.pembina.org/windA programme to promote the use of windpower in Canada, run by the Pembina Institute.www.re-e<strong>ne</strong>rgy.cawww.canren.gc.caTwo websites about the use of re<strong>ne</strong>wablee<strong>ne</strong>rgy in Canada. Loads of information.GermanyE<strong>ne</strong>rgie Visionwww.e<strong>ne</strong>rgie-vision.deGreen Power available in Germany, certifiedwith the “ok-power” label promoted by<strong>WWF</strong> Germany.56 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
PolandRe<strong>ne</strong>wable E<strong>ne</strong>rgywww.e<strong>ne</strong>rgieodnawial<strong>ne</strong>.plSo far green power is not available in Poland,but here you can find ge<strong>ne</strong>ral information aboutre<strong>ne</strong>wable e<strong>ne</strong>rgy in Poland.SpainElectra Nortewww.electranorte.esHow & where to get green power if you live inSpain: a PowerSwitch! Pio<strong>ne</strong>er of <strong>WWF</strong>-Spain.SwedenThe Swedish Society for NatureConservation (SSNC)/SvenskaNaturskyddsföreningen (SNF)www.snf.se/bmv/bmv-register/elektricitet.cfm<strong>WWF</strong>’s sister organization in Sweden hasdeveloped an environmental label called BraMiljöval that is used for electricity (Bra Miljöval =Good Environmental Choice). At their site youfind a list with all e<strong>ne</strong>rgy companies offering it.Switzerland<strong>WWF</strong>-Switzerland’s consumer websitewww.topten.chYou want to buy green power in Switzerland?Choose the label Naturemade Star! The bestpower products are presented on this website.United KingdomEcotricitywww.ecotricity.co.uk/landing/?part<strong>ne</strong>r=<strong>WWF</strong>2”green<strong>WWF</strong>-UK has teamed up with electricitysupplier Ecotricity to help address the globalthreat posed by climate change. For every<strong>ne</strong>w customer that signs up to Ecotricity, it willdonate £15 to <strong>WWF</strong> and plant a native tree inGloucestershire.USAWhere possible select a power plan thatuses at least 50% clean e<strong>ne</strong>rgy. To see if it isavailable in your state, visit the Department ofE<strong>ne</strong>rgy. www.eere.e<strong>ne</strong>rgy.gov/greenpower/buying/buying_power.shtmlThe <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t57EXITSEARCHPRINTBACKNEXT
Useful websites<strong>WWF</strong><strong>WWF</strong> Internationalwww.panda.orgFind your <strong>ne</strong>arest <strong>WWF</strong> officewww.wwf.org<strong>WWF</strong> International O<strong>ne</strong> Pla<strong>ne</strong>t programmewww.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tYou can search for us on Facebook too.BioRegionalwww.bioregional.comGlobal Footprint Networkwww.footprint<strong>ne</strong>twork.orgZoological Society of Londonwww.zsl.orgUnited Nations Environment Programme (UNEP)www.u<strong>ne</strong>p.orgRouterank Ltdwww.routerank.comArkadin’s ‘Climate Care Day’ initiativewww.climatecareday.comGreen Power Conferenceswww.greenpowerconferences.comIUCN-World Conservation Unionwww.iucn.orgOffset your carbon emissions withClimate Friendlywww.climatefriendly.orgTravel within Europe by trainwww.seat61.comHotels that support <strong>WWF</strong>’s“Check out for Nature” schemewww.panda.org/how_you_can_help/at_home/travel/hotels_help/participating_hotels/index.cfm<strong>WWF</strong> in Second LifeA unique environment where “residents” ca<strong>ne</strong>xplore Conservation Island, roam throughancient forests, befriend a panda who will keepyou up-to-date with environmental <strong>ne</strong>ws, andtalk directly via instant messaging to <strong>WWF</strong> staff.If you have Second Life installed on yourcomputer, enter “Conservation Island” inSecond Life’s built in search. The island’slocation is <strong>WWF</strong> (138, 196, 41). If you don’t,you will <strong>ne</strong>ed to install the free softwareprogramme first by going to secondlife.com.Second Life® and Linden Lab® aretrademarks or registered trademarks ofLinden Research, Inc. All rights reserved. Noinfringement is intended.58EXITSEARCHPRINTBACKNEXT
The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t59EXITSEARCHPRINTBACKNEXT
Photo CreditsPage 7Vientia<strong>ne</strong>, Lao People’s Democratic Republic. Happychildren playing along the Mekong river. Vientia<strong>ne</strong>, Laos.© <strong>WWF</strong>-Canon / Michéle DÉPRAZIMAGE No.: 58587Page 8Eucalyptus plantation, Monchique mountains, southernPortugal.©Eduardo GonçalvesPage 9Natural Reserve, Niger.Toxic waste barrels dumped in the desert, Niger.© <strong>WWF</strong>-Canon / Donald MILLERIMAGE No.: 39652Page 12<strong>India</strong>n tiger, Panthera tigris tigris, Thailand.<strong>India</strong>n tigers in the water, facing each other. Bangkok Zoo.© <strong>WWF</strong>-Canon / Martin HARVEYIMAGE No.: 37153Page 13Johan<strong>ne</strong>sburg, Gauteng Province, Republic of South Africa.The Ivory Park EcoCity, just outside Johan<strong>ne</strong>sburg, hascreated an EcoVillage, funded by the SA Departmentof Environmental Affairs and Tourism’s Poverty ReliefProgramme, and part<strong>ne</strong>red by <strong>WWF</strong>. The SA Government’sPoverty Relief Programmes stipulate that at least 60% of allcosts should go towards salaries, and that at least 60% ofthose hired should be women. There is an organic vegetablenursery; a bicycle refurbishment centre (many of the bicyclesare from England’s Royal Mail and from Ireland); a zero e<strong>ne</strong>rgycommunity centre, a kindergarten and a spiritual cor<strong>ne</strong>r.The EcoVillage is meant as a showcase of how eco-friendlyliving is also community friendly. All buildings are constructedfor maximum e<strong>ne</strong>rgy-efficiency, using recycled materialswherever possible. E<strong>ne</strong>rgy-efficient heating and cookingmethods are also showcased here. Republic of South Africa.© <strong>WWF</strong>-Canon / Chris MARAISIMAGE No.: 105247Page 13Romania.Traditional agriculture. Farmers building hay stacks.Carpathian Mountains, South-West Romania.© <strong>WWF</strong>-Canon / Michel GUNTHERIMAGE No.: 115365Page 13Giraffa camelopardalis, Giraffe. Under stormy sky atsunset. Africa.© <strong>WWF</strong>-Canon / Martin HARVEYIMAGE No.: 109000Page 13Acre, Brazil. Member of the Fishermens Association of SenaMadureira and Mauel Urbano casts <strong>ne</strong>t fishing on o<strong>ne</strong> ofthe lakes in the Purus River system <strong>ne</strong>ar Sena Madureira.Floodplain Resources Management project in the UpperPurus River Basin, part of o<strong>ne</strong> of the <strong>WWF</strong> Freshwaterprojects sponsored by HSBC. Acre State, Brazil.© <strong>WWF</strong>-Canon / Edward PARKERIMAGE No.: 10836160 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Page 13Turkey. Solar pa<strong>ne</strong>ls to heat the water for a <strong>ne</strong>w building onthe Mediterra<strong>ne</strong>an Sea front.© <strong>WWF</strong>-Canon / Michel GUNTHERIMAGE No.: 110143Page 13<strong>WWF</strong>-related activities, Spain. Catalonia, Spain. NGOsrepresentative - Working group session during the trainingcourse on Integrated River Basin Management (IRBM)organized by <strong>WWF</strong> Mediterra<strong>ne</strong>an Programme Office -Across the Waters.Costa Brava, Catalonia, Spain.© <strong>WWF</strong>-Canon / Jean-Luc RAYIMAGE No.: 112331Page 14North Rhi<strong>ne</strong>-Westphalia, Germany. Frimmersdorf power plant,coal-fired (lignite), run by RWE. Near Grevenbroich in North-Rhi<strong>ne</strong> Westphalia, Germany .According to a <strong>WWF</strong> study, thispower plant is the second worst climate polluter in Europe.© <strong>WWF</strong>-Canon / Andrew KERRIMAGE No.: 113687Page 14Artist’s impression of Masdar City in Abu Dhabi©Foster and Part<strong>ne</strong>rsPage 15Waste dump (plastic bottles) along Skadar lake shore,Monte<strong>ne</strong>gro.© <strong>WWF</strong>-Canon / Michel GUNTHERIMAGE No.: 113758Page 15The “combi<strong>ne</strong>d heat and power” plant at BedZED uses treeclippings to ge<strong>ne</strong>rate electricity and provide hot water toresidents.©BioRegional Development GroupPage 16Tokyo, aerial view from the Mori Tower, showing densepopulation and pollution. Japan. March 2006© <strong>WWF</strong>-Canon / Michel GUNTHERIMAGE No.: 114792Page 16Model of air-powered car, MDI factory, Nice. France.©Eduardo GonçalvesPage 17Turkey. Construction rubble dumped on the beach of Kemer.Mediterra<strong>ne</strong>an Sea, Turkey.© <strong>WWF</strong>-Canon / Michel GUNTHERIMAGE No.: 110109Page 17The BedZED eco-village in London uses reclaimed steel andFSC certified timber.©BioRegional Development GroupPage 18Intensive strawberry cultivation in southern Spain is rapidlyencroaching on the habitats of the Iberian Lynx, the world’smost endangered big cat.©Eduardo GonçalvesPage 18Local fishing communities are expected to receive a welcomeboost from the O<strong>ne</strong> Pla<strong>ne</strong>t Living “Mata de Sesimbra” project inPortugal, which has classified them as “preferred suppliers”.© <strong>WWF</strong> InternationalThe <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t61EXITSEARCHPRINTBACKNEXT
Photo Credits (continued)Page 19Road-sign in Tunisia indicating a water point in the desert.© <strong>WWF</strong> InternationalPage 19A O<strong>ne</strong> Pla<strong>ne</strong>t Living project in Portugal is protecting andrestoring an important wetlands area.© <strong>WWF</strong> InternationalPage 20Bo<strong>ne</strong>lli’s eagle, Hieraaetus fasciatus.Central Africa. Southern Africa. Hieraaetus fasciatus Bo<strong>ne</strong>lli’seagle Central and Southern Africa.© <strong>WWF</strong>-Canon / Martin HARVEYIMAGE No.: 55122Page 21La Grande Motte, HÈrault, France.Mediterra<strong>ne</strong>an Sea.Heavy development for tourism infrastructure, La GrandeMotte by the Mediterra<strong>ne</strong>an sea in summer, France.© <strong>WWF</strong>-Canon / Michel GUNTHERIMAGE No.: 111194Page 21Wi<strong>ne</strong> maturing in traditional oak barrels in Palmela, Portugal.©PelicanoPage 22Peru. Bagging the coffee harvest in the high jungle town ofQuillabamba. Peru. IMAGE No.: 50751© <strong>WWF</strong>-Canon / Edward PARKERPage 22The Ivory Park eco-village <strong>ne</strong>ar Johan<strong>ne</strong>sburg, South Africa,funded by South Africa’s Department of Environmental Affairsand Tourism’s Poverty Relief Programme.© <strong>WWF</strong> InternationalPage 23City lights and heavy traffic at night. Tokyo, Japan. March 2006.© <strong>WWF</strong>-Canon / Michel GUNTHERIMAGE No.: 114843Page 23The average Londo<strong>ne</strong>r knows just 3 <strong>ne</strong>ighbours, but atBedZED the number is 19.© BioRegionalPage 24Mountain gorilla (Gorilla beringei beringei); RwandaMountain Gorilla with baby, Rwanda. Projectnumber: RW0006.© Timothy GEER / <strong>WWF</strong>-CanonIMAGE No.: 4587Page 25MSC-certified fishermen catching lobsters off thecoast of Mexico.© <strong>WWF</strong> InternationalPage 27Luis and Joe Mitchell, age 3.© Siobhan MitchellPage 28Karachi, Pakistan.Heavy traffic in Karachi Pakistan.© <strong>WWF</strong>-Canon / Mauri RAUTKARIIMAGE No.: 5752862 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
Page 28Airpla<strong>ne</strong>s pattern (multi exposure). Austria.© <strong>WWF</strong>-Canon / Anton VORAUERIMAGE No.: 106526Page 29Sweden.Separation of household waste, Sweden.© <strong>WWF</strong> / Kjell-Ar<strong>ne</strong> LARSSONIMAGE No.: 39901Page 30Forest in Grisons, Switzerland, where wood is harvestedaccording to FSC norms.© <strong>WWF</strong> InternationalPage 31<strong>WWF</strong>’s <strong>ne</strong>w office in the Netherlands is a carbon-<strong>ne</strong>utralbuilding, over 99 per cent of the wood used is FSC certified,and it incorporates bird <strong>ne</strong>sting sites embedded in the walls.The surrounding area is a nature reserve.© <strong>WWF</strong> InternationalPage 34Portugal. Processing cork oak barks. Amorim Corkprocessing factory (biggest cork processor in the world)in Coruche. Ribatejo region, Portugal. Covering about 2.7million hectares and extending across Portugal, Spain,Algeria, Morocco, Italy, Tunisia and France, the cork oaklandscapes represent o<strong>ne</strong> of the best examples of theinteraction between people and nature in the region. In theselandscapes high conservation value forests alternate withfarmland systems, which integrate extensive agriculture,forestry, grazing, hunting and other recreational uses. Inaddition to providing a source of income for hundredsof thousands of people in the region, cork ecosystemssupport a rich biodiversity, including endangered species.But over the last decade, damaging policies, poor forestmanagement and a change in the cork market have resultedin the degradation and loss of these unique habitats. <strong>WWF</strong> isimplementing a <strong>ne</strong>w programme to reverse damaging trendsand to improve conditions for the environmental, social andeconomic balance of these landscapes.© <strong>WWF</strong>-Canon / Sebastian RICHIMAGE No.: 113083Page 35Worker at La Chonta timber company (member of BoliviaFTN - Forest and Trade Network). Santa Cruz, Bolivia.October, 2005. IMAGE No.: 116211© <strong>WWF</strong> / Andrés UNTERLADSTAETTERPage 36<strong>WWF</strong>-related activities, Tunisia.El Feidja National Park, Tunisia. Mapping process. Staff at ElFeidja National Park’s quarters. Tunisia.© <strong>WWF</strong>-Canon / Homo ambiens/R.Isotti-A.Cambo<strong>ne</strong>.IMAGE No.: 113437Page 40A prototype eco-holiday home in Portugal. The zero-carbon,zero-waste villa is highly e<strong>ne</strong>rgy-efficient and includes a highpercentage of recycled building materials.© Eduardo GonçalvesPage 42Humpback whale, Megaptera novaeangliae.Massachusetts, USA / United States of America.Megaptera novaeangliae, Humpback Whale feeding (fluke).Cape Cod, Massachussets, USA. IMAGE No.: 9904© <strong>WWF</strong>-Canon / William W. ROSSITERThe <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>t63EXITSEARCHPRINTBACKNEXT
Photo Credits (continued)Page 50Monkey puzzle tree, Araucaria araucana.AraucanÌa Region, Chile.Pi<strong>ne</strong> nuts from the Monkey puzzle tree in the hands of aPehuenche <strong>India</strong>n. AraucanÌa Region, Chile.© <strong>WWF</strong>-Canon / Edward PARKERIMAGE No.: 49218Page 51Pesticides and herbicides used in growing vegetables aresome of the products containing toxic chemical that cancontaminate humans in the home. Many chemicals in wideuse today are assumed to be safe by consumers and otherdownstream users. However, some of the chemicals used toproduce a variety of products such as clothing, foodcontai<strong>ne</strong>rs, computer equipment, and toysare contaminatingthe environment and can have dangerous effects.© <strong>WWF</strong>-Canon / John DANIELSIMAGE No.: 110476Page 51Johan<strong>ne</strong>sburg, Gauteng Province, Republic of South Africa.The Ivory Park EcoCity, just outside Johan<strong>ne</strong>sburg, hascreated an EcoVillage, funded by the SA Departmentof Environmental Affairs and Tourism’s Poverty ReliefProgramme, and part<strong>ne</strong>red by <strong>WWF</strong>. The EcoVillage ismeant as a showcase of how eco-friendly living is alsocommunity friendly. All buildings are constructed for maximume<strong>ne</strong>rgy-efficiency, using recycled materials wherever possible.E<strong>ne</strong>rgy-efficient heating and cooking methods are alsoshowcased here. Republic of South Africa.© <strong>WWF</strong>-Canon / Chris MARAISIMAGE No.: 106314Page 55Netherlands.Man’s bare foot with sand. Close up. Ecological footprint.© <strong>WWF</strong>-Canon / Chris Martin BAHRIMAGE No.: 114013Page 55Turkey.Solar pa<strong>ne</strong>ls to heat the water for a <strong>ne</strong>w building on theMediterra<strong>ne</strong>an Sea front.© <strong>WWF</strong>-Canon / Michel GUNTHERIMAGE No.: 110143Page 57Andalucia, Spain.Solar thermal electric pa<strong>ne</strong>ls at the EU research centre,Almeria, Andalucia. Spain.© <strong>WWF</strong>-Canon / Claire DOOLEIMAGE No.: 111255Page 65Pantropical spotted dolphinSte<strong>ne</strong>lla attenuata.Bahamas.Ste<strong>ne</strong>lla attenuata, Pantropical spotted dolphins. Bahamas.©<strong>WWF</strong>-Canon / William W. ROSSITERIMAGE No.: 1896164 The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t <strong>Lifestyle</strong> // www.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACKNEXT
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“O<strong>ne</strong> Pla<strong>ne</strong>t Living will allow us to make adifference on a scale, and with the urgency, thatall of us now know is absolutely <strong>ne</strong>cessary.”Achim Stei<strong>ne</strong>rExecutive Director, UN Environment ProgrammeO<strong>ne</strong> Pla<strong>ne</strong>t Living is a vision of a world in which people everywhere leadhappy, healthy lives within their fair share of the Earth’s resources, leavingspace for wildlife and wilder<strong>ne</strong>ss.<strong>WWF</strong> is working to make this vision a reality for all the world’s people, and tomake sustainable living easy, affordable and attractive.The <strong>WWF</strong> Pocket Guide to a O<strong>ne</strong> Pla<strong>ne</strong>t lifestyle – produced in part<strong>ne</strong>rshipwith Canon – is packed with information and easy-to-use tips covering ourhomes, what we eat, how we get about, and what we buy. It also looks atthings we can do in the workplace and when we go on holiday, and listsresources for further help wherever you live on our O<strong>ne</strong> Pla<strong>ne</strong>t.© 1986 Panda Symbol <strong>WWF</strong> - World Wide Fund For Nature (Formerly World Wildlife Fund)® “<strong>WWF</strong>” & “living pla<strong>ne</strong>t” are <strong>WWF</strong> Registered Trademarkswww.panda.org/o<strong>ne</strong>pla<strong>ne</strong>tEXITSEARCHPRINTBACK
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