ne Planet Lifestyle - WWF-India

For more information visitwww.msc.orgFocus on sustainable seafoodIn 1996, WWF and Unilever – one of the world’sbiggest buyers of frozen fish – started an initiativeto change the way fish are caught, marketed andbought, and therefore help ensure the future of theworld’s fisheries.Now an independent, not-for-profilt organisation, theMarine Stewardship Council (MSC) works with fisheriesand retailers to certify and promote environmentallyresponsibleand socially-beneficial fishing practicesaround the world.MSC has developed a standard for assessing andcertifying the sustainability of fisheries which is the onlyinternationally-recognised criteria for evaluating whetheror not a fishery is well-managed. It is based on the bestscientific data and latest knowledge about the marineenvironment.To be able to use the MSC logo, products have tohave come from fisheries assessed by independentcertifiers as meeting the MSC standard. This givesconsumers an informed choice to buy fish and otherseafood products from well-managed sources.Today, there are around 400 MSC-certified fishproducts on sale in 26 countries – ranging from fresh,frozen, smoked and canned fish to fish oil supplements– and the number is growing all the time. For the firsttime, consumers have access to seafood products thatthey can be confident are sustainable.The Marine StewardshipCouncil logo denotes seafoodproducts that have beenfished sustainably.Over 20 fisheries around the world are now certified,and another 30 fisheries are currently undergoingassessment. In addition, more than 100 major seafoodbuyers have pledged to stock and sell MSC-certifiedproducts, including large supermarket chains in France,Germany, Switzerland, the UK, and the USA.MSC-certified fishermen catching lobsters off the coastof Mexico.28 The WWF Pocket Guide to a One Planet Lifestyle // www.panda.org/oneplanetEXITSEARCHPRINTBACKNEXT