M.COM. (BUSINESS ADMINISTRATION) - Dr BR Ambedkar University

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DR. BHIM RAO AMBEDKAR UNIVERSITY, AGRA .M.COM. (BUSINESS ADMINISTRATION)SECOND SEMESTERPAPER – 203STATISTICAL ANALYSISUnit IUnit IIUnit IIIUnit IVUnit VCorrelation and Regression Analysis (Two variables only): Karl Pearson’scoefficient and Spearman Rank Difference methods of correlation andRegression coefficients and equations.Interpolation and Extrapolation: Meaning and importance, Binomial, Newtonand Lagrange Methods.Association of Attributes: Yule’s coefficient and Method of Comparison ofproportions, chi-square test.Elementary problems of Probability based on addition and multiplicationtheorems; simple and compound events probability; Bernoulli Theorem.Sampling: Meaning and methods. Test of significance in large samples, Testof significance in small samples- T - Test.Books Recommended: -1. Hooda R.P. :Statistics for Business & Economics(Macmillan,New Delhi)2. Gupta K.L.:Statistical Analysis3. Dr K.L. Gupta: Sankhyikiya Vishleshan (Hindi)4. Elhance D.N.:Fundamental of Statistics5. Gupta S.P.:Statistics6. Sahai & Shukla:Sankhyiki Vishleshan7. K. N. Nagar:Sankhyiki ke Mool SidhhantPage 16
DR. BHIM RAO AMBEDKAR UNIVERSITY, AGRA .M.COM. (BUSINESS ADMINISTRATION)SECOND SEMESTERPAPER – 204ADVERTISING MANAGEMENTUnit I Introduction to Advertising: Meaning and Definition, Functions andImportance of advertising in modern marketing. Role of advertising in thenational economy – economic and social effects. Advertising planning 0meaning, types of plans and steps of planning.Unit IIUnit IIIUnit IVUnit VTypes of Advertising: Commercial and non-commercial advertising, primarydemand and secondary demand advertising, classified and displayadvertising, comparative advertising, co-operative advertising.Setting of Advertising: Types, factors affecting the advertising expenditure ina company and allocation of advertising budget.Advertising Media: Types of Media – Print Media, Electronic media and othermedia. Their characteristics, merits and demerits and limitations. Mediascene in India. Problems of reaching rural audience and markets. Webadvertising: objectives, importance and types of online advertising.Advertising copy or message: preparing an effective advertising copy.Ethical and legal issues in Advertising in India. Misleading and deceptiveadvertising and false claims. Various laws and acts concerning advertising.Page 17
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M.COM. (BUSINESS ADMINISTRATION) - Dr BR Ambedkar University

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