M.COM. (BUSINESS ADMINISTRATION) - Dr BR Ambedkar University

DR. BHIM RAO AMBEDKAR UNIVERSITY, AGRA .M.COM. (BUSINESS ADMINISTRATION)FOURTH SEMESTERPAPER – 402 (B)INTERNATIONAL MARKETINGUnit 1. Introduction to International Marketing: Nature and significance;International market orientation-EPRG framework; International MarketingEnvironment: Internal environment;Unit 2.Foreign Market Selection: Selection of foreign markets; Product Decisions:Product planning for global markets; New product development.Unit 3. Pricing Decisions: Environmental influences on pricing decisions;International pricing policies and strategies.Unit 4.Distribution Channels and Logistics: Functions and types of channels;Channel selection decisions; Selection of foreign distributors/agents andmanaging relations with them.Unit 5. Marketing Planning, Organizing and Control: Issues in internationalmarketing planning; International marketing information system; Organizingand controlling.References1. Czinkota, M.R. : International Marketing, Dryden Press, Boston.2. Fayerweather, John: International Marketing, Precentice Hall, New Delhi.Page 30