M.COM. (BUSINESS ADMINISTRATION) - Dr BR Ambedkar University

DR. BHIM RAO AMBEDKAR UNIVERSITY, AGRA .M.COM. (BUSINESS ADMINISTRATION)FOURTH SEMESTERPAPER – 402(A)STRATEGIC MANAGEMENTUnit 1.Unit 2.Unit 3.Unit 4.Unit 5.Concept of Strategy: Defining strategy, levels at which strategy operates;Approaches to strategic decision making; Mission and purpose, objective andgoals.Environmental Analysis and Diagnosis: Concept of environment and itscomponents: Environment scanning and appraisal; Organisational appraisal;Strategic advantage analysis and diagnosis; SWOT analysis.Strategy and Structure: Structural considerations, structures for strategies.Strategy Evaluation: Overview of strategic evaluation; Strategic control;Techniques of strategic evaluation and control.Strategy Formulation and Choice of Alternatives : Strategies - modernisation,diversification, integration,; Merger, take-over and joint strategies;Turnaround, divestment and liquidation strategies; Process of strategicchoice.Functional Strategies: Marketing, production/operations and R&D plans andpolice. Personnel and financial plans and policies.Page 28