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M.COM. (BUSINESS ADMINISTRATION) - Dr BR Ambedkar University

M.COM. (BUSINESS ADMINISTRATION) - Dr BR Ambedkar University

M.COM. (BUSINESS ADMINISTRATION) - Dr BR Ambedkar University

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DR. BHIM RAO AMBEDKAR UNIVERSITY, AGRA .M.<strong>COM</strong>. (<strong>BUSINESS</strong> <strong>ADMINISTRATION</strong>)THIRD SEMESTERPAPER – 302 (B)RETAIL MANAGEMENTUnit I:Overview of Retailing Management- Introduction to retailing, concept,Nature, scope, Functions of retailing; Retail organization structure, Types ofRetail Outlets, Market structure and control.Unit II:Retail Management Situational Analysis- Retail institutions by ownership;Retail institutions by store-based strategy mix; Web, non store-based, andother forms of nontraditional retailing; Targeting customers and gatheringinformation; Communicating with customers; Market competitors.Unit III:Promotional strategies- choosing a store location: Trading-area analysis; Siteselection; Store design and layout, Display.Unit IV:Managing Retail Business- Retail organization & HRM, Managing retailservices; Branding, Sales force management.Unit V:DeliveringtheProduct: Retail Information Systems; Merchandisemanagement and pricing: Merchandise plan, Merchandise buying andhandling, people in retailing, International Retailing.Page 21

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