Annual Report 10/11 - ACL Cables PLC

ACL Cables PLC Annual Report 2010/11Corporate Social ResponsibilityACL has been the pioneer in the Sri Lankan cable manufacturing sector since its humblebeginnings in 1962. Over the past few decades, it has grown to become the leading manufacturerof cables in the country, with significant market share as a Company and a commanding marketshare as a Group. During the past year, ACL has taken giant strides in gaining market share toachieve and consolidate the dominant position held in the market today.We take great pride in being a good corporate citizen of Sri Lanka, where all our business activitiesaffect various stakeholders in many different ways. As such, we constantly strive to take initiativesto nurture and add value to the community around us, so that as they develop, it would in turnbenefit the country as well as our Company. These ideologies are ingrained in the ACL Vision,Mission and Values, which have guided ACL to become a stalwart in the cable manufacturingindustry.Our CustomersACL aims to enhance customer satisfaction through the provision of high quality and safe cables.This is done through constant dialogue with our customers via many communication channels,so that we can identify their needs and innovate to meet their requirements. Thus, we are able promotional activities during year. Further, we assess and verify our activities by monitoringreaction from customers as well as through self-assessment of customer satisfaction relatedmatters, and by utilizing and applying the feedback we derive from the membership of an The ‘ACL Power Pack Electrician’s Club’ is the leading electrician’s club in Sri Lanka, which wasfounded with the objectives of providing skills, knowledge and other required guidance andimproving living conditions of key stakeholders of the industry. We endeavour to serve the needsof all electricians, but especially those of our members, by implementing and practicing the ‘EightBetterments’ concepts which encompass many aspects of our business activities.Divimaga Balaya – Members are given information regarding the latest technologicaldevelopments in the electrical industry and training on the safe usage of electrical wiring andequipment. Training programs were conducted in locations such as Polonnaruwa, Bibila, Ampara,etc.Seminar conducted for electricians.30