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Security Analysis and Business Valuation on Wall Street,: A ... - lib

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The Limitati<strong>on</strong>s of Accounting Data 157navigates the ship, we are the <strong>on</strong>es who st<str<strong>on</strong>g>and</str<strong>on</strong>g> <strong>on</strong> the deck, who look for icebergs far<str<strong>on</strong>g>and</str<strong>on</strong>g> near, to the right, to the left, small <strong>on</strong>es, medium <strong>on</strong>es, big <strong>on</strong>es ...<str<strong>on</strong>g>and</str<strong>on</strong>g>warnthe office of the chairman well in advance to steer clear.” 4 Mr. Raines left the firmwith a $120 milli<strong>on</strong> severance package, even as the stock price fell 80 percent.The Balance SheetAssets Assets comprise many categories that present challenges in evaluating abusiness. This secti<strong>on</strong> begins with cash <str<strong>on</strong>g>and</str<strong>on</strong>g> c<strong>on</strong>tinues through intangibles.Cash Stability Corporati<strong>on</strong> can do little to inflate this account short of fraud. Afew firms have been caught commingling the operating cash account with dedicatedcash accounts (i.e., those set aside for lenders, l<str<strong>on</strong>g>and</str<strong>on</strong>g>lords, <str<strong>on</strong>g>and</str<strong>on</strong>g> other special parties).Marketable Securities Often aggregated with cash, marketable securities representhigh-quality, short-term debt obligati<strong>on</strong>s, such as prime certificates of deposit <str<strong>on</strong>g>and</str<strong>on</strong>g>commercial paper. In 2008, this c<strong>on</strong>servative characterizati<strong>on</strong> came into questi<strong>on</strong>when dozens of public corporati<strong>on</strong>s took write-downs. They had invested billi<strong>on</strong>s inspare cash in aucti<strong>on</strong>-rate securities that proved to have both limited liquidity <str<strong>on</strong>g>and</str<strong>on</strong>g>poor credit st<str<strong>on</strong>g>and</str<strong>on</strong>g>ing. For example, MIND CTI, Ltd., a growing software firm, wrotedown $20 milli<strong>on</strong> of its $30 milli<strong>on</strong> in cash <str<strong>on</strong>g>and</str<strong>on</strong>g> equivalents. Not <strong>on</strong>e analyst caughtthe aucti<strong>on</strong> rate problem in advance.Accounts Receivable, Net of Reserves The receivables from many sales are notreflected at 100 percent face value. A reserve is established for the possibility ofn<strong>on</strong>payment, returns, warranties, <str<strong>on</strong>g>and</str<strong>on</strong>g> other items. Of particular note are health careproviders, who frequently have a large number of n<strong>on</strong>paying customers. HealthSouth had significant n<strong>on</strong>payment issues prior to its billi<strong>on</strong>-dollar restructuring.The proper level of reserves is a major issue for any finance company, whoseprincipal assets are loans <str<strong>on</strong>g>and</str<strong>on</strong>g> receivables from others. Auto lenders increased reservesin 2009 as difficult ec<strong>on</strong>omic c<strong>on</strong>diti<strong>on</strong>s hurt c<strong>on</strong>sumers’ repayment ability.Bad debt reserves are important issues with banks <str<strong>on</strong>g>and</str<strong>on</strong>g> insurance companies.The former’s voluminous bad debts cost the U.S. government billi<strong>on</strong>s during thesubprime crisis.As noted earlier, the counterfeiting of invoices has been used to jigger financialstatements. The analyst relies <strong>on</strong> the independent auditors to police this fraud,although a studied examinati<strong>on</strong> of receivables’ performance against revenue canpresent clues to such shenanigans.Inventories Fashi<strong>on</strong> changes, product innovati<strong>on</strong>s, <str<strong>on</strong>g>and</str<strong>on</strong>g> technological advances canquickly reduce the value of a firm’s inventory. After the Internet boom, many Internetequipment suppliers endured sizable inventory markdowns. Dem<str<strong>on</strong>g>and</str<strong>on</strong>g> for theequipment dried up <str<strong>on</strong>g>and</str<strong>on</strong>g> selling prices fell. Cisco Systems’ charge-off was $2.2 billi<strong>on</strong>.Inventory valuati<strong>on</strong> is an <strong>on</strong>going challenge in the apparel <str<strong>on</strong>g>and</str<strong>on</strong>g> retailing industriesbecause of fashi<strong>on</strong> changes.Not being experts in all products, many accountants have trouble identifyingdiminished value, so the analyst has to ask questi<strong>on</strong>s if inventories seem high byhistorical st<str<strong>on</strong>g>and</str<strong>on</strong>g>ards.

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