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Security Analysis and Business Valuation on Wall Street,: A ... - lib

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CHAPTER 2Who’s Practicing <str<strong>on</strong>g>Security</str<strong>on</strong>g> <str<strong>on</strong>g>Analysis</str<strong>on</strong>g><str<strong>on</strong>g>and</str<strong>on</strong>g> <str<strong>on</strong>g>Business</str<strong>on</strong>g> <str<strong>on</strong>g>Valuati<strong>on</strong></str<strong>on</strong>g>?In this chapter we discuss the individuals <str<strong>on</strong>g>and</str<strong>on</strong>g> firms that employ securityanalysis techniques. The role of the analyst differs, depending <strong>on</strong> the instituti<strong>on</strong>alc<strong>on</strong>text.Hundreds of thous<str<strong>on</strong>g>and</str<strong>on</strong>g>s of individuals make their living from working in the capitalmarkets, but <strong>on</strong>ly a small percentage are full-time security analysts. About40,000 can be classified as practiti<strong>on</strong>ers. Perhaps 65 percent of them work for instituti<strong>on</strong>alm<strong>on</strong>ey managers such as mutual funds, hedge funds, pensi<strong>on</strong> funds, <str<strong>on</strong>g>and</str<strong>on</strong>g>insurance companies. These instituti<strong>on</strong>s invest their cash flows through the purchaseof securities, so the trade refers to them as the buy side. Approximately 20 percentof analysts work for securities firms, publishing research reports which are providedfree of charge to instituti<strong>on</strong>al <str<strong>on</strong>g>and</str<strong>on</strong>g> individual clients. These reports purportto sell an analyst’s investment ideas to an investor in exchange for fee-generatingbrokerage business. Securities firms are called the sell side. If an analyst issues arecommendati<strong>on</strong> <strong>on</strong> a stock <str<strong>on</strong>g>and</str<strong>on</strong>g> the investor chooses to follow this advice, the analysthopes the investor executes the order through the trading department of theanalyst’s firm.A smaller group of analysts, about 15 percent, labor for credit rating agencies,market letters, <str<strong>on</strong>g>and</str<strong>on</strong>g> independent research firms. These enterprises market securityanalysis opini<strong>on</strong>s either for flat fees or for shared commissi<strong>on</strong>s. Regulators such as theSecurities <str<strong>on</strong>g>and</str<strong>on</strong>g> Exchange Commissi<strong>on</strong> (SEC) <str<strong>on</strong>g>and</str<strong>on</strong>g> the Financial Industry RegulatoryAuthority (FINRA) also employ hundreds of analysts.The commitment of a firm to employing analysts is a functi<strong>on</strong> of its size, style,<str<strong>on</strong>g>and</str<strong>on</strong>g> activity. Fidelity, the mutual fund giant with $1.5 trilli<strong>on</strong> under management,is an active stock picker <str<strong>on</strong>g>and</str<strong>on</strong>g> has over 500 analysts <strong>on</strong> staff. In c<strong>on</strong>trast, BerkshireHathaway, Warren Buffett’s investment vehicle, manages $150 billi<strong>on</strong> with <strong>on</strong>ly twoanalysts, Mr. Buffett <str<strong>on</strong>g>and</str<strong>on</strong>g> Charles Munger, a close associate. Vanguard Index 500,a $125 billi<strong>on</strong> index fund, uses no analysts. Its portfolio de<strong>lib</strong>erately mirrors thecompositi<strong>on</strong> of the S&P 500, so stock pickers need not apply. Employing a full-timeanalyst is unec<strong>on</strong>omical if a fund’s size is less than $75 milli<strong>on</strong>. With this relativelysmall portfolio, the portfolio manager generates his own research or uses the sell-sidereports provided to him in exchange for brokerage commissi<strong>on</strong>s.17

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