English Resource Booklet 2 - Animal Aid

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Lesson 8: Creature Campaigns<strong>Resource</strong> 28Effective campaigning1. What is your leaflet about? What is its purpose?....................................................................................................................................................................................................................................................................................................................................................................................................................................................2. Is there anything particularly striking about the shape of the leaflet? What is it? What size is the leaflet?Is it printed on both sides?..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................3. Have pictures been used in the leaflet? What are the pictures of? Where are they placed in the leaflet?How do they make you feel?....................................................................................................................................................................................................................................................................................................................................................................................................................................................4. Are sub-headings used? List two that you think are the most effective. Why are they powerful?a) ......................................................................................................................................................................................................................b) ......................................................................................................................................................................................................................5. Are there any statistics in the text? What are they? Why do you think people use numbers to conveyinformation like this?....................................................................................................................................................................................................................................................................................................................................................................................................................................................6. Which three pieces of information strike you when you read the leaflet? Write them down and decide whyyou find them powerful – is it because of the numbers involved, because of the description used in the text orbecause of some other reason?a) ......................................................................................................................................................................................................................b) ......................................................................................................................................................................................................................c) ......................................................................................................................................................................................................................7. Overall, who do you think the leaflet is aimed at? What makes you think this?..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................56
Lesson 8: Creature Campaigns<strong>Resource</strong> 29What next? Planning your owncampaign leaflet1. Choose your topicWhich of the animal issues explored have you beenmost interested in?2. Identify the main issues involvedAll the areas we have looked at have lots of issues toaddress. Which three, of the area you have chosen,strike you as the most important to draw attention to?1.2.3.3. Choose your key words, create yourheadings and sub-headingsCan you think of any headlines, or words or phrasesthat you want to include in your headlines? Quite oftenthe first idea is the best so write it down as soon as itcomes to you!4. Research your topicWhere might you look to find out more informationabout the issue you have chosen?5. Select and create imagesQuite often visual images are just as striking, or morestriking than the words you write. What sort of photosor pictures would you like to include in your leaflet?How many do you think would be a good number?6. Think about statistics and quotationsWhat sort of statistics and quotations do you want toinclude in your leaflet? Remember, these are a goodway of reinforcing your argument.7. Anything else?!57
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English Resource Booklet 2 - Animal Aid

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