4 Interfaces Enhance Functionality in Address Object... - Melissa Data

Clean up contact data and remove bad or incomplete elements before it invades your database and creates a
negative impact on your data-driven initiatives. You’ll reduce undeliverables, increase communication efforts,
and save money on all your direct marketing and CRM campaigns. Address Object is an invaluable tool and
can be built into your custom batch and realtime Web applications to:
� Verify, correct & standardize U.S. & Canadian address data
� Catch data entry errors in realtime & reduce keystrokes
� Increase mailing & shipping address accuracy
� Save money on production, postage & shipping
� Enhance contact records with geographics & demographics
� Analyze customer information for targeted campaigns
4 Interfaces Enhance Functionality in Address Object...
Address Check; Parse; StreetData; ZipData
1. AddressCheck Interface is powered by a CASS
Certified TM search engine to meet USPS ® specifications
for ZIP + 4 ® Code accuracy. It can verify that an address
is properly formatted and matches it to a true and valid
point of delivery using the DPV® database.
Address Check Interface Features:
� Adds ZIP + 4, carrier route & delivery point codes
� Includes EWS, DPV, Vacant Table, LACS Link® , Suite Link® , AddressPlus
� Find Suggeston engine provides closest alternative addresses
� Generates USPS CASS TM Form 3553
� Native support for Canadian addresses from Canada Post
� Monthly or bimonthly updates available
2. The Parse Interface breaks down a street address
into its component parts. If the first pass does not yield
the expected results because the street address follows a
non-standard format, the ParseNext function will offer
an alternate parsing.
Parse Interface Features:
� Breaks address elements down by street number,
directional (S, NW, etc), street name & suffix (ST, RD, BLVD)
� Parses Last Line data (city, state. ZIP)) into separate parts
The AddressCheck interface also parses the submitted
data, but the Parse interface can be used without
initializing the data files required for AddressCheck,
making Parse faster to use when full address checking
is not necessary. Also handy if your address data comes
to you as lines of plain text instead of discrete fields.
U.S. and Canadian Address Verification
Address data returned
Company.....
Address.....
City.....
City Abbr.....
State.....
ZIP.....
+4.....
Suite.....
Carrier Rt.....
Delivery Pt.....
CountyName.....
County FIPS.....
Time Zone.....
LACS.....
Address Type.....
Private Mailbox.....
Latitude.....
Longitude.....
Congress Dist.....
Status.....
Melissa Data
22382 Avenida Empresa
Rancho Santa Margarita
Rcho Sta Marg
CA
92688
2112
n/a
C056
821
Orange
C06059
Pacific
n/a
S
n/a
33.6480
-117.6000
48
Verified
Address Object
returns address
data along with
additional data
to enhance your
contact records
for more targeted
direct-mail
campaigns and
communications.
3. The StreetData Interface can match a street
name or just a partial name against a ZIP Code and
return the known valid address ranges that match that
pattern. For example, if “123 Main Ave” is not a valid
address for the ZIP Code, the StreetData interface can
determine that the number 123 falls within a valid range
for “Main St,” allowing you to use an address record that
would otherwise result in an undeliverable mail piece.
StreetData Interface Features:
� Matches incorrect or misspelled address to valid range
� Reduces undeliverable mail pieces

4. The ZipData Interface can perform several
functions, matching geographic data to ZIP Code and
city information.
ZipData Interface Features:
� Returns geographic data about one or more city names
that match the input ZIP Code
� Returns data on carrier route, county name, FIPS code,
Postal facility type, latitude/longitude
� Returns official "last line" indicator
The FindZipInCity functions can return the same
information for every ZIP Code that matches that input
city and state combination. The FindCityInState functions
can determine if the input full or partial city name matches
a valid city name within the state. This can be useful to
help correct misspelled city names in your mailing list.
NEW! Find Suggestion Engine
Address Object employs complex algorithms to provide
the closest possible alternatives to an invalid address. For
example: the address "1014 laurel, beverly hills, CA" was
not found in the postal database. Find Suggestion could
be used to present the following alternatives:
m 1000-1499 LAUREL WAY, beverly hills CA 90210
m 1000-1299 LAUREL LN, beverly hills CA 90210
m 1300-1999 LAKE DR, beverly hills CA 90210
Flexible and Easy-to-Integrate
Address Object is a multiplatform, 32/64-bit tool that
can be used with virtually any programming language
that supports object-oriented programming.
Native Support
Operating System
aLinux
aSolaris
aHPUX
aAIX
aWindows
Address Object is also
available as a WebSmart
Service with protocols for:
a REST aSOAP aXML
Interfaces
aJava
a.NET
aPERL
The following are trademarks owned by the United States Postal Service ® : DPV, NCOA Link , CASS,
CASS Certified, LACS Link , Suite Link , ZIP, ZIP + 4, United States Postal Service, and USPS.
Data Quality Suite
aPHP
aPython
aRuby
Secure & Scalable
aSSL 126-Bit Encryption
a99.99 Uptime
aRedundant Distributed
Server Farms
Visual Basic Code Snippet
‘Create an instance of the object
Dim addPtr As New AddressCheck
‘Set the properties with the input data
addPtr.Address = “2512 Tulup”
addPtr.zip = “89101”
‘Call the VerifyAddress method
addPtr.VerifyAddress()
‘Display the results
Add = addPtr.Address + “ “ +
addPtr.Suite
City = addPtr.City
State = addPtr.State
ZIP = addPtr.ZIP + “-” +
addPtr.Plus
Input data: 2512 Tulup 89101
Address
City
State
ZIP
2512 Tulip Ln
Las Vegas
NV
89101-2861
Sample Source Code
Data Quality APIs work with programs written in a
variety of languages. The sample source code makes it
easy to customize verification and lookup routines and
is available for:
• Access • Oracle Forms
• ASP
• PERL
• C, C#, C++ • PHP
• ColdFusion • Python
• Delphi • Ruby
• Java
• MSSQL Stored Procedure
• JavaScript • Visual Basic
• FoxPro • VB Script
Build Your Own Toolkit
Enhance the functionality of Address Object with other
validation and correction APIs from Melissa Data to
create your own, custom Data Quality Toolkit. Build
these tools into your custom and Web applications
along with the Address Object to verify, correct, and
enhance other elements in your contact database in
realtime at point of entry or in batch.
Request a free trial today!
• Phone Object • Email Object
• Name Object • MatchUp
• Canadian Addresser • GeoCoder
9-22-10