Special Topics in Marketing - Department of Management
Special Topics in Marketing - Department of Management
Special Topics in Marketing - Department of Management
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RegistrationPrerequisite is 3rd year stand<strong>in</strong>g, a quota will be announced as soon as possible. Dueto the nature <strong>of</strong> this course, it is open not only to students <strong>of</strong> the <strong>Department</strong> <strong>of</strong><strong>Management</strong>.Course dates (tentative)Week 1: Welcome and Adm<strong>in</strong>istrationWeek 2: Google Onl<strong>in</strong>e Market<strong>in</strong>g Challenge - IntroductionWeek 3-6: TheoryWeek 7: Exam (tentative)April: Preparation and Presentation <strong>of</strong> Google Challende PlanMay: Google Campaign, Preparation and Presentation <strong>of</strong> Google Challende F<strong>in</strong>alReportContactAssoc. Pr<strong>of</strong>. Doc. Dr. Stefan Koche-mail: Stefan.Koch@boun.edu.trRoom 409, IIBFOffice hours Mo 15:00 - 16:00, or by appo<strong>in</strong>tmentTelephone: -6523 or 0537 474 14 86<strong>Department</strong> <strong>of</strong> <strong>Management</strong>Bogazici University
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