SEAT Annual Report 2011 - Volkswagen AG

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THE KEYS TOSUCCESSCarme Ruscalleda and Gemma Mengual share their secrets28 | ANNUAL REPORT <strong>2011</strong> | RELIABILITY
CARME RUSCALLEDACarme Ruscalleda is one of the best-known chefs on the planet.For several years, her restaurants have been heavily featured inthe Michelin Guide and she has also received other prestigiousawards such as the Creu de Sant Jordi from the CatalanGovernment or the Marqués de Busianos prize for the presenceof Spanish gastronomy in the world. She began her professionalcareer together with her husband, Toni Balam, in a family-rungrocery and butcher shop. She soon started preparing homecookeddishes for take-away, which led her to follow up with herown restaurants. She opened her first restaurant - Sant Pau - in1988 at a seaside town north of Barcelona, followed by Sant PauTokyo some years later in 2004.GEMMA MENGUALBarcelona-born Gemma Mengual is one of Spain’s mostacclaimed athletes ever. She began synchronised swimmingat the tender age of 8 and is still one of the sport’s bestknownnames. Her athleticism, elegant artistry andtechnical skill combined with dedication to her sport madeher a world-wide icon of synchro swimming, winning 39medals throughout her sporting career, including silverin both the duet and team events at the 2008 BeijingOlympics. After her recent retirement, Gemma is currentlyfocusing on personal projects, but at the same timeunfailing in her full support to future generations ofsynchro swimmers.Quality, commitment and talent are factors that make you stand out; they are essentialrequirements for achieving excellence, altering emotions and leaving a good impression.Although aware that perfection does not exist, and is therefore unattainable, CarmeRuscalleda and Gemma Mengual still strive for it day by day in a never-ending search thatchallenges them to keep working at what they most love doing.RELIABILITY | ANNUAL REPORT <strong>2011</strong> | 29
Page 2: TIMELINE2011January 24. Connection
Page 5: 2011SEATANNUALREPORT
Page 8 and 9: DYNAMIC
Page 10 and 11: YOUNGSPIRITED
Page 13 and 14: RELIABLESEAT IS RELIABLESEAT is a b
Page 15 and 16: SEAT IS EFFICIENTSEAT’s Ecomotive
Page 17: SEAT IS ACCESSIBLESEAT is a transpa
Page 21 and 22: CONTENTSPAGEPAGEManagement04 Letter
Page 23 and 24: LETTER FROM THE CHAIRMANOF THE BOAR
Page 26 and 27: 06 | ANNUAL REPORT 2011 | LETTER FR
Page 28 and 29: BOARDOF DIRECTORSChairmanDr. Franci
Page 30 and 31: HISTORIES AND INTERVIEWS
Page 32 and 33: SARA BAAfter more than 20 years of
Page 34 and 35: Is this performance your first homa
Page 36 and 37: 16 | ANNUAL REPORT 2011 | DYNAMISM
Page 38 and 39: millions of followers worldwide.
Page 40 and 41: Now his objective is to drive to wi
Page 42 and 43: BARCELONABERLIN22 | ANNUAL REPORT 2
Page 44 and 45: M.A.N.D.Y.With electronic music fir
Page 46 and 47: JUDITH COLELLJudith Colell is alrea
Page 50 and 51: Chef Carme Ruscalleda and formerswi
Page 52 and 53: 32 | ANNUAL REPORT 2011 | RELIABILI
Page 54 and 55: EUROPEANGREENCAPITALS:CITIES TOLIVE
Page 56 and 57: Rubbish collection system in Stockh
Page 58 and 59: The quality of SEAT vehicles is inh
Page 60 and 61: ALICIA JARILLOHELPING THE NEEDYFor
Page 62 and 63: Management Report
Page 64 and 65: IndustrialActivityPRODUCTIONIn 2011
Page 66 and 67: odywork and painting workshops so a
Page 68 and 69: Passionate about perfection.QUALITY
Page 70 and 71: CommercialActivitySALESIn 2011 SEAT
Page 72 and 73: SEAT possesses a widespread, effici
Page 74 and 75: SPONSORSHIPSports and music. Music
Page 76 and 77: SEAT RANGESEAT offers anentire rang
Page 78 and 79: SEAT IBIZA STThe Ibiza ST adds func
Page 80: SEAT LEÓNThe SEAT León stands for
Page 83 and 84: The brand’s values - Design Drive
Page 85 and 86: Copa versions of Ibiza SC, León an
Page 87 and 88: SEAT León TwinDrive and Altea XL E
Page 89 and 90: IBL concept car, design in evolutio
Page 91 and 92: SEAT - one of Spain’s major creat
Page 93 and 94: scheme based on three aspects. Firs
Page 95 and 96: power generating plant at Martorell
Page 97 and 98: football Cup (this year in its 5 th
Page 99:
RISK DETECTION AND ASSESSMENTSEATRI
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FinancialActivitySEAT Exeo, perfect
Page 104 and 105:
RESULTSIn spite of the difficult, e
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SEAT, S.A. ANNUAL ACCOUNTS
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88 | ANNUAL REPORT 2011 | AUDITORS
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BALANCESHEETAt December 31(millions
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STATEMENTOF CHANGESIN EQUITYAt Dece
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CASHFLOWSTATEMENTJanuary 1 to Decem
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NOTESFinancial year ending December
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Rights received via the National At
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f) SubventionsCapital subventions a
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The saleable value of this fixed as
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8. FINANCIAL INSTRUMENTSa) Impact o
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II. Credit riskCredit risk arises o
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On February 25, 2010, the sole shar
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Liabilities (mainly with Group comp
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Profit and Loss StatementEquityMill
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19. INCOME AND EXPENSESa) Distribut
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f) Other operating expensesMillions
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d) Environment-related incomeIncome
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PostDr. Francisco Javier García Sa
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APPENDIX 1.EVOLUTION OF NON-CURRENT
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2011Cost of acquisition or manufact
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APPENDIX 2.SUBSIDIARYCOMPANIES(mill
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CONSUMPTION AND EMISSION FIGURESCon
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SEATCREDITSThis version sets forth
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SEAT Annual Report 2011 - Volkswagen AG

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