SEAT Annual Report 2011 - Volkswagen AG

The brand’s values – Design Driven,Dynamic, Young Spirited, Reliable, Efficientand Accesible – are reflected in its models,the organisation itself as well as the peoplewho make it up. The development of thecars, the dynamism of the company, and itsexcellence in management were rewardedthroughout the year with numerous prizesand awards, both in the national andinternational press.MODELS/ ‘MPV of the Year’ for the Alhambra inPortugal. Awarded by the jury membersof the ‘Car of the Year – Glass SteeringWheel Trophy’. A success that highlightsits quality, flexibility, magnificent valuefor money in terms of equipment, makingit a benchmark vehicle for its segment.SEAT models have been awarded thisaccolade for the third year in a row. In2009 the Ibiza was chosen as ‘Small Car ofthe Year’, and in 2010 the Ibiza Cupra wasdistinguished as ‘Sports Car of the Year’./ ‘Best imported MPV for 2011’, for theAlhambra in Germany. Awarded by theauto motor und sport magazine at the35 th edition of the ‘Best Cars’ gala./ ‘Auto Trophy’ for the Alhambra inGermany. Awarded by the Auto Zeitungmagazine in the category of importedMPVs./ ‘Best MPV on the market’ for theAlhambra in the UK. Awarded by theBritish publication What Car?, for itsdesign as the ideal MPV./ ‘Best MPV’ for the Alhambra in the UK.Chosen by Fleet World magazine at itsannual awards./ ‘Best MPV’ for the Alhambra in the UK.Awarded by Diesel Car, a publicationspecialising in diesel and eco-friendlyvehicles, thereby acknowledging thehigh efficiency levels of the Alhambra’sengine range./ ‘Best MPV’ for the Alhambra in Spain.Awarded by the El Economista daily atthe 2 nd edition of the Ecomotor awardspresented at the Barcelona Motor Show./ ‘Best concept car’ for the IBL at theGuangzhou Motor Show. The first awardreceived by SEAT in China. Given by theorganizing committee and readers/listeners of four Chinese media outlets.SEAT Ibiza COPA, ahead of the field.Brand and Product | Annual Report 2011 | 63