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Energising South African Cities & Towns - City Energy Support Unit

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S t e p 6BUILDING PUBLIC &INTERNAL SUPPORT– your participationprocessDEVELOPING AND implementing asustainable energy plan is pioneering.You will need to educate the public,city staff and political leaders onthe plan’s value. You will need helpgetting tasks done. You will need financialresources. And you will needallies. Accomplishing all this requiresinternal support and wide-range publicsupport, and building that supportis one of the most critical aspects ofyour planning effort. Remember yourparticipation process starts the firsttime you start interacting with citystaff or the public around the sustainableenergy plan.Participation is the key to an effectiveplan. This may be challengingas most people, businesses andmunicipal departments view energypolicy as secondary to their everydayactivities.Minister of Minerals & <strong>Energy</strong>, PhumzileMlambo-Ngcuka, at the launch of National<strong>Energy</strong> Efficiency Week 2003.Therefore, it is critical that localenergy programmes be linked to theirgoals. <strong>Energy</strong> programmes shouldshare common concerns and help supportachieving broader city and communitygoals. For example, air quality,housing affordability and trafficcongestion concern nearly everyone.Solutions to each of these issues can befound in energy efficiency.IDENTIFYINGSTAKEHOLDERSThere are internal and external peopleyou will need to interact with in orderto develop a good energy plan for yourcity. Make a list of all stakeholders fromwhom you will need to source informationand get buy-in. When talkingto city staff or external organisationsremember that organisations don’tmake decisions – people do. Developrelationships with them. Rememberthat you can learn from them.LOCAL GOVERNMENTSTAFFMake a list of local government departmentsand agencies that you thinkshould care about sustainability. Ifthis is difficult, try tracing energy orother resources through the city andlocal government. Every departmenttouched by this should be on your list.ASSESSING LOCALGOVERNMENT ANDPUBLIC SUPPORTAfter talking to each department,list your strongest allies and whatprojects you may be able to dotogether. Deciding how to proceedand maintain your momentum mayrequire a different strategy witheach ally. Your approach also willdepend on the politics and structureof your local government.You also need to assess theconflicts or barriers you have withdepartments that are or may be nonsupportive.Your aim might be tosave electricity while the electricitydepartment might feel that it is theirobjective to sell more electricity. <strong>City</strong>staff involved in transport mightfeel that they do not have the necessarypower to create change. Otherstaff might just feel overworked.Barriers generally fall into four categories,and each is discussed below:InformationLocal government staff may lack informationor have the wrong information.Send them the right information or usethe mediums they will read.InstitutionalGovernment processes often createdisincentives to change. These institutionalbarriers are the most difficult. Toovercome them requires a firm commitmentfrom top decision makers. Talk toyour strongest supporters about how toobtain this commitment.PersonalThe risks inherent in change may bepersonally threatening to city staff.This may not have been explicitly stated,but the tone of the responses may giveclues to the hidden reasons.14 ENERGISING SOUTH AFRICAN CITIES & TOWNS

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