Business Development Plan 2009–2012 - Edina

EDINA Business Development Plan 2009–2012Objectives for 2009-2012:Build capacity in EDINA, including strategiccapabilities, in each of our business areasWe shall achieve these objectives by:• Continuing the activities in our SBAs, examples of which are givenabove (pages 11–13).• Adding new capabilities as appropriate.Transition appropriate R&D projects to services • At the outset of projects, identifying where they may have potentialservice exit strategies.• Devising a framework for project-to-service transition.• Developing critical appraisal of R&D activity, standing down projectsas appropriate.Respond to opportunities to undertake R&DprojectsIdentify and create opportunities to undertakeinnovative work that fits within strategic goals• Responding to invitations to tender.• Monitoring relevant mailing lists, websites etc.• Attending conferences and other events.• Monitoring news services and newspapers.• Keeping in touch with JISC Programme Managers.• Ensuring that existing projects and services-in-developmentundertake ‘watch’ activities on the technical and culturalenvironments that influence them.• Where opportunities arise from existing work, ensuring that thepotential for new innovative work is explored with funding bodies.• Establishing links with new content providers, and with innovators.11