Annual Report 2012 - APG|SGA

22 Business Development in SwitzerlandAPG|SGA AirportSwiss airport advertisingon asuccessful courseEnhanced customer portfolioAPG|SGA Airport is once again able to present encouraging results. The key customersegments (the watch industry, financial sector and real estate sector) were strengthenedand further developed on asustainable basis. Moreover, promising new segmentswere added with the automobile and aviation industries. The annual targets were metwith regard toboth sales and profit.Pierre-Alain MettrauxDirection of APG|SGA Airport, Bercher SAPublicité Générale“The dynamics ofGeneva Airport boostour aim to offer ourcustomers innovativeadvertising solutionsof the highestquality.”Installation of new LED advertising spacesIn terms of sales, Geneva Airport has been the company’s most important, long-termpartner. Onthe basis of the existing franchise agreement, APG|SGA Airport furtherdeveloped and expanded on its offer in the year under review. Thus new LED advertisingspaces were installed in the visitor-accessible arrivals area in 2012. They are doublesidedsquares of 180 x180 cm in size and they fit excellently into the airport atmosphere.More and more advertising spaces from APG|SGA Airport are being individuallymatched to the surrounding area. The trend points clearly toward larger formats, alongwith areduction in the number of sites. Well-integrated into the building architecture,advertising media fulfill the mounting aesthetic requirements of our partners on theone hand, and on the other hand they achieve the exclusivity desired by the market.The result is both satisfied business partners and customers –and optimum commercialvalue creation. Through the use of LED technology, the backlit displays that are inhighdemand on the market also score points from an ecological point of view becauseof their low energy consumption. We also achieved or exceeded our annual targets atLugano Airport.The fascination of the airportWith APG|SGA Airport, our customers reach affluent consumers in an environmentthat is infused with bustling dynamism. As gateways to the world, airports create advertisingcontacts with international business and travelers on vacation. Communicationin the point of sale area of an airport unfolds the greatest effect –either as abrandreminder or direct sales promotion. The material and functional framework of an airportmakes it possible for customers to stage brands among asophisticated public in amanner that is both effective and rich in contrast.Geneva AirportNumber of passengers per year in thousands14 00012 00010 0008000754660002001200220032004200520062007200820092010201120127620808885939411996310 90511 54211 32411 86513 11213 899Source: Geneva Airoport, www.gva.chAPG|SGA Annual Report 2012