Annual Report 2012 - APG|SGA

24 Business Development in SwitzerlandAPG|SGA Mega PosterUnusual productions withastrong impactErnst FuhrerDirection of APG|SGA Mega Poster,Paron AG“The Mega Postersegment brandrealizes the mostspectacular ideastogether withits customers.”Convincing communication with large format imagesAPG|SGA Mega Poster, the country’s leading Out of Home media company in thesphere oftwo and three-dimensional large format image communication, significantlyincreased its sales again compared with the previous year and made asatisfactory profit.With sizes of up to 630 square meters, the company’s Mega Poster offer, with morethan 135 sites in all of Switzerland, cannot be overlooked in any respect. The variouscreative campaigns exhibit convincing quality with photo-realistic digital printingas well as professional mounting adapted to the individual site. In all the large cities ofSwitzerland, at central, highly frequented locations, Mega Posters generate severalthousand contact opportunities for each period of display. The specially compiled qualificationsystem for contact measurement underscores the competitiveness of MegaPoster as aniche product between and within media –which is why it is currently firmlyestablished in national and international media planning.Well-known customer portfolio –alot of potential for the futureIn the year under review, APG|SGA Mega Poster succeeded in realizing several orderswith well-known customers. From afive-meter high, climbing dairy cow and achocolatebar three meters in size to four-meter high cell phones and four original size Fiat 500models, various installations in large Swiss cities attracted for attention and providedplenty to talk about –not only among the population, but in the advertising industry aswell. The strong impact of these special projects resulted in awealth of inquiries fromboth customers and agencies. APG|SGA Mega Poster is the only supplier in all of Switzerlandcapable of realizing such projects under one roof in aprofessional and timelyfashion. Advertising customers, agencies, partners and authorities profit from this all-in-oneservice, which begins with adialog and consulting on the choice of alocation todesign input and official approval procedures, as well as production, mounting, lighting,maintenance, disassembly and finally disposal of the materials in an environmentallyfriendly manner.Swiss premiere inBernWith its newest project, the veiling of the Burgerspittel in Bern, the six-member teamat APG|SGA Mega Poster succeeded in producing amasterpiece. For the first time inthe history of the Swiss Out of Home market, abuilding in the most central of locationswas completely wrapped and photo-realistically displayed on the scaffold netting.Thus, at one of the most frequented locations, an attractive supporting program for fourcommercial Mega Poster advertising spaces was created from a2,400 square meteroptical illusion. The development of this product strives for market penetration amongcustomers in the luxury segment who until then had criticized the tendency of temporaryspaces for scaffolding to be unsightly. And when it came to business partnersand the authorities, this project provided proof that APG|SGA Mega Poster takes responsibilityfor the cityscape and makes an important contribution toward cleanliness andquality of life in the public sphere.APG|SGA Annual Report 2012