Annual Report 1999 - Fiskarsgroup.com

RECREATION PRODUCTSRecreation is currently the smallest consumer productcategory but it offers good growth opportunities.The category contains the Gerber andEnviroShade products and the popular Handy Axe seriesfrom Finland.Gerber, known for its high-quality innovative sportknives and multipurpose tools, has been a successful keyparticipant in Fiskars’ geographical market expansionefforts.EnviroShade is the market leader in the United Statesin outdoor shade structures which are increasingly popularin trade shows and sports events.Systematic product innovation is crucial to the developmentof the Recreation category, and considerableresources are dedicated to research and development ofnew products. One of the recent successes was achievedby the new 400 Series multi-tool from Gerber, whichgained excellent trade and end-user support.16