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NEWS RELEASEFor Immediate PublicationPRUDENTIAL OFFERS FIRST EVER INDIVIDUAL LIFE INSURANCERIDER TO COVER CLINICAL TREATMENT WITH PRUclinic careKuala Lumpur, 10 September, 2012 – Prudential Assurance Malaysia Berhad (PAMB)launched PRUclinic care, its latest product to help ease the financial burden of visits to theclinic.PRUclinic care which debuted on 8 th August 2012 is the first-ever outpatient medical rideroffered in the individual life insurance market in Malaysia. Available to policyholders agedbetween 1 and 60, PRUclinic care will cover policyholders for RM1,500 of clinical treatmentsper year for a 2-year benefit term. The medical rider which is available from as low as RM188a year will entitle policyholders to enjoy a „cashless‟ card with no co-insurance or deductiblesat close to 2,200 general practitioner (GP) clinics empanelled with PAMB nationwide.Commenting on the launch of PRUclinic care, Fiona Liao, Chief Marketing Officer of PrudentialAssurance Malaysia Berhad (PAMB) said: “More and more people are feeling the financialpinch from something as simple as visiting their local clinic due to the escalating cost ofmedicine and consultation fees. Not to mention with the current environment we live in, it is soeasy to fall sick which makes a trip to your GP an expensive affair. This is especially so foryoung families. Even if both spouses are gainfully employed, their dependants are notnecessarily covered by their company. As a mother, I know how those unexpected trips to theclinic can sometimes throw us off budget. It is with this in mind that we created PRUclinic careto ensure that you and your loved ones are always covered for essential healthcare needs.”She added that: “PRUclinic care is also suitable for self employed individuals and even SMEs(small and medium enterprises) who wish to offer medical coverage to their employees.”PRUclinic care can be purchased together with PAMB‟s PRUlink one, PRUlife ready andPRUmy child investment-linked insurance plans. For more information, please call03-2116 0228 or log on to www.prudential.com.my.– Ends –Prudential Assurance Malaysia Berhad (107655-U) Level 17 Menara Prudential, No. 10 Jalan Sultan Ismail, 50250 Kuala Lumpur, MalaysiaP.O. Box 10025, 50700 Kuala Lumpur. Tel (603) 2031 8228 Fax (603) 2032 3939 www.prudential.com.myCustomer Service Tel (603) 2116 0228 Email: customer.mys@prudential.com.myPart of Prudential plc (United Kingdom)

About Prudential Assurance Malaysia BerhadPrudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For the financialyear ended 2011, it achieved a record RM1.107 billion in new business annual premium equivalent(APE), representing a 8% growth on 2010. This new business APE comprised Life Insurance sales andTakaful contributions. Takaful products distributed by PAMB‟s Wealth Planners and agents areunderwritten by Prudential BSN Takaful Berhad.As an innovative leading insurer, PAMB serves the savings, protection and investment needs ofMalaysians by offering a full range of financial solutions through its 41 branches nationwide. With thebacking of approximately 1,300 employees and over 13,000 agents and Wealth Planners, it iscommitted to helping people achieve their hopes and dreams for a brighter and financially securefuture.PAMB is part of Prudential plc of the United Kingdom. Established in London in 1848, Prudential plc isone of the world's leading retail financial services groups. It provides insurance and financial servicesthrough its 4 main business units throughout the world. Prudential plc has been in existence for over160 years, and has more than 25 million customers worldwide and £363 billion in funds undermanagement as at 30 June 2012. With life and fund management operations in 13 Asia markets,Prudential is currently the region's leading Europe-based life insurer in terms of market coverage andnumber of top-three market positions, and a leading regional fund manager.Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principalplace of business is in the United States of America.This news release is issued by Perception Management Sdn Bhd on behalf of PrudentialAssurance Malaysia Berhad. For more information, please contact Mr. Kelvin Boey orMs. Tanzina Rahman on tel: 03-2166 0006 / 09, fax: 03-2166 0038, e-mail:kelvin@perceptionmanagement.com.my / tanzina@perceptionmanagement.com.my,or mobile: 012-203 6081 (Kelvin) or 016-314 8305 (Tanzina)2