March 16, 2010Banks8) Spread of Returns – likely to stay wider <strong>for</strong> longerAll firms have made progress in deleveraging <strong>and</strong> addressingdislocated assets, but it has been an uneven process.Although many players thought the opportunity to win sharefrom dislocated players would have passed by now, we thinkbanks with strong funding <strong>and</strong> capital advantages can stillgain share in 1H10. For this reason, we believe the spread ofwinners <strong>and</strong> losers – while narrowing – is likely to remainwider than after prior crises due to asset quality, as those whocan seize the day with healthy balance sheets <strong>and</strong> cheaperfunding.In 2009, based on Morgan Stanley’s coverage of large capbanks, pre-tax returns on equity ranged from -27% to +47%.Although we hope this range will tighten, we think lingeringconcerns on asset quality, the need to reinvest to gain scaleor rebuild alongside funding mix <strong>and</strong> capital base will exert ahuge impact on returns. It means that some of the winners oflast year can remain winners <strong>for</strong> longer than many mightexpect.Exhibit 28Distribution of returns – wider distribution duringtimes of downward pressure on the industryExhibit 292009 investment banking pre-tax ROEs – showedmassive dispersal-30% -20% -10% 0% 10% 20% 30% 40% 50%BNPPTD47%43%RYJPMCSG39%36%35%GSBARCHSBCBNSGroup MedianBMO31%30%29%29%27%25%DBKGroup AverageBAC21%20%20%RBS5%Nomura-5%CM-9%UBS-17%Soc Gen-27%Source: Company data, Morgan Stanley ResearchExhibit 30Banks have already delevered a lot$BN2006Assets7,6574,019Equity22416 7-4% 57% 1% 15%LeveragePre tax-RoAIn the wholesale bank34x0.8%25%20077,3566,30122619 233x0.4%20%-13% 15% 0% -3%15%20086,3697,24522618 528x-1.1%10%2009e-27% -21% -6% 36%4,6375,74821325122x1.0%5%RoE0%-5%-10%1994-1996 1997-1998 1999-2000 2001-2002 2003-2006 2007-2009Median 1st quartile 3rd quartile<strong>Wholesale</strong> division Rest of groupNote: Equity is total common equity; Sample banks are BoA, ML, Credit Suisse, DeutscheBank, Goldman Sachs, JP Morgan, Bear Stearns, Morgan Stanley, UBS, BarCap, Nomura,Lehman BrothersSource: Bloomberg; Oliver Wyman analysis, Morgan Stanley Research-15%-20%Source: Oliver Wyman analysis, Morgan Stanley Research26
March 16, 2010Banks9) Compensation – a key lever to raise returns <strong>and</strong> align risk to rewardThe industry has taken significant steps in 2009 to movetowards aligning to the FSB’s compensation principles;however, there is further to go in transmitting the cost of risk<strong>and</strong> funding to the practitioners. In some areas, regulators<strong>and</strong> shareholders can do more to help the industry break thecycle of compensation inflation.Net headcount has fallen since the onset of the crisis as theindustry has gone through a relatively painful downsizingprocess, particularly in the US. As a result, headcountproductivity has improved, <strong>and</strong> absolute compensation levelshave been maintained within closer bounds. Compensationper unit of revenue dropped heavily from the historicalaverage of 45% to 31% in 2009, though if revenues areadjusted <strong>for</strong> the gains in rates that figure rises to 35%Exhibit 31Industry compensation, 2004-09Cost/revenues(ex write downs, CVAs)75%Average compOliver Wyman is conducting an update of the IIF <strong>and</strong> FSBsurveys of industry compensation practices. Early findingsreveal the industry now largely aligns to (<strong>and</strong> is uni<strong>for</strong>mly atleast moving towards) the compensation principles set out bythe FSB in 2009. However, implementation is proving difficult,particularly in the area of pushing risk-adjustment ofcompensation down to the desk or individual level.We see important structural shifts still to come that arecritical to the long-term health of the industry. Theindustry has yet to fully pass on (or be <strong>for</strong>ced to pass on)either the cost of additional capitalisation (proxy <strong>for</strong> risktaking)or cost of liquidity risk (proxied by funding costs) to thepractitioners. Once done, we think this will lead tocompensation levels stabilising at ~35% of revenues over thecoming three years, a necessary precondition to offsetting thelikely capital/funding drag on returns.58%50%46% 45% 45%42%31%35%25%0%2004 2005 2006 2007 2008 2009 2009 adjComp / revenues (LHS)Average comp. (RHS)e: Oliver Wyman estimates; Source: company report; Oliver Wyman analysis; Sample banks:GS, MS, BoA-ML, JPM, CS, DB, UBS, Barcap <strong>and</strong> NomuraNote: 2009 adjusted excludes extraordinary growth coming from abnormal market conditions27
- Page 4 and 5: March 16, 2010BanksIn this report:1
- Page 6 and 7: March 16, 2010Banks2009 core revenu
- Page 8 and 9: March 16, 2010BanksExhibit 7Base ca
- Page 10 and 11: March 16, 2010Banks2) Margins - Tig
- Page 13 and 14: March 16, 2010BanksExhibit 13We saw
- Page 15 and 16: March 16, 2010Banks4) Regulatory Ch
- Page 17 and 18: March 16, 2010BanksExhibit 18Regula
- Page 19 and 20: March 16, 2010Banks5) Funding - dri
- Page 21 and 22: March 16, 2010Banks6) Derivatives M
- Page 23 and 24: March 16, 2010Banks7) Sustainable I
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- Page 29 and 30: March 16, 2010BanksExhibit 32Compet
- Page 31 and 32: March 16, 2010BanksReturn character
- Page 33 and 34: March 16, 2010BanksPart 2 - Investm
- Page 35 and 36: March 16, 2010BanksThe key point we
- Page 37: March 16, 2010Banksestimated normal
- Page 40 and 41: March 16, 2010BanksExhibit 43Indust
- Page 42 and 43: March 16, 2010BanksExhibit 45Europe
- Page 44 and 45: March 16, 2010BanksExhibit 50FICC:
- Page 46 and 47: March 16, 2010BanksExhibit 57Our ba
- Page 48 and 49: March 16, 2010BanksExhibit 61FICC r
- Page 50 and 51: March 16, 2010Banks3. Regulatory ou
- Page 52 and 53: March 16, 2010BanksBasel III: Expec
- Page 54 and 55: March 16, 2010Banks4. Derivatives m
- Page 56 and 57: March 16, 2010BanksKey stock callsB
- Page 58 and 59: March 16, 2010BanksExhibit 78Gap ha
- Page 60 and 61: March 16, 2010BanksOur 2010e EPS mo
- Page 62 and 63: March 16, 2010BanksExhibit 86Group
- Page 64 and 65: March 16, 2010Bankscutting measures
- Page 66 and 67: March 16, 2010Banksis possible if r
- Page 68 and 69: March 16, 2010BanksExhibit 971Q pro
- Page 70 and 71: March 16, 2010Banksupside to fundra
- Page 72 and 73: March 16, 2010BanksImperial Bank of
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MORGAN STANLEY RESEARCHThe Americas