Digital Signage Implementation â Planning & Deployment ... - C2G

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This collaboration identifies objectives, responsibilities and methods for measurement.Define Success Criteria, ROI and Pilot Metrics Outcome needs to be identified What are the results that are expected from pilot, i.e., uplift in sales, improved communications, more trafficis generated etc.Identify Network/Content Distribution Requirements Define the content distribution method. Local LAN/WAN Dedicated broadband terrestrial or wireless Satellite DVB or VSAT Pricing considerations for each distribution method.Develop/Refine Project Budget Identify and detail all costs associated with project Internal/external labor Hardware, Electrical, HVAC, Installation, and content distribution costs Volume pricing if availableFinalize Partner Agreements Formally define agreement regarding expectations and deliverables from the partners.Develop Project Plan The beginning and the end Categorize, how the project is to be executed – Phases with budget allocations Breakdown and define the tasks required for each category of the project.Client Review and Approval Have the expectations and deliverables been met?Technical Design Develop Technical Architecture Push System, Pull System or Flex System Delivery of content (internet, intranet, stand-alone, wireless) System security Display variables (Interior, exterior, flat panel, projection, LED, LCD, plasma) System management tools Pricing structure for content database Select Content Management Software Remote-player monitoring Attribute-based schedulingo automates playlist creation based on parameterso Day-parting scheduleso Internal live data feeds Player health checks Set distribution policieso Bandwidth Shaping• Maximum usage• Percentage of Bandwidth utilizedo Time of day delivery to reduce network impact Remote player managemento Capable of rebooting playero Capable of restarting all services on player
o Capable of upgrading software componentsSpecify Servers & Players Interactivity Demographic recognition IT network complianceo Existing hardware alliances• Dell, IBM, Linux, etc.o Existing Software alliances• Microsoft, etc.• Symantec, etc. Content creation complianceo Existing assets - PowerPoint, Flash, MPEG, PDFo Future assets - PowerPoint, Flash, MPEG, PDF, RSSDisplay Specifications Interior or exterior - Flat panel, projection, LED, LCD, plasmao Inputs - VGA, DVI, S-video, RGBHVo Audio• Internal amplifier• Line audio out for external amplifiero Control• Serial• IR or Infraredo Internal hard drive Networkable Interactivityo Demographic recognitiono Holographico Lenticular – 3D imagingPrepare Technical Specifications ITo Hardwareo Softwareo Securityo Content delivery methods Content Creation Managerso Existing assetso Future ASSETS Facilities Managerso Display locationso Mounting concernso Infrastructure• Power• Network cabling Administrators responsible for the systemo Schedulingo Content deployment<strong>Digital</strong> Photos and Display Overlays Photograph display locations
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Digital Signage Implementation â Planning & Deployment ... - C2G