13.07.2015 Views

Health behavior

Health behavior

Health behavior

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• External factors affecting <strong>behavior</strong> – filtered throughpersonal insight, perception and motivation of anindividual: group pressures, available information,experience, roles...• Concept of selective perception – choosing favorable andignoring unfavorable information• Difference in interpreting information among individuals• Cognitive system of an individual – conditioned by awide spectre of variables• Differences in motivation among individuals

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