Health behavior
Health behavior
Health behavior
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• health action taken by an individual depends on his/herperception of his/her personal susceptibility and whetheran illness could have more severe personal implications• assumption of this model - that the outcome of theaction taken is reduced susceptibility to disease or, if adisease occurs, reduction of its severity• this model showed great importance in analysis ofpreventive and/or positive health <strong>behavior</strong>; alsoapplicable to analysis of illness <strong>behavior</strong>