IBM EXPRESS SELLER COOKBOOK

IBM EXPRESS SELLERCOOKBOOKFOR IBM BUSINESS PARTNERSSystems • Software • Services | December 2007

Table of ContentsIBM Express Seller and Express Advantage 4 CAMPAIGN DESIGNERIBM Express Seller Cookbook Purpose 5 Campaign Designer: The Materials You Need . . . . . . . . . . . 25Program Benefits 6 Campaign Designer Templates . . . . . . . . . . . . . . . . . . . 26Customer Benefits 7 Campaign Designer Samples . . . . . . . . . . . . . . . . . . 27-28MESSAGING AND SAMPLE HEADLINESPROGRAM BENEFITSMarketing Materials: Benefits of creating your own . . . . . . . . . 9 Built on IBM Express Advantage . . . . . . . . . . . . . . . . . . 30Messaging: IBM System x Products . . . . . . . . . . . . . . . . 10 Incentives and Promotions . . . . . . . . . . . . . . . . . . . . . 31Messaging: IBM System p Products . . . . . . . . . . . . . . . . 11 IBM Business Partner Resources . . . . . . . . . . . . . . . 32-34Messaging: IBM System Storage Products . . . . . . . . . . . . 12Messaging: IBM Lotus Products . . . . . . . . . . . . . . . . . . 13HARDWARE PRODUCT OFFERINGSMessaging: IBM WebSphere Product . . . . . . . . . . . . . . . 14 Product Information and Photography . . . . . . . . . . . . . . . 36Messaging: IBM Tivoli Products . . . . . . . . . . . . . . . . . . 15Global Technology Services: IBM ServicePac Offerings . . . . 16-18IBM ADVERTISINGIBM Express Managed Services . . . . . . . . . . . . . . . . 19-20 IBM Print Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47IBM Financing Advantage: Benefits . . . . . . . . . . . . . . . . 21IBM Express Asset Recovery Solutions . . . . . . . . . . . . . . 22Sample Headlines . . . . . . . . . . . . . . . . . . . . . . . . . 23IBM Express Seller Cookbook | December 20072

EXPRESS SELLERPROGRAMIBM Express Seller Cookbook | December 20073

EXPRESS SELLER AND EXPRESSADVANTAGEOffering competitive prices, attractive margins and salesincentives, the Express Seller Channel Program isdesigned to help IBM Business Partners accelerate salesof select IBM Express Advantage products and servicesto small and mid-sized businesses. The offerings whichare available for fast delivery include servers, storagesystems, workstations, software and services. TheExpress Seller Program supports the IBM ExpressAdvantage strategy.WHAT IS IBM EXPRESS ADVANTAGE?IBM Express Advantage was created to help mid-sizedcustomers gain simplified access to an unparalleled networkof products, people and services. It is geared tohelp meet the unique challenges your mid-sized clientsface every day.IBM Express Advantage offerings are designed, developedand priced specifically for mid-sized businesses. Tobe considered, they must be:●●●●●●ScalableCompetitiveEasy to install and deployEasy to getEasy to learn, manage and usePriced to fit the budgets of mid-sized companiesPARTNERWORLD EXPRESS ADVANTAGEYou can find simplified access to everything you need toreach mid-market customers on the PartnerWorld® Website. PartnerWorld Express Advantage is a centralizedlocation which includes information on sales and marketingsupport, incentives, educational programs, customersuccess stories and much more.RESOURCESFor information about the IBM ExpressSeller Channel Program, visit:ibm.com/partnerworld/express-sellerTo access PartnerWorld ExpressAdvantage, visit:ibm.com/partnerworld/smbIBM Express Seller Cookbook | December 20074

IBM EXPRESS SELLER COOKBOOKPURPOSEAs a complement to IBM’s advertising campaign, thiscookbook provides you with the messaging and productimages to help you develop marketing communicationsthat promote IBM Express Advantage offerings to yourcustomers.IBM Express Seller Cookbook | December 20075

PROGRAM BENEFITSThe Express Seller Program was developed to help yousell select Express Advantage offerings. These aredesigned to be easy to install and deploy, easy to manageand priced just right for small and mid-sized businesses.Program benefits include:●●The Right Products. The IBM Express Server,Storage, Workstation, Software and Services offeringsthat are included in the Express Seller Program areoften our most popular, based on customer demand.Configured to help meet the needs of small and midsizedbusinesses, these products are also available forfast delivery.The Right Prices. The offerings included in theIBM Express Seller Program are designed to be attractivelypriced to IBM Business Partners to help makethem easier for you to sell to your customers.●●●●The Right Financing. IBM Financing Advantage (IFA)is the IBM Global Financing program designed specificallyfor the Small and Medium Business Market. It canhelp you capture the high-growth mid-market opportunitywith accessible, simple processes, and completefinancing options. Financing IT and solution acquisitionscan help clients by deferring upfront investmentcosts, conserving cash for higher-yielding investments,and protecting against technology obsolescence.The Right Margins. The Express Seller Programofferings aim to offer attractive reseller margins upfront, with an additional rebate on qualified productsfor resellers who participate in this Program.No Need For Special Bids. Now it’s easier for you toplace smaller orders that customers demand. Becausewith IBM Express Seller Program offerings, thereshould be no need for special bidding.Simplicity. The Express Seller Program terms andconditions make it easier to do business with IBM.RESOURCESLearn more by visiting:ibm.com/partnerworld/express-sellerIBM Express Seller Cookbook | December 20076

CUSTOMER BENEFITSIBM Express Advantage offerings are priced just right.And we’ve configured them so they’re ready to go rightout of the box. Not only that, they come with built-ininnovations that help deliver real business advantages.Like doing more with fewer resources, driving greatercost efficiencies, and reducing the need for system maintenance.That’s where IBM Express Advantage offeringscan help.CONSIDERATION DRIVERSHere are a few drivers that can influence customers tobuy IBM Express Advantage offerings, which aredesigned to be:●●●Good value for money. Customers want an affordablesolution.Easy to manage. Customers want to manage theirbusiness, not their technology.Advanced technology and world-class performancewithout having to spend an arm and a leg.THE PROPOSITIONWith IBM Express Advantage offerings, many of thetechnology features found in our top-of-the-line systemsare available at a size and price that’s right for small andmid-sized companies. With IBM Express Advantageofferings, innovative problem-solving technologies comestandard—to help provide you with a flexible platformfor growth and help save you real dollars on your ITmanagement.THE PROOF● IBM Express Advantage offerings are especiallydesigned to meet the unique needs of small and midsizedbusinesses.●Technology innovations built into IBM ExpressAdvantage offerings help optimize IT investments,enhance business resiliency and security, and improveemployee productivity.●High reliability. Products built on industry standardsfrom a dependable vendor.IBM Express Seller Cookbook | December 20077

MESSAGING ANDSAMPLE HEADLINESIBM Express Seller Cookbook | December 20078

MARKETING MATERIALS: BENEFITS OFCREATING YOUR OWNThis section provides messages and marketing elementsthat are designed to promote IBM Express Advantageofferings.On the following pages, you will find details, messagesand sample headlines to help you promote IBM ExpressAdvantage offerings, including:●System x●System p●●●●●●●System StorageLotus®WebSphere®Tivoli®ServicePac®Express Managed ServicesFinancing●Asset Recovery SolutionsIBM Express Seller Cookbook | December 20079

MESSAGING: IBM System x ProductsOPTIMIZE YOUR I.T. INVESTMENTMake your infrastructure more cost-effective. Get morevalue out of your technology investments withIBM Express offerings—It’s innovation made easy.Here are some of the innovations that are designed tohelp small and mid-sized customers get the most out oftheir IT investment.The insight and innovative technology of IBM. Andthe power of Intel® and AMD processors. You’ll havethe benefits of both with IBM System x andIBM BladeCenter® systems. The result? Affordable,easy-to-use, advanced servers that aim to increase productivityand solve real world problems for your SMBcustomers.●IBM Director is a self-monitoring technology that canmanage and optimize many systems across manyenvironments. All from a central console.●●●IBM Predictive Failure Analysis® warns you of problemswith your hard disk drives, fans, power supplyunits, memory, CPUs and voltage regulator modules—before they actually become problems. Up to 48 hoursin advance.IBM PowerExecutive is an intelligent power and coolingfeature. It can save you needless expense by managingand controlling the power consumption of yourdata center.Light Path Diagnostics—on select System x servers—can help keep your company up and running. Anexternal LED panel helps you identify and locate hardwareproblems quickly. So you can take care of themquickly.NOTE: Not all features are available on all System xproducts.RESOURCESFor information about IBM System xproduct offerings, visit:ibm.com/systems/xFor information about IBM BladeCenterofferings, visit:ibm.com/bladecenterFor information about IBM Workstationofferings, visit:ibm.com/intellistationTo download high resolution productimages and access product specificinformation, see pages 37-42 of thisdocument.IBM Express Seller Cookbook | December 200710

MESSAGING: IBM System p ProductsLike all businesses, you want servers that are innovative,flexible and powerful. Not to mention reliable and secure.IBM System p Express offerings are easy to buy, installand manage with a wide choice of UNIX® and/or Linux®applications. Innovative technologies make System pservers the right choice:●●IBM Advanced POWER Virtualization allows youto create and run many virtual servers on a singleserver. A smart way to save on energy, software andmaintenance.Integrated Virtualization Manager lets you just pointand click to consolidate multiple application workloadsrunning on IBM AIX 5L and Linux operating systems.All simultaneously in virtual partitions. This intuitivebrowser-based offering makes it easy and affordable.●●Innovative Quad-Core Module systems are the industry’sfirst four-core processor package—with a bigadvantage. They provide more processing capacitythan Dual-Core Module systems. In less space.Dynamic Logical Partitioning can run AIX 5L and Linuxapplications on the same processor at the same time.It’s standard in all IBM System p Express offerings runningAIX 5L V5.2 or V5.3.Not all features are available on all System p products.RESOURCESFor information about IBM System pproduct offerings, visit:ibm.com/systems/pTo download high resolution productimages and access product specificinformation, see page 43 of thisdocument.IBM Express Seller Cookbook | December 200711

MESSAGING: IBM System StorageProductsIn today’s environment, you need cost effective storagesolutions to help make sure your people have access tothe information they need, when they need it. WithIBM System Storage Express offerings you won’t have tochoose between an easy-to-use end-to-end solution andyour bottom line.●●Choose from among one of the industry’s broadestranges of storage offerings. You’ll find a wide variety ofpolicy based solutions to help you align and move dataaccording to service level requirements and the valueof information.IBM System Storage offerings can help you adaptto growing and changing business needs with multivendoroperability and the support of open industrystandards.●●●You want your business to always be working.Advanced availability, business continuity and archivingofferings can help you maximize your uptime.Data encryption, security and compliance solutionscan help you protect your strategic information andaddress regulatory and security needs.A small footprint, low power consumption, efficientcooling, low maintenance requirements, outstandingwarranty support and flexible financing options canhelp make your investment even more valuable.RESOURCESFor information about IBM SystemStorage product offerings, visit:ibm.com/storageTo download high resolution productimages and access product specificinformation, see pages 44-45 of thisdocument.IBM Express Seller Cookbook | December 200712

MESSAGING: IBM Lotus ProductsYour business processes can never be too streamlined.With IBM Lotus Domino® Express, you’ll have a trulyefficient way to share, manage and organize information.It’s specially priced for small and mid-sized businesses. Italso supports a wide variety of applications, includinge-mail, calendaring and instant messaging. And the simplifiedlicensing requirements and reduced administrationrequirements can save you time and money.Lotus Domino Messaging Express: Helps small andmid-sized companies deploy secure and reliable e-mail,calendaring, discussion forums and team workspaces—faster, easier and less expensively. Includes an IBM LotusSametime® Limited-use license.Lotus Domino Collaboration Express: Includes allthe e-mail, calendaring and IBM Lotus Sametime capabilitiesof Lotus Domino Messaging Express, and supportsthousands of existing third-party Lotus Dominoapplications.Lotus Domino Utility Server Express: Provides virtuallyunlimited access to Lotus Domino applications. Idealfor human resources, quality assurance, customer relationshipmanagement applications, project tracking, supplychain and customer support solutions.IBM Lotus Complete Messaging/CollaborationExpress Starter Packs: Offers a convenient, easy-toordersolution that combines IBM Lotus Domino Expressand IBM Lotus Sametime software together in 10-userlicense packs. The starter packs are designed for companieswith 1,000 employees or fewer and are availablein two versions.Lotus Complete Messaging Express Starter Pack:Makes it faster and easier for mid-sized companies todeploy security-rich and reliable e-mail, calendaring &scheduling, personal information management, blogs,discussions, document sharing, instant messaging andWeb conferencing.Lotus Complete Collaboration Express StarterPack: Includes all the capabilities of the MessagingExpress Starter Pack version and adds the ability to createteam rooms to centrally manage documents andprojects. Plus, it provides support for thousands of existingthird-party Lotus Domino-based applications.RESOURCESTo view an IBM Lotus Software CaseStudy, click here:To view the Lotus Data Sheet,click here:For more information about IBM LotusExpress software offerings, visit:ibm.com/software/smb and selectLotus Domino Express.IBM Express Seller Cookbook | December 200713

MESSAGING: IBM WebSphere ProductWebSphere Portal Express Version 6.0: Allows teamsto securely collaborate and share documents, build andmaintain Web sites and access business applications.This easy-to-deploy solution includes portal, documentmanagement, Web content management and collaborationcapabilities in one package, with flexible pricing.This places content creation and management firmly inthe hands of the content experts for “author once, publisheverywhere” control. Now, IT intervention or supportis no longer a requirement. And the resulting reducedimplementation time and cost helps enable businessesto refresh web content more frequently and maintain upto-datecontent on their Web sites.RESOURCESTo learn more about how WebSpherePortal Express Version 6.0 can benefityour business, visitibm.com/software/smb and selectWebSphere.IBM Express Seller Cookbook | December 200714

MESSAGING: IBM Tivoli ProductsIBM Tivoli backup and recovery solutions are more thanjust affordable. They’re easy to use, easy to deploy, andeasy to scale as your business grows. You’ll have systemsin place for safe storage, archiving, retrieval andmanagement of valuable business data. Plus, you canquickly recover databases with no disruptions.IBM Tivoli Storage Manager Express: Delivers reliable,robust backup and recovery services that growwith your business. It can be installed in less than30 minutes, and backs up directly to disk.IBM Tivoli Continuous Data Protection for Files:Continuously back up to file servers and transiently connectedmachines. Rapid disk-to-disk protection andrestore capabilities help minimize the backup/recoverywindow, increase user productivity and control costs.IBM Tivoli Provisioning Manager Express forInventory: This efficient, low-cost, lightweight inventorymanagement solution collects, measures, stores andmaintains hardware, software and asset information.Tivoli Provisioning Manager can be used to generate targetlists for needed updates, report compliance withsecurity policies and generate inventory reports that aree-mailed to designated parties.IBM Tivoli Provisioning Manager Express forSoftware Distribution: This easy-to-use inventory managementand software distribution solution includes thefull functionality of Tivoli Provisioning Manager Expressfor Inventory. It lets users deliver and update softwarecompany-wide through a secure, Web-based interface.With Tivoli Provisioning Manager Express for SoftwareDistribution, users will know what software assets existon every piece of hardware. Plus, they can install missingapplications or patches to anywhere in the system froma single centralized location.IBM Tivoli Monitoring Express: Delivers managementand monitoring capabilities for heterogeneous environmentsfrom a single centralized portal in an easy-to-use,easy-to-install, low-cost solution.RESOURCESFor more information about TivoliStorage Manager Express, TivoliMonitoring Express, Tivoli ProvisioningManager (Inventory and Distribution)offerings, visit: ibm.com/software/smbFor more information about TivoliContinuous Data Protection, visit:ibm.com/software/tivoli/products/continuous-data-protectionIBM Express Seller Cookbook | December 200715

GLOBAL TECHNOLOGY SERVICES:IBM ServicePac OfferingsLooking for a way to increase the value of yourIBM sales? Tell your clients about IBM ServicePac offerings.Designed to extend the product investment madeby your client. The IBM ServicePac is a family of preconfiguredservice and support offerings that make iteasy for your customers to buy and use IBM hardwaremaintenance and software support services.Each prepackaged service includes a specific statementof scope, service agreement terms and conditions alongwith simple instructions for activating service. Plus eachServicePac has a fixed price. With fixed terms. So thereare no extra costs. And clients know exactly what servicesthey are getting, making budget planning easier foreveryone.RESOURCESTo learn more, visit: ibm.com/services/igsservicepacsServicePac* services include:ServicePac for Remote Technical Support Services—This service provides you with unlimited hardware installationplanning, configuration assistance and software phone support.ServicePac for IBM Education Pack—Online Account—This prepaid, discount purchase program providesaccess to top-notch classroom training, technical conferences and e-learning offerings.ServicePac for Post-warranty Maintenance Agreement—A variety of options, with service response and durationtimes designed to fit your business needs.ServicePac for Warranty and Maintenance Options—A variety of options, with service response and durationtimes designed to fit your business needs. Stay up and running around the clock with enhanced hardware supportduring the warranty period and beyond.ServicePac for System x e-learning courses—The IBM ServicePac for IBM System x e-learning courses provideseasy, affordable access to technical training.* Availability varies by countryIBM Express Seller Cookbook | December 200716

GLOBAL TECHNOLOGY SERVICES:IBM ServicePac OfferingsServicePac* services include:IBM Implementation Services—ServicePac for IBM System Storage DS4000 technology—Skills and technicalexperience of IBM services professionals to help speed the deployment of your solution for DS4000 disksystems.IBM Implementation Services—ServicePac for storage software, TPC - Basic—Basic implementation of upto two data agents on supported operating system platforms, along with the IBM services professionals to efficientlydeploy your storage software.IBM Implementation Services—ServicePac for storage software, TPC - Plus—Implementation of up to fivedata agents on supported operating system platforms, along with the IBM services professionals to efficientlydeploy your storage software.IBM Implementation Services ServicePac for IBM BladeCenter and System x—A three-day hands-on trainingand implementation service which helps customers install, configure and exploit the capabilities ofIBM BladeCenter and System x servers.IBM Implementation Services—ServicePac for pre-assembled IBM BladeCenter and System x—A 2 dayon-site implementation service helps clients with pre-assembled machines configure a new IBM BladeCenter orSystem x server in their environment.IBM Implementation Services—ServicePac for System p LPAR—Skills and technical expertise to implementup to two(2) logical partitions (LPARs) using the Hardware Management Console (HMC) on your IBM System pserver in a faster, more efficient way.RESOURCESTo learn more, visit: ibm.com/services/igsservicepacs* Availability varies by countryIBM Express Seller Cookbook | December 200717

GLOBAL TECHNOLOGY SERVICES:IBM ServicePac OfferingsServicePac* services include:IBM Implementation Services for System x—ServicePac for IBM Director—Are designed to provide asmooth implementation process for your IBM Director deployment. Skilled technical specialists and experiencedproject management resources gives you access to hands-on training and expert assistance to help you install,configure and exploit the capabilities of IBM Director in a complex environment.IBM Implementation Services for System x—ServicePac for VMWare—Are designed to provide a smoothimplementation process for your VMWare environment. Skilled technical specialists and experienced project managementresources gives you access to hands-on training and expert assistance to help you install, configure andexploit the capabilities of VMWare in a complex environment.RESOURCESTo learn more, visit: ibm.com/services/igsservicepacs* Availability varies by countryIBM Express Seller Cookbook | December 200718

IBM EXPRESS MANAGED SERVICESIBM Express Managed Services* allow customers totransfer day-to-day management of IT functions to IBM.This means that mid-market companies can have all thefunctionality they need with less budget, fewer resourcesand in less time than a traditional, in-house solutionwould take. The services are built specifically with midmarketneeds in mind, so they are easy to understand,easy to implement, easy to manage and priced to fitmid-market budgets. The offerings included in theExpress Seller Program are:RESOURCESTo learn more, visit: ibm.com/services/expressmanagedservicesExpress Managed ServicesE-mail Security—IBM Express Managed Security Services for e-mail security allows customers to outsource all oftheir e-mail security, including protection from spam, viruses and pornography, as well as provides protectionagainst employees sending out confidential or inappropriate materials.Web Security—IBM Express Managed Security Services for Web security allows customers to outsource all oftheir Internet security. The service does two things—it scans Internet traffic to remove incoming viruses and spyware,and it helps enforce your Internet use policy by limiting employee access to business approved Web content.E-mail Continuity—IBM Express E-mail Continuity Solution provides a fully redundant e-mail system. In the eventof an outage of the customer’s primary e-mail system, this service kicks-in within 60 seconds to notify the customer,capture and store incoming e-mail, and provide the customer with online access to incoming e-mail. Theservice also helps restore and synchronize data once the original system is back online.* Availability varies by countryIBM Express Seller Cookbook | December 200719

IBM EXPRESS MANAGED SERVICESExpress Managed ServicesOnline Backup & Recovery for Distributed Servers—IBM Express Online Backup for Distributed Services automaticallybacks up server data and files to a secure, encrypted off-site vault either continuously or on a customerdefinedschedule. Recovery operations can be performed from virtually anywhere using a standard Web browser.For a full server recovery, a network-attached storage (NAS) device can be shipped next-day directly to thecustomer.Desktop Management Services—IBM Express Desktop Management Services, a fully integrated, Web-basedsuite of services designed to improve the security and uptime of the customer IT environment, while increasing theproductivity of its IT staff. The service provides customers with visibility of IT assets and installed software acrosstheir organization, including remote users and distributed sites, enabling easy management of desktop and laptopassets.Firewall and VPN—IBM Express Managed Security Services for firewall and VPN is designed to help clients protecttheir networks while reducing their maintenance requirements and costs. It provides an IBM hardware devicethat can be set up easily—installation is virtually plug and play—at the client’s location. IBM monitors and managesthe service around the clock, and clients customize security settings with a Web-based management tool.RESOURCESTo learn more, visit: ibm.com/services/expressmanagedservices* Availability varies by countryIBM Express Seller Cookbook | December 200720

IBM FINANCING ADVANTAGE: BENEFITSSolving client business problems is easier than ever withIBM Financing Advantage (IFA). Your clients will benefitfrom:●●●●●Simplified Budgeting and Planning. CombineIBM hardware, software, and services and other non-IBM products in one contract with a single monthlypayment.Fast and Simple Financing. Get credit, price and acontract in less than one hour with rapid onlinefinancing.Complete Solutions for IBM and Non-IBM Transactions. Acquire client financing for hardware,software and services on transactions as smallas $1K USD. Plus, commercial financing is available forBusiness Partners.Enhanced Software and Services Financing. Unlikemany vendors, IBM does not require hardware contentin most instances.IBM Express Asset Recovery Solutions. Provide clientswith a safe, secure and environmentally friendly way todispose of their old equipment.MESSAGING YOU CAN USE TO REACH YOURCLIENTSIBM Financing Advantage (IFA) was created just for businesseslike yours. This IBM Global Financing programoffers complete single-source financing at competitiverates. It provides easy access to leases and loans forIBM and non-IBM hardware, software and services, witha full range of buyback and recycling services to helpyou manage costs, while simultaneously funding growth.IBM can be your single financing partner, regardless ofyour asset mix. Plus, there are no hardware requirements.IFA offers you:●●●●Complete Simple Financing. With IFA, you can financeany hardware, any software or any services.One Simple Contract. Make just one monthly payment.A Lower Total Cost of Ownership. With buyback andrecycling services, we’ve made it easy.The Flexibility to Implement Your Business Strategy.Get the hardware, software or services your companyneeds, when you need them. So you’ll be ready fornew business opportunities.RESOURCESFor more information aboutIBM Financing Advantage, visit:ibm.com/financing/partner/toolsFor customer facing information aboutIBM Financing Advantage, visit:ibm.com/businesscenter/smb/us/en/financingIBM Express Seller Cookbook | December 200721

IBM EXPRESS ASSET RECOVERYSOLUTIONSSimple. Safe and Secure. IBM Asset Recovery Solutionsprovides a suite of services for all your asset disposalneeds—which makes it easier than ever to properly disposeof unwanted IBM and non-IBM equipment andsafeguard your data while doing it.KEY BENEFITSEnvironmentally responsible: IBM understands yourcompliance concerns. That’s why IBM will dispose ofyour unmarketable assets in an environmentally friendlymanner. IBM’s processes are based on 20-plus years ofexperience in IT asset recovery—and comply with allgovernment laws and regulations.Disk Overwrite: Your data is a key asset to your company.That’s why IBM offers 3x Disk Overwrite servicesthat comply with high level security industry standards.When you return assets to IBM Global Financing, ourefficient and cost-effective service reliably overwrites yourdisk drives before they re-enter the market—helping preventdata on your discarded drives from falling into thewrong hands.Buyback Value: IBM assesses the value of your assetsand pays you the market value for that asset. So youcan invest in other core IT systems, including newpurchases.IBM also provides optional transportation and packagingservices at your location for a total disposal solution.RESOURCESTo learn more about IBM Express AssetRecovery Solutions, visit:United Statesibm.com/financing/us/recoveryCanadaibm.com/financing/ca/en/recoveryIBM Express Seller Cookbook | December 200722

SAMPLE HEADLINESThe following are examples of headlines that can beused in your communications. They were designed todeliver a message clearly and quickly. Headlines shouldmake your customers want to read more. When creatingyour own headlines, make sure they meet these criteria.Message: Do more with less.Headline: GET YOUR MONEY’S WORTH WITHOUTSPENDING ALL THAT MONEY.Subhead: IBM Express Advantage offerings. Productive.Efficient. Affordable.Message: Make your IT more efficient.Headline: WORKING SMARTER VS. WORKINGHARDER. WHY NOT BOTH?Subhead: Get more from your infrastructure withIBM Express Advantage offerings.Message: Do more with less.Headline: UNLIMITED DEMANDS WITH LIMITEDRESOURCES? HERE’S THE SOLUTION.Subhead: IBM Express Advantage offerings can helpyou do more with less.Message: Affordable, innovative ideas are available.Headline: BIG IDEAS FOR MODERATE BUDGETS.Subhead: IBM Express Advantage offerings. Affordable.Productive. Efficient.Message: Innovative ways to manage your IT.Headline: MANAGE YOUR IT SYSTEMS. NOT THEOTHER WAY AROUND.Subhead: Keep your IT infrastructure running smoothly.IBM Express Seller Cookbook | December 200723

CAMPAIGNDESIGNERIBM Express Seller Cookbook | December 200724

CAMPAIGN DESIGNER: THE MATERIALSYOU NEEDEASY WAY TO REACH YOUR CUSTOMERSCampaign Designer is a Web-based application thatoffers Business Partners customizable brand and solutionspecific marketing materials. These materials allowyou to leverage the strengths of the IBM brand by participatingin IBM’s current, in-market campaigns. This cansave you time, money and resources, while helping youdevelop highly visible materials and generate greaterdemand for your solutions.To access the application, you will have to complete thebrief registration and profile process. This should onlytake a few minutes to complete, and your password andID will be activated within approximately two businessdays.RESOURCESTo access Campaign Designer visit:ibm.com/partnerworld/campaigndesignerSign in.To view the Campaign Designer MadeEasy interactive demo, visit:ibm.com/partnerworld/campaigndesignerSelect the “Learn” tab and click on“Campaign Designer Made Easy.”Take advantage of Campaign Designer Made Easy, aninteractive demo which walks you through the simplesteps it takes to create and manage integrated marketingcampaigns. This demo addresses common questionsand can help guide first time users through theCampaign Designer application.IBM Express Seller Cookbook | December 200725

CAMPAIGN DESIGNER TEMPLATESThe IBM System x and Storage campaigns allow you toquickly focus your message on the mid-market and giveyou ample space to introduce your company, your skillsand your offerings.Customization. The templates leverage IBM advertisingand cross-brand messaging. They feature a cross industryfocus and allow you to write your own solution ormessaging to fit your needs. You also have the option tocustomize these templates with specific industry text andgraphics that suit your needs in order to better communicateyour unique value proposition.TEMPLATE FORMATSOffer Postcard and E-mail. These postcards and E-mailsare designed to drive in-market IBM Express Seller promotionsin the US and Canada. These offer postcardsare available during the life of the promotion (typically60 days) and tie to IBM announced Business Partnerincentives and rebates. If you take advantage of an offerpostcard with “Flash offer” in the title, IBM will mail50 – 2,500 postcards to your data list at no charge.Event Invitation Postcard. These postcards are an easyway to invite customers and prospects to your companyhosted event.Self-mailer. The self-mailer is a great option when youwant to feature multiple offerings or include moredetailed information. It’s also a good choice for highlightingand promoting current offers.HTML E-mail. The HTML e-mail templates let you communicatethe same information contained in the selfmailer template but with a shorter lead time, and withoutthe printing or postage costs. Consider using print ande-mail together as a multi-touch contact strategy.RESOURCESTo access Campaign Designer, visit:ibm.com/partnerworld/campaigndesignerThe print and email templates are intwo different parts of the tool.Postcard and Self Mailer Templates:Click on the “Campaigns” tab at the topof the page.Select Express Seller System x andStorage.HTML E-mail Templates:Click on the “Email” tab at the top ofthe page. Select Express SellerSystem x and Storage.IBM Express Seller Cookbook | December 200726

CAMPAIGN DESIGNER: SAMPLESLEARN MORELEARN MORELEARN MOREIBM Express Seller Cookbook | December 200727

CAMPAIGN DESIGNER: SAMPLESIBM Express Seller Cookbook | December 200728

PROGRAMBENEFITSIBM Express Seller Cookbook | December 200729

BUILT ON IBM EXPRESS ADVANTAGEIBM created the Built onIBM Express AdvantageOfferings program to recognizethe success of yourcustomized solutions in the mid-market. The program isopen to all IBM Business Partners who sell ExpressAdvantage offerings directly or as part of an overallsolution.BENEFITS FOR YOUR CLIENTSBy displaying the emblem, your clients will know yourqualified solution was built to address specific midmarketneeds, creating a platform for innovation andgrowth. In addition, the emblem will show your solutionhas been proven in the small and medium business marketby your successful implementation utilizingIBM Express Advantage offerings.RESOURCESTo learn more, visit: ibm.com/partnerworld/smb/builtonexpressBENEFITS FOR BUSINESS PARTNERSSuccessful participation in the program gives you theopportunity to display the Built on IBM ExpressAdvantage offerings emblem. Whether you put it on yourWeb site, or in your collateral materials, the emblem isdesigned to help you promote and differentiate yoursolution when marketing and selling to small and midsizedclients. In addition, IBM Business Partners whoparticipate may have the opportunity to take advantageof special marketing offers.CRITERIA FOR SUBMISSION● Current membership in PartnerWorld●●●Submit a customer installation detailing how your solutionor service offering has been implemented in themid-market.Ensure that your solution contains at least oneIBM Express Advantage offering (hardware, software orservices).Application must include one high-value service (installation,implementation, customization, consulting orhosting service).●A customer reference must be submitted every12 months for renewal.IBM Express Seller Cookbook | December 200730

INCENTIVES AND PROMOTIONSThroughout the year, IBM announces specialIBM Business Partner incentives, as well as customerpromotions that can provide you with opportunities tospur business activity. As an eligible Business Partner,you can take advantage of our current incentives andpromotions:RESOURCESTo view the current Business Partnerincentives and customer promotions,click here or visit: ibm.com/partnerworld/express-sellerSelect the Offerings tab > Click onSales incentives and promotions.To view the Campaign DesignerExpress Seller monthly promotions,visit: ibm.com/partnerworld/campaigndesignerSign in > Select Campaigns Home >Scroll down to Express Seller System xand Storage and click on “more”.IBM Express Seller Cookbook | December 200731

IBM BUSINESS PARTNER RESOURCESHelp yourself to these resources, created especially forIBM Business Partners, to help you better serve yourclients.EXPRESS SELLER FLASH NEWSLETTERThe IBM Express Seller Flash is a monthly communicationissued on the first Tuesday of each month. It neatlypackages new and relevant information for IBM System xand System Storage resellers as well as consolidatesinformation about IBM rebates, incentives, end-useroffers and programs. Each issue features a lead enduserpromotion supported by an IBM Business PartnerIncentive, as well as customizable Campaign Designertemplates.IBM EXPRESS SELLER TOOLKITRESOURCESThis is your “one stop shop” for everything you’ll need toknow about the Express Seller program.Your toolkit contains:● Information on terms and conditions● Features and benefits of the IBM Express SellerProgram● Details about featured offerings and marketing tacticsTo learn more about the Flash newsletter,visit:US Business Partners:ibm.com/vrm/newsletter/10606Canadian Business Partners (English):ibm.com/vrm/newsletter/10604Canadian Business Partners (French):ibm.com/vrm/newsletter/10624To learn more about the Express SellerToolkit, visit: ibm.com/partnerworld/express-sellerIBM Express Seller Cookbook | December 200732

MORE IBM BUSINESS PARTNERRESOURCESIBM EXPRESS SERVERS AND EXPRESS STORAGEWEB SITEHere you can explore the whole range of IBM’s ExpressServer and Storage products designed for small to midsizedcompanies. You can also view case studies andutilize the IBM Systems Advisor Tool to help identifyproducts that can help meet your clients’ needs.IBM SOFTWARE EXPRESS BUYING AND SELLINGGUIDEThis useful tool is designed to help you evaluate howExpress Advantage software offerings can provide simpleand cost-effective solutions to common business problemsyour clients face.The guide covers each IBM Express Middleware productdescribing what it does, the platforms on which it runs,where to find more information and how the product canhelp your clients become more profitable.SOFTWARE EXPRESS ADVANTAGE 100This is a collection of over 100 customer and BusinessPartner case studies that demonstrate how mid-marketbusinesses around the world use the IBM ExpressAdvantage software solutions to improve their productivity,business processes and ROI.NAMING GUIDANCE FOR IBM SYSTEMS PROD-UCTS SALES (PARTNERWORLD ID ANDPASSWORD ARE REQUIRED TO ACCESS THISSITE)This sales kit is your guide to the evolving branding andnaming changes. To access and download the currentnaming and usage guidelines, click hereRESOURCESTo learn more about Express server andstorage products, visit:ibm.com/servers/expressTo learn more about the ExpressBuying and Selling Guide, visit:www.redbooks.ibm.com/redpapers/pdfs/redp3975.pdfTo learn more about Software ExpressAdvantage 100, click here or visit:ibm.com/software/expressClick on the IBM Case Studies link onthe left navigation barIBM Express Seller Cookbook | December 200733

MORE BUSINESS PARTNER RESOURCESLIST OF CURRENT IBM TRADEMARKSibm.com/legal/copytrade.shtmlLEGAL DISCLAIMERWhen developing your own campaigns, please use thefollowing IBM legal disclaimer at the close of yourcommunications.IBM, the IBM Business Partner emblem, [IBM trademarksused in the deliverable such as PowerExecutive,System p5, System p, System Storage, Tivoli,TotalStorage, System x and BladeCenter] are trademarksor registered trademarks of International BusinessMachines Corporation in the United States, other countries,or both. The fulfillment of any conditions or offersdescribed herein is the sole responsibility of theIBM Business Partner. Where an IBM Business Partnerprovides IBM products and/or services, they do so undertheir own terms, as an independent reseller/dealer.IBM and its Business Partners are separate companiesand neither company makes any warranties, express orimplied, concerning the others’ products and devices.Information may be subject to change without notice.Starting price may not include a hard drive, operatingsystem or other features.IBM Express Seller Cookbook | December 200734

HARDWAREPRODUCTOFFERINGSIBM Express Seller Cookbook | December 200735

PRODUCT INFORMATION ANDPHOTOGRAPHYThis section provides the product information and systemfeatures for the full range of IBM Express Advantagehardware products included in the Express SellerProgram. Use this information in your marketing communicationsto help sell these IBM Express Advantage offeringsto your small and mid-sized business customers.You can also download the hi-res images from theIBM PartnerWorld site. Just click on the product imagesand you will be connected to the FTP download site.Upon clicking on each of the product images, you will beasked to enter your PartnerWorld user name and password.You will not be able to access or download theimages without a valid PartnerWorld user name andpassword. The hi-res images hosted here can be used inyour printed communications or can be converted to alower resolution image using software such as Adobe®Photoshop® for interactive work, such as landing pagesand HTML e-mails. Please note the images are heavy(3 MB–15 MB) and can take up to several minutes todownload depending upon your connection speed.IBM Express Seller Cookbook | December 200736

IBM System x IBM System x3105 ExpressDesigned specifically for small businessesthat are looking to purchase afirst server and/or migrate from a PCbasednetwork, the IBM System x3105combines entry-level affordability withserver-class features. The x3105 is a reliable,pre-tested server which is easy-tousefor deployment out-of-the-box andsimplified management.● Choice of AMD Athlon 3500+ orOpteron 1000 series processors● Single socket system, tower formfactor● Up to 1.5 TB of storage with two750 G SATA drives● IBM ServerGuide : For easy systemsset up and configuration● Select models with pre-installedMicrosoft® Small Business Server OSand/or GoVault backup drivesIBM System x3200 ExpressThe System x3200 is a single sockettower server for distributed environments,small to medium businesses andretail stores. It brings new features toentry-level servers that help lower overallIT costs and better accommodategrowth.● Single socket system, tower formfactor● Choice of Intel® Xeon® (quad-core ordual-core), Intel Pentium® D (dualcore)or Intel Pentium 4 processor● Expandable to 8 GB DDR II Memory● 4 simple swap SATA or 4 hot-swapSATA or SAS HDD bays● Integrated hardware RAID 0,1● Select models with redundant powersupplyIBM System x3400 ExpressAn entry-level server that offers thereliability and performance needed forbusiness-critical computing. Easy to setup and deploy, flexible configurationoptions and easy access to all majorsystem components.● Up to two dual-core or quad-coreIntel® Xeon® processors● Two-way value tower with 5U rackcapability● Up to 8 hot-swappable SAS or SATAhard disk drives (with optional 4-pacHDD upgrade kit) or 4 simple-swapSATA drives● Integrated hardware RAID 0,1● Models with optional hot-swapredundant powerIBM System x3500 ExpressAchieve excellent price/performance withindustry-leading, two-socket server. Aimsto improve performance and availabilitywith a range of features such as standardAdvanced RAID, redundant hotswappower and cooling.● Up to two dual-core or quad-coreIntel® Xeon® processors● Two-socket performance tower with5U rack capability and up to 48 GB667 MHz memory● Up to 8 hot-swappable SAS or SATAhard disk drives● Stable long life platform optimizes ITinvestment● Standard Advanced Hardware RAIDfor data protection and performance● Hot-swap redundant power andcoolingNot all products are included in the Express Seller Portfolio in all countries.IBM Express Seller Cookbook | December 200737

IBM System x continuedIBM System x3800 ExpressIBM’s third generation Enterprise X-Architecture server. Designed for companieslooking for client consolidation,database, e-mail, Web/e-commerce, orconsolidated application serving instand-alone small business or distributedenterprise environments.● Up to four dual-core 64-bit Intel®Xeon® MP processors, up to 3.5 GHz● Four-socket tower or 7U rackcapability● Up to 3.6 TB hot-swappable SAS(serial attach SCSI) hard disk storage● Up to 64 GB of memory withadvanced Memory ProteXion IBM System x3550 ExpressThe System x3550 offers ultimatespace-saving size and the ability toexpand memory. Featuring EnterpriseX-Architecture, the x3550 aims to helpyou maximize performance and improveavailability within power-managed datacenters.● Up to two quad-core Intel® Xeon®processors● Low power system components availablefor power conscious customers● Two-socket 1U form factor with up to32 GB PC2-5300 DDR II fully bufferedmemory● Choice of up to two 3.5" SATA or upto 4 hot-swap SAS hard disk drives● IBM PowerExecutive● Integrated hot-swap components forbuilt-in serviceability and availability● Integrated RAID● TCP-IP Offload Technology standardon every modelIBM System x3655 ExpressIBM System x3650 Express● TCP-IP Offload Technology standardHelp maximize performance and improveavailability in a rack dense environmentwith IBM X-Architecture®. Long-lifebusiness-critical application server withThe IBM System x3655 offers outstandingperformance for business-criticalapplications and memory-intensiveenterprise workloads.advanced power management and● Up to two dual-core AMD Opteronprocessor optimization features.processors● Up to two dual-core or quad-core● Two-socket 2U server with up toIntel® Xeon® processors64 GB PC2-5300 DDR II memory● Two-socket 2U rack server with up to● Large and flexible memory configurationswith 16 DIMM slots48 GB PC2-5300 DDR II fully bufferedmemory● eXtended I/O for performance and● Increased availability with support forflexibility (PCI-E, PCI-X or HTx)up to six 3.5" or eight 2.5" hot-swap● Support for up to eight 2.5" SAS hardSAS hard disk drives and internal tapedisk drives and internal tape● 4 PCI-E slots for maximum configurationflexibility (or convert two to PCI-X)● IBM PowerExecutive (included withIBM Director)● IBM PowerExecutive● Hot-swap redundant power and● Hot-swap redundant power andcoolingcooling● Integrated RAIDNot all products are included in the Express Seller Portfolio in all countries.IBM Express Seller Cookbook | December 200738

IBM System x continuedIBM System x3755The IBM System x3755 provides maximummemory availability in a 4U packagefor applications used in HighPerformance Computing.● Up to four AMD Opteron dual-coreprocessors● Up to 128 GB maximum memory at667 MHz with Xcelerated MemoryTechnology● Integrated RAID-0, -1, -10 standard,(RAID-5 optional)● Features optional redundant powerand cooling● Seven I/O slots: 4 PCI-Express,2-PCI-X and 1 HTxIBM System x3850 ExpressOffering break-through 4-socket performancein a 3U rack-optimized serverdesign, the System x3850 combines thehigh availability of mainframe-inspiredX3 technologies with the latest 64-bitIntel® Xeon® MP processors. Deliversthe leading x86 solution for commercialenterprise applications.● Up to four dual-core 64-bit Intel Xeonprocessors MP 3.5 GHz● Xcel4v Dynamic Server Cache● 2 GB DDR II-based Active Memoryexpandable to 64 GB● Two 266 MHz Active PCI-X 2.0 andfour PCI-Express x8 adapter slots● Up to six 2.5-inch Serial AttachedSCSI (SAS) hard drives● IBM X3 ArchitectureNot all products are included in the Express Seller Portfolio in all countries.IBM Express Seller Cookbook | December 200739

IBM System x Storage ServerIBM System x3650 NAS ExpressAn ideal network attached storage (NAS)solution with clustering and gatewaycapabilities, the IBM System x3650 NASExpress Model provides automatedclient backup and restore for small andmedium sized customers.● Preloaded Microsoft® Windows®Storage Server 2003 R2 EnterpriseEdition● Five 1-year licenses of Tivoli® CDP 2.2at no additional charge● 6 Hot swap SAS HDD bays for up to1.8 TB of data● 2 GHz Intel® Xeon® Processor and1 GB DDR2 memory● ServeRAID-8k-l for data reliabilityNot all products are included in the Express Seller Portfolio in all countries.IBM Express Seller Cookbook | December 200740

IBM BladeCenter ®IBM BladeCenter® HS21IBM BladeCenter® HS21 XM● IBM Director support● Add three hot-swap 2.5" SAS HDDsExpressPacked with high availability features, theBladeCenter HS21 Express Model providesexcellent reliability and manageability,and its innovative, modular designhelps simplify the way IT is deployed.● Features up to two high-performanceExpressDesigned to support high-performancedual-core or quad-core Intel® Xeon®processors and packed with high availabilityfeatures, the HS21 XM blade deliversdensity without sacrificing processorperformance or availability.dual-core or quad-core Intel® Xeon®● Features up to two high-performanceProcessors● Up to 14 blades per chassisdual-core or quad-core Intel XeonProcessors● Two internal hard drives● 1 GB standard/32 GB maximummemory per blade● Two I/O connections for adapter● Two Gigabit Ethernet controllers● Up to 16 GB fully buffered DIMMsstandard(internal)● Supports one internal 2.5" SAS HDD● Up to 32 GB with Memory and I/Oor single or dual configured 15.8 GBExpansion unitsolid state driveswith Storage and I/O blade● Optional IBM 4 GB or 8 GB ModularFlash DriveAMD Opteron LS21 forAMD Opteron LS41 forcontrollers standard (depends on● Up to 14 blades per chassismodel)IBM BladeCenter® (ExpressModel)The energy-efficient LS21 offers highperformance, high-density and highavailability features for compute-intensiveand memory-intensive applications.● Up to two Dual-core or Quad-coreAMD Opteron 2000 ProcessorsIBM BladeCenter® (ExpressModel)The energy-efficient LS41 offers highperformance, high density and high availabilityfeatures for scalable and memoryintensive applications, including virtualization,database, ERP and serverconsolidation.● 8 DIMM slots for up to 32 GB of VLPDDR II memory● Up to four Dual-core or Quad-coreAMD Opteron 8000 Processors● Two TOE-enabled Gigabit Ethernetcontrollers standard● 16 DIMM slots for up to 64 GB of VLPDDR II memory● Supports one internal 2.5" SAS HDD● 2 or 4 TOE-enabled Gigabit Ethernet● Support for up to 2 internal 2.5" SASHDDs and RAID 1● Up to 7 blades per chassisNot all products are included in the Express Seller Portfolio in all countries.IBM Express Seller Cookbook | December 200741

IBM BladeCenter ® continuedIBM BladeCenter® S ChassisExpressIBM BladeCenter® S combines thepower of blade servers with integratedstorage, all in an easy to use package.Designed specifically for the office anddistributed enterprise environment,BladeCenter S uses standard officepower to run your IT without having toinvest in a data center.● Up to 6 blades per 7U chassis● Up to 12 SAS (3.6 TB) or 12 SATA(9 TB) or an intermix of the two disks● Hot-swap and redundant switch modulessupporting SAS, Gigabit Ethernetand Fibre Channel options● Up to four hot-swap and redundantload-balancing power supply modulesIBM BladeCenter® E ChassisThe IBM BladeCenter E chassis is a highdensity, energy-efficient blade solution.The chassis tightly integrates storage,networking, servers and applications.Flexible modular technology integratesIntel® Xeon®, IBM PowerPC® and AMDOpteron processor-based bladeservers into the BladeCenter architecture.Integrated management tools helpsimplify administration and improve controlof the data center.● Up to 14 blades per 7U chassis● Up to 84 two socket based servers or42 four-socket based servers per 42Urack● Supports latest generation of dualcoreand quad-core processors● Support for up to 4 switches perchassis* IBM BladeCenter E Chassis is not included in theIBM Express Seller portfolio but is considered acomplementary product offering.IBM BladeCenter® H ChassisIBM BladeCenter H chassis deliversincreased performance and many newcapabilities to the BladeCenter familywhile maintaining compatibility with thefull BladeCenter product line. It is idealfor those customers looking for maximumperformance and extremely fastthroughput for high performanceapplications.● Up to 14 blades per 9U chassis● Support for up to 8 switches perchassis* IBM BladeCenter H Chassis is not included in theIBM Express Seller portfolio but is considered acomplementary product offering.Not all products are included in the Express Seller Portfolio in all countries.IBM Express Seller Cookbook | December 200742

IBM System p IBM System p5 505 Express IBM System p5 505Q ExpressThis up to 2-way, 1U rack-mount entrylevelserver offers all the features ofis ideal for small and mid-sized compa-The System p5 505Q Express platformlarger POWER5+ processor-based nies who are upgrading, deploying, orservers, at a price that small and midsizedcompanies can afford. It can ideally and stack servers for distributed data-adding new Linux® and/or UNIX® rackfunction as a security server (e-mail, firewall,asset protection, identify security), serving, infrastructure applications, orbase servers, ERP and CRM applicationfor basic infrastructure applicationsHPC clusters. Using IBM’s latest Quadsuchas Web serving, simple database Core Module (QCM) technology with fourserving, file/print serving and for HPC 1.65 GHz POWER5+ processors, theclustering.p5-505Q Express delivers outstanding● 1 or 2 core 1.9 GHz or 2.1 GHzprice/performance and high systemPOWER5+ technologythroughput.● 1U, high density, 19-inch rack-mountpackaging● Capability to support Linux® andUNIX® applications simultaneously● 3 year warrantyIBM System p5 510 Express IBM System p5 510Q ExpressThe p5-510 Express Model offers the All the same features as the p5-510, butadvantages of high performance computingat an affordable price, and it runs (QCM) technology. With four 1.65 GHzwith IBM’s latest Quad-Core Modulethe UNIX® and Linux® operatingPOWER5+ processors, the p5-510Qsystems simultaneously. With highlyExpress delivers outstanding price/reliable POWER5+ technology, theperformance and high system throughput.The p5-510Q is ideally suited forp5-510 Express Model is designed for awide range of infrastructure workloads, application consolidation and computeintensivebusiness intelligence (BI) as wellincluding e-mail and file/print.● 1 or 2 core 64-bit 1.9 or 2.1 GHzas scientific and engineering analyticalPOWER5+ processorsapplications.● 2U, 19-inch rack-mount packaging● Up to 32 GB DDR2 SDRAM, 3 PCI-Xslots and up to 1.2 TB of internalstorage● Select either the AIX 5L orOpenPower Linux Editions forconfiguration savings.● 3 year warrantyNot all products are included in the Express Seller Portfolio in all countries.IBM Express Seller Cookbook | December 200743

IBM System Storage IBM System Storage DS3200ExpressSmall businesses can take an overburdenedinternal storage infrastructure to anew level by using the flexible andaffordable IBM System Storage DS3200storage system. By moving storage outsidethe server, small businesses canincrease the capacity and reliability of thedata solution well beyond the initial storageinvestment.● 3 Gbps Serial Attached SCSI (SAS)interface technology● Easy to deploy and manage with theDS3000 Storage Manager● Scalable to 3.6 TB of storage capacitywith 300 GB hot-swappable SASdisks● Expandable by attaching up to threeEXP3000s, a total of 14.4 TB of storagecapacity● Affordable for the small and mediumbusiness budgetsIBM System Storage DS3300ExpressTo leverage data to its fullest extent, itmust be accessible to those who needit. Designed to meet the data availabilityand consolidation needs of a wide rangeof users, the DS3300 can help provideorganizations with an affordable, reliableand scalable storage solution that leveragestheir current IP infrastructure equipmentand in-house expertise.● 1 Gbps iSCSI connectivity● Easy to deploy and manage with theDS3000 Storage Manager● Scalable to 3.6 TB of storage capacitywith 300 GB hot-swappable SASdisks● Expandable by attaching up to threeEXP3000s, a total of 14.4 TB of storagecapacityIBM System Storage DS3400ExpressThe IBM System Storage DS3400 leadsthe way for small and mid-sized businessesto take advantage of consolidatingand sharing this data within adirect-attach or Storage Area Network(SAN) solution. The DS3400 offers theopportunity to meet the demands ofdata expansion, data availability and flexibilityin a simple, affordable disk system.● Four Gbps Fibre Channel (FC) interfacetechnology● Easy to deploy and manage with theDS3000 Storage Manager● Scalable to 3.6 TB of storage capacitywith 300 GB hot-swappable SerialAttached SCSI (SAS) disks● Expandable by attaching up to threeEXP3000s, a total of 14.4 TB of storagecapacity● Flexible for use with IBM System xand BladeCenter® serversIBM System Storage DS4200ExpressThe DS4200 disk storage system isdesigned to be an economical alternativefor data archiving, reference data andnear-line storage applications. With four4 Gbps Fibre Channel host ports, thesystem is designed for high throughputfor your most demanding applications.● 4 Gbps Fibre Channel interfacetechnology● Up to 1600 MBps bandwidth forhigh throughput applications● Up to 12 TB physical storage capacityinside the controller supported withsixteen 750 GB SATA (EV-DDM)Enhanced ValueDisk Drive Modules● Includes IBM System Storage DS4000Storage Manager● Four total host channels with dualcontrollersNot all products are included in the Express Seller Portfolio in all countries.IBM Express Seller Cookbook | December 200744

IBM System Storage continuedIBM TotalStorage® SAN16B-2ExpressWell-suited for entry and midrange SANsolutions that require high performance,scalability, and ease of use.Interoperability with IBM TotalStorage®SAN b-type switch family offers flexibilityand helps protect your investment.● Supports 1, 2 and 4 Gbps link speeds(attainment of any link speed requiresconnection to hardware that supportsthat link speed)● Pay as you grow scalability from 8 to12 to 16 ports● Enhanced Inter-Switch Link (ISL) trunkingwith up to 32 Gbps per data pathIBM System Storage TS2230Tape Drive ExpressLeveraging advanced Linear Tape-Opentechnology and the half-high format, theIBM System Storage TS2230 Tape DriveExpress Model is well suited for handlingthe backup, save and restore andarchival data storage needs of a widerange of small systems. The TS2230 isdesigned to provide high capacity, reliabilityand data protection.● Features the IBM Half-High LTOUltrium 3 Tape Drive● External stand-alone or rack-mountabledrive for application flexibility● Up to 400 GB (800 GB using2:1 compression) native physicalstorage capacityNot all products are included in the Express Seller Portfolio in all countries.IBM Express Seller Cookbook | December 200745

IBM ADVERTISINGIBM Express Seller Cookbook | December 200746

The following print ads are examples of the marketing materials IBM is launching in the U.S. market to promote IBM Express Advantage offerings.IBM Express Seller Cookbook | December 200747

The following are trademarks or registered trademarks of the International Business Machines Corporation in the United States and/or other countries. For a complete list of IBM Trademarks, see ibm.com/legal/copytrade.shtml:IBM, IBM Express Advantage, IBM Certified Used Equipment, DB2, Domino, Express Servers and Storage, Express Portfolio, System p, System p5, System x, BladeCenter, PowerExecutive, System Storage, TotalStorage, Xtended DesignArchitecture, POWER5, AIX, AIX 5L, IntelliStation, Lotus, Lotus Notes, Predictive Failure Analysis, Enterprise X-architecture, OpenPower, POWER, Micro-Partitioning, Tivoli, Virtualization Engine, PartnerWorld, Express Advantage, WebSphere,Workplace and ServicePac. InfoPrint is a registered trademark of InfoPrint Solutions Company. UNIX is a registered trademark of The Open Group in the United States and other countries. Microsoft and Windows are registered trademarks ofMicrosoft Corporation. Intel, Xeon, and Pentium are registered trademarks of Intel Corporation. AMD and AMD Opteron are trademarks or registered trademarks of Advanced Micro Devices, Inc., in the United States, other countries or both. Linux isa registered trademark of Linus Torvalds. LTO and Ultrium are trademarks of International Business Machines Corporation, Hewlett-Packard and Certance. * All other products may be trademarks or registered trademarks of their respectivecompanies.© December 2007 International Business Machines Corporation. All rights reserved.Performance is in Internal Throughput Rate (ITR) ratio based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput that any user will experience will vary depending upon considerationssuch as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput improvementsequivalent to the performance ratios stated here.IBM hardware products are manufactured from new parts, or new and serviceable used parts. Regardless, our warranty terms apply. For a copy of applicable product warranties, write to: Warranty Information, P.O. Box 12195, RTP,NC 27709, Attn: Dept. JDJA/B203. IBM makes no representation or warranty regarding third-party products or services including those designated as ServerProven or ClusterProven.This publication was produced in the United States. IBM may not offer the products, services or features discussed in this document in other countries, and the information may be subject to change without notice. Consult your local IBM businesscontact for information on the product or services available in your area.All statements regarding IBM’s future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.MB, GB, and TB = 1,000,000, 1,000,000,000 and 1,000,000,000,000 bytes, respectively, when referring to storage capacity. Accessible capacity is less; up to 3GB is used in service partition. Actual storage capacity will vary based upon many factorsand may be less than stated. Some numbers given for storage capacities give capacity in native mode followed by capacity using data compression technology. Maximum internal hard disk and memory capacities may require the replacementof any standard hard drives and/or memory and the population of all hard disk bays and memory slots with the largest currently supported drives available.References in this document to IBM products or services do not imply that IBM intends to make them available in every country. Any proposed use of claims in these materials must be reviewed by local IBM country counsel prior to such use.The information could include technical inaccuracies or typographical errors. Changes are periodically made to the information herein; these changes will be incorporated in new editions of the publication. IBM may make improvements and/orchanges in the product(s) and/or the program(s) described in this publication at any time without notice.Any references in this information to non-IBM Web sites are provided for convenience only and do not in any manner serve as an endorsement of those Web sites. The materials at those Web sites are not part of the materials for this IBM productand use of those Web sites is at your own risk.XBJ02386-USEN-05 (Internal+BP)IBM Express Seller Cookbook | December 2007