IBM EXPRESS SELLER COOKBOOK

Table of ContentsIBM Express Seller and Express Advantage 4 CAMPAIGN DESIGNERIBM Express Seller Cookbook Purpose 5 Campaign Designer: The Materials You Need . . . . . . . . . . . 25Program Benefits 6 Campaign Designer Templates . . . . . . . . . . . . . . . . . . . 26Customer Benefits 7 Campaign Designer Samples . . . . . . . . . . . . . . . . . . 27-28MESSAGING AND SAMPLE HEADLINESPROGRAM BENEFITSMarketing Materials: Benefits of creating your own . . . . . . . . . 9 Built on IBM Express Advantage . . . . . . . . . . . . . . . . . . 30Messaging: IBM System x Products . . . . . . . . . . . . . . . . 10 Incentives and Promotions . . . . . . . . . . . . . . . . . . . . . 31Messaging: IBM System p Products . . . . . . . . . . . . . . . . 11 IBM Business Partner Resources . . . . . . . . . . . . . . . 32-34Messaging: IBM System Storage Products . . . . . . . . . . . . 12Messaging: IBM Lotus Products . . . . . . . . . . . . . . . . . . 13HARDWARE PRODUCT OFFERINGSMessaging: IBM WebSphere Product . . . . . . . . . . . . . . . 14 Product Information and Photography . . . . . . . . . . . . . . . 36Messaging: IBM Tivoli Products . . . . . . . . . . . . . . . . . . 15Global Technology Services: IBM ServicePac Offerings . . . . 16-18IBM ADVERTISINGIBM Express Managed Services . . . . . . . . . . . . . . . . 19-20 IBM Print Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47IBM Financing Advantage: Benefits . . . . . . . . . . . . . . . . 21IBM Express Asset Recovery Solutions . . . . . . . . . . . . . . 22Sample Headlines . . . . . . . . . . . . . . . . . . . . . . . . . 23IBM Express Seller Cookbook | December 20072