IBM EXPRESS SELLER COOKBOOK

CAMPAIGN DESIGNER TEMPLATESThe IBM System x and Storage campaigns allow you toquickly focus your message on the mid-market and giveyou ample space to introduce your company, your skillsand your offerings.Customization. The templates leverage IBM advertisingand cross-brand messaging. They feature a cross industryfocus and allow you to write your own solution ormessaging to fit your needs. You also have the option tocustomize these templates with specific industry text andgraphics that suit your needs in order to better communicateyour unique value proposition.TEMPLATE FORMATSOffer Postcard and E-mail. These postcards and E-mailsare designed to drive in-market IBM Express Seller promotionsin the US and Canada. These offer postcardsare available during the life of the promotion (typically60 days) and tie to IBM announced Business Partnerincentives and rebates. If you take advantage of an offerpostcard with “Flash offer” in the title, IBM will mail50 – 2,500 postcards to your data list at no charge.Event Invitation Postcard. These postcards are an easyway to invite customers and prospects to your companyhosted event.Self-mailer. The self-mailer is a great option when youwant to feature multiple offerings or include moredetailed information. It’s also a good choice for highlightingand promoting current offers.HTML E-mail. The HTML e-mail templates let you communicatethe same information contained in the selfmailer template but with a shorter lead time, and withoutthe printing or postage costs. Consider using print ande-mail together as a multi-touch contact strategy.RESOURCESTo access Campaign Designer, visit:ibm.com/partnerworld/campaigndesignerThe print and email templates are intwo different parts of the tool.Postcard and Self Mailer Templates:Click on the “Campaigns” tab at the topof the page.Select Express Seller System x andStorage.HTML E-mail Templates:Click on the “Email” tab at the top ofthe page. Select Express SellerSystem x and Storage.IBM Express Seller Cookbook | December 200726