IBM EXPRESS SELLER COOKBOOK

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CAMPAIGN DESIGNER TEMPLATESThe IBM System x and Storage campaigns allow you toquickly focus your message on the mid-market and giveyou ample space to introduce your company, your skillsand your offerings.Customization. The templates leverage IBM advertisingand cross-brand messaging. They feature a cross industryfocus and allow you to write your own solution ormessaging to fit your needs. You also have the option tocustomize these templates with specific industry text andgraphics that suit your needs in order to better communicateyour unique value proposition.TEMPLATE FORMATSOffer Postcard and E-mail. These postcards and E-mailsare designed to drive in-market IBM Express Seller promotionsin the US and Canada. These offer postcardsare available during the life of the promotion (typically60 days) and tie to IBM announced Business Partnerincentives and rebates. If you take advantage of an offerpostcard with “Flash offer” in the title, IBM will mail50 – 2,500 postcards to your data list at no charge.Event Invitation Postcard. These postcards are an easyway to invite customers and prospects to your companyhosted event.Self-mailer. The self-mailer is a great option when youwant to feature multiple offerings or include moredetailed information. It’s also a good choice for highlightingand promoting current offers.HTML E-mail. The HTML e-mail templates let you communicatethe same information contained in the selfmailer template but with a shorter lead time, and withoutthe printing or postage costs. Consider using print ande-mail together as a multi-touch contact strategy.RESOURCESTo access Campaign Designer, visit:ibm.com/partnerworld/campaigndesignerThe print and email templates are intwo different parts of the tool.Postcard and Self Mailer Templates:Click on the “Campaigns” tab at the topof the page.Select Express Seller System x andStorage.HTML E-mail Templates:Click on the “Email” tab at the top ofthe page. Select Express SellerSystem x and Storage.IBM Express Seller Cookbook | December 200726
CAMPAIGN DESIGNER: SAMPLESLEARN MORELEARN MORELEARN MOREIBM Express Seller Cookbook | December 200727
Page 1 and 2: IBM EXPRESS SELLERCOOKBOOKFOR IBM B
Page 3 and 4: EXPRESS SELLERPROGRAMIBM Express Se
Page 5 and 6: IBM EXPRESS SELLER COOKBOOKPURPOSEA
Page 7 and 8: CUSTOMER BENEFITSIBM Express Advant
Page 9 and 10: MARKETING MATERIALS: BENEFITS OFCRE
Page 11 and 12: MESSAGING: IBM System p ProductsLik
Page 13 and 14: MESSAGING: IBM Lotus ProductsYour b
Page 15 and 16: MESSAGING: IBM Tivoli ProductsIBM T
Page 17 and 18: GLOBAL TECHNOLOGY SERVICES:IBM Serv
Page 19 and 20: IBM EXPRESS MANAGED SERVICESIBM Exp
Page 21 and 22: IBM FINANCING ADVANTAGE: BENEFITSSo
Page 23 and 24: SAMPLE HEADLINESThe following are e
Page 25: CAMPAIGN DESIGNER: THE MATERIALSYOU
Page 29 and 30: PROGRAMBENEFITSIBM Express Seller C
Page 31 and 32: INCENTIVES AND PROMOTIONSThroughout
Page 33 and 34: MORE IBM BUSINESS PARTNERRESOURCESI
Page 35 and 36: HARDWAREPRODUCTOFFERINGSIBM Express
Page 37 and 38: IBM System x IBM System x3105 Expre
Page 39 and 40: IBM System x continuedIBM System x
Page 41 and 42: IBM BladeCenter ®IBM BladeCenter®
Page 43 and 44: IBM System p IBM System p5 505 Expr
Page 45 and 46: IBM System Storage continuedIBM To
Page 47 and 48: The following print ads are example

IBM EXPRESS SELLER COOKBOOK

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