IBM EXPRESS SELLER COOKBOOK

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MESSAGING ANDSAMPLE HEADLINESIBM Express Seller Cookbook | December 20078
MARKETING MATERIALS: BENEFITS OFCREATING YOUR OWNThis section provides messages and marketing elementsthat are designed to promote IBM Express Advantageofferings.On the following pages, you will find details, messagesand sample headlines to help you promote IBM ExpressAdvantage offerings, including:●System x●System p●●●●●●●System StorageLotus®WebSphere®Tivoli®ServicePac®Express Managed ServicesFinancing●Asset Recovery SolutionsIBM Express Seller Cookbook | December 20079
Page 1 and 2: IBM EXPRESS SELLERCOOKBOOKFOR IBM B
Page 3 and 4: EXPRESS SELLERPROGRAMIBM Express Se
Page 5 and 6: IBM EXPRESS SELLER COOKBOOKPURPOSEA
Page 7: CUSTOMER BENEFITSIBM Express Advant
Page 11 and 12: MESSAGING: IBM System p ProductsLik
Page 13 and 14: MESSAGING: IBM Lotus ProductsYour b
Page 15 and 16: MESSAGING: IBM Tivoli ProductsIBM T
Page 17 and 18: GLOBAL TECHNOLOGY SERVICES:IBM Serv
Page 19 and 20: IBM EXPRESS MANAGED SERVICESIBM Exp
Page 21 and 22: IBM FINANCING ADVANTAGE: BENEFITSSo
Page 23 and 24: SAMPLE HEADLINESThe following are e
Page 25 and 26: CAMPAIGN DESIGNER: THE MATERIALSYOU
Page 27 and 28: CAMPAIGN DESIGNER: SAMPLESLEARN MOR
Page 29 and 30: PROGRAMBENEFITSIBM Express Seller C
Page 31 and 32: INCENTIVES AND PROMOTIONSThroughout
Page 33 and 34: MORE IBM BUSINESS PARTNERRESOURCESI
Page 35 and 36: HARDWAREPRODUCTOFFERINGSIBM Express
Page 37 and 38: IBM System x IBM System x3105 Expre
Page 39 and 40: IBM System x continuedIBM System x
Page 41 and 42: IBM BladeCenter ®IBM BladeCenter®
Page 43 and 44: IBM System p IBM System p5 505 Expr
Page 45 and 46: IBM System Storage continuedIBM To
Page 47 and 48: The following print ads are example

IBM EXPRESS SELLER COOKBOOK

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