CLEAN GREEN MOTORING SMART PLANT PUMP IT UP - Cryostar

GREEN BUSINESS SOLUTION CENTRESCryostar goes globalCryostar’s business centres are vital to its worldwide strategy. This is particularly true in terms of service becauseCryostar wants to be as close as possible to its customers.Cryostar started developing a network of businesscentres more than 20 years ago. At the time, the companywas mostly focused on the European industrialgas market. The opening of Cryostar UK was the firststep towards worldwide service coverage. As soonas the British entity was operational it significantlyimproved the service level not only for UK parentcompany BOC, but also for other UK customers,given the large installed base of Cryostar products.In the ‘90s East Asia drove Asia’s industrial gasgrowth: namely Malaysia, Thailand, Indonesia, andthe Philippines. Again and to be close to its customers,Cryostar decided to move into Singapore, whichproved central for servicing equipment including themany magnetic bearing machines sold into Asia atthe beginning of the ‘90s.The next step was the United States, where Cryostarset up a small sales office in 1992, which promptlytransformed into a real service centre with a repairworkshop based near Philadelphia. Cryostar wantedto have a stronger presence in the World’s largestindustrial gas market. Today Cryostar is present onboth coasts of the US where it has workshops alongwith a test stand in the California.China has become a major player in the industrialworld this century. As in the US, Cryostar first openeda sales office in Hangzhou before transforming itinto a repair facility, which today employs some 15people.Cryostar’s latest move is the recent launch of CryostarBrazil, which is the company’s answer to the growingSouth American market. More such business centreswill follow in the near future.Some of these business centres primarily dedicatedto sales and service are moving towards a largerrange of operational activities. At the end of the year,Cryostar’s Californian centre in Santa Fe Springsmoved into larger premises to produce pumps for theAmerican markets locally.During spring, Cryostar’s China business centre willalso move to a larger facility equipped with a crane,nitrogen test stand and other equipment allowing localpump production for the Chinese market. But inaddition to producing locally, both US and Chinesesites have supply management staff helping Cryostarto locally source parts for all types of machines.Progressively Cryostar is taking advantage of itsbusiness centres, expanding their scope to other operationalactivities to support the worldwide strategy.Despite their remote situation, the business centresare fully integrated into Cryostar’s organisation usingthe same tools, software, etc, as the company’s FrenchHQ.10Spring 2009