28 Market WatchLeading logistics industry players support MELA2007 Awards NiteHE Matter Al TayerChairman of the Board & ExecutiveDirector of RTAAs the voting phase of the SecondAnnual Middle East LogisticsAwards (MELA) 2007 is underwaywith very active participation fromthe entire Middle East logisticscommunity and users of variouslogistics services, many moreplayers from the logistics industryhave expressed their support for theMELA 2007 and its continued questfor performance excellence in thelogistics industry.One of the largest land transportcompanies in the UAE – Mubarak &Sons General Transport – hasannounced their full support for theregion's premier logistics awards,by forming an alliance for theMELA 2007. Recently, the companyhas signed an agreement to becomeone of the Platinum Sponsors forMELA 2007 Awards.As an evolving rail organisation,Dubai's Roads & TransportAuthority (RTA) has joined thecelebration of excellence in logisticsby becoming one of the sponsors forMELA 2007. RTA is responsible forplanning and providing therequirements of transport, roadsand traffic in the Emirate of Dubai,between Dubai and other Emiratesof the UAE, between Dubai and theMohammed Al MuallemSr. Vice President & Managing Director,DP World- UAE regionneighbouring countries in order toprovide an effective and integratedtransport system capable of achievingDubai's vision, serving the vitalinterests of the Emirate."We are showing our support forMELA because of the premium it hasplaced in the logistics industry in theregion. Much of the economic activityin the Middle East revolves aroundlogistics like freight, cargo, rail andland transport. It is but fitting torecognise the key players who haveexcelled and has given importance ingood service and customersatisfaction," says HE Matter AlTayer, Chairman of the Board andExecutive Director of RTA.DHL Danzas – one of the world'sleading logistics service providers – issponsoring the Media Pack for MELA2007. Some of Dubai's leadingcompanies have also pledged theirsupport as key sponsors for theMELA 2007 Awards Nite. Sponsoringthe Registration Desk and theDelegate Badges for the Awards Niteis DP World, the largest marineterminal operators in the world with42 terminals spanning 22 countries."DP World's UAE region supports thethinking of the Middle East Logistics
Gateways 29Awards 2007. Setting abenchmark for excellence in thelogistics industry here in theregion is an inspiring initiativethat enthuses our partners andus to strive towards a higherlevel of customer satisfaction. Itis this continuous growth andacknowledgment that addsmerit to our sponsorship of thisevent," says Mohammed AlMuallem, Senior Vice Presidentand Managing Director for DPWorld, UAE Region.Fujairah Free Zone – whichoffers lucrative incentives andpackages for investors wishingto set base in a free trade zonein the region – is sponsoringthe Display Communicationsfor the MELA 2007 AwardsNite. Al-Futtaim Logistics(AFL) will support the AwardsNite by sponsoring the DinnerSponsors includeeight companiesfrom the MiddleEast air, sea, landand rail logisticsindustryInvites for the same. AFL is thelogistics arm of one of theUAE's most enduring businessgroups. The company offersa full range of supplychain solutions that includewarehousing and distribution,road transportation, and seaand air freight-forwarding to ablue-chip clientele.Sponsoring the banners forthe glitz and glamour ofthe evening is SkyNetWorldwide Express –the technology-driveninternational distribution andlogistics company. It hasextensive experience in thecourier and expedited cargobusiness. Gobos for theAwards Nite will be providedby AMI Middle East LLC, afreight-forwarding companyoffering more choice to theglobal freight and transportindustry. The company hasgrown rapidly in its range ofservices, turnover andgeographic coverage,establishing itself as a leadingforwarder in the global market.Sharing his views on theimmense support pouring infrom the region’s logisticsindustry, Aleem Aziz, ChiefExecutive Officer, MELAManagement Office, stated thatthe enhanced involvement ofthe industry would give MELA2007 Awards Nite moreexcitement than the first one."MELA 2007 promises to bemore exciting than the previousyear. The strong response fromthe community sets the tone forthe awards, with 106companies and 30 individualsnominated. This just makes itmore exciting to look forwardfor the outcome. Indeed, thequest for excellence in theMiddle East logistics industryis ably supported by thecommunity," Aziz observed.Aleem pointed out that one ofthe key factors why MELA wasbeing supported by morecompanies was because ithas become well-known inthe logistics industry inthe Middle East. "Theoverwhelming support justshows how popular MELAhas now become. MELAhas become a byword inthe Middle East logisticscommunity, identifying it withperformance excellence in theindustry," opined Aziz.Qatar Airways Cargo introducesthird aircraft into freighter fleetQatar Airways Cargo hasexpanded its internationaloperations with theintroduction of a thirdaircraft into its freighter fleetand the launch of seven newcargo-only destinations.The Airbus A300-600F took tothe skies following itsconversion from a passengerto a cargo aircraft. Earlier thisyear, Qatar Airways Cargointroduced its secondfreighter as part of a longtermstrategy to develop aninternational network ofcargo flights.With the addition of the thirdfreighter, Qatar AirwaysCargo has significantlyincreased the number ofdestinations it servesworldwide from 9 to 16 cities.During the past six monthsalone, the freighter networkhas been transformedradically with new destinationsand a new-lookcargo warehouse at DohaInternational Airport.The new destinations areAlgiers, Tunis, Milan,Istanbul, Karachi, Colomboand Johor Bahru in Malaysia.They supplement otherdestinations already inthe network – Amsterdam,Frankfurt, Khartoum, Dubai,Nairobi, Bangalore, Chennai,Lahore and Dhaka.Qatar Airways ChiefExecutive Officer AkbarAl Baker said that cargorepresented a vitalcomponent of the airline’sglobal operations."We have a clear strategy todevelop our passenger sideof the business to key businessand leisure destinationsworldwide. Similarly, we arebuilding our cargo operationto key markets around theworld using Doha as a keyhub," he said."We will, over the next twoyears increase our cargooperation further as moreA300 freighters are introducedand the first of our twonew Boeing 777 freightersare delivered. These arescheduled for delivery fromSummer 2009," he added.The Supply Chain & Logistics Group | www.sclgme.org