Link Magazine 19 - SCLG

7Designed and produced by Media Onefor the Supply Chain & Logistics GroupEditorialOperating under - Dubai Chamber of Commerce & IndustryC/o New Ferry Terminal , P.O. Box: 34253, Dubai, U.A.Eemail: mail@sclgme.org, Website: www.sclgme.orgContact - Kanchan Vora, Administrator, SCLGemail: admin@sclgme.orgEDITORIAL CONSULTANTS:Dr. Satish MaparaDr. K.M. MadrechaCliff CuttelleMike LeeSanjay BaburEbrahim VantraNaveen ArunPeter RoestArun PrasadJiby GeorgeMedia OneP.O.Box: 72247, Dubai, United Arab EmiratesTel: +971-4-297 6987, Fax: +971-4-297 6988E-mail: info@mediaonemiddleast.comWww.MEDIAONE MIDDLEAST.comEditor-in-ChiefRashid Al JaflahVice PresidentAleem AzizEDITORIALPRINTEditorDr. Imtiyaz Majiddr.imtiyaz@middleastlogistics.comJournalistChiranti SenguptaONLINESCLG e-News Editordr.imtiyaz@middleastlogistics.comSALES & MARKETINGPRINTBusiness Development, Middle East RegionTeam LeaderMuthu Vengat Raman S.muthu@middleastlogistics.comMarketing ExecutiveTsega TibebuDESIGN & PRODUCTIONProduction ManagerS. PunyamurthyHead of CreativeYoosuf HamidGraphic Designer/sBrubex CastelinoMohd. Taufique SulaimaniAddae JohnsonPhotographerV. PandianONLINEElectronic Media DesignerRamesh NandiSUBSCRIPTIONDear Readers,Shashi ShekharFounding President, SCLGOutsourcing, once a mere option, has today become anecessity. The growth of Information Technology,increasing competition, globalisation, rise of masscustomisation, product proliferation, scrambledmerchandising, demanding customer needs and pressureto reduce costs etc. has forced the organisations to refocuson their core competencies and outsource non-coreactivities.Understanding what you are good at--and moreimportant, areas where your company needs help--willenable you to find an appropriate partner. For example,Nike is really good at marketing its brand to convey the‘just do it’ mentality as well as designing visuallyappealing shoes. Thus marketing and product design areits core competencies. It does not get physically involvedwith the manufacture of the shoes it sells. This function isoutsourced to companies located in countries such asMexico, China, India, Malaysia, etc. where the mostefficient resources for completing this task exist.CIRCULATIONSr. Supervisor - Magazine Distribution & Global SalesM.A. SuhealNorthern EmiratesFujairahP.O. Box: 2604, Fujairah, U.A.ETel: +971 9 2282495Fax: +971 9 2282496Email: info@eventis.aeSouth AsiaIndiaChennai: Regional OfficeSEA-Media OneD 91, Community Hall StreetAminjikarai, Chennai-600 106, IndiaTel: +91 44 42 07 6129Em: salesindia@mediaoneglobal.comeditor@southasialogistics.comBanglore: Branch OfficeSEA-Media OneNo. 78, 2nd "A" Cross9th "A" Main, 4th "C" BlockKoramangala, Bangalore - 560 034, IndiaTel: +91 80 51 101193 / 255 39341Fax: +91 80 255 39340Em: salesindia@mediaoneglobal.comBefore selecting your outsourcing partner, we must keepin mind that within one company, different stakeholdersmay expect different benefits from outsourcing – somelooking for cost savings, others for better service levels,and others still for access to new technology. It is,therefore, critical that the different stakeholders first aligntheir objectives before starting the selection ofoutsourcing providers.A word of caution - the notion of outsourcing to reducecosts before first attempting to improve performance andcut costs internally is ill advised. It's difficult, if notimpossible, for an outsourcing partner to operate yourbusiness more efficiently than you, take its margin, andthen return cost savings unless both parties work toidentify and exploit untapped value. Therefore, successdepends on your company having the will to change andimprove its processes and your partners having a strongdesire to execute their part with excellence.All rights reserved. The opinions and views expressed in this publication are not necessarily those of thepublishers. Readers are requested to seek specialist advice before acting on information contained in thispublication, which is provided for general use and may not be appropriate for the reader’s particularcircumstances. The publishers regret that they cannot accept liability for any error or omissions containedin this publication.The Supply Chain & Logistics Group | www.sclgme.org