CHAPTER 4: Analysis of Results and Discussion - DSpace@UM ...

Chapter 4: Discussion and Analysis4.1.1 Performance of Malaysian Academic Institution Web Site: Designand Analysis – Using 2QCV2Q ModelIn this section, in order to generate the results, analysis and evaluation on currentperformance of Malaysian academic institutions web sites, the survey appliedclassical rhetorical principles based on ciceronian loci or argumentum, which can beused to check the completeness of an exposition (Mich & Farnch, 2000). Once thestatistical values have been generated, the 2QCV2Q model is applied based on thosevalues.4.1.1.1 Determining Academic Institution Web Site Ciceronian LociAccording to the rhetorical model of argumentations, the expositions of a document,or in this case, academic web sites, may be viewed as a series of answers to thequestions comprised in the Ciceronian model (Mich & Farnch, 2000). The firstversion of the analysis and evaluation contained six main dimensions, correspondingto six loci in relevance to Malaysian institutions academic web site. The detailexplanation is in section 3.4 of chapter three.4.1.1.2 Performance of Malaysian Academic Institution Survey ResultThe first step in application of the model is its personalization to take account of thegoals of owner, of users and category to which it belongs. On the basis of theseelements a weight must be assigned to the various sub-attributes.For this purpose, the designer or the personnel involve in developing academic website may ask for help from the organization and interact with a certain number ofrelevant and potential users. The execution of this study is done on 100correspondences, mainly academic staff and university and college students.In the research context, the study of evaluating the performance of academic web sitesis done using survey on group of academic audiences mentioned earlier.Correspondences are asked to scaled every single attributes listed in thequestionnaires. The results of the survey are shown below.55