Expanding the value proposition of Mobile Money

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Expanding the valueproposition of Mobile MoneyThe mobile moneyopportunitycontinues to increaseexponentiallyacross Asia as moreinnovators roll outgame-changing mobilepayment initiatives.Many of today’s social media users have skippedthe PC stage to access the internet on theirmobile devices. E-commerce revenues, includingm-commerce, are rising exponentially.Economic and technological disparities meanthat there is still a huge opportunity for mobilenetwork operators and banks to increaseaccess to financial services to millions of underbanked mobile phone users. Cash-in cash- outtransactions, airtime top-up and internationalremittances remain key drivers of growth acrosscore Asian marketplaces.As POS technologies are being deployed anddebated, questions of scale, sustainability andregulation still dominate the discourse for mobilemoney practitioners across the region.Mobile Money Asia is your best opportunity to findout how to expand your service offering in thiscomplex marketplace. Whether you are looking toroll out your first mobile money service, expandyour existing offering or tap into the potential ofAsia’s increasingly tech savvy consumer base,Mobile Money Asia is the definitive event for you.Attending will equip you with the knowledgeto propel your strategy into the next generationof mCommerce.Benefits of Attending3 Key Benefits for Your Business• Prepare your business for thenext generation of mCommerce.Explore strategy from supporting disciplinesand discover new avenues of driving revenuefrom the mobile channelNEW 2013Delegate 1-2-1 meetingsystem for all registrants.Book now and startnetworking!• Balance all players’ expectations to ensure the maximumdelivery on your deployment for all stakeholders• Understand where new opportunities are arising as themobile continues to transform the payments ecosystem3 Key Benefits for You• Discover new ideas and challenge the norm: Haveyour assumptions re-defined in a series of engaging,forward-thinking conference sessions• Meet the revolutionaries driving the next generation ofmobile payments: Not only can our panel of experiencedindustry experts offer you practical, hands on adviceto inform and develop your mobile strategy, they arepreparing for the future – and taking you with them• Join the discussion! Network with and learn from yourpeers in an interactive conference experience. This yearfeatures more panel discussion, question and answersessions and roundtables than ever before!Who you will meet at Mobile Money Asia 2013Job function Regional attendance Industry attendance• CEO, MDs,General Managers 21%• Mobile Moneyproject leaders 20%• Heads of NFCpayments 20%• Mobile Bankingexecutives 15%• Technical &Operations 8%• Marketing & BusinessDevelopment 11%• Finance &Compliance 5%• Asia 60%• Southern 35%• ROW 5%• MNOs 29%• Banks & MFIs 25%• Retailers 11%• 3rd party operators 3%• MTNs andExchange houses 7%• mWallet developers 12%• Hubs 2%• Investors 3%• Regulators 5%• NGOs 3%w. www.mobile-money-gateway.com/asiamm
I learned a lot at MMT from quality attendees and speakers who had relevantknowledge and on-the-field experience. We also fast-tracked our businessstrategy with meetings with the right vendors and prospective partnersMitchel Roda, Senior Product Manager, Marketing, duConference Day One – Tuesday 29 January 20139:00 Chairperson’s opening remarks13:30 LunchPANEL9:10 An examination of telco and bank-led business models:Developing a framework for success• Alignment of stakeholder objectives: Making the business case work• Can third party providers fill gaps in existing business models?• Creating an ‘economy of service’ which will focus on the consumerValue Proposition• Partnership strategies for achieving scale and sustainabilityJakirul Islam, Assistant Vice President & Head of Operations-MobileBanking, Dutch Bangla BankKaran Henrik Ponndurai, Chief Innovation, Online and Digital ServicesOfficer, CelcomNitin Chittal, Vice President & Head, Direct Banking GroupNaveed Ahmed Choudhury, Head of M-Commerce and VAS, CitycellPANEL14:30 Driving Consumer Adoption• Bringing mobile money to market in a fast paced environment• Differing “Go to Market” strategies: Success stories and leaningsPrashant Gokran, Chief Strategy and Planning Officer, IndosatPakiza Mohammed, Manager Enterprise Solutions & Mobile Payment, Zain15:00 Regulatory Frameworks: Best Practice and Strategy• Mobile and payments: Regulatory challenges• Data, consumers, trust and regulators: The tsunami compliance• Regulatory frameworks: Multiple countries, multiple demandsJB McCarthy, Development Director, Financial Services Innovation CentrePANELPANEL10:00 Supply chain disintermediation: Balancing all players’ expectations• Forecasting ROI: How much should you expect and how quickly• Examining the business case for banking the un and underbanked• Should mobile money be best viewed as augmenting not replacing cash?Fariq Cader, Senior General Manager and New Business Developmentfor M-commerce, Dialog TelecomSenior Representative, Citi Bank Malaysia10:30 Inform and develop your mobile money strategy using insightfrom consumer trend analysis• Developing per active user models to obtain accurate profiles ofcustomer usage• Grey market services: What can be learned from how these services buildrelationships and integrate themselves into the remittance ecosystem?• Responding to changes in consumer purchase behaviour in yourmobile strategyMichael Kuehner, CEO, Robi Axiata Limited11:15 Coffee and networking11:45 Social Mobile Wallets: Igniting a banking-led transformationfrom an emerging market’s perspective• The arrival of the socially connected payment solutions• The art of making scale and spreading innovations• Constructing ‘behaviour’ changing versus ‘need’ based payment solutionsQuasif Shahid, Head of Remote Banking & Business Development,MCB Bank Pakistan12:15 Social mobile payments: The next generation of e-commerce?• What is the market significance of the move to purchasing physicalgoods via social networks• Examining the effect of in-app payments and social group couponson the bottom line• What is the role of search engines and social networks in drivingpayment innovationQuasif Shahid, Head of Remote Banking & Business Development,MCB Bank PakistanFariq Cader, Senior General Manager and New Business Developmentfor M-commerce, Dialog Telecom12:45 Social media and the virtual goods economy• Examining the effect of virtual goods on the value proposition ofmobile money• How much will social networkers and gamers drive the future ofmobile money?• How will the development of social mobile payments affect traditionalrevenue models for mobile paymentsPANELPANEL15:30 Risk management: Balancing innovation with security,regulation and data protection• Developing holistic risk management strategies which protect theinterests of stakeholders and consumers• Paperless KYC: Simplifying the process or increasing the riskof fraud?• Standardised IT security: What is the role of each stakeholder increating a secure payment system?Joey V. Mendoza, Mobile Money & Branchless Banking Result Leader,USAIDSamee Zafar, Global Lead Partner: Advanced Payments, Edgar DunnSaiful Kazi Alam, General Regulatory Manager, Grameenphone16:00 Coffee and networking16:30 Developing credit ratings to extend financial services tothe underbanked• Examining the use case for mobile-usage data-mapping as a creditratings system• Scale up access to finance and achieve development goals throughmobile technology• Building a fuller credit history for underbanked consumers throughinnovative financial productsOmar Moeen Malik, EasyPaisa Business Manager, Telenor Pakistan17:00 Leveraging Mobile Technology for Microfinance: A CARD BankCase Study• Re-engineering operations for maximum efficiencies• Challenges and opportunities in implementing mobile technologiesfor microfinance• Building a sustainable future for rural and underbanked communitiesLeo Tobias, Technology Program Manager, Grameen Foundation17:30 Expanding distribution channels: What’s the scope for MobileMoney?• What channels exist beyond agent networks?• Building a holistic map of your consumers’ purchase behaviourin order to identify lucrative channels• What are the implications for mobile money in a commercialenvironment?David Kleiman, Consultant, Bank of South PacificPaolo Baltao, President of G-Xchange, Globe TelecomFariq Cader, Senior General Manager and New Business Developmentfor M-commerce, Dialog TelecomKaran Henrik Ponndurai, Chief Innovation, Online and Digital ServicesOfficer, CelcomRegistration now open. SAVE up to £500 when you book by Friday 23 November 2012 – Book your place at the Mobile Money event of the year.
Page 4 and 5: Conference Day Two - Wednesday 30 J
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