Expanding the value proposition of Mobile Money

Conference Day Two – Wednesday 30 January 201309:00 Chairperson’s opening remarks13:00 LunchPANELPANEL09:10 Moving beyond transaction fees: Driving revenue frommobile money• Leveraging existing mobile money services to drive VAS adoption• Assessing the opportunities for premium SMS as part of your mobilemoney strategy• What can be done to maximise revenue opportunities in moretraditional P2P, B2B, C2C business models• What are the marketing, rewards and loyalty opportunities that canbe leveraged using mobile payments channelsAshis K. Sharma, Head of Payment Solutions, Siddhartha Bank LimitedPaolo Baltao, President of G-Xchange, Globe TelecomOmar Moeen Malik, EasyPaisa Business Manager, Telenor Pakistan10:00 Mobile payments and POS technology: Examining thedevelopments driving mobile trends• Evaluating recent POS deployments and assessing their effectivenessand uptake• How will POS technologies develop and how will this developmentaffect different verticals?• Understanding how different POS technologies will impact mobilemoney adoptionNaveed Ahmed Choudhury, Head of M-Commerce and VAS, Citycell10:30 Introducing the next generation of mobile credit and prepaidtransit card services in Korea• Innovations between NFC payments and transit technologies• Implications for the widespread adoption of mobile wallets acrossdifferent verticals• Driving adoption of new services across the entire customer baseEunseok Kim, Deputy Director, Korea TelecomPANEL14:30 Building an interoperable cross-network serviceswhich ensures maximum reach and sustainabilityof your agent network• Balancing competition concerns against market incentives tomanage your investment when creating agent networks• Developing a framework to ensure that agent networks meet allplayers’ standards of compliance• Interoperability as a tool for overcoming stagnant growth andentering new marketplacesAshish Desai, Head of Retail Banking, First Rand Bank15:00 Selecting, recruiting and incentivising a network of mobilemoney agents• Leveraging airtime distribution channels, engaging a field supportagency, or adopting aggregator models: What should your agentnetwork look like?• Homogeneity vs. heterogeneity: Why key market players are choosingto diverge from the mPesa model• Advantages and disadvantages of in-house and outsourced agentrecruitment strategies• Building consumer trust through agent selection and branding• Collaborating with donor funded development projects to leveragetheir status as trusted intermediariesJoey V. Mendoza, Mobile Money & Branchless Banking Result Leader,USAIDJakirul Islam, Assistant Vice President & Head of Operations-MobileBanking, Dutch Bangla BankNitin Chittal, Vice President & Head, Direct Banking GroupPrashant Gokran, Chief Strategy and Planning Officer, Indosat15:30 Coffee and networkingPANEL11:00 Coffee and networking11:30 What is the business case for NFC?• Re-creating the merchant acceptance network vs. POS rollout• What lessons can emerging marketplaces take from the NFC giantsof the developed world?• Understanding where and how NFC should be deployed in thepayments network to give greatest returnTricia Dizon, Head of Smart Financial Services, Smart12:00 Cloud-based wallets: Examining different approaches andimplications for adoption• In which markets have cloud based wallets seen the highest uptakerate and why• Comparing cloud based wallets to device/sim based wallets• Examining the business case for the delivery of targetedadvertisements in-app12:30 The Future of Contactless• Which technologies will ‘win’ and what factors will determinetheir success?• Which is the right solution for increasing the adoption ofmobile payments?• What is the right ‘go-to-marke’ strategy for contactlesspayment initiatives?Tricia Dizon, Head of Smart Financial Services, SmartQuasif Shahid, Head of Remote Banking & Business Development,MCB Bank PakistanEunseok Kim, Deputy Director, Korea TelecomPANEL16:00 Efficiently managing agent networks• Taking the business case for the agent into account when discussingagent sharing strategies• Agent incentivisation: Best practice strategies to drive agent adoption• Agent training strategies and management: Whoassumes responsibility?• Determining what percentage of total revenue should be allocated toyour agentsDavid Kleiman, Consultant, Bank of South PacificAshish Desai, Head of Retail Banking, First Rand BankMichael Kuehner, CEO, Robi Axiata Limited16:30 Utilising advertising models to monetise outside of yoursubscriber base• Examining the move of mCommerce from the point of sale to thepoint of decision• Using predictive and propensity models to deliver a range of valueadded services• Maximising the commercial/revenue potential of location basedmobile marketing servicest. +44 (0) 20 7384 7993