Revised ATMA Guidelines - TNAU Agritech Portal

GUIDELINESFORMODIFIED ‘SUPPORT TO STATE EXTENSIONPROGRAMMES FOR EXTENSION REFORMS’SCHEME, 2010DEPARTMENT OF AGRICULTURE & COOPERATIONMINISTRY OF AGRICULTUREGOVERNMENT OF INDIAJUNE, 2010

TABLE OF CONTENTSSl. No Item Description Page No.Table of Abbreviations 3 – 4Executive summary 5 -6Chapter-I. Background & Strategy 7 - 161.1. Background 81.2. Broad features of the scheme 91.3. Objectives 101.4. Strategy 10 – 16Chapter-II. Specialist &functionary support 17 – 232.1. Extension Related Manpower at State level 18 – 222.2. Mode of Recruitment 222.3. Support for Innovative Activities at Village Level (Farmer Friend) 22 - 23Chapter-III. Cafeteria of Activities 24 – 303.1. Revised ATMA Cafeteria 25 – 263.2. Cafeteria Guidelines 27 – 283.3 Farm School 283.4 Formation of Commodity Interest Groups 293.5 Involvement of Agri.-Clinics & Agri-Business Centres 293.6 Setting up of Community Radio Stations (CRSs) 29 – 30Chapter-IV. Other Operational Matters 31 – 354.1. Other Operational Matters 32 - 35Chapter-V. Convergence of Extension Work 36 – 405.1. Convergence 37 – 395.2. Networking 40Chapter –VI. Budget Allocation, Release and Utilization 41 – 436.1. Allocation and Scheme cost 426.2. Release of funds 43Chapter-VII. Monitoring & Evaluation 44 – 46Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 20101

7.1. Monitoring & Evaluation 45 – 46Sl. No Item Description Page No.Chapter –VIII. ANNEXURES 47 – 83I (a) Inter Departmental Working Group (IDWG) 48 – 49I (b) State Agricultural Management and Extension Training Institutes 50I (c) ATMA Governing Board (GB) 51 – 53I (d) ATMA Management Committee (AMC) 54 – 55I (e) Block Technology Team(BTT) 56 – 57I (f) Farmer Advisory Committees at Block, District & State levels 58 - 60II ATMA Cafeteria, 2010 61 – 72II(a) Specialist and Functionary support eligible under the Scheme 73III (a) Duties/ Responsibilities of Specialists & Functionaries 74 – 75III (b) Abstract of Number of Posts, Remuneration and Eligibility 76 – 77IVVImportant Farmer Oriented Activities benefiting individualfarmersGuidelines to Institutionalize Effective R-E linkages under ATMASchemeVI (a) Form GFR 19-A 82VI (b) Audited Statement of Expenditure for the Year ……………… 837879 – 81Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 20102

GUIDELINES FOR MODIFIED CENTRALLY SPONSOREDSCHEME ‘SUPPORT TO STATE EXTENSIONPROGRAMMES FOR EXTENSION REFORMS’, 2010EXECUTIVE SUMMARY:The Centrally Sponsored Scheme “Support to State Extension Programmesfor Extension Reforms” is an ongoing scheme being implemented since 2005-06. This Scheme is now operational in 591 rural districts of the country. Theinstitutional mechanism for extension under the Scheme has hitherto beenas follows:• SAMETI is the State level institution catering to the training and HRDneeds of extension functionaries.• Agriculture Technology Management Agency (ATMA) is responsible forcoordination and management of agricultural extension related work inthe District.• Block Technology Team (BTT) consisting of line departmentrepresentatives in the Block.• Farmers Advisory Committees at Block level comprising a group offarmers to advise and provide inputs to the BTT.The Scheme did not provide for dedicated manpower support at State,District and Block levels. The work pertaining to ATMA was mostly beinglooked after by officers of State Departments as an additional charge.Moreover, the extension system below the Block level was not optimal.Consequently, the implementation of the Scheme in the field could not showthe desired impact.4. The Scheme has now been modified and strengthened with a strongmanpower, infrastructure and activity as summarised below:Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 20105

(i) Provision of specialist and functionary support at different levels viz.State Coordinator and faculty & supporting staff for SAMETI at Statelevel, Project Director, Deputy Project Directors and supporting staffat District level and Block Technology Manager and Subject MatterSpecialists at the Block level;(ii) Innovative support through a ‘Farmer Friend’ at Village Level @ 1Farmer Friend per two villages;(iii) Revision in ATMA Cafeteria (i.e. list of extension related activities tochoose from) to include some additional activities and to provide forenhanced unit costs for some of the activities;(iv) Farmers Advisory Committees at State, District and Block levelscomprising a group of farmers to advise and provide inputs to theadministrative bodies at each level;(v)Support to SAMETIs for creating essential infrastructure; and(vi) Delegation of powers to State Level Sanctioning Committee (SLSCs), setup under Rashtriya Krishi Vikas Yojana, to approve the StateExtension Work Plan (SEWP) prepared under the Extension ReformsScheme.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 20106

I. BACKGROUND AND STRATEGYGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 20107

1.1. BACKGROUND:1.1.1.Extension Reforms in India were pilot tested in 28 Districts of 7 Statesunder Innovations in Technology Dissemination (ITD) component ofWorld Bank funded National Agricultural Technology Project (NATP)during the period from November, 1998 to April, 2005. This successfulexperiment served as a basis to launch the Scheme “Support to StateExtension Programmes for Extension Reforms” in its first phase since2005-06. The Scheme was later up-scaled to 252 districts during the10 th Plan.1.1.2. The resolution made by the National Development Council (NDC) inthe year 2007 highlighted the need for revamping & strengthening theextension system to provide for improving the skill levels of the farmingcommunity and harnessing the potential of ICT in villages.1.1.3. The National Policy for Farmers, 2007 (NPF) envisaged support toState Governments for strengthening the extension machinery throughre-training and retooling of existing extension personnel. The NPF alsostressed on promoting farmer-to-farmer learning by setting-up FarmSchools in the fields of selected farmers who could lead by example.1.1.4. On the basis of experience gained during the implementation of theExtension Reforms scheme from 2005 to 2009 and after consulting theState Governments, the Government of India has revised the ongoingCentrally Sponsored Scheme “Support to State Extension Programmesfor Extension Reforms” by modifying and strengthening the earlierScheme. A detailed circular about the revised scheme was issuedon 16.04.10 to enable the State Governments to finalise theirWork Plan well in time.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 20108

some new need-based activities have been introduced under ATMACafeteria, 2010.1.3. OBJECTIVES:1.3.1. The Revised Scheme shall focus on the following key extension reformsas objectives of the Scheme:• Providing innovative, restructured and autonomous institutions atthe state/district/ block level.• Encouraging multi-agency extension strategies involving Public/Private Extension Service Providers.• Ensuring an integrated, broad-based extension delivery mechanismconsistent with farming system approach.• Adopting group approach to extension in line with the identifiedneeds and requirements of the farmers in the form of CIGs & FIGs;• Facilitating convergence of programmes in planning, execution andimplementation.• Addressing gender concerns by mobilizing farm women into groupsand providing training to them.• Moving towards sustainability of extension services throughbeneficiary contribution.1.3.2. The above objectives shall be met through strengthened institutionalarrangements, dedicated manpower and revamped strategy asdescribed in para 1.4. below.1.4. STRATEGYThe Revised Scheme will be implemented through the institutionalmechanism as detailed below:1.4.1. State Level:(i) The State Level Sanctioning Committee (SLSC) set up underRashtriya Krishi Vikas Yojana (RKVY) is the apex body to approve StateGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201010

Extension Work Plan (SEWP) which will form a part of the StateAgriculture Plan (SAP).(ii) The SLSC will be supported by the Inter Departmental WorkingGroup (IDWG). IDWG is responsible for day-to-day coordination andmanagement of the Scheme activities within the State.(iii) The State Nodal Cell (SNC) consisting of the State Nodal Officerand the State Coordinator (along with supporting staff) will ensuretimely receipt of District Agriculture Action Plans (DAAPs), formulationof State Extension Work Plan (SEWP) duly incorporating Farmers’feedback obtained through State Farmer Advisory Committee and itsapproval by the SLSC. The SNC will then convey the approval andmonitor implementation of these work plans by SAMETIs and ATMAs.The SAMETIs will draw-up and execute an Annual Training Calendarfor capacity building of the Extension functionaries in the State. Whiledoing so, the SAMETI will check duplication and overlapping of trainingcontent, training schedule as well as trainees.1.4.2. District Level:ATMA is an autonomous institution set up at district level to ensuredelivery of extension services to farmers. ATMA Governing Board is theapex body of ATMA which provides overall policy direction. ATMA GBwill be assisted by the District ATMA Cell comprising PD ATMA, Dy. PDsand Staff in the discharge of its functions. ATMA ManagementCommittee is the executive body looking after implementation of thescheme. District Farmers Advisory Committee is a body to providefarmer’s feedback for district level planning and implementation. Withdedicated staff provided for the ATMA, it will continue to be the districtlevel nodal agency responsible for overall management of agricultureextension system within the district, including preparation of StrategicGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201011

Research and Extension Plan (SREP). The process flow for formulatingAction Plans has been described in para 1.4.7.1.4.3. Block Level:At the Block level, two bodies viz. Block Technology Team (BTT) (ateam comprising officers of agriculture and all line departments withinthe block) and Block Farmers Advisory Committee (BFAC) (a groupexclusively consisting of farmers of the block) shall continue to functionjointly (with the latter providing farmers’ feedback and input). BFACsshall represent Farmer Interest Groups (FIGs) / FOs existing within theblock on rotation basis to advise the BTT. The Block ATMA Cellconsisting of these two bodies, Block Technology Manager andSubject Matter Specialists will provide extension support withinthe Block, through preparation and execution of Block Action Plans(BAPs).1.4.4. Village Level:(i) The Farmer Friend (FF) will serve as a vital link betweenextension system and farmers at village level (one for every twovillages). The FF will be available in the village to advise on agricultureand allied activities. The FF will mobilize farmers’ groups and facilitatedissemination of information to such groups, individual farmers andfarm women directly through one to one interaction individually or ingroups and also by accessing information / services on behalf offarmers as per need through Common Service Centres (CSC) / KisanCall Centres (KCC).(ii) Wherever available under their respective Schemes, Agrientrepreneurswill supplement the efforts of extension functionaries bymaking quality inputs available to the farmers and by providing themcritical technical advice.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201012

(iii)Farm Schools will serve as a mechanism for farmer-farmerextension at 3 to 5 focal points in every Block.1.4.5. The organizational structure at various levels has been depicted in thefollowing diagram:Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201013

DAC, MoA, GoIMANAGE/EEIsState Level Sanctioning Committee (SLSC)Inter Departmental Working Group (IDWG)FUNDFLOWSAMETI & SAU/ICARInstitutesDistrict TrainingCentre, KVK & ZRSBlock Technology TeamStateNodal cellATMA(GB & MC)BlockATMA cellState FarmersAdvisory CommitteeDistrict FarmersAdvisory CommitteeBlock Farmers AdvisoryCommitteeWORKPLANAgri-EntrepreneursFarmerFriendFarm SchoolsCIGs, FIGs, FARMERS/ FARM WOMEN1.4.6.Participatory Bodies: The following participatory bodies shall be setup at various levels in the State.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201014

‣ State Level: Inter- Departmental Working Group (IDWG)SAMETI Executive CommitteeState Farmers Advisory Committee (SFAC)‣ District Level: ATMA Governing BoardATMA Management CommitteeDistrict Farmers Advisory Committee (DFAC)‣ Block Level: Block Technology Team (BTT)Block Farmers Advisory Committee (BFAC)The revised composition, functions and mandate of these Committeeshave been given at Annexures 1(a) to (f).1.4.7. Process Flow for Action Plans: SREP is a comprehensive documentidentifying research/ extension priorities for district, keeping in mindagro-ecological conditions and existing gaps in technology generationand dissemination in all agriculture and allied sector areas/ activities.SREPs will be prepared for new districts in coordination with the linedepartments, Krishi Vigyan Kendras (KVKs), Panchayati RajInstitutions (PRIs), Private Sector, farmers and other stake-holders atthe district level.• These SREPs shall be revisited after every five years toaccommodate newly identified gaps and emerging areas ofimportance.• SREPs will form the basis for formulation of Block Action Plans (BAPs)on an annual basis. Block Action Plans are then consolidated at theDistrict level to prepare the District Agriculture Action Plans (DAAPs).Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201015

• District Plans are worked out in such a manner that these serveas subset of the Comprehensive District Agriculture Plans (CDAP)prepared for the District under (Rashtriya Krishi Vikas Yojana(RKVY).• The DAAPs will be consolidated in the form of State Extension WorkPlan (SEWP) which then forms a part of State Agriculture Plan (SAP).SREP BAP DAAP SEWPCDAPSAP1.4.8. Components of the Scheme:The Revised Scheme has two sub-sets of activities:(i) Specialist and Functionary Support at various levels whichhas to be necessarily put in place over the years as per theapproved phasing and availability of funds. However, in the case ofStates which are already having the same/higher numbers of dedicatedextension functionaries possessing similar qualifications & experienceas approved under the Scheme and detailed at Annexure-II (a) andAnnexure III (b), the required number of persons will get reducedaccordingly. Specialist and functionary support could be availed atState, District, Block and Village level to an overall extent of 50%during 2010-11, subject to availability of funds with the States.Within this ceiling of 50%, the States may evolve their own priorities forfilling up these posts at various levels. Increasingly higher percentageGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201016

targets for manpower (out of the total numbers given in the nextchapter) will be earmarked for subsequent year(s).(ii) Cafeteria of ActivitiesBesides the essential component of dedicated manpower, aCafeteria of Activities has been prepared and placed at Annexure-II. The States may choose locally suitable activities from theCafeteria. Keeping in view the availability of funds, the expenditurehas to be optimized to support a limited percentage of activities out ofthe Cafeteria to be performed in a given year. This gives requisiteflexibility to the States to prioritize their activities.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201017

II. SPECIALIST & FUNCTIONARY SUPPORTGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201018

2.1. STRENGTHENING OF EXTENSION RELATED MANPOWER:Strengthening of extension related man power is proposed at threelevels viz. State, District and Block level. Roles and responsibilities ofextension related manpower provided under this Scheme have beengiven in Annexure-III (a). A statement showing specialist and functionarysupport approved for various levels, details of staff/ posts at each level, modeof recruitment, proposed emoluments and suggested qualifications is atAnnexure-III (b).The hierarchical structure of officials under Revised ATMA Scheme is asfollows:Chairman, SLSCDirector, SAMETIChairman, IDWGState Nodal OfficerFaculty & StaffState CoordinatorChairman, ATMA Governing BoardProject Director, ATMABlock Technology ManagerDy. PDs and StaffSubject Matter SpecialistsFarmer FriendGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201019

2.1.1. State Level:(i) State Nodal Cell: The State Nodal Cell will consist of State NodalOfficer, State Coordinator and supporting staff. The State Nodal Officer(SNO) shall be designated by the State Government, which will alsoprovide requisite ministerial support. In order to carry out State levelactivities, as specified in ATMA cafeteria, and to ensure convergence withvarious departments at State level and to assist the State Nodal Officer(i.e. Director / Commissioner of Agriculture or equivalent) in overallmanagement of agricultural extension system within the State, one StateCoordinator has been approved for each State/ Union Territory. The StateCoordinator is to be engaged on contract basis under this Scheme. Thefunctions of State Coordinator are given in Annexure-III (a). The StateCoordinator will function under the overall supervision of State NodalOfficer.(ii) SAMETI: In order to ensure regular training and skill upgradation ofState and District / Block level extension functionaries and for reachingout to the grass root level extension functionaries and farmers throughfield visits, the following manpower is provided for SAMETI in each State.The Director, SAMETI shall work under the overall guidance of theState Nodal Officer identified under ATMA scheme. However, in caseswhere the State Nodal Officer is not an officer of equivalent or higherrank than Director, SAMETI, the Director SAMETI may work underthe overall guidance of the officer under whom State Nodal Officer isplaced. The Faculty Members (Deputy Directors) of SAMETI shall reportto Director SAMETI. The duties of Director SAMETI/ Faculty are given inAnnexure-III (a).The overall staff position at State level is given below.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201020

PostsNo.ofBlocksState HQ.StateCoordinatorDirectorDy.DirectorSAMETIAccountant/ ClerkComputerProgrammer< 100 1 1 4 1 1 8TotalStaff100 – 400 1 1 8 1 1 12> 400 1 1 12 1 1 162.1.2. District level: Each ATMA Unit consisting of the following corestaff of five persons, under the overall supervision of PD, ATMA, willbe responsible for management of agricultural extension serviceswithin the District including holding of regular meetings of ATMAManagement Committee (MC) and ATMA Governing Board:i) Project Director – 1;ii) Deputy Project Directors – 2;iii) Accountant-cum-Establishment Clerk – 1;iv) Computer Programmer/Operator–1The Project Director ATMA shall report to the Chairman, ATMA GB andthe two Deputy PDs would work under the administrative control of PD,ATMA. The duties & responsibilities of PD & Deputy PD are given atAnnexure-III (a). The PD, ATMA shall also function as Chairman ofATMA Management Committee.2.1.3. Block Level:(i) One Block Technology Manager (BTM) is being provided under thisScheme in each Block to co-ordinate the ATMA related activities ofthe BTT and FAC. BTM will work under the overall supervision of theBTT Convener for all ATMA related activities. The BTM will perform thefollowing functions:• Assist the BTT in preparation and implementation of Block ActionPlans;Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201021

• Operationalization of Farm Schools (key activity to promotefarmer-to-farmer extension);• Organization of and technical interaction with Farmers’ InterestGroups & Commodity Interest Groups (organization of farmersaround a particular commodity); and• Maintain an inventory of all FIGs / FOs within the Block.Besides this, BTM will also assist the BTT in carrying out functions listedat Annexure- I (e).(ii) Two Subject Matter Specialists (SMSs) are to be placed ineach Block exclusively for delivery of extension services inagriculture and allied sectors as per priority areas for various Blocks.The areas of expertise of these SMSs will be decided based on prioritiesfor various Blocks. These SMSs shall be provided requisite connectivityand mobility to perform the following functions.• Through the Block level officers of the Agriculture and allieddepartments and Block Technology Manager, these SMSs willprovide necessary inputs to Common Service Centres andKisan Call Centres.• With the technical support from the BTM, they are alsoexpected to provide requisite technical and knowledge supportto Farm Schools, Farmer Friends, farmers’ groups andfarmers in general.The BTM and SMSs at Block Level will be engaged by ProjectDirector (PD), ATMA on contract basis through a mechanismidentified by the States. While the SMSs will remain under theadministrative control of BTM, the BTM will work underadministrative control of PD, ATMA. However, some States mayprefer to link the BTM & SMSs with PD, ATMA through the BlockDevelopment Officer (BDO), if activities of agriculture and alliedGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201022

departments are already being coordinated by the BDO at Blocklevel.2.2. MODE OF RECRUITMENT:(i) The posts of State Coordinators, BTM & SMS at Block level andComputer Programmer (at State & District Level) are to be filled oncontract basis with lump-sum remuneration. All other posts may befilled by deputation/secondment/appointment/selection fromamong eligible candidates in the GovernmentDepartments/Organisations or the private sector for the schemeperiod or such other mode as the State Government may deemappropriate. If the State Government deems appropriate in order tohave the functionaries in place quickly, regular vacancies also may befilled on contractual basis, by limiting the total remuneration to thegross emoluments at the minimum of scale, till the time thesevacancies are filled using any other mode indicated above. Thecontractual staff may be preferably engaged through an agencyidentified by the State in view of the long term ramifications of hiringcontractual staff directly. Even if contractual employees are hiredthrough a placement agency, it must be ensured that employeesget at least the emoluments stipulated in these Guidelines byinsisting on payment by cheque to them. The service charges forthe agency could be met from the operational expenses providedat State, District and Block levels in the ATMA cafeteria. TheStates may also follow any other procedure prevalent in the State forhiring contractual staff.(ii) If the officer entrusted with the responsibility of engaging /appointing is performing his / her duties as an additional charge, he /she should proceed with the selection / appointment process instead ofwaiting for a regular incumbent to join.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201023

2.3. SUPPORT FOR INNOVATIVE ACTIVITY AT VILLAGE LEVEL(FARMER FRIEND):It is necessary to identify and groom progressive farmers to act as focalpoints at village level. A progressive farmer identified as Farmer Friend(FF) will be placed @ one FF per two census inhabited villages. The FFwill help in activating the much-needed village-based, bottom-upplanning process and serve as vital link, between extension system andfarmers at village level. Farmer Friend will lead by example and isexpected to have up-graded skills and would be available in the villageto advise on agriculture and allied activities. The Farmer Friend willbe engaged by BTM on a resolution of Gram Panchayat (GP), whichwill, in turn, consult FIGs working in the Panchayat area.(i) FFs will not be paid any cash-compensation but it is proposedto provide them with a special opportunity for up-gradation of skillsthrough trainings, study tours and visits to SAUs / other institutes.An amount of Rs.2000 per Farmer Friend per year is proposed for thispurpose which will be supplemented equally, by State Governments.Hence, a total sum of Rs. 4,000 per Farmer Friend per year will beused to meet contingency expenditure which he incurs towardsdischarge of his duties as a Farmer Friend.(ii) Since male farmers are involved in varied agriculturalactivities which may require their frequent movements outside thevillage, more women farmers may be involved as ‘Farmer Friends’.Women Farmer Friends will also be helpful in reaching out to womenfarmers / farm women.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201024

III. CAFETERIA OF ACTIVITIESGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201025

3.1. REVISED ATMA CAFETIARIA:Some additional / new activities and enhanced unit costs for a few existingitems, as indicated in bold and italics, have been included in the RevisedCafeteria of Activities as given at Annexure-II. This Revised ATMA Cafeteriahas now been termed Cafeteria of Activities, 2010 (Annexure-II). TheCafeteria provides support for State, District and Block level activities.Support for innovative activities is also provided at all levels.3.1.1. State Level:(i) Infrastructure Support: The State level activities include supportfor upgrading state level training institutions such as SAMETIs asper the scale given below:• Rs.0.75 crore per SAMETI (for SAMETIs catering to States with lessthan 100 Blocks)• Rs.1.00 crore per SAMETI (for SAMETIs catering to States having 100to 400 blocks);• Rs.1.25 crore per SAMETI (for SAMETIs catering to States with morethan 400 blocks).This support is provided to meet capital expenses related to civil/electrical works and other necessary infrastructure in the SAMETIs.Since sufficient funds have been provided under operational expenses/vehicle hiring/ POL to hire a vehicle on regular/ temporary basis and topurchase POL for vehicles already available, the support does not includepurchase of any new vehicles by SAMETIs.(ii) Human Resource Development (HRD): Regular capacity building ofSAMETI faculty in thematic areas can be undertaken through apex levelinstitutions such as National Institute of Agricultural Extension Management(MANAGE) in collaboration with ICAR Institutes/ State AgriculturalUniversities (SAUs) including Extension Education Institutes (EEIs) beingsupported by Department of Agriculture and Cooperation. Capacity buildingGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201026

of technical staff of agriculture and other line departments at various levelsin States may be organized by SAMETI in collaboration with SAUs and KVKs.In addition, one year PG Diploma in Agriculture Extension Management isprovided by MANAGE for public extension functionaries of all States, throughDistance Education mode, for which support is being provided under theScheme.(iii) Other Activities: The Cafeteria also supports organization of Agri-Exhibitions, Regional Fairs, Krishi Expos, Rewards and Incentives, FarmerAwards, and Monitoring and Evaluation of the Scheme at State level.3.1.2. District / Block Level:District / Block level activities are further categorized in threegroups namely:(i) Farmer Oriented Activities;(ii) Farm Information Dissemination;(iii) Research-Extension-Farmer (R-E-F) linkagesFarmer Oriented Activities include development of SREP,mobilization of farmer groups, training/ exposure visit of farmers,arranging demonstrations, all aimed at empowering farmers andimproving their participation in technology dissemination process.Under the category Farm Information Dissemination, local levelagricultural exhibitions, information dissemination through printedmaterials and development of technology packages in electronic formare covered. Research-Extension-Farmer (R-E-F) linkages basedactivities include organization of Farmer-Scientist Interaction at locallevel, organization of Field-days and Kisan Goshties and support forlocal level researchable issues which emanate from SREP.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201027

3.2. CAFETERIA GUIDELINES:3.2.1. Earmarking of Funds: Funds for District level activities will be usedin such a manner that on the whole 55% resources are for FarmerOriented Activities; 10% for Farm Information DisseminationActivities; 7% for R-E-F linkages. Administrative Expenditureincluding TA/DA, hiring of vehicles and POL and operationalexpenses at District / Block level shall not exceed 28%. However, thisceiling of 28% does not include staff salary component (viz.Specialists & Functionary Support) which will be as per actuals inkeeping with the norms stipulated in Annexure-III (b). Thus, theStates should compute their budgetary requirements for manpowersupport as per mode of recruitment and likely emoluments. Anysavings in administrative expenses can be diverted to othercategories but not vice–versa.3. 2.2. Unit cost ceilings: The norms as laid down in these Guidelineshave to be adhered to but in exceptional cases and for reasons to berecorded internally in writing, ATMA Governing Board (GB) may gobeyond these ceilings by up to 10% without exceeding overallallocation. All such cases shall have to be reported in next year’s WorkPlan so that appropriate advisories can be issued. Any deviation ofmore than 10 % from the prescribed norms/ ceilings or any activitynot specified in the Cafeteria can be taken up by States only with theprior approval of DAC.3.2.3. Support for ICT, Connectivity & Mobility: The modified ATMACafeteria has enhanced focus on use of Information CommunicationTechnology (ICT). Experts of SAUs/ KVKs, BTMs and SMSs at Blockwill be available on mobile phone, to provide information of immediateimportance to Farmer Friend, FIGs and farmers. Alerts on weather,incidence of pest and diseases and other crop related importantGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201028

matters will be sent through mobile network. Basic IT infrastructurehas been provided to SAMETI and ATMA under the Scheme duringTenth Plan Period. Some blocks have also been provided equipmentsunder AGRISNET and other schemes. These equipment will be fullyutilized for extension related activities. In new SAMETIs/ ATMAs,requisite IT and other related equipment can be procured underAGRISNET / RKVY schemes. However, any existing SAMETI/ATMAwhich has not yet spent funds for purchase of IT equipment alreadyprovided to it under the original Scheme, the unspent balance on thisaccount may be used for procuring equipments as per the unit costscurrently approved under AGRISNET Project. The faculty membersof SAMETI, officers of ATMA, BTMs and SMSs will also berequired to be mobile throughout their jurisdiction. They shouldalso be accessible on their cellular phones. A specific provision toensure mobility and connectivity of the BTMs and SMSs has beenkept in their emoluments.3.3. FARM SCHOOLS:Farm Schools provide the vital link between the progressive /achiever farmers and others in a village. Such farmers should beselected broadly adhering to transparent methodology of selectionenunciated in Chapter 4.1.2. These farmers would normally be theones who have been accepted by other farmers as achiever farmersfor their success in adoption of technologies, yield difference, andincome raised in agriculture and other allied sectors. Some importantpoints related to Farm Schools have been listed in Appendix-I to the ATMACafeteria, 2010. Cost norms for operationalising Farm Schools havebeen rationalised as given in Appendix-II. Ceilings fixed onindividual items now shall be adhered to.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201029

3.4. FORMATION OF COMMODITY INTEREST GROUPS:i. CIGs should be promoted / mobilized for all major commodities (Size20-25 farmers).ii. FIG/CIG members should meet at least once in a month to discussactivities and future course of action.iii. BTT and BFAC shall monitor functioning of all CIGs on a regularbasis.iv. CIGs at village level should be federated at block level andsubsequently at district level.v. CIGs should maintain proper register & records (commodity /proceedings / savings / accounts).3.5. INVOLVEMENT OF AGRI - CLINICS & AGRI-BUSINESS CENTRES:i. The PD, ATMA may prepare an inventory of agricultural graduatestrained under the scheme of Agri-Clinics & Agri-Business Centresand the list of agri-entrepreneurs established in the district bybrowsing MANAGE website (www.agriclinics.net).ii. Agri-preneurs can be appointed as Volunteer Specialists to supportFarmer Friends in taking up various activities in the villages undertheir control including smooth functioning of Farm Schools and inimparting skill based trainings.3.6. SETTING UP OF COMMUNITY RADIO STATIONS (CRSs)i. Funding to private institutions along with Government and Quasigovernmentorganizations for setting up Community Radio Stations(CRSs) can be considered.ii. Community based organizations, Agencies/NGOs registered underSocieties Registration Act, 1860 or any other such Act andrecognized by the Central Government /State Government andGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201030

serving in Agriculture and allied areas including SAUs and /KVKsare eligible for funding.iii. Registration at the time of application should be at least three yearsold.iv. The willing Organizations should have basic infrastructure andfacilities in the form of a room of about 400 sq. feet/ electricity/necessary manpower to run and operate the CRSs.v. ATMA MC of the District concerned may select Suitable proposal/s;recommend them to the Nodal Officer/ Commissioner of Agricultureof the concerned State for onward transmission to DAC through thecompetent authority.vi. The PD, ATMA would regularly review the performance of CRSs alongwith other activities with the BTMs. In addition, ATMA GB wouldreview the performance in detail with regard to content creation,involvement of local community, suitability to local conditions,release/ utilization of funds for/by CRS and convergence & synergywith SAU/ KVKs.vii. Detailed Guidelines for Funding of Community Radio Stations areavailable at http://agricoop.nic.in/radiocguidelines.pdf .Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201031

IV. OTHER OPERATIONAL MATTERSGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201032

4.1. OTHER OPERATIONAL MATTERS:4.1.1 Extent of coverage: The Revised Scheme shall be implemented inall rural districts of the country except 12 districts of Assamwhich are presently covered under World Bank assistance. Thesedistricts will also be covered when World Bank support ceases.4.1.2. Selection of beneficiaries:(i) The Cafeteria of Activities contains some individual beneficiaryoriented components as well. Some such activities (including training,demonstrations, farm schools, farmer-scientist interactions & exposurevisits) have been culled out from the Cafeteria and summarized inAnnexure-IV.(ii) Transparent and objective selection of beneficiaries is ofparamount importance not only to generate confidence of thefarmers in the Scheme but also to ensure that benefits ofextension services get disseminated to all sections of the Society.Therefore, selection of beneficiaries should be done in the followingmanner:• Preferably, all Panchayats in a Block should be covered on arotation basis under various components. The Panchayats tobe covered in a year should be decided by the BTT inconsultation with the BFAC. However, in some peculiar cases,commonality of approach under area specific projects / schemesor other administratively pragmatic factors may also be given dueconsideration for reasons to be recorded in writing and conveyedto ATMA.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201033

• Number of beneficiaries of different categories including SC/ STin shortlisted Panchayats will be decided by the BTT inconsultation with BFAC so as to have a balanced coverage.• At least 50% beneficiaries must be Small and Marginal Farmersand 30% beneficiaries should be women farmers / farm women.• Individual beneficiaries of demonstration plots, inter-district& inter-state trainings within a Panchayat area and allfarmer group beneficiaries should be selected by therespective Gram Sabhas; or Gram Panchayats in consultationwith FIGs and FOs working in the area, as the StateGovernment may decide. However, if for some reasons, the listof beneficiaries is not finalized in the above manner within thestipulated time frame, the BFAC in consultation with BTT(through BTM), FIGs and FOs may select the beneficiaries forvarious activities under the scheme.If the list of beneficiaries is notfinalized in time, the BFAC inconsultation with FIGs & FOsmay select the beneficiariesGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201034

• For rewards and incentives at different levels, beneficiaries maybe identified by the States in a transparent manner following theexisting procedures, if any, or as the States may deemappropriate.It should be ensured that no farmer gets double benefits of thesame kind from different schemes.4.1.3. Common Issues related to ATMA Cafeteria 2010 (Annexure II):i. Minimum 10% of Beneficiary Contribution should be ensured for thefour activities aggregated at state level namely – Farmers’ Training(B-2); Demonstration (B-3); Exposure Visits (B-4) and CapacityBuilding of farmers groups (B-5) listed in the Cafeteria. However,the beneficiary contribution in respect of SC, ST, Womenbeneficiaries as well as for beneficiaries belonging to NorthEastern and Hilly States would be 5 percent.ii.iii.iv.Minimum 30% of resources meant for programmes and activities arerequired to be allocated to women farmers and women extensionfunctionaries. Specific documentation of expenditure andperformance for women may be kept.No expenditure shall be incurred from extension work plan allocationon in-eligible items. In the event of any such expenditure, the ineligibleexpenses shall be deducted from the State’s allocation, nextyear.Operational Expenses in Serial No. A.8 (b) under State LevelActivities, Serial No. B.14 of District and block level Activities andSerial No. D.1 of Innovative Activities include technical assistance,consultancies, special studies, workshops, library, internet,telephone and other contingencies including accommodation forBTT-FAC meetings. The cost for hiring of vehicles, POL and expensesGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201035

on FAC meetings, if any, could also be booked under operational costat block level (B.14).v. Any sub-detailing not specified under ATMA Cafeteria such as forDemonstrations, Trainings and Exposure Visits, would be asapproved under an appropriate scheme of the Central/ State Govt.Otherwise, prior approval would have to be obtained from IDWG.vi. Unless otherwise specified under some compellingcircumstances, or in case of States which are not eligible forRKVY funding, the SLSC set up in the State for consideringproposals for RKVY funding will also consider & approve SEWPand carry out periodic monitoring. In exceptional cases, theexisting procedure for approval of SEWP through IDWG at the Statelevel and Technical Committee of DAC will continue to be followed.The IDWG under the chairmanship of APC/PS (Agriculture) maycontinue to perform monitoring of the Scheme to ensure that theExtension Reforms are executed as per these Guidelines. The IDWGshall meet at least once in every quarter.vii.Programmatic funds should be spent on rainfed areas at least inproportion to the extent of rainfed areas in the district.viii. The Ceilings under Farm Information Dissemination activities (B 8, 9&10) have been enhanced to facilitate the State Governments toorganise Agriculture and Farmer Development Workshops &Exhibitions. Therefore, the States may give adequate attention tosuch activities.ix.Recognition of achievement of progressive farmers acts as aninspiration to other farmers in the area to adopt modern andother appropriate agricultural practices. Such awards also createa healthy competition among farmers to enhance productivityand performance. ATMA Cafeteria, 2010 (A-7, B-6) has a provisionfor rewarding the progressive farmers. The States should make useGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201036

of these provisions not only to reward farmers but also to publishsuccess stories.V. CONVERGENCE OF EXTENSION WORKGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201037

5.1. CONVERGENCE:5.1.1. Detailed Guidelines for achieving complementarities in trainingand capacity building have already been shared with the Statesvide D.O.letter no. 26(4)/2008-AE dated 04.12.2008.5.1.2. Convergence of Manpower: With the given man-power support,ATMAs will also look after the work related to RKVY, NFSM,National Project on Soil Health and Fertility Management etc. asmandated under respective schemes. There should be fullconvergence of extension related work being carried out underdifferent programmes/schemes. The field level extensionworkers under these different programmes/schemes shouldwork in conjunction with the dedicated manpower beingprovided under this Scheme under the umbrella of BTT orATMA, as the case may be. While these extension related workers& consultants under other schemes/programmes can continue toact as experts in their respective fields, they should also double upas multifunctional extension workers in the jurisdiction to beassigned to them by the BTT/ATMA. Budget for extension relatedcomponents in different schemes and programmes of DAC shall bedovetailed at district level through ATMA. Once all the extensionrelated workers start working in unison, they shall be fullyresponsible for achieving convergence & synergy in extensionrelated work under RKVY, NFSM, National Project onachieving Soil Health & Fertility to achieve complimentarityand check duplication of efforts and resources.5.1.3. Convergence with Research System: The Revised scheme forExtension Reforms provides for active involvement of ResearchGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201038

System/ Research Agencies at different levels of implementation.State Agricultural Universities (SAUs) and Krishi Vigyan Kendras(KVKs) have to be fully involved not only in preparation of SREPand Extension Work Plans but also in implementation of variousprogrammes in the field. They will be represented in all bodies,namely, ATMA GB and ATMA MC in districts, SLSC/ IDWGs atState level, BTT - BFAC Meetings at Block level and in the PolicyCommittee at the national level. In addition, each KVK scientistmay be made in charge of one or more Blocks within the district.The KVK Scientist will technically advise the BTT and willalso be actively involved in preparation of BAPs, especiallywith regard to research related issues/gaps and strategies. Hewill also take feedback for his colleagues in the KVK inrespect of their respective areas of expertise. DetailedGuidelines for achieving effective Research - Extension – FarmerLinkages are given at Annexure V.5.1.4. Convergence with Development Departments: Necessaryconvergence with all line departments is to be ensured throughtheir involvement in the process of preparation of SREP and WorkPlans at Block, District & State levels. Work Plans to be submittedto SLSC for funding under the Scheme should explicitly specifyactivities to be supported from resources of other schemes andthose proposed under ATMA Programme. Moreover, necessaryconvergence is to be ensured through integration of CDAPs andDistrict Agriculture Action Plans (DAAPs) – all of which will forman integral part of State Agriculture Plan to be approved by StateLevel Sanctioning Committee (SLSC) under Rashtriya Krishi VikasYojana (RKVY). In addition, the Scheme also provides for activeinvolvement of Panchayati Raj Institutions (PRIs) in the selection ofbeneficiaries for various farmer oriented activities, includingselection of Farmer Friend.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201039

5.1.5. Convergence with & Involvement of Non-Governmental Sector:In order to ensure promotion of multi-agency extension strategies,and to implement scheme activities in Public-Private-Partnership(PPP) mode, a minimum 10% of scheme allocation on recurringactivities at district level is to be incurred through Non-Governmental Sector viz. NGOs, FOs, PRIs, cooperatives, paraextensionworkers, agri-preneurs, input suppliers, corporatesector etc. The non-governmental implementing agencies will beeligible for service charge with a ceiling of 10% of the cost ofextension activities (but no staff cost) implemented through them.The Extension Work Plan involving non-governmental agenciesmay be prepared at the State level and approved by SLSC/ IDWG,without having to obtain recommendation of the BTT/ FAC andapproval of ATMA, GB concerned. After SEWP has been approvedby the SLSC, the State level functionaries shall facilitate necessarycoordination between the non-governmental partner and ATMAinstitutions at the district level so that approved activities areimplemented expeditiously. Funds to Non-Governmental Sectorpartner may also be released at the State level, at the discretion ofthe SLSC/ IDWG. Necessary funds for the purpose may also beretained at the State level.States should select NGOs which have good reputation of Statelevel standing & with high technical capabilities in the area/activity chosen for their involvement to avoid collaboration withfrivolous NGOs. The States may enter into an MOU with the nongovernmentalagency and advise District ATMAs accordingly.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201040

5.2. NETWORKING:State level bodies/ officers viz. State Nodal Officer/ StateCoordinator will ensure networking of all ATMAs so as to fosterinformation sharing (success stories, best practices, research/extension issues, application of innovative technologies & strategies,etc.). All District ATMAs shall establish their own portals to shareinformation regarding their activities/ innovations/ successes to theoutside world. This Portal shall also have links to related websitesboth at State and National level.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201041

VI. BUDGET ALLOCAION, RELEASE ANDUTILISATIONGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201042

6.1. ALLOCATIONS AND SCHEME COST:6.1.1. Allocation criteria and centre–state share: Financial allocations tothe States will be in proportion to the number of blocks beingcovered. The funding support under the Revised Scheme shallcontinue to be in the ratio of 90:10 (Centre : State) for allcomponents except Farmer Friend where it will be in 50:50 ratiobetween the Centre and the States.6.1.2. State-wise Allocation: Some States have very small districtswhereas some other States have very large districts but the size ofthe Block does not vary very much from State to State. Therefore,funds available under the scheme shall be initially allocated toStates in proportion to the number of Blocks in the State. Actualrelease of resources to States shall, however, be on the basis ofapproved work plans, pace of utilization of funds and physicalprogress.6.1.3. Incentive to States for Better Performance: The States may prepare alarge shelf of projects/ activities and submit them to the departmentat beginning of financial year. Better performing States will beencouraged to seek higher revised allocations against approvedactivities in respect of work plans submitted by them. Suchallocation over and above tentative allocation already communicatedto states will depend upon relative progress in implementation andpace of expenditure under revised ATMA scheme amongst variousStates and overall availability of funds. Additional support will beprovided on ‘first come first served basis’. However, it is clarified thatexpenditure during the year will be restricted by States to fundsactually placed at their disposal by the DAC and States should notincur expenditure in excess of funds already available with theStates. Any proposal to the DAC in the following financial year forreimbursement of excess expenditure will not be entertained.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201043

6.2. RELEASE OF FUNDS:6.2.1. Funds will be released to implementing agencies well before thecommencement of sowing season, normally in two instalments.First instalment would be released on approval of SEWP andfurnishing of physical/ financial progress report and ProvisionalUC for the funds released in the previous year. Unspent balancewould be adjusted against releases in the subsequent year. TheState will be required to submit a written request for funds. Releaseof second instalment will depend upon furnishing of the followingdocuments:(i) Provisional Utilisation Certificate for the previous year(ii) Audited Utilization Certificates (AUCs) & Audited Statement ofExpenditure (SoE) for the year before last(iii) Monthly and Quarterly progress reports for previousmonth/quarter(iv) Annual progress report for the previous year(v) Release of corresponding State’s share against funds provided byCentral Government upto last year.Formats for (i) and (ii) above are given at Annexure VI (a) & (b)respectively.6.2.2. The States need to follow a definite time frame for fundreleases from State level to District level (within a fortnight ofreceipt of funds from DAC) and from Districts to linedepartments/ other agencies (within 10 days of receipt ofmoney at district level) to ensure expeditious implementationof the Scheme.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201044

VII. MONITORING AND EVALUATIONGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201045

7.1. MONITORING AND EVALUATION (M&E):7.1.1. Activities of the scheme shall be monitored and evaluated atperiodic intervals through a specific mechanism generated atdifferent levels – Block, District, State & National Level. M&E willbe conducted through BFAC and BTT (Block Level) & ATMA GB(District Level). To achieve necessary convergence, SLSC set up inthe State to consider and approve C-DAPs under RKVY funding willalso consider and approve SEWP and carry out periodic monitoring.The IDWG under the chairmanship of APC/Principal Secretary(Agriculture) may continue with the day to day monitoring toensure that the Extension Reforms are executed in line with thebroad policy framework. Monitoring Committee constituted underChairmanship of Additional Secretary, DAC, and Policy Committeeheaded by Secretary (A&C) at National Level will review, monitorand guide implementation of programme at DAC level.7.1.2. Monthly and quarterly reports for each district are to beuploaded by the Project Director, ATMA in a web-basedinterface available at http://dacnet.nic.in/extensionreforms byday 5 of the following month. After ensuring that all thedistricts have entered their data, the SNO will validate thisdata for the entire State by day 10 of the following month. Nopaper reports are to be submitted and all data is to be enteredelectronically only w.e.f. July 1, 2010. Non-adherence to MISschedule described above will result in no further release offunds to the State. Effective M&E will be ensured through regularfield visits of Inter Disciplinary Teams in project areas, reports,interfaces, conferences etc. The scheme also provides for thirdparty M&E from suitable agencies of the State. Third partymonitoring of the Scheme has to be got done annually and reportsbe sent to DAC regularly. DAC will also organize concurrent M&EGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201046

including impact evaluation as needed as part of its scheme“Extension Support to Central Institutes/ DOE”. Besides, allactivities of the scheme would continue to be reviewed on quarterlybasis in meetings held at National Level.7.1.3. Progress of extension work done by SMSs at Block Level, FarmSchools, Demonstration Plots, Trainings, Exposure Visits andFarmers Friends will be closely monitored using ICT infrastructureand by regular monitoring & meetings by BTT at block level, ATMAat district level and SLSC at State level. A web-based interface willbe provided for this purpose shortly.7.1.4. Impact Assessment Studies of extension work done by FarmSchools, CIGs & FFs under ATMA shall be got conducted by expertagencies and corrective action shall be taken timely to attainobjectives of revitalization of AES.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201047

VIII. ANNEXURESGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201048

INTER DEPARTMENTAL WORKING GROUP (IDWG)ANNEXURE-I (a)In pursuance of the number of mechanisms built into the projectdesign and to ensure effective coordination amongst Departments likeAgriculture, Animal Husbandry, Fisheries, Horticulture, Soil Conservationetc., a State level Inter Departmental Working Group under theChairmanship of the Agriculture Production Commissioner/ PrincipalSecretary (Agriculture) with the following composition would continue tomonitor the scheme activities:Composition:1. Agriculture Production Commissioner/Principal Secretary (Agriculture)Chairman2. Secretary (Finance) Member3. Secretary (Horticulture) Member4. Secretary (Animal Husbandry) Member5. Secretary (Rural Development) Member6. Secretary (Fisheries) Member7. Secretary (Soil Conservation) Member8. Secretary (Women & Child Development) Member9. Secretaries of related departments(wherever necessary)Member10. Vice Chancellor(s) of SAU(s) Member11. Director(s) of ICAR Institutes in the State Member12. NABARD Representative at the State level Member13. Director, Doordarshan Member14. Director, All India Radio Member15. Secretary (Agri.) MemberSecretaryNote:(i)(ii)In departments like Horticulture, Soil Conservation etc, whereseparate Secretaries do not exist, Directors of the Departmentsconcerned may act as Members on the IDWG.The IDWG will meet in every QuarterGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201049

Key functions of IDWG♦♦♦♦♦♦♦♦♦To consider and recommend State Extension Work Plan for its approvalby State Level Sanctioning Committee headed by Chief Secretary/ Addl. ChiefSecretary or Technical Committee in DAC.Support and monitor the functioning of State Nodal Cell including timelypreparation for necessary approvals and its subsequent execution.Provide a mechanism for interactions with the Department of Agriculture& Cooperation and amongst various Departments within the State includingAgricultural Research system.Promote an enabling environment with necessary policy directions forachieving necessary convergence amongst all Stakeholders at State, Districtand Block levels.To internalize Innovative concepts and institutional arrangementssuccessfully demonstrated by the ATMAs for the purpose of up-scaling andreplication.To provide guidance on HRD/ Capacity building matters through Statelevel Committee/ Executive Committee of SAMETI.To provide guidance to Chairmen, ATMA Governing Board for day to dayexecution of ATMA activities.To provide guidance related to use of Mass Media for informationdissemination through State Level Committee constituted under Mass MediaScheme.To deal with any other policy issue related to implementation of theproject, which emerges from time to time.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201050

ANNEXURE-I (b)STATE AGRICULTURAL MANAGEMENT AND EXTENSION TRAININGINSTITUTES (SAMETI)The State Agricultural Extension Management and Training Institute(SAMETI) would be strengthened in terms of infrastructure and manpower. TheState Level Committee (SLC) suggested as part of the guidelines for developmentof complimentarity in State/ District Training Plan communicated to States videD.O. letter No. 26(4)/2008-AE dated 4.12.2008 will function as ExecutiveCommittee of SAMETI with the same composition and mandate. In addition to themembership of the SLC stipulated in the guidelines dated 04.12.2008, threefarmers shall be nominated by the State Farmers Advisory Committee to participatein the deliberations of Executive Committee of SAMETI. The SLC will guide theSAMETI to achieve the aims and objectives specified in the Guidelines with theinvolvement of all suggested Stakeholders.Key functions of SAMETI♦♦♦♦♦Provide capacity building support in Extension Management related areas to theextension functionaries from public, private and non-governmental sectors.Provide consultancy in the areas like project planning, appraisal, implementation,monitoring & evaluation, etc.Develop and promote application of management tools for improving theeffectiveness of Agricultural Extension services.Organize need based training programmes for middle level extension functionaries.Develop modules on Management, Communication, Participatory Methodologiesetc, as a sequel to the feedback from training programmes.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201051

♦Organize Annual Workshop involving all the agricultural related training Institutes inthe State to achieve complimentarity in training and capacity building forfunctionaries of agriculture and allied departments.ATMA GOVERNING BOARD (GB)ANNEXURE-I (c)The ATMA Governing Board (GB) is a policy making body which providesguidance, reviews & steers the progress and functioning of the ATMA.Composition:1. District Magistrate / Collector Chairman2. Chief Executive Officer (CEO) Chief Development Officer Vice-Chairman(CDO)3. Joint Director / Deputy Director (Agri.) Member4. Joint Director / Deputy Director (Hort.) Member5. Joint Director / Deputy Director (AnimalHusbandry/Fishery/Sericulture)Member (one of themas per local priorities)6. A representative from ZRS Member7. Programme Coordinator, Krishi Vigyan Kendra Member8. One Farmer representative Member9. One Livestock Producer Member10. One Horticulture Farmer Member11. Representative of Women Farmers Interest Groups Member12. One SC / ST farmer representative Member13. A representative of NGO Member14. Lead Bank Officer of the District Member15. A representative of District Industrial Center Member16. Representative of Agriculture Marketing Board Member17. Representative of input supplying Associations Member18. A representative of trained input dealers who is also Memberproviding extension services18. One Fisheries / Sericulture representative Member19. A DRDA Representative Member20. Project Director ATMA Member-Secretarycum-Treasurer (Exofficio)Note: i) States may identify any other officer, not below the rank of CEO, Zila Parishadii)iii)/Chief Development Officer/Additional District Collector for 1& 2 above, underintimation to DAC.States may also co-opt additional members, if required.All farmer representatives are to be nominated by the District Farmers AdvisoryCommittee by consensus or by majority.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201052

Appointment / Nomination / Term of Members:Non-official members of GB will be appointed for a period of 2 years by APC on therecommendation of the Chairman of GB.Some initial appointments would be staggered to ensure that about two-thirds of themembers would carry on for an additional year on the GB.Thirty per cent of the farmer representatives on the GB would be reserved for womenfarmers to ensure that their interests are fully represented.Key functions of ATMA Governing BoardThe key functions of ATMA Governing Board would be to:1. Review and approve Strategic Research and Extension Plan (SREP) andannual action plans that are prepared and submitted by the participating units.2. Receive and review annual reports presented by the participating units,providing feedback and direction to them as needed, for various research andextension activities being carried out within the district.3. Receive and allocate project funds to carry out priority research, extensionand related activities within the district.4. Foster the organization and development of Farmers’ Interest Groups (FIGs)and Farmers Organizations (FOs) within the district.5. Facilitate greater involvement of private sector firms and organizations inproviding inputs, technical support, agro-processing and marketing services tofarmers.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201053

6. Encourage agriculture lending institutions to increase the availability ofcapital to resource poor and marginal farmers, especially SC, ST and womenfarmers.7. Encourage each line department, plus the KVK and ZRS, to establish farmeradvisory committees to provide feedback and input for their respective R-EProgrammes.8. Enter into contracts and agreements as appropriate to promote and supportagricultural development activities within the district.9. Identify other sources of financial support that would help ensure thefinancial sustainability of the ATMA and its participating units.10. Converge human and financial resources available for extension underdifferent schemes and programmes of DAC.11. Establish revolving funds / accounts for each participating unit, andencourage each unit to make available technical services, such as artificialinsemination or soil testing, on a cost recovery basis moving towards full costrecovery in a phased manner.12. Arrange for the periodic audit of ATMA’s financial accounts; and13. Adopt and amend the rules and by-laws for the ATMA.14. Hold meetings of ATMA GB every quarter or frequently.15. Any other functions that support effective functioning of ATMA in the district.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201054

Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201055

ANNEXURE-I (d)ATMA MANAGEMENT COMMITTEE (MC)The Management Committee would be responsible for planning and execution of day-to-day activities of ATMA.Composition:1. Project Director of Agriculture Technology Management ChairmanAgency2. District Head of Dept., Agriculture Member3. District Head of Dept., Horticulture Member4.MemberDistrict Head of Dept., Animal Husbandry5. District Head of Dept. Fisheries Member6. District Head of Dept. Sericulture Member8. Head, Krishi Vigyan Kendra Member9. Head, Zonal Research Station Member10. Project Officer, District Rural Development Agency Member11. One representative of Farmers’ Organization promoted by an MemberNGO12. Representative of NGO, if any, involved in agricultural Memberextension13 District level NABARD Officer Member14 Lead Bank Officer Member15 A representative of trained input dealers who is also Memberproviding extension services16. Two progressive farmers (one of whom should be a woman) Member17. Two Deputy Project Directors One of theDy.PDs will beMemberSecretaryNote:(i) States may also consider to co-opting additional members, if required.(ii) All farmer representatives are to be nominated by the District FarmersAdvisory Committee by consensus or by majority.Key functions of Management Committee (MC)The functions and tasks to be carried out by the ATMA Management Committeewould include the following:1. Carryout periodic Participatory Rural Appraisal (PRA) to identify the problems andconstraints faced by different socio-economic groups and farmers within the district.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201056

2. Prepare an integrated, Strategic Research and Extension Plan (SREP) for the districtthat would specify short and medium term adaptive research as well as technologyvalidation and refinement and extension priorities for the district.3. Prepare annual District Agriculture Action Plans in consultation with DFAC whichwould be submitted to the ATMA Governing Board for review, possible modificationand approval.4. Maintain appropriate project accounts for audit purposes.5. Coordinate the execution of these annual action plans through participant linedepartments, ZRSs, KVKs, NGOs, FIGs / FOs and allied institutions, including privatesector firms.6. Establish coordinating mechanisms at the Block level, such as Farm Information &Advisory Centres (FIACs) that would integrate extension and technology transferactivities at the block and village levels.7. Provide periodic performance reports as required by DAC to the Governing Boardoutlining the various targets and achievements.8. Provide secretariat to Governing Board and initiate action on policy direction,investment decisions and other guidance received from the Governing Board.9. ATMA Management Committee shall meet once in a month to review the progress invarious blocks and submit the report to State Nodal Cell/ DAC.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201057

ANNEXURE-I (e)BLOCK TECHNOLOGY TEAM (BTT)It is an Inter Departmental Team of Agriculture and Line Departmentsoperating at block level. An indicative composition of BTT is given below.However, the composition would change from place to place depending onthe critical areas pertaining to different blocks in a State.Composition:BTT shall consist of Block level officers of Agriculture, Horticulture,Animal Husbandry, Fisheries, Plant Protection, Veterinary Science, SoilConservation, Extension, Sericulture, Corporative, Marketing etc. BlockTechnology Manager would be the Member Secretary. A designatedscientist from the KVK will also attend meetings of BTT, provide requisitetechnical guidance and take feedback for his colleagues in the KVK inrespect of their respective areas of expertise.The senior most official at the Block level shall head the BlockTechnology Team as BTT Convenor who will also chair the BTT meetings.Key functions of Block Technology Team (BTT)The key functions of Block Technology Team would be to -• Operationalize the SREP in each block and move towards single windowextension system.• Help district core team in up- gradation of SREP.• Prepare Block Action Plan detailing extension activities to be undertaken.• Coordinate the implementation of extension programmes detailed in theBlock Action Plan.• Facilitate formation of FIGs/ FOs at the block level and below.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201058

• Support ATMA Management Committee in discharging its function byproviding inputs related to the Block.• Facilitate planning and implementation of Farm Schools in all majorsectors in the Block.• The Block Technology Team (BTT) shall meet every month to review theprogress and report the same to ATMA Management Committee.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201059

ANNEXURE-I (f)FARMERS ADVISORY COMMITTEES AT BLOCK, DISTRICT ANDSTATE LEVELSI. The Block Farmers Advisory Committee (BFAC) shall consist of 20-25members covering different categories of farmers within the given Block,with due representation to women farmers and weaker sections of thesociety. An indicative composition of BFAC is given below.Composition:S.No. Member Occupation1. Farmers (2) Agriculture2. Farm Women (2) Agriculture3. Farmers (2) Horticulture4. Farm Women (2) Horticulture5. Farmers(2) Live Stock Producer s6. Farm Women (2) Live Stock Producers7. Farm Women (2) Mahila Mandal8. Farmers (2) Yuvak Mandal9. Farmers (2) Input Dealers10. Farmers (2) Farmer Groups11. Farmers (2) BDC Members(Block Development Council)Note:(i) Additional four Members could be co-opted from the farmingcommunity practicing various agriculture related enterprises in theBlock.(ii) Duration of a BFAC shall be two years after which new set of farmersshall constitute the BFAC(iii) The States shall evolve and notify their own transparent anddemocratic mechanism for nomination of farmers to BFAC whileGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201060

(iv)giving due weightage to members of CIGs, FIGs, SHGs andprogressive farmers in the area. Adequate representation should begiven to SC/ST, small & marginal and women farmers.Chairman shall be elected out of the above members on rotationbasis. BTM shall also act as Member Secretary to BFAC.II. District Farmers’ Advisory Committee shall comprise not more than 25farmers (number will be restricted depending on the number of blocks inthe District):(i) 1 to 2 farmers each nominated by the BFAC as per consensus ormajority(ii) Selected District level award winning farmersIII. State Farmers’ Advisory Committee shall comprise not more than 30farmers (number will be restricted depending on the number of districts inthe State):(i) 1 to 2 farmers each nominated by the DFAC(ii) Selected State level award winning farmersKey functions of Farmers Advisory Committees:♦ Act as an agency for providing farmers’ feedback and inputs forpreparation / compilation of Action Plans and for prioritisation ofactivities as follows:(i) BFAC to BTT(ii) DFAC to ATMA GB and MC (through nominatedrepresentatives)(iii) SFAC to SAMETI for training related needs and SNC forfinalisation of SEWP (through nominated representatives)NOTE: If inputs are not received from these Advisory Committeesbefore the meetings of BTT, ATMA (GB and MC), SAMETI or by SNCin time, the respective administrative bodies need not delay theirdeliberations and decision making solely on this account. TheseGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201061

administrative bodies will consider suggestions given by theseAdvisory Committees based on technical feasibility and financialviability (including availability of funds).♦FACs shall meet as per the following periodicities:(i)(ii)(iii)BFAC: Once in a month during the season and quarterly inlean season.DFAC: Quarterly and preferably before ATMA MC.SFAC: Quarterly♦Help in formation and nurturing of Farmer Interest Groups at Blocklevel and below.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201062

Note:Newly included/ modified items in the Cafeteria are given in Bold and Italics.ANNEXURE – IIATMA CAFETERIA 2010CAFETERIA OF ACTIVITIES UNDER THE SCHEME ‘ SUPPORT TO STATE EXTENSION PROGRAMMES FOR EXTENSION REFORMS’ ANDASSOCIATED COST CEILINGS/ NORMS(Amount Rs. In Lakhs)A. STATE LEVEL ACTIVITIESS.No.Indicative activities to be takenUnitCost normsCeiling on Unit CostNormsProposed Ceiling forActivity1 2 3 4 5 6A.1 Monitoring & evaluationRemarks(a) Supporting State M & E UnitPer M & E unit. 2.00 2.00 One Time- Providing computer infrastructure includingsystems up-gradation & connectivity.(b) Quarterly review workshops and R-E Per workshop/0.50 2.00 Max. 4 WorkshopsInterfaces (pre-seasonal).Interface(c) Third party Monitoring & Evaluation. Annually Up to 20.00 • 10.00 Lakh forstates below 100blocks• 15.00 Lakh for stateswith 100 to 400blocks• 20.00 Lakh forstates with over 400blocks(d) Expenses for Inter Departmental WorkingGroup on extension reforms and othercontingencies including Operationalsupport TA/ DA, hiring of vehicle/ POL andcontingencies for SNO & StatePer year Up to 6.00 • 2.00 Lakh for statesbelow 100 blocks• 4.00 Lakh for stateswith 100 - 400 blocksGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201063This includesoperationalexpenses for SFAC

Coordinator.• 6.00 Lakh for stateswith over 400 blocksA.2 Training courses – National/ Inter State /within the state (SAMETI) level – fee forIGNOU courses – Both Govt. & Non-Govt.extension functionaries (including PRIs,NGOs, para extension workers,entrepreneurs, agri-clinics, agri-businesscentres, input suppliers, corporates,Farmer Friends, SMSs BTM, ProjectDirector, Dy. Project Director, DirectorSAMETI & Faculty of SAMETI etc.)A.3 Exposure visit of extension functionariesto progressive states (A group ofminimum 5 participants).Per participantPer dayPer participant perdayA.4 Organization of state level exhibitions/ kisanmelas/ fruit/ vegetable shows etc.A.5 Krishi Expo and Regional Fairs• Participation in Krishi Expo/ Regional Fairorganized by DAC.A.6 Rewards & incentives -Annually perAward for best performing district ATMAdistrictA.7 Farmer Awards – Best farmers representingdifferent enterprises.• State level per year perfarmer• District level per year perA.8 Upgrading and restructuring of apex State leveltraining institutions for greater autonomy/private initiatives to respond to changingGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 2010640.015 Avg. 1.50 per block • Avg. 5functionaries perblock• Maximum periodnot to exceed 20days0.01 Avg. 0.50 per block • Avg. 5 functionariesper block• Maximum periodnot to exceed 10days excludingjourney timePer year 5.00Per State 1.50 1.50farmer1.00 1.000.50 5.00 per state 10 farmers per state0.25 2.50 per district 10 farmers perdistrict.

B. DISTRICT LEVEL ACTIVITIESS. No. Indicative activities to be takenCost normsUnitCeiling of CostNorms (Max.)Proposed ceilingfor activity1 2 3 4 5 6I. Farmer oriented activitiesB.1 Developing Strategic Research &Extension Plan (SREP)B.2B.3Training of farmers (durations of not morethan 7, 5 and 2 days respectively atvarious levels below)Per district 2.50 2.50 per district One timeRemarksa) Inter-State Per farmer per day 0.01 Avg. 0.50 per block Avg. 50 farmers days perblockb) Within State Per farmer per day 0.0075 Avg. 0.75 per block Avg. 100 farmers days perblockc) Within district level Per farmer per day 0.004 Avg. 4.00 perblockOrganizing demonstrationsa) Demonstration (Agri.) Per demonstration Up to Rs. 0.04 perdemo* of 0.4 ha. asper Appendix-Ib) Demonstration (allied sector) Per demonstration 0.04 per demo forallied sectorsc) Farmer to farmer TechnologyDissemination at demonstration plot- Avg.1000 farmers daysper block- Cost norms are inclusiveof travel cost by bus orsecond class sleeper.Avg. 5.00 per block - Avg. 125 demonstrationsper block2.00 per block - Avg. 50 demonstrationsper blockPer demo 0.015 1.875 per block - Avg. 6 visit of 50 farmersat demonstration plot/siteGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201066

B.4 Exposure visit of farmers – maximumduration of 10 days excluding travel time• Inter State Per farmer0.006 Avg. 0.3 per block Avg. 5 farmer per block for10 days.per day• Within the State 0.003 Avg. 0.75 per block Avg. 25 farmer per blockfor 10 days.• Within DistrictB.5 Mobilization of farmer groups of differenttypes including Farmer Interest Groups,Women Groups, Farmer Organizations,Commodity Organizations, and FarmerCooperatives etc.B.6a) Their capacity building, skilldevelopment and support servicesb) Seed money /revolving fund One-timeRewards and incentives –- Best organized group representingdifferent enterprises (5 groups)B.7 Farmer Awards – best farmersrepresenting different enterprises. *Block LevelII. Farm Information disseminationB.8 District level exhibitions, kisan melas,fruits/ vegetable shows.0.0025 Avg. 0.25 perblockAvg. 100 farmers per blockfor one day.Per group/ per year 0.05 5.00 per districtincluding 2.50 lakhfor seed moneyAvg. 20 groups per block0.10 - Only on emerging/ highvalue/ high yield gap/Per groupproblematic crops/ areaspreferably on cluster basis.Per yearper groupPer yearper farmer0.20 1.00 per district Max. for 5 groups in adistrict.0.10 0.50 per block 5 farmers per block.Per district 4.00 per districtGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201067

B.9 Information dissemination through printedleaflets etc and local advertisements.B.10 Development of technology packages onelectronic form to be shared through ITnetwork.Per district - 4.00 per district Minimum 25% allocationsare to be used for publicityof KCC & other Govt.Schemes.Per package0.20 (Cost ofproduction of oneCD)III. Agricultural Technology Refinement, Validation and Adoption (Research-Extension-Farmer Linkages)2.00 per district For production of max. 10CDs.B.11 (i) Farmer Scientist Interactions at districtlevel 25 farmers for 2 days.(ii) Designate expert support fromKVK/ SAU at district level.B.12 Organization of field days and KisanGoshtis to strengthen Research –Extension – Farmer linkages ( per block ineach season).B.13 Assessment, refinement, validation andadoption of frontline technologies andother short term researchable issuesthrough KVKs and other local researchcentres.Per interaction 0.20 0.40 per district For 2 interactions/ yearper month perdistrictPer programmePer BlockPer district As per theassessment of KVK/Local researchcenter/ &/or issuesemanating fromSREPs0.02 0.24 per district KVKs/ SAUs have todesignate expert inchargeof one district. Hewould provide instantguidance to Districtfunctionaries/ BTM/ SMSwithin his respectivedistrict. The supportincludes that of MobilePhone.0.15 0.30 per block For two seasons in a year.5.00 per districtGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201068

IV. Administrative / Capital expensesB.14Establishment of ATMA like institutions(i) Operational expenses including TA/DA for district levelPer district Per year - 6.50 This includes operationalexpenses for DFAC(ii) Hiring of vehicles and POL Per district per year - 1.50(iii) Operational Expenses exclusively forblock level (Including Hiring ofvehicles and POL)(iv) Operational Expenses for BTM Per Block 0.05/ block permonth(v) Operational Expenses for SMS atBlock level (including mobility inthe field, mobile connectivity andother expenses).Non – RecurringPer Blocks - 0.30 per Block This includes TA/ DA andother operational expensesfor BFAC.Per Block perperson per month0.60/ year perblock0.035 0.42♦ Equipment One-time - 4.00One time grant, given toalready establishedATMAs. New ATMAs toget it under RKVY/Agrisnet.♦ Civil Works and Re–furbishing ofATMA office-do- - 2.00 Only for new ATMAsB.15 Establishment of block level FarmInformation and Advisory Centres (FIACs)Per Block 1.30 1.3 per districtGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201069[Maximum 10% ofFor new ATMA districts

– providing IT applications for effectiveconnectivity.One-time blocks or 2whichever is less]B.16 Farm School Rs.29,414 (Conceptand item- wise CostCeiling/ Norm isgiven at Appendix I).C. INNOVATIVE ACTIVITIES – STATE LEVELC.1 Implementation of Extension Activitiesthrough Agri-Entrepreneurs trained underAgri-Clinic scheme or any other similarScheme.C.2 PG Diploma in Agricultural ExtensionManagement through MANAGED. INNOVATIVE ACTIVITIES – DISTRICT LEVELD.1 Support for district level TrainingInstitutions – It may include both“Operational Expenses” * and Non-Recurring Expenditure.D.2To be approved byIDWG.+ Rs. 4000 per groupof FS (as per the * atfootnote of Appendix1)As per normsapproved in theCafeteria.- Minimum 3 F.S. perblock.No. of ATMA blocksX 0.250.15 per beneficiary 3.75 per district - For 25 beneficiaries perdistrictOne Institutions perATMA district peryear5.00 per district(i)Setting up CRS - Rs. 14,55,000/- 54.00 /state/ year(ii) Content Creationa) Ist Year for two hrs. of dailyprogramme i.e. 730 hrs/ yearRs.17,15,500/-b) 2 nd year for one & half hr. of dailyprog. i.e. 540 hrs/yearRs. 12,87,800/-Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201070

c) 3 rd year for ½ hr. of daily prog. i.e.183 hrs/yearRs.4,30,050/-D.3 Farmer Friend One FF/ 2 Village 0.04 /FF / Year To be shared betweenCentre and State in theratio of 50:50E. OTHER INNOVATIVE ACTIVITIES –E.1 Innovative activities – State component 25.00 per state To be approved by IDWG.E.2 Innovative activities – District component Avg. 0.5 per block To be recommended byATMA & approved byIDWGGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201071

APPENDIX-I TO ATMA CAFETERIA – 2010OPERATIONALIZING FARM SCHOOL AT BLOCK / GRAM PANCHAYAT LEVEL -COST NORMS/ CEILINGSAt Farm School (Block /GP Level)Rupees1 Frontline demonstration at Farm School on a maximum area of 2.5 acres at samerates as approved under the Guidelines of National Food Security Mission for thecrops mentioned therein. For other crops for which no rates are available under anyof the existing schemes and programmes of the Government of India, rates may bedecided by ATMA MC subject to a maximum of Rs. 4000 per acre covering itemsmentioned in NFSM Guidelines.7,500#2 Grant towards logistics support to Farm School 1,000*3 Contingency 2,0004 IPM Kit to 25 Farm School trainees @ Rs. 200/- per kit. 5,0005 Details of interactions / training at Farm School(a)(b)Honorarium for maximum two external trainer for maximum 6 visit @ maximum ofRs.250 per visit per trainerTravel expenses for maximum two external trainer for maximum 6 visits @maximum of Rs.150 per trainer per visit3,0001,800(c) Food expenses for 28 participants @ Rs.30 per participant per day for 6 events. 5,040(d) Printed literature @ Rs.50 per participant for 28 participants and trainers 1,400Total: 26,7406 Maximum service charge to achiever farmer/Implementing agency running theFarm School, as per decision of GB, ATMA2,6747 Either Training or Exposure Visit of Achiever Farmer for about a week**Grand Total: 29,414# Average tentative figure* Lump-sum amount of up to Rs. 4000 (once for a set of Farm Schools) will beprovided to the BTM so that capital assets are reused on a rotational basisas far as possible. Savings on account of this circulation of capital assetscan be used for meeting shortfall, if any, in travel expenses of experts.** Expenditure may be met from B2/B4 of cafeteria of activitiesGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201072

Appendix -II to ATMA Cafeteria, 2010CONCEPT OF FARM SCHOOLKey features of the Farm Schools to be promoted under the ATMAprogramme are given below:i. Farm Schools would be operationalized at Block/Gram Panchayat level.ii. These would be set up in the field of outstanding or achiever farmers.The list of such farmers having potential for organising farm schools inthe Block for different sectors will be identified jointly by FAC and BTTand sent to ATMA GB through the Panchayat Samiti (block level electedbody of Panchayati Raj Institutions). “Farm Schools” and “Farm SchoolTrainers” for each season will finally be approved by the ATMA GB.iii. “Teachers” in the Farm Schools could be progressive farmers, extensionfunctionaries or experts belonging to Government or Non-GovernmentSector.iv. One of the main activities of Farm Schools would be to operationalizeFront Line Demonstrations in one or more crops and/or allied sectoractivities. These demonstrations would focus on Integrated CropManagement including field preparation, seed treatment, IPM, INM, etc.v. Farm Schools would provide season long technical backstopping/training to target farmers by having an interactive session once at leastduring each of the 6 critical stages in a cropping season.vi. While selecting the trainee farmers, about 50% representation should begiven to small and marginal farmers. Preference may be given tomembers of CIGs / FIGs.vii. “Students” will visit Farm Schools as per specified schedule or as may benecessary. “Teachers” may also visit students as may be necessary.viii. Knowledge and skills of “teachers” would be upgraded on a continuousbasis through training at district/ state/ national level institutionsand/or exposure visits, etc.ix. In addition to technical support through Farm Schools, knowledge andskill of “students” may also be upgraded through training at district/state level and exposure visits, etc.“Students” would have the responsibility of providing extension supportto other farmers in the respective village or neighbouring villages.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201073

x. Maximum Service Charge to achiever farmer may be 10% ofthe total cost incurred on item No.1-5 of Farm School (Appendix-Iabove).xi. Achiever Farmer, while conducting the Farm School, can take thetechnical support from KVK scientists and extension personnel toexplain the scientific rationale behind a particular practice.xii. Either Training or Exposure Visit of about 5 to 6 days of the Progressive/ Achiever Farmer is supported under the Farm School as per normsapproved in the Cafeteria.xiii. Trainees would bear their own travel expenses, which would suffice astheir beneficiary contribution to the activity.BTM should act as coordinator for Farm Schools with periodicmonitoring of the activities done at his level (at least 1 visit at everycrucial crop stages) to oversee and monitor the functioning & maintainrecord of visits). He may arrange an Interface between the achieverfarmers (taking up Farm School) and the BTT & KVK scientists at leaston quarterly basis to exchange ideas at district level.xiv. Performance of all farm schools in each block should be reviewed atBTT-FAC meetings on a half-yearly basis and by ATMA GBs on anannual basis.xv. For the reasons to be recorded in writing, highly successful FarmSchools may be continued for another season or two, with provision ofonly recurring expenses during subsequent years/seasons. Whencontinued in subsequent seasons, the participants should be selectedfrom villages/panchayats not covered in the earlier Farm Schools.xvi. States may consider suitably awarding the best Farm school in thedistrict/state.xvii. Trainings in Farm School should be flexible and non-lecture based withemphasis on hands-on-experience, observation, analysis anddiscussions.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201074

ANNEXURE-II (a)SPECIALIST AND FUNCTIONARY SUPPORT ELIGIBLE UNDER THE SCHEMESpecialist and FunctionarySupportCeiling on UnitCost NormsProposed Ceilingfor ActivityRemarksI. STATE LEVELState Nodal Cell1. State Coordinator (one)II. SAMETI1. Director (one)2. Faculty in the thrust areas (4 or8 or 12) (HRD, AgricultureExtension Management, IT & PostHarvest Management)3. Accountant-cum-Clerk (one)Rs.30000/month Rs.3,60,000/year To support forone Coordinatorper state.Pay Scales/ remuneration as per Faculty positionsAnnexure-III (b)linked to No. ofBlocks in the State(400 Blocks – 12)4. Computer Programmer (one) Rs.12000/month Rs.1,44,000/yearIII. DISTRICT AND BLOCK LEVELA. AT DISTRICT LEVEL1. Project Director, ATMA (one)2. Dy. Project Director (ATMA)(two)3. Accountant-cum-Clerk (one)Pay Scales/ remuneration as perAnnexure-III (b)4. Computer Programmer (one) Rs.12000/month Rs.1,44,000/yearB. AT BLOCK LEVEL1. Block Technology Manager(one)2.Subject Matter Specialists (two)Rs.15000/ month[in addition to Rs.5000 as per itemno. B.14(iv)]Rs.5000/month[in addition to Rs.3500 as per itemno. B.14(v)]Rs.1,80,000/yearRs.60000/yearAs per detailsgivenatAnnexure-III(b)Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201075

ANNEXURE-III (a)DUTIES/ RESPONSIBILITIES OF THE SPECIALISTS ANDFUNCTIONARIESSl.No.Name ofAgency/UnitDesignationPostof1. Village Farmer Friend(FF)2. Block Block TechnologyManager (BTM)3. ATMA 1. ProjectDirectorDuties/ Responsibilities- Mobilization of farmers / constitution ofFarmer Interest Groups.- Facilitate in Conducting field demonstrations,Kisan Goshties and preparation of VillageResearch Extension Action Plan- Liaison with SMS at Block level for exchange ofinformation related to agri. and allied activitiesat field level- Attending meetings of Gram Sabha, maintaininga daily diary of activities- Ensuring dissemination of information throughmulti media- Any other work assigned byBTT/FAC/BTM/SMS- Coordination with line departments- Organizing meetings of BTTs & FACs- Assist BTT in preparation of BAPs- Compilation of progress of implementation- Feedback to BTT and ATMA- Advise to the farmers/ FIGs in consultation withline departments and FPs.- (These are in addition to the functionsdescribed at para 2.1.3.)- Liaison with SNO and SAMETI at State level andcoordination between line departmentsincluding KVK, PRI, Private Sector and PlanningUnits at district level.- Finalization of District Annual Action Plans- Review of the progress of implementation ofExtension Reforms, RKVY and NFSM.- Convening meetings of GB, ATMA- Hold ATMA Management Committee Meetings- Serve as Member Secretary of District LevelCommittee suggested in the guidelines(referred at para 5.1.1.)- Ensure timely flow of funds to BlocksGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201076

2. DeputyProjectDirector - I3. DeputyProjectDirector – II- Overall responsible for research related issuesand activities- Review & prioritization of local research needsbased on SREP.- Coordination and follow-up with KVK and otherR&D institution for assessment, refinement,validation and adoption of new technologies.- Organizing district level R-E-F interface, KrishiMelas/ Exhibition etc.- Capacity building of extension functionariesof all line departments in collaboration withKVKs and other institutions.- Serve as Member Secretary of ATMA MC- Coordination with Line Departments includingPvt. Sector.– Compilation of Block Action Plans into DAAPs.- Implementation, monitoring of DAAP, RKVY &NFSM and feed back to PD, ATMA.- Capacity building of farmers and FIGs incollaboration with KVKs and other institutions4. SAMETI 1. Director - Capacity building of extension functionaries.- Development of Human Resources as peremerging needs.- Networking with the concerned institutions ofboth Public & Pvt. Sector- Organizing studies.- Convening meetings of Executive Council andGeneral Council of SAMETI.- Accounts & Administrative matters of SAMETI.2. DeputyDirector/Faculty5. SNO StateCoordinator- Organizing training courses of their respectiveareas.- Networking with the resource persons.- Evaluation of training courses.- Training need assessment.- Preparation of Annual Training Calendar.- Regular field visits to different parts of thedistricts to interact with farmers and grass rootlevel functionaries- Liaison with the ATMAs at district level and linedeptts. including SAU/ SAMETI at state leveland Ministry of Agriculture at National Level.- Compilation of DAEP, DAP etc. into state plan.- Compilation of progress and timely feed back toState and Central Government- Assessment for capacity building of the linedepartments.- Ensure timely flow of funds to DistrictsGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201077

Abstract of Number of Posts, Remuneration and EligibilityAnnexure – III (b)Level Designation No. ofPostsSuggestedMode ofRecruitmentPay Scale/Remunerationas per VI PayCommissionState Coordinator 1 Contractual ConsolidatedRs.30,000 p.m.SAMETIDistrictDirector 1 Deputation/Secondment/AppointmentDeputy

BlockAppointmentComputer Programmer 1 Contractual ConsolidatedRs.12,000 P.M.Block Technology Manager 1 Contractual ConsolidatedRs.20,000 p.m.*Subject Matter Specialist 2 Contractual ConsolidatedRs.8,500 p.m.*Village Farmer Friend 1 overevery 2villagesIdentification/selectionRs.4,000 per FFper year (to beshared betweenCentre & State in50:50)B.Tech/ MCAGraduate/ Post Graduate inAgri./ Allied Sector withcomputer skillGraduate/ PG in Agri./ Horti./Economics/ Marketing/Veterinary Sciences/ AHD/FisheriesSenior Secondary /High School20200+2400 or equivalent1 year experience2 years field experience inAgri. Related activities.--Practicing progressivefarmer with goodcommunication skills andability to adopt newtechnologies in agriculture/allied sectors.* As per Cafeteria Item Nos. B.14 (i) to (v) at Annexure II above while mobility & connectivity are to be ensured, no separatevouchers are to be insisted upon for payment of item nos. (iv) & (v) of B.14.** 4 Deputy Directors/ Faculty are proposed to be in the area of Agriculture Extension Management, Human ResourceDevelopment, Information Technology & Marketing/ Post Harvest Technology. Additional / alternative areas of specializationcan be included or number of experts for certain areas of specialization may be increased (in case of bigger States having 12to 16 functionaries) or the State may take any other administratively pragmatic decision in this regard to meet the objectivesof the Scheme subject to overall ceilings.Note 1: The positions of Coordinators at State & Block level (Block Technology Manager) and Supporting Staff viz. ComputerProgrammer both at State & District level & Subject Matter Specialist at Block level may be preferably engaged on contractualbasis through an Agency identified by the State as per the due procedure.Note2:All posts other than the 5 posts to be filled on contractual basis as per Note 1 above may be filled bydeputation/secondment/appointment/selection from among eligible candidates in the Government Departments/Organisationsor the private sector for the scheme period or such other mode as the State Government may deem appropriate.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201079

Annexure IVSummary of Important Farmer Oriented Activities benefiting individual farmersActivity Details Ceiling of CostNorms (Max.)Training offarmers formaximumperiod of 21days.DemonstrationsProposedceiling foractivitya) Inter-State Rs.1000/farmer/day Avg.Rs.50000per blockb) Within State Rs.750/farmer/day Avg.Rs.75000per blockc) Within district Rs.400/farmer/day Avg. Rs.4lakh perblocka) Demonstration (Agri.) Rs. 4000/demonstrationof 1 acreAvg. Rs.5lakh perblockRemarksAvg. 50 farmersdays per blockAvg. 100farmers daysper blockAvg.1000farmersper blockdaysAvg. 125demonstrationsper blockExposure visitof farmersmaximumduration of 10days excludingtravel timeFarmerScientistInteractionsFarm Schoolb) Demonstration (alliedsector)Rs. 4000/demonstrationAvg. Rs.2lakh perblockInter State Rs.600/farmer/day Avg.Rs.30000per blockWithin the State Rs.300/farmer/day Avg.Rs.75000per blockWithin District Rs.250/farmer/day Avg.Rs.25000per blockDistrict levelRs.20000/InteractionRs.40000/districtAvg. 50demonstrationsper blockAvg. 5 farmerper block for 10days.Avg. 25 farmerper block for 10days.Avg. 100farmers perblock for oneday.2 Interactionsper yearRs. 29,414 per Farm School Minimum 3F.S./block -about 25traineefarmers/schoolGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201080

ANNEXURE-VGUIDELINES TO INSTITUTIONALIZE EFFECTIVE RESEARCH – EXTENSIONLINKAGES UNDER ATMA SCHEME1. INTRODUCTION:The revitalized extension system promoted under ATMA Programmeprovides for a mechanism to support local research and training/ HRD Needs ofextension functionaries belonging to both governmental and non-governmentalsectors. One of the activities undertaken by ATMA is to prepare StrategicResearch and Extension Plan (SREP), which consists of detailed informationabout existing farming systems in the district and research-extension traininggaps required to be filled up so as to undertake only those extension activitieswhich are needed by the farmers in the district. SREP is prepared at the districtlevel through bottom-up participatory process with full participation of allstakeholders including farmers and their representatives at different level.Extension Officers of agriculture and allied departments as well as KVKs andother research institutions shall actively participate in preparation of SREPs.2. Since the SREP preparation has full involvement of KVKs and otherresearch institutions in the district/ state, the local researchable issues whichemanate from SREPs are also firmed up in consultation with KVKs/ ResearchInstitutions. It is, however, felt that the action on these researchable issues iseither delayed inordinately or does not start at all resulting in weak Research-Extension-Farmer Linkage. This situation usually arises due to absence/ lack ofwell defined mechanism for flow of funds from ATMA to KVKs and backflow ofinformation/ action from KVKs to ATMA.3. In order to understand the mechanism of linkages at district level betweenATMA & KVK, joint visits of DAC-ICAR teams were organized in four statesnamely Karnataka, Rajasthan, Haryana and Andhra Pradesh. As an outcome ofthese visits, the following key issues have been identified to strengthen R-E-FLinkage in the districts.i) KVKs would be actively involved in preparation of SREP; conduct ofDemonstrations, Field Days, Kisan Melas, Goshties, etc.; and organisingFarm Schools under ATMA Programme.ii)KVK Scientists would act as Master Trainer for the preparation of SREPsand conduct various technical training programmes within the district inidentified gaps.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201081

iii)iv)SREPs need to be reviewed at specific interval for modifications, if any,jointly by PD ATMA/ In-charge KVK and other stakeholders.The researchable issues emanating from SREPs would be addressed byKVKs and the researchable issues beyond the control of KVKs would beaddressed by SAUs & ICAR.v) Scientists of KVK, Agricultural Research Stations of SAUs and ICARInstitutions should participate in the preparation of Block Action Plans aswell as District Agriculture Action Plans.vi)Routing of funds through University Headquarters to KVKs at times delaythe implementation of short term researchable proposals. A mechanismneeds to be worked out to directly release funds to KVKs after the WorkPlan is approved.4. To address these issues, it is proposed to put in place the followingmechanism: -i) The States/SAUs/NGOs may ensure involvement of KVKs under theircontrol in specific ATMA activities viz. SREP Preparation, conduct ofDemonstrations, Field days, Kisan Melas, Goshties and operationalizationof Farm Schools. The contribution of KVKs in all these activities, exceptSREP Preparation, will be in terms of providing technical backstopping.ATMA and KVK scientists should coordinate with one another in theconduct of Field Days, Kisan Melas, Goshties and setting up of FarmSchools, so that there is no duplication in coverage and ensurepercolation of appropriate scientific practices down to the field level..ii)iii)The local researchable issues may be jointly identified by ATMAs andKVKs through the process of SREP preparation. The researchable issuesrelated to technology assessment and refinement shall be taken upthrough on-farm trials by the KVKs to identify the location specificityunder different farming systems. Such issues may be incorporated intothe Annual Action Plan of KVKs finalized in the Scientific AdvisoryCommittee (SAC) of KVKs in the presence of officials from the LineDepartments including ATMA representatives. The researchable issueswhich are not related to assessment and refinement of the technologiesmay be dealt with at the level of Regional Research stations ofSAUs/ICAR institutions.ATMA Management Committee having Head, KVK as its member mayreview the progress of research related activities funded by ATMA.Besides, the KVK may also provide an Agricultural Technology UpdateGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201082

iv)(ATU) on half yearly basis i.e. before the start of Kharif and Rabi cropseasons to the ATMA for its wider dissemination among farmers of thedistrict.Funds for KVK activities under ATMA programme should be worked outfor all the KVKs in the State controlled by SAUs/State Govt./ NGOs andfunds should be made available to KVKs directly. If for any administrativereason, the funds are to be released to KVKs through host organisations,it must be done within a fortnight of identification of researchable issues.v) The long term researchable issues may be documented, agro-climaticzone-wise with the involvement of Zonal Agricultural Research Stations(ZARS). These issues will be formally communicated to the concernedZARS through the respective SAUs with the approval of IDWG. The Inter-Departmental Working Group having Vice- Chancellor/s of SAUs as wellas Director(s) of ICAR institutes in the State as its members may reviewthe progress of research work taken up by the ZARSs on such issues.vi)vii)viii)KVKs will provide advice to ATMA and the District Administration for theimplementation of Flagship programmes of the DAC namely – NFSM,NHM, RKVY, NAIS etc. The KVK Scientists will technically advise the BTTand will also be actively involved in preparation of BAPs, especially withregard to research related issues/gaps and strategies. He will also takefeedback for his colleagues in the KVK in respect of their respective areasof expertise.In case of escalated queries in Kisan Call Centres, KVKs will give requisitetechnical inputs to district level officials.KVKs may also provide its inputs for technical evaluation/monitoring ofon-going programmes (undertaken by a designated agency) and submit abrief report by e-mail on the corrective action to be taken in respect of theFlagship Programmes of DAC (RKVY, NFSM, NHM & ATMA). Thesereports could be coordinated and compiled by the SAUs or ICAR Centresin the States concerned and sent to DAC.Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201083

ANNEXURE-VI(a)FORM GFR 19-A(See Government of India’s Decision (I) below Rule 150)FORM OF UTILIZATION CERTIFICATE __________S. Letter No. & Date Amount Certified that out of Rs. _______ lakh grant-inaidNo1.sanctioned during the year ________ infavour of ________________, a state designatedagency of the Government of_______________________ under E.R. Schemethis Ministry/ Department letter No. & date2.given in the margin, Rs._______ lakh onaccount of Bank interest accrued andRs.________ lakh on account of unspentbalance of the previous year, a sum ofRs._________ lakhs has been utilized for theTotal: -purpose for which it was sanctioned andbalance of Rs._______ lakh remaining unutilizedat the end of the year will be adjusted towards grant-in-aid payable in next year.2. Certified that I have satisfied myself that the conditions on which the grants-in-aidwas sanctioned have been duly fulfilled/being fulfilled and that I have exercised thefollowing checks to see that the money was actually utilized for the purpose for which it wassanctioned.3. Kinds of checks exercised:-1. Sanction orders of GoI – during the year _______2. UC is issued based on Audited Accounts – during the year ______3. Annual Progress Report – during the year _______(Signature with Stamp)Director of AgricultureDepartment of AgricultureGuidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201084

ANNEXURE-VI(b)Audited Statement of Expenditure for the year …………………S.No.ImplementingAgenciesUnspentbalance ason 1 st April………..(a)BankInterestaccruedduringthe year(b)Releaseduring theyear…………..(c)Expenditureincurredduring theyear……………(d)ClosingBalanceas on 31 stMarch,20……..(a+b+c)-d1. SNO, HeadQuarter2. SAMETI3. ATMA, …………..4. ATMA,……………5. ATMA,……………6. ATMA,……………7. …………………Total:This statement is signed based on audited accounts for the year ………………….SNO (ATMA)Directorate of Agriculture,Government of ………………….Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 201085