Your Journey to Enlightenment - anthea

SEPTEMBERSmall Business for Big ThinkersUnconventional Strategies to Connect With andWin Big BusinessCynthia KayForeword by Brian Walker, President and CEO, HermanMiller, Inc.“Cynthia Kay’s creativity, drive, and not-so-common competencehas made a real contribution to me and to Herman Miller…. Thereare lots of books written about business—too many, withoutanything new to say. This is one I actually read and can heartilyrecommend.”—Brian Walker, CEO, Herman Miller, Inc.A small business is not just a scaled-down version of a big one. In fact,some of the strategies that work well for larger companies may actually becompletely irrelevant for smaller firms.Small Business for Big Thinkers offers unconventional but provenstrategies to run a better small business. It also provides a roadmap forowners looking to expand their small businesses by doing more businesswith Big Business.Cynthia’s down-in-the-trenches stories, along with those from other smallbusinessCEOs and Big Business experts, show you how to connect withhighly sought-after customers and win them over! You’ll learn how to:Pub Date:September 2013U.S. $14.99 (Can. $18.50)Paper5 1 ⁄4 x 8 1 ⁄4, 256 pp. (est.)EAN 978-1-60163-287-6Category: Small BusinessRights: World☛ Create an organization that is operationally efficient, creative, andentrepreneurial☛ Attract and win contracts from much larger companies☛ Serve complex, global companies by forging strong relationships☛ Evaluate Big Business opportunities and know when not to compete22Cynthia Kay is a passionatespokesperson for small business.She spends significant timespeaking to, teaching, and coachingsmall-business owners whilerunning her own award-winningcompany. For more than 25 years,Cynthia Kay and Company has produced highqualitycommunications that are used on thenational and international scene. It serves businessesand organizations from the Fortune Global 100to small businesses and nonprofits.A graduate of Michigan State University, Kay alsoholds a master’s degree in communications. She hasbeen honored four times as one of the 50 MostInfluential Women in West Michigan. Her companyhas been named twice as one of West Michigan’s 101Best and Brightest Companies and has earned anumber of awards. Cynthia serves on the Board ofthe National Small Business Association (NSBA)and lives in Grand Rapids, Michigan.ALSO AVAILABLE:100 Ways toMotivate OthersTHIRD EDITIONSteve Chandler and ScottRichardsonEAN 978-1-60163-243-2$15.99 (Can. $18.50)PropelWhitney KeyesEAN 978-1-60163-233-3$15.99 (Can. $18.50)