13.07.2015 Views

the Insider Digital Edition in PDF format - Stockholm School of ...

the Insider Digital Edition in PDF format - Stockholm School of ...

the Insider Digital Edition in PDF format - Stockholm School of ...

SHOW MORE
SHOW LESS
  • No tags were found...

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

THE little LOGO ADVEN-TURES with “5K”By AgSpecial thanks to Aiga Dzene andL<strong>in</strong>a Banyte for apply<strong>in</strong>g to <strong>the</strong> schoolnewspaper contest “5K”!“Once upon a time (around lastyear) <strong>the</strong>re was a sleep<strong>in</strong>g Eye stick<strong>in</strong>gto <strong>the</strong> first page <strong>of</strong> our school’s newspaper.You may know her as <strong>the</strong> <strong>Insider</strong>logo (abb. “<strong>the</strong> Eye”). She slept <strong>the</strong>re fora whole year till <strong>the</strong> new <strong>Insider</strong> teamsaw <strong>the</strong> sleep<strong>in</strong>g Eye too sleepy andchanged it to Mr. F<strong>in</strong>gerpr<strong>in</strong>t. Poor Eye?Not at all! She would have been seducedby <strong>the</strong> Swedish spirit anyway, andwould have left us right after April 12 th .Everyth<strong>in</strong>g started when a knight on awhite horse came over <strong>the</strong> Daugava tosearch for a bride.The knight, called <strong>the</strong> largest newspaper<strong>in</strong> Latvia “Diena”, had an occasion,called competition “5K”, and hesearched for<strong>the</strong> bestbrides amongall Latvianschool newspapers.Hedidn’t f<strong>in</strong>done. But hedid like particularparts<strong>of</strong> <strong>the</strong>m.Crazy one! Hehad 16 nom<strong>in</strong>ationssuchas <strong>the</strong> best article,news,reportage, design,andlogo.The f<strong>in</strong>aldecision <strong>of</strong> <strong>the</strong>knight’s tastestated that “<strong>the</strong> jury found <strong>the</strong> logo <strong>of</strong>newspaper “The <strong>Insider</strong>” as <strong>the</strong> mostcreative and student oriented amonguniversities <strong>in</strong> Latvia” (Konkursa 5kuzvaretaji, “Diena”, April 3 rd , 2004, 4.lpp).Go<strong>in</strong>g even more back <strong>the</strong>re were o<strong>the</strong>rpublications about <strong>the</strong> “5K” contest, <strong>in</strong>clud<strong>in</strong>g<strong>the</strong> knight’s desires, expectaferentlayers <strong>of</strong> <strong>the</strong> largest media concern<strong>in</strong> Sweden “Bonnier AB”. Explor<strong>in</strong>gwas made <strong>in</strong> top-down manner,start<strong>in</strong>g from presentations and question& answer sessions <strong>in</strong> <strong>the</strong> boardlevel, cont<strong>in</strong>u<strong>in</strong>g <strong>in</strong> publish<strong>in</strong>g houselevel, and f<strong>in</strong>aliz<strong>in</strong>g <strong>in</strong> pr<strong>in</strong>t<strong>in</strong>g shoplevel. Particularly two “Bonnier” prod-The <strong>Insider</strong> #3 (64), May 2004; Page 13STUDY TRIPtions, and <strong>in</strong><strong>format</strong>ion on <strong>the</strong> candidates(Radosie un Aktivie, “Sestdiena”,March 28, 2004, 4.lpp). The article gavea short <strong>in</strong>sight <strong>in</strong> some <strong>of</strong> <strong>the</strong> universitynewspapers, and, <strong>in</strong>deed, it beganwith two rich text paragraphs aboutour SSE Riga newspaper. If skimmedthrough fast: “…11 university newspapershave applied...gossip page is <strong>the</strong>most beloved part <strong>of</strong> <strong>the</strong> <strong>Insider</strong>…pupilsread it start<strong>in</strong>g from <strong>the</strong> back just like<strong>in</strong> Arabic countries… enterta<strong>in</strong><strong>in</strong>g andno over-pack<strong>in</strong>g with academic<strong>in</strong><strong>format</strong>ion…F<strong>in</strong>ance should be reallycrazy, s<strong>in</strong>ce Vidmantas does not dr<strong>in</strong>kbear anymore…“I expect pr<strong>of</strong>essionalevaluation from <strong>the</strong> contest, which willbe useful for improv<strong>in</strong>g <strong>the</strong> <strong>Insider</strong>,”says L<strong>in</strong>a <strong>in</strong> a clear Latvian language…”The prize for <strong>the</strong> bride was more educativeand experienc<strong>in</strong>g than materialistic.It was a five-day trip to <strong>Stockholm</strong>from 12 th -16 th <strong>of</strong> April, where all <strong>the</strong> 16w<strong>in</strong>ners were given deeper understand<strong>in</strong>g<strong>of</strong> journalism through visit<strong>in</strong>g difuctswere explored: <strong>the</strong> largest morn<strong>in</strong>gnewspaper <strong>in</strong> Sweden “DagensNyheter” and tabloid “Expressen”.Have some little comments from <strong>the</strong>little Eye:Eye, share some little experience!…Market<strong>in</strong>g: Image <strong>of</strong> quality andfreedom <strong>of</strong> speech; sooner or later somebodyf<strong>in</strong>ds out your weak side, especiallycompet<strong>in</strong>g media; take short runlosses to enjoy long run success …. CorporateF<strong>in</strong>ance: strong ownershipstructure; “Bonnier” is pure familyowned; currently it has accumulatedalready 79 owners… F<strong>in</strong>ance: no externalf<strong>in</strong>anc<strong>in</strong>g; “Bonnier” wants to grownaturally without overheat<strong>in</strong>g resources…No, I mean, Eye, be more creativeabout “Bonnier”……Bus<strong>in</strong>ess is art. The outside <strong>of</strong> <strong>the</strong>“Bonnier” <strong>of</strong>fice house rem<strong>in</strong>ded gray“Preses Nams”; but <strong>the</strong> <strong>in</strong>side spoke <strong>the</strong>language <strong>of</strong> art. Different exponentspositively refreshed <strong>the</strong> formal <strong>of</strong>fice atmosphere…art more than <strong>in</strong> SSE Riga.Even <strong>the</strong> technical pr<strong>in</strong>t<strong>in</strong>g house hadart spirit…especially enjoyable was aduck on ice (see picture).Before fad<strong>in</strong>gaway <strong>in</strong>our memory<strong>the</strong> Eye wishesto you: “dreamgood th<strong>in</strong>gsand make evenbetter th<strong>in</strong>gsw h e nawake…” Mr.F<strong>in</strong>gerpr<strong>in</strong>t isawaken <strong>the</strong>second time.Hope he doeseven better!The knight wasalready <strong>in</strong>terested<strong>in</strong> himbut found himtoo young. Hehas to grow till<strong>the</strong> next year“5K” competition.P.S. The knight was upset f<strong>in</strong>d<strong>in</strong>gno best photo illustration….place forimprovement to all school newspapers<strong>in</strong> Latvia… SSE Riga is full <strong>of</strong> digitalcameras, say, why not we?

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!