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the Insider Digital Edition in PDF format - Stockholm School of ...

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May 7, FridayCESIM rounds (I <strong>in</strong>form those whohave no idea what CESIM is that it is acomputer simulated bus<strong>in</strong>ess environmentwhere each team represents aseparate company and competes for <strong>the</strong>bigger market share by mak<strong>in</strong>gdecisions <strong>in</strong> market<strong>in</strong>g,f<strong>in</strong>ance,We did it for fame andmoney. And you?logistics blahblah blah). Itturned out that<strong>the</strong>re would be 5rounds <strong>in</strong>stead <strong>of</strong> 4 planned <strong>in</strong><strong>the</strong> very beg<strong>in</strong>n<strong>in</strong>g, disappo<strong>in</strong>t<strong>in</strong>g someteams and mak<strong>in</strong>g o<strong>the</strong>r teams happy.CESIM, by <strong>the</strong> way, is a very curiositystimulat<strong>in</strong>g and <strong>in</strong>tellectual abilitiestest<strong>in</strong>g game. You don’t believe me, doyou?After <strong>the</strong> whole day <strong>of</strong> tension, wefound out that we were <strong>in</strong>! In <strong>the</strong> f<strong>in</strong>als,I mean. Only 6 teams qualified for<strong>the</strong>m… And, by <strong>the</strong> way, 5 <strong>of</strong> <strong>the</strong>m hadSSE Riga students <strong>in</strong> <strong>the</strong>m… SSE Riga isprov<strong>in</strong>g aga<strong>in</strong> that <strong>the</strong>y are <strong>the</strong> best?Party!... Party!... Party!... I told myselfthat I shouldn’t forget that I have toBus<strong>in</strong>ess PlanThe project Oriflame, o<strong>the</strong>rwiseknown as THE PROJECT, and <strong>the</strong> advertisements<strong>in</strong> <strong>the</strong> Soros Auditorium areonly fa<strong>in</strong>t signs <strong>of</strong> <strong>the</strong> true future revolution<strong>in</strong> SSE Riga, namely <strong>the</strong> CommercialRevolution. A new <strong>in</strong>novative andtime-surpass<strong>in</strong>g way <strong>of</strong> rais<strong>in</strong>g fundshas been discovered. This market<strong>in</strong>gstrategy will be extended and implementedfur<strong>the</strong>r. Here we provide an extract<strong>of</strong> <strong>the</strong> bus<strong>in</strong>ess plan created forthat purpose.1. Lecturers will get a new outfit,consist<strong>in</strong>g <strong>of</strong>:a. Caps with simple, as well aswith flash<strong>in</strong>g neon “Coca-cola” signs.Prices will be respectively different.b. T-shirts advertis<strong>in</strong>g “Maxima”stores <strong>in</strong> Latvia for Monday, Wednesday,and Friday.c. T-shirts advertis<strong>in</strong>g “LatvijasGaze” for Tuesday and Thursday.d. Sweaters for <strong>the</strong> w<strong>in</strong>ter time(one <strong>of</strong> <strong>the</strong> three possible supporters willbe chosen: “Carlsberg”, “Aer<strong>of</strong>lot” or“Dvarèioniø Keramika”).e. Footwear: Adidas only (agreementfor <strong>the</strong> four follow<strong>in</strong>g years).be at school at 9.00 next morn<strong>in</strong>g butthat didn’t stop me from dr<strong>in</strong>k<strong>in</strong>g 6 alcoholiccocktails… or did I dr<strong>in</strong>k muchmore?May 8, SaturdayCase studies. Presentations. Too littletime given to prepare <strong>the</strong> case.Too good presentationskills <strong>of</strong> SSERiganians ascompared to o<strong>the</strong>rs.Too little foodgiven dur<strong>in</strong>g <strong>the</strong> day. Iheard that non-f<strong>in</strong>alists hadsome nice relax<strong>in</strong>g games while wehad to prepare <strong>the</strong> solutions for <strong>the</strong>case studies… But we competed notfor cups or souvenirs, we competedfor serious prizes.1 st place. People are people consist<strong>in</strong>g<strong>of</strong> G<strong>in</strong>tautas Jankauskas,Ignas Murauskas, JelenaSokolovska, and Janis Spr<strong>in</strong>gis. SSERiga. They are <strong>the</strong> lucky ones to flyto <strong>the</strong> land <strong>of</strong> weed (or maybe somewhereelse, ask <strong>the</strong>m).2 nd place. Intelligence Unit consist<strong>in</strong>g<strong>of</strong> Tomas Kairys, Kristiana Kiete, DaliaBy bro<strong>the</strong>rs Karamazovs<strong>in</strong>spired by <strong>the</strong> 4 P’sNote1: consultations with formula-1races over <strong>the</strong>ir market<strong>in</strong>g strategy on<strong>the</strong> bolidesNote2: lecturer X must be warned notto promote “Ferrari” any more, as anagreement with ano<strong>the</strong>r producer isabout to be signed.2. Commercial breaks:a. Each fifteen m<strong>in</strong>utes <strong>the</strong> lecturerswill present some product to <strong>the</strong>students for 1 m<strong>in</strong>. (products already<strong>in</strong> queue: “Husqwarna” lawn mower,“Super-glue”, “Bumer” DVD1, “Bumer”DVD2/background <strong>in</strong><strong>format</strong>ion)b. There will also be longer presentations<strong>of</strong> major supporters <strong>in</strong>clud<strong>in</strong>gvideo material, dancers, and cheerleaders.3. Handouts:a. Every handout must be accompaniedby an advertisement leaflet. Diversifiedprices for black & white, coloredadvertisements.b. If a handout or any o<strong>the</strong>r distributedmaterial paper only uses upone side <strong>of</strong> <strong>the</strong> sheet, <strong>the</strong> back-side mustalso conta<strong>in</strong> an advertisement.The <strong>Insider</strong> #3 (64), May 2004; Page 5NEW IDEASLasaite, and Mart<strong>in</strong> Re<strong>in</strong>son. Aga<strong>in</strong> SSERiga. They got super duper Sony CDplayers.3 rd place. Peaks consist<strong>in</strong>g <strong>of</strong>Mecislavs Maculevics, Karlis Sprogis,Aleksandrs Vatag<strong>in</strong>s, and Gedim<strong>in</strong>asVelicka. Guess what? SSE Riga. They gotsuper duper truper Sony headphones.I know that it was worth participat<strong>in</strong>g.“It’s hard to reach <strong>the</strong> peak, it’s evenharder to stay <strong>the</strong>re. Wanna try?” asked<strong>the</strong> organizers. I tried. I say: you shouldtry too. Will you?Intelligence Unit. Don’t <strong>the</strong>ylook <strong>in</strong>telligent?[Top Secret]c. Students will be able to use<strong>the</strong>ir handouts as discount leaflets <strong>in</strong>such places as “McDonald’s” and “Nautilus”,as well as exchanged <strong>the</strong>m forjettons <strong>in</strong> <strong>the</strong> “Olympic Cas<strong>in</strong>o”.4. O<strong>the</strong>r activitiesa. The facade <strong>of</strong> SSER will be repa<strong>in</strong>tedwith “Aquafresh” colors, thusgett<strong>in</strong>g f<strong>in</strong>ancial support from both“Aquafresh” and <strong>the</strong> French Embassy.b. Students will be required to putour general sponsor’s logo (“Tele2”,namely “Zelta Zivt<strong>in</strong>a” service) on <strong>the</strong>irvisit cards: all <strong>the</strong> cards <strong>the</strong>refore willbe <strong>in</strong> black and yellow, with holograms<strong>of</strong> fishes.c. Next issue <strong>of</strong> <strong>the</strong> “<strong>Insider</strong>” willbe colored, 56 pages length and with anadditional CD conta<strong>in</strong><strong>in</strong>g demo versions<strong>of</strong> <strong>the</strong> newest games.Students are expected to understand<strong>the</strong> mutual benefit that both <strong>the</strong>y and<strong>the</strong> school will receive. Fur<strong>the</strong>rmore,students should obediently follow thisplan and act as SSER ambassadors notonly by improv<strong>in</strong>g school’s image, butalso promot<strong>in</strong>g products <strong>of</strong> our supportersout <strong>of</strong> <strong>the</strong> school.

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