Sankalpa New - MS Ramaiah Institute of Management

MSRIM & MSRMI's TEAM GREEN Brings – 'Go Green’You can make that change; you are one of the billion people.thThat's what inspired the students of MSR Management Institute who took initiative on 26January 2011 and organized 'Go Green'. The event organized on the Republic Day wasaimed to maintain sustainable environment by avoiding plastics & recycling wastes. ChiefGuest of the event was Mr. K. C. Raghu, MD, Pristine Organics. A quiz was conducted by'The Green Team' and they gifted a plant to the winners which was apt to the green concept.ndstLater a volley ball match was held between the 2 year & 1 year students. The seniors wonthe match. In the evening the 'The Green Team' & the students formed groups and went todifferent parts of the city to conduct the 'Green Campaign'. The objective was to bringawareness among the youngsters & the people about the degrading environment & non overuse of non-biodegradable substances. Students prepared a questionnaire about various greenmovements & on Union Republic of India. Questions were asked to the crowd and thewinners were awarded surprise gifts. Citizens of Bangalore shared valuable thoughts on howto revitalize the garden city. The event photographs & videos were later posted on differentsocial networking sites.M S Ramaiah Institute of ManagementMail: sankalpa.editor@msrim.orgPh:‐ 080‐23608769/6909/8230, Fax 080‐23601974

Events At MSRIM/MSRMI – A CollageM S Ramaiah Institute of ManagementMail: sankalpa.editor@msrim.orgPh:‐ 080‐23608769/6909/8230, Fax 080‐23601974

Recall 2011Recall - The Alumni Meet was organizedby MSRIM on 12th February 2011 atRoyal Orchid Resort, Yelahanka. Therewas an overwhelming response from theAlumni with more than 200 alumnipresent at the meet. The event was agrand success. It started with the keynoteaddress with our the then DeanDr. C S Thammiah addressing thestudents from MSRIM / MSRMI alumniasociation followed by the seniorfaculties Prof. V Narayanan, Prof.P u r n i m a R a m a s w a m y, P r o f .Muralidharan, Prof. Savitha Rani andProf. Srikanthan addressing the crowd.instrumental performance. Just to keepall the alumni agile a spot game wasorganized where many alumni cast aspell with their energy levels. Theprogram was hosted by the brother sisterduo Abhilasha and Abhishek Thakur,students of MSRIM. Vote of thanksproposed by Akansha Mathur. TheAlumini Meet which will be entrenchedin student's mind for a long time endedwith a gala dinner. The Alumni meetwas successfully organized byProf. Swarnika Dixt and Prof. MeghnaVerma.Nostalgia was in the air when the cakewas cut by the senior most alumni Mr.Tejas Mathews (1995-97 Batch). Oldmemories were refreshed when he spokeabout his past experiences in the college.It was then the time for the students toshowcase their talents on stage, the firstbeing the group dance followed by a solosong by our students. One of the facultymembers, Prof. Zawahir Siddiqueenthralled the audience by anM S Ramaiah Institute of ManagementMail: sankalpa.editor@msrim.orgPh:‐ 080‐23608769/6909/8230, Fax 080‐23601974

Alumni speakPratyush KumarManager - Client EngagementGreyB Consulting Services(MBA-MKU Batch 2008-10)“I walked into MSRIM as a Young,Fun loving Boy and left as aMatured, Responsible and HappyMan." Thanks to all the faculty &staff members for their love,support and guidance. At MSRMI Imet people who were stranger tome, but after 2 years they becamementor, support & best ofF.R.I.E.N.D.S... I also loved beingthe in house DJ for MSRIM /MSRMI. Two memorable yearswith amazing knowledge banks(faculties) and great talents (mybatch mates)....Out of myexperience in the industry(Research & Consulting) wouldsuggest that - don't be a jack of alltrade but have mastery over at leastone. During your time at MSRMI -Identify your interest area, interactmore with faculties and share yourideas with them and try to developyour interest into your strengthwhich will help you move towardsthe right direction at a much betterpace. Try to get the best out ofthese 2 years at MSRIM - "partyhard & work harder". Its the bestplace for both. Thanks a lotMSRIM / MSRMI. I miss myCollege Days.Hareesh S.Planner P&G ASEANStarcom CommunicationsSingaporePGDBM Batch 2006-08MSRIM was a great learningplatform which just catapulted me tothe next level. The faculty were soexperienced and competent, thusgiving the students the best of classeducation. The state of the artfacilities gave the students the rightenvironment to become futuremanagers. Two years in MSRIMwould be one of the most cherishedtimes in my life. The time just flewand by the last day we just did notwant to go from there.Media planning is one of thespecialized arms of marketingcommunication. Putting in simplewords the job of a media planner isto optimize the client’s advertisingspends. This includes mediumselection, vehicle selection andbuying the media etc. Thus a clearstrategy has to envelop all theactions taken by a media planner.The building blocks for my careerhave clearly come from themarketing fundaments which I learntsitting in the last bench ofRamanujam Hall. It's the wellwishes from the entire faculty thathas helped me in achieving littlesuccess in my life.M S Ramaiah Institute of ManagementMail: sankalpa.editor@msrim.orgPh:‐ 080‐23608769/6909/8230, Fax 080‐23601974

Inauguration ofthPGDM (Auto.) 2011-2013 on 27 June 2011RAJESH KUMAR SINGH,stPGDM (Auto.) – 1 Year“The journey of a mile starts with asingle right step”. In my case, this rightstep was the decision to participate in thes e l e c t i o n - p r o c e s s o f M S R I MManagement Course. This desire andaspiration resulted in an offer ofselection and finally admission into thecourse.Being a novice, on the very morning ofthe Orientation-Program, I came withlots of thoughts and expectations. Themoment, the lamp was lit by our Chief-Guest, Dr. Pallab Bandhopadhayay(Director - HR, Citrix Systems, India), itwas like an enlightenment for me andother students. Then after, a highlyenlightening session by the Chief Guest,we had an opportunity to visit ourconcerned departments, buildings andfaculties which were going to be themost sought after destination forlearning and skills – enhancement for thenext 2 years. An orientation given byDr. Sandhya Anvekar, Head - Research& Publications, and Dr. AsimBandhopadhyay made us to understandthe M S Ramaiah group of institutions,its legacy and operations. Aftersatisfying our taste-buds with a deliciouslunch, it was the time to know and meetour mentors and seniors. Subsequentsessions were delivered by the chieftrainer,motivator, Mr.Ramkumarr Seshuof Born-to-win from Bangalore.Subsequent days we all had anopportunity to get trained underrenowned trainer and mentor, Mrs.Linda of Break-Through, Bangalore.This was the day of fun, play and attitudebuilding.Bangalore was incomplete without agroup-trip to Bangalore-City. On our tripto Bangalore-City, ISKCON-Templewas very enthralling. Next halt on ourtrip, welcomed us at Bannerghatta Zooand Safari, followed by Tipu-Sultan-Fortand Karnataka High-Court views.The seven days of our Orientation-Programme are going to be a treasure forthe rest of my life.M S Ramaiah Institute of ManagementMail: sankalpa.editor@msrim.orgPh:‐ 080‐23608769/6909/8230, Fax 080‐23601974

Workshop By NHRDTRIADS is an event conceptualized andconducted by NHRD's BangaloreChapter so as to provide centrality to theacademic projects carried out bystudents of Human Resources inBangalore. A total of 7 corporatesparticipated in the event. They wereTITAN, ASTRA ZENECA, GE, PATNICOMPUTERS, AZIM PREMJIFOUNDATION, INTERWEAVECONSULTANTS, LOGICA. Aroundeight B-Schools of Bangalore wereshortlisted by TRIADS to participate inthe Live Project.There were three teams whichparticipated from MSRIM, and theacademic guides were Prof. H.Muralidharan, Prof. Uma Balakumarand Prof. V. Padmaja.The students of all the three teams wererequired to interact regularly with thecorporate mentor for coordinatingregarding the Live Project. They also hadto go to submit the project plan and forgiving the presentation.thIn the final round held on 27 January,2011 at Hotel Chancery Pavilion,Bangalore, only one team, (comprisingof Rahul Dalvi, Debolina Panja andAparajita Verma, Academic Guide-Prof. V. Padmaja) from MSRIM couldmake it for the final presentation. Thebasis of selection for the final round was-Authenticity of the research, originalityof the report and recommendationsmade. The Live Project for this team wastitled “CHANGE MANAGEMENT- AJOURNEY”, and the company given tothe team was ASTRA ZENECA.Since this team was one of the finalistsout of 21 teams, they won a cash prize ofRs. 7500/- from NHRD.The 3 teams comprised of the followingstudents:Team 1 - Rahul Dalvi, Debolina Panjaand Aparajita Verma.Team 2 - Mukund Jha, DhanapatiNoorem and Damini Sinha.Team 3 - Papia Das, Preeti Manjari andNatasha.M S Ramaiah Institute of ManagementMail: sankalpa.editor@msrim.orgPh:‐ 080‐23608769/6909/8230, Fax 080‐23601974

Faculty Paper Presentation & PublicationsDr. Sandhya AnvekarŸ Attended Management DevelopmentProgram on 'Advances in Marketing'conducted by RVIM, Bangalore onth25 March, 2011.Ÿ Published a paper on 'EmotionalSupport and Work-Life Balance: Astudy of Married Women Employees'M.S. Ramaiah Management Review,Vol.III, Issue 1, Jan.-June 2011.ISSN: 0975-7988.Ÿ Published a paper on 'Challenges andInterventions of Work-Life Balance(WLB): A Case Study of MarriedWomen Employees (MWE) inBangalore City' in MAIMT - Journalof IT & Management, April, 2011ISSN: 0974-066X.Prof. Meghna VermaŸProf. Swati Basu GhoshPresented a paper on Services Sector atthe Grassroots Level: Challenges andOpportunities for the Indian EconomyNational Conference on Challenges andOpportunities in Services Sector, MSRIT,MBA Department 20-21 April 2011.Prof. Anita SinghConducted a workshop on “Interpersonal Communication Skillsfor Managers”, at ISRO Head Office,April 2011Ÿ Presented a paper in Seminar on"Appreciative Inquiry and SocialCapital: Power of women inCommunity Based Organizations",NGO Management Institute,Switzerland, May 2011.Ÿ Attended Management DevelopmentProgram on 'Advances in Marketing'conducted by RVIM,Bangalore onth25 March, 2011.Ÿ Published an article on 'EmotionalSupport and Work-Life Balance: Astudy of Married Women Employees'M.S. Ramaiah Management Review,Vol.III, Issue 1, Jan.-June 2011.ISSN: 0975-7988.ŸProf. Amrita MAPublished 'CEO Interview : HimalayaDrug Company', M.S.RamaiahManagement Review, Vol.III, Issue 1,Jan.-June 2011. ISSN: 0975-7988.M S Ramaiah Institute of ManagementMail: sankalpa.editor@msrim.orgPh:‐ 080‐23608769/6909/8230, Fax 080‐23601974

Faculty Development ProgramSPSS WorkshopAICTE VISITŸ Workshop was conducted for thefaculties in Statistical Package forthSocial Science on 16 Feb 2011 by Mr.Pratap. The workshop highlighted theoperational use of the package.EBSCOŸ Workshop on EBSCO was organizedthon 4 May 2011 by Mr. Roby Mathew.The workshop helped faculties toexplore huge research database.CapitalineŸ Workshop on capitaline was organizedthon 4 May 2011 by Mr. Gurunath. Theworkshop highlighted the access anduse of financial information ofCompanies.Writing Research Paper for PublicationthŸ A workshop was conducted on 11May 2011 for writing of researchpapers for publication by Dr.AshwiniKumar. Faculties were enlightened onvarious aspects of research writing.Team of AICTE members visited M SRamaiah Management Institutes onrd23 June 2011, to carry regularinspection.FelicitationŸWe congratulate Prof. Shantanu Shekhar forbeing awarded the degree of Doctor ofPhilosophy in Management Studies for histhesis “Emerging Trends of Service Sector InIndia With Special Reference To BPO Sector”.Ÿ We also congratulate Mr. Janardan Rao A N,Chief-Librarian MSRIM/MSRMI , for obtainingdegree of Doctor of Philosophy for his thesis“Developing Online Portal For ManagementDiscipline”.We welcome our new faculty members toMSR Family:Ÿ Dr. G. P. SudhakarŸ Dr. Shantanu ShekharŸ Dr. Triveni P.Ÿ Dr.Kiran KumarŸ Prof. Kumuda P RŸ Prof. Amrita M AM S Ramaiah Institute of ManagementMail: sankalpa.editor@msrim.orgPh:‐ 080‐23608769/6909/8230, Fax 080‐23601974

Mystery Behind BlackstVidisha Pandey, Shweta Mishra, PGDM (Auto.) 1 YearBlack Money is currently a highlightedissue because of the indefinite hungerstrike of yoga guru Baba Ramdev againstcorruption in black money after thegovernment failed in its last ditch effortto talk him out of the protest. BlackMoney is income earned surreptitiouslyor illegally,usually in cash ,and notreported to the government so as to avoidpaying taxes on it. Sources revealed that$1.4 trillion India's black money isdeposited in the Swiss Bank. Accordingto data provided by Swiss Bank, Indiahas more black money than rest of theworld combined. India tops the list withalmost $1500 billion black money inS w i s s B a n k f o l l o w e d b yRussia,U.K.,Ukraine,etc........and outside the country.During the interaction with the group ofprint media journalists, the P.M. said-"BLACK MONEY WAS A REALITYEVEN AS HE DOUBTED THE SIZEOF THE BLACK MONEY BEINGQUOTED". Various measures shouldbe taken to curb black money such as -methods to prevent generation of blackmoney should be worked out. Secondly,the black money that is kept overseasshould be brought back.Lokayukta Justice Santosh N Hedge said"if we can bring back black moneystacked in tax havens abroad and putthem in a bank in lieu of interest, we canhave budgets without fresh taxes ".In May this year, the governmentconstituted a committee headed by theCBDT Chairman for strenghtheningLegislation to curb the generation ofblack money. In March this year, thegovernment had signed agreements with3 leading think-tanks NCAER, NIFMand NIPFP to conduct study onunaccounted income generated insideIf black money is obtained from SwissBank it can boost both aggregate demandand aggregate supply. Money obtainedfrom Swiss Bank's thus would appear tobe a sound source of financingdevelopment expenditure.M S Ramaiah Institute of ManagementMail: sankalpa.editor@msrim.orgPh:‐ 080‐23608769/6909/8230, Fax 080‐23601974

INTERNET MARKETINGndKaran Rai, PRIST – 2 YearMarketing a single brand is a big challenge in acountry as diverse as India with various religionsand cultures, and where about 1600 dialects arespoken. Marketers must constantly customizeproducts to stay in business. For example, yahooInc. sensed a great demand for news in Hindi andtied up with the Jagran group for content. In lessthan a year, Hindi news was getting more hitsthan English news. As a result, yahoo was able toincrease the number of user than any of itscompetitors like “Google”.There is no doubt that internet is the easiest andthe fastest mode of communication whichspreads the word of mouth marketing and thecheapest platform for advertisement of brandthan promoting the brand through commercialadvertising, print media, and banner ads etc.Facebook, Twitter, myspace and linkedIn arethe social media network and blogger sites areBlogger, Wordpress and Typepad whichstrengthen the E-Commerce activities likeBusiness to Customer (B2C) ,Business toGovernment(B2G) and Business to Business(B2B). However, each of the different internetnetwork media has different role and approach.E.g, Facebook optimized the number of user tolike a particular brand with its unique service“Like Button” available in all the facebook pageswhich will reflect the brand equity of thecompany's image and on the other hand,LinkedIn's unique quality services had helped alot of M.N.Cs like Hewlett Packard (Hp) forrecommendation ads from professional toprofessional, making of company's page andmostly known for its in- mail service (viralmarketing) and Philips had also increased anumber of users and customers for its innovativehealthcare, lifestyle and lighting throughQuestion(Polls) and Custom Group in linkedIn.Video Marketing is one of the most significantforms of Internet Marketing and it is said byexperts, “video marketing will be the mostinfluential form of marketing Technique byconventional method behind. But now days dueto aggressive push in the competition it isadvisable to start adapting new methodology andtools for internet marketing. Some videoSyndication Sites are Youtube, Yahoo Video,Google video, Atom, Veoh and Viemo etc.Thescope of online marketing can be divided intotwo major parts:(a) Search engine optimization (SEO): It isthe process of improving the visibility of awebsite or a web page in search enginesvia the "natural" or un-paid ("organic" or"algorithmic") search results. In otherwords, it is helpful for listing thecompany's website in an ordinal fashion(RANKING ORDER).In India the SEO business is up coming andmajorly influencing the company'sinvolvement in E-Commerce and majorplayers are Goggle Search engine andYahoo search engine.(b) Social Media Optimizations (SMO): Itconsiders an integral part of an onlinereputation management (ORM) or SearchEngine Reputation Management (SERM)strategy for organizations or individualswho care about their online presence.However, in India it is a very new technique andthe roots are not strong enough to hold the SMOEmpire but in the span of last one year, thecompanies are involving in social mediaactivities and thus, optimistic result has beenachieved.As India is still in its developing phase but on theother side of the road the level of investment isalso comparatively increasing in different phasesof economic cycle from the new Indianentrepreneur's side because continuousinnovation and transformation has been the keygoal for them. India's growth on the internetspace has been very good, however relative tocountries.M S Ramaiah Institute of ManagementMail: sankalpa.editor@msrim.orgPh:‐ 080‐23608769/6909/8230, Fax 080‐23601974

Interesting Facts About MBAstSourabh Prabhakar, PGDM 1 YrResearch JournalM S Ramaiah Management Review (ISSN 0975-7988) a biannualresearch journal of MSRIM invites research articles for its next issue.Kindly send you articles to:Editor.managementreview@msrim.org, head.research@msrim.org* The Costliest MBA program isHarvard Business Schoolreported to be $78200 for twoyear.* E v e r y y e a r B - s c h o o l sworldwide increase theirtuition fees by 4 to 7%.* Costliest faculty members oftop B-school worldwide teachvery less, as 90% of their timeis spent on research.* ROI from an MBA degree isgood as B-school providess k i l l s w h i c h p a y o f fhandsomely in long termcareer.MBA salary heavilyd e p e n d s o n B - s c h o o lreputation.* IIM BANGALORE'S one yearfull time executive postg r a d u a t e p r o g r a m i nmanagement (EPGP) is thecostliest management programin India.Editorial BoardChief Editor :Dr. Sandhya AnvekarDean I/C :Prof. V NarayananSitting From Left to Right :Prof. Amrita M, Prof. V Narayanan, Dr. Sandhya Anvekar,Prof. Swarnika DixitStanding From Left to Right :Sai Kiran Yedida, Aniruddh Tiwari, Karan RaiFaculty Editor :Prof. Swarnika Dixit,Prof. Amrita MNewsletter Design :Aniruddh TiwariM S Ramaiah Institute of ManagementMail: sankalpa.editor@msrim.orgPh:‐ 080‐23608769/6909/8230, Fax 080‐23601974