Sankalpa Jan- Mar 2013-1.CDR - MS Ramaiah Institute of ...

SANKALPAA Publication of M. S. Ramaiah Institutes of Management, Bengaluru - 54For Private Circulation OnlyJanuary - March 2013 www.msrim.orgFAREWELL PARTYSTUDENT ARTICLENATIONAL CONFERENCEBRAIN TEASERGUEST LECTURESSTUDENT’S ACTIVITIESALUMNI SPEAKM S Ramaiah Institutes of Management, Bengalurumail: sankalpa.editor@msrim.org, Ph: 080-23606641/6640, Fax: 080-23601947.

SANKALPANATIONAL CONFERENCE ON“EMERGING SECTORS: GROWTH DRIVERSFOR INDIAN ECONOMY”M S Ramaiah Institute of Management, Bangalore, in association with Federation of Karnataka Chambers ofCommerce and Industry (FKCCI) held the third national conference “Emerging Sectors: Growth Drivers for IndianEconomy” on March 8th. In this conference, 78 delegates had registered and 60 paper presentations were made onvaried management topics such as banking, finance and insurance services, education, infrastructure and energy,health, retail, and logistics.The inaugural session had eminent speakers like Shri. K. Siva Shanmugam, Senior Vice President, FKCCI; Dr. J WLobo, Managing Director, Albertson International Pvt. Ltd.; Dr. S. Kumar, President, Medical Education, and Shri.S. M. Acharya, Chief Executive from Gokula Education Foundation. The Plenary session too had distinguishedspeakers from the industry- Mr. Ravi Kumar Ramanan, Vice President, Finance and Operation, IBM; Mr. PrakashRaikar, CEO, Raikar Metal Industries, and Mr. Chandrashekhar, CEO, BCIL. The valedictory address was given byMr. H R Girish, CEO, Vakil Housing. During these sessions, the speakers identified health care, garment, foodprocessing and beverage, tourism, retail, infrastructure, informatics, pharmaceutical, natural resources, social media,wealth and event management, and micro credit as the emerging sectors and the growth drivers for the Indianeconomy. Entrepreneurship was however, emphasized by all the speakers; entrepreneurs with innovative thinkingand risk taking and following basic principles of business of simplification of products, cost reduction andidentification of customer behavior.2

SANKALPADISTINGUISHED LECTURE SERIESLeaders Need to Delegate, Communicate: Bijou KurienBijou Kurien, President & Chief Executive of the Lifestyle division of Reliance Retail, spoke at the Times of India's‘Leaders on Leadership’ lecture series, hosted by M S Ramaiah Institute of Management, on Feb 12th.“The distributed workforces of today require a very different kind of leadership,” said Kurien adding that in the past,when the entire workforce was in a single office, leaders needed principally to plan and control. "But withorganizations expanding across the country and the world, it brings challenges for communication and themanagement of the implementation of vision," he said.“In the new environment, it was important to have leaders who are able to connect with the distributed workforce.You need to travel and be in contact with people. You have to be able to articulate your vision across the organization.And you have to do a lot of delegation and monitoring, was the advise given by Mr. Kurien.Kurien started his career with Hindustan Unilever (then Hindustan Lever ) in 1981, was in Titan Industries between1987 and 2006, and has been with Reliance Retail since then.Kurien said the need for leaders in India was growing, with more and more Indian business houses flourishing andprofessionalizing. "Pre-1990, there were few Indian business houses, and MNCs dominated.The MNCs primarily required managers who would implement the headquarters ' demands. But post-1990, manynew Indian business houses have emerged, and as they scale, they recognize the need to professionalize. And theyneed people who are leaders, not just managers," Kurien mentioned.3

SANKALPAFAREWELL PARTYPGDM (Autonomous)Good bye may seem forever. Farewell is like the end, but in my heart is the memory and there youwill always be.- Walt DisneyAt last, the day has come to bid the so called Farewell to our adorable seniors, who are ready to leave the golden periodas a student and enter into a new phase of their life. The juniors have put in lot of efforts to make the day memorable,which eventually made the party successful and vivacious. The show started with a welcome song by the juniorsfollowed with lighting of lamp and paying floral tribute to our beloved founder M S Ramaiah by the then Dean Prof.Swaminathan Murthy, Academic Head Prof. Narayanan, Prof. Poornima Ramaswamy and Program Head (PGDM –Autonomous) Prof. Jayashree Kowtal. Presence of our remaining academic staff infused more enthusiasm to theoccasion. The faculty members enriched the audience with their valuable speech and also wished the seniors goodluck for their future endeavors. They also asked them to stay in touch with MSRIM in future through Alumni alliance.The party came alive with an enthralling dance performance by ChandanNalli who set the stage on fire with hismoves, continued by couple of songs, variety of dances in the same spirit, lastly followed by an amazing mimicry act.Faculty member's views, opinions and messages for 2011-13 batches were presented in the form of video which madeseniors nostalgic. To make the occasion more memorable certain honours were given, such asMr/Ms. Achiever, Mr./Ms. Popular, Mr. /Ms. Invisible etc. to the seniors, highlighting their silent contribution in the two years.Subsequently, unplugged song performance by senior AbhishekKhare and mesmerizing dance performance byAvinash and Surabhi enchanted the audience. In view of the occasion, seniors shared their feelings and experiencesabout being a part of M S Ramaiah Institute of Management.The highlight of the program was the scintillating ramp walk by the seniors. Mementoes were awarded to the seniorsas a token of reminiscence. On the whole the occasion was an unforgettable, joyous instant which left no one dryeyed.4

SANKALPAEVENTSWomen's Day Celebration by Deloitte:th8 March is observed as an international women's day across the globe. This occasion was celebratedwith great aplomb at MSRIM with Deloitte Leaders, Ms. Suniti Narsimhan and Ms. Manjita fromDeloitte spoke on 'Inclusivity in Diversity'. They had an exciting quiz session for students on women ofthe world and gave away goodies to the students with correct answer.Management Day Celebration:keeping in mind that management makes the world a better place to live in, MSRIM hosted the Management DayndCelebration, organized by the Bangalore Management Association on 22 February.Panel Discussion on Union BudgetthA Panel Discussion on Union Budget 2013-2014 was held on 9 March 2013 at MSRIM (Auditorium). A criticalanalysis of the budget proposal and its implications on the Corporate India and the common man was presented in thepanel discussion.The panelists were Prof. R G Desai, Chairman, Department of Economics, Bangalore University, and Mr. JayavanthDesai, Practicing Chartered Accountant.It was discussed that the Union Budget, considering the constraints of the nation was a positive and proactive steptowards a progressive growth and achievement of GDP targets. The discussion ended with a question answer sessionand an overwhelming participation of the students was seen.5

SANKALPASTUDENTS' ACHIEVEMENTSSnehaSindhe S &Ajith P of PGDM (Aima 2011-13) were awarded Best Poster for their poster onthe theme “An analysis of FDI in BRICS nations”, in the Poster Presentation, organized as a part ofthe National Conference on “Emerging Sectors: Growth Drivers for Indian Economy”, at MSRIMthon 8 March,2013.The following students also participated in the event by making posters on relevant themes like Corporate SocialResponsibility, Customer Relationship Management etc.:Akshay SaxenaPGDM (Autonomous 2011-13) Bhupendra Raghuvanshi, PGDM (Autonomous 2012-14)Aniketh SequeiraPGDM (Autonomous 2011-13) Grace Roseline Kali, PGDM (Autonomous 2012-14)Amit Budhadhara, PGDM (AIMA 2012-14) Gaurav Kumar Pandith, PGDM (Autonomous 2012-14)Anindita Biswas, PGDM (AIMA 2012-14) Krishna Kanth Rachakonda, PGDM (Autonomous 2012-14)Bindu K, PGDM (AIMA 2012-14) Nikunj Singhal, PGDM (Autonomous 2012-14)C Maneesha, PGDM (AIMA 2012-14) Saurav Roy, PGDM (Autonomous 2012-14)Sandeep Sharma, PGDM (AIMA 2012-14) Virendra Singh Maan, PGDM (Autonomous 2012-14)BRAIN TEASERThree people check into a hotel. They pay £30 to the manager and go to their room. The manager suddenly remembersthat the room rate is £25 and gives £5 to the bellboy to return to the people. On the way to the room the bellboy reasonsthat £5 would be difficult to share among three people so he pockets £2 and gives £1 to each person. Now each personpaid £10 and got back £1. So they paid £9 each, totaling £27. The bellboy has £2, totaling £29. Where is the missing£1?Answer to last issue's brain teaser==============================================Brain Teaser No : 00170A series comprising of alphabets contains 13 letters. The first seven letters in the given series are A, E, F, H, I, L, MCan you find the next two letters?AnswerThe next letters in the series are N, O, R, S, U, X.The pattern is - letters whose English names (Phonetic Pronunciations) start with vowels.==============================================6

SANKALPAALUMNI SPEAKKUMAR GAURAV (BATCH 2002 - 2004)Life is all about doing things differently and taking up the challenges head on. July2002 is the time, when a small town boy (that's me ) landed in namma garden citywith the similar thoughts and loads of dreams, but like many of you, there was nobody to tell what to do and how. Alien to the place and language, I learnt myselfeverything at my Gurukul 'MSRIM' which became integral part of my life.Reason, I decided to make these 2 years of life in MSRIM productive &memorable, come what may.It's time for me to share those experiences that might be helpful for you in order to create a productive and memorabletime, because trust me; whether you like it or not, this time is never gonna come back in your life. Some mantras mighthelp you. So here we go...1. Answer the question, “Why am I going to college?”2. Set clear goals for each class.3. Triage ruthlessly. Optimize.4. Get an early start to each day.5. Reclaim wasted time during your classes.6. Learn material the very first time it's presented.7. Master advanced memory techniques.8. Have some serious fun!Challenge yourself academically, but give yourself plenty of time for fun as well. Don't squander your leisure timehanging around doing nothing. Go out and do something active that will blow off steam and increase your energy.Develop hobbies, time pass if you do not have. Learn musical instruments, go to gym, play cricket, go with your gangof bikers to Nandi hills, and many more things you can do. Caution, do not copy others. Be Yourself. That's the realfun.This advice centers on making your college experience as rich and memorable as possible. I'm very grateful for theexperience because it showed me just how much more effective we can be when we push ourselves beyond ourcomfort zones. It taught me to keep setting goals beyond what I feel certain I can accomplish. Many times what weassume to be impossible just isn't. We only think it is.7

SANKALPAFACULTY PUBLICATIONS & PAPER PRESENTATIONSAnvekar, Sandhya (2012)Presented A Paper on 'Women Entrepreneurs In Micro Enterprises In India: Issues & Interventions Of WomenEntrepreneurship' In ICME 2013, University Of Ruhuna, Srilanka on 26th & 27th February, 2013.Participated In The National Conference On 'Emerging Sectors: Growth Drivers For Indian Economy' Organized BythMSRIM In Association With FKCCI On 8 March, 2013, Bengaluru.Presented a paper on 'A Study Of People's Perceptions, Preferences, Expectations & Demand For Affordable (Budget)Housing: Emerging Issues From Lead Segment In Bengaluru City'; in The National Conference Organised By RVIM,Bengaluru, March 22nd And 23rd, 2013.Published 'Decorative Concretes: An Overview', Built Experssions,March 2013,English International Monthly, ISSN: 2277-324x.Published 'Women Entrepreneurs In Micro Enterprises In India: Issues & Interventions Of Women Entrepreneurship', ICME2013, University Of Ruhuna, Srilanka, February 2013, Official Conference Proceedings, ISBN: 978-955-1507-23-7.Balakumar, Uma (2012)Presented A Paper on 'Women Entrepreneurs In Micro Enterprises In India: Issues & Interventions Of WomenEntrepreneurship' In ICME 2013, University Of Ruhuna, Srilanka on 26th & 27th February, 2013.Published 'Women Entrepreneurs In Micro Enterprises In India: Issues & Interventions Of Women Entrepreneurship', ICME2013, University Of Ruhuna, Srilanka, February 2013, Official Conference Proceedings, ISBN: 978-955-1507-23-7.Ramaswamy, Purnima (2013)Attended the 7th National Brand Summit on “Rebuilding Brand India" organized by AIMA, New Delhi at TAJ West end,Bangalore on the 5th Feb. 2013.R ,Savithrani (2013)Attended the 7th National Brand Summit on “Rebuilding Brand India" organized by AIMA, New Delhi at TAJ West end,Bangalore on the 5th Feb. 2013.Singh, Anita (2013)Presented a paper on "Appreciative Vision Building", at Conference On Interdisciplinary Approaches To Social Responsibility:EmpiricalEvidences Of Best Practices, Centre For Social Research, Christ University, Bangalore, February 11, 2013.Presented a paper on “Triangulation: Synergizing Mixed Methods Research Methodology”, at International Conference onUpdates in Research Ethics and Research Methodology, Shri Ramachandra University, Chennai, March 4-5 2013.Published"Myrada's Capacity Building Intervention: Creating Social Capital In The Communities In Southern India", inJournal Of Rural Development ,Vol. 31, No.4, Pp. 373-392, Oct- Dec 2012, NIRD, Hyderabad (Co-Author Dr T. Babu)Verma ,Meghna (2013)Published “3 G Users Perception of Service Quality: Indian Perspective” in PES Business Review, Vol.8, Issue 1, January2013, pp.47-58. ISSN 0973 – 919X.8

Management Lessons I learnt from the Animal KingdomSANKALPALeadership:This aspect, almost undoubtedly comes to us from the massive lions thatroam the Masai Mara. The Male Lion is the king and has to prove hisauthority to anyone who dares to challenge him. In reward, he gets to holdon to the coveted leadership role. He has to perform or perish, and if hedoes perish, a new leader takes charge. The kingdom must always have aking and similarly, a company must always have a leader or leaders.Lesson: To be a leader, you have to be the best and learn to stay the best.Team Work:Killer whales or Orcas are a prime example to show a fine effort of teamwork. Every year, blue whales travel with their young off the westerncoast of North America towards the artic. Orcas usually hunt in groups. Anorca is only a third the size of an adult blue whale, but by using the teamand coordination they successfully divert mother and calf in differentdirections and achieve their objective.Lions and hyenas also exhibit team work very well in the sense that theycan take down prey many times their individual size by using team work.Lesson: Team work can help you tackle issues one cannot handle individually and also can help efficiency, butcoordination is crucial.Vision:Vision means to have a clear view of all things ahead, good or bad. Who better then to tell us about this than TheGiraffe. A clear vision of the surroundings and future can help in utilizing opportunities ideally and avoiding dangers.Lesson: Without vision, you cannot move forward and are also exposed to dangers.9

SANKALPATiming:Being at the right place at the right time can be the difference between success and failure. In the case of the Nilecrocodile, it can mean the difference between life and death. Every year, millions of wildebeest cross the Nile Riverfrom the Serengeti to the masaiMara in search of food. It is precisely at the few selected places (where crossing ispossible due to shallowness of the river) that hundreds of crocodiles lie in wait. This may their only meal for nearlyyear ahead and so missing out on the timing can be fatal.Lesson: Timing is a most important part of execution of plans, as accuracy and efficiency can get affected.Speed:It is not enough to do the right things, but also important to do the right things fast. In a world obsessed with speed andaccuracy, the elegant and super quick cheetah shows us just how it is done. With a build not very substantial incomparison to its other cat-family members, cheetahs make up for power with speed.Lesson: Speed can be the difference between good and great performances, so while we must ensure accuracy, speed isalso important.Organizational hierarchy:Every organization must be arranged to ensure smooth working. This can be seen evidently from the food chain thatnature follows. It is important to have such a structure so that the organization can improve and continue for a longtime. A more visible example can be seen by looking at elephant herd structure or how a pride of lions communicate.Lesson: Defined structural hierarchies helps an organization move forward quickly and achieve goals efficiently.10

SANKALPADominance by size:Dominance. The word signifies a certain amount of respect and power that is bestowed by those with this specialability. This when coupled with size can make life comparatively easier for an organization, because, as theorganization gets bigger, the lesser competitors it has.Lesson: The organization must grow and grow such that it eliminates competition while also accommodating forlearning and flexibility.Character:Being one with the organization is important, but equally important to be one apart from the crowd. This means to auniqueness of character that will help add weight to your presence in the organization. This precisely what birds likepeacocks, animals like chimpanzees, gorillas etc. teach us.Lesson: Be one with the crowd, but be one who brings value to the crowd also.There is a job for everyone:Certain people would like to do certain jobs depending on their interests. But there are certain jobs that are not sospecial but need to be done as well and also should be given the same respect. In the wild, this is where vultures comein to the picture. If they did not do a good job of scavenging the forests, the place would be nothing short of an infesteddump yard. Similarly in an organization, support jobs may not be a job of choice, but should be done as respectfully ascore jobs.Lesson: A good manager is one who recognizes the jobs that devoid of glamour or pride, but also knows theimportance of it for the benefit of the organization and does it.Socializing and Networking:An important part of management is to be connected- connected to the world around us and people in it. This will becrucial in updating knowledge and also learning of better opportunities available. Elephants, dolphins and herdanimals (grazers) like wildebeest, zebra are few animals known to be very good at socializing and networking.Lesson: staying connected in a globalized world in crucial for survivalVinay YadavPGDM ( Autonomous )Batch 2012-1411

SANKALPAHow many Squares do you see?WelcomeMSRIM / MSRMI Family WelcomesDr. T.R. Shanmugam,ProfessorDr. T.N. Anuradha,Assistant ProfessorB M Avinash,Assistant ProfessorFAREWELLIndumathi N,Placement AssistantWe bid farewell to:Prof. Swaminathan Murthy - DeanRESEARCH JOURNALM.S. Ramaiah Management Review(ISSN 0975-7988), a biannual researchjournal of MSRIM, invites articles for itsnext issue. Send your articles to:editor.managementreview@msrim.org,head.research@msrim.orgSANKALPA NEWSLETTERSankalpa, the in-house newsletterinvites articles from students'fraternity.Send your articles to:sankalpa.editor@msrim.org,amritam@msrim.orgEDITORIAL BOARDSitting from Left to RightProf. Amrita M A (Faculty Editor),Prof. V. Narayanan (Academic Head),Prof. Swaminathan Murthy (Dean),Dr. Sandhya Anvekar (Chief Editor)Standing from Left to RightNarendra Chowdary, Sumeet Tamrakar, Samiksha Gupta,Palak Yadav, Saranya R, Akshay Saxena (Newsletter Design),Sreenath V - not in picture.12