Actionable Insights for the New Energy Consumer - Accenture

Figure 17. Energy product and service packages to meet diverse values.“Make it predictable”energy bundleGive me a consistent bill withno-frills servicePackage attributes• Fixed electricity price requiring no actions to manage usageat particular times• Manual actions required to control consumption• Online service only and electronic billing• No renewable energy in fuel mix• Basic consumption history provided• Bill decrease of 5%Consumer attributes• Higher adoption by consumers with higher income• Higher adoption by home owners versus renters“Save money”energy bundleGive me the lowest possible cost andI’ll do the restPackage attributes• Variable electricity price fluctuating based on the time of day• Manual actions required to control consumption• Online service only and electronic billing• No renewable energy in fuel mix• Personalized energy reports are provided with tips to reduceconsumption• Bill decrease of 10%Consumer attributes• Higher adoption by those who report they have time tomanage electricity consumption• Higher adoption by home owners versus renters“Save time”energy bundleDeliver a set-it-and-forget-it solution formanaging my energyPackage attributes• Variable electricity price fluctuating hourly• Automated consumption control• Full service and support available across multiple channelsof interaction• No renewable energy in fuel mix• Basic consumption history provided• No impact on billConsumer attributes• Higher adoption by males• Higher adoption by consumers age 18-34“Save the planet”energy bundleGive me peace of mind with the best serviceand green optionsPackage attributes• Variable electricity price fluctuating based on the time of day• Automated consumption control• Full service and support available across multiple channels ofinteraction• A considerable portion of the fuel mix is from renewableenergy sources• Personalized energy reports are provided with tips to reduceconsumption• Bill increase of 5%Consumer attributes• Higher adoption by consumers age 18-24Note: Illustrative energy packages created based on conjoint analysis.20