Actionable Insights for the New Energy Consumer - Accenture

ConclusionConsumer values and preferences arechanging as the energy marketplaceevolves. Providers have an opportunityto harness these changes to create value,engage consumers and build loyalty.To develop the competencies criticalfor the future, providers may choose todevelop an ecosystem of partnershipsand collaboration that extends theconsumer relationship and createsagility and scalability for new productsor services. These partnerships mayinclude operational outsourcing to allowproviders to focus on core strengths, ormay extend to the broader community ofother retailers, academia, governments,cities and other stakeholders.As the energy marketplace continuesto evolve and providers assess theirapproach to markets and consumers,dynamic new business models areemerging. Some providers are movingto capture value beyond the meterwhile others are developing roles astrusted energy advisors. Regardless ofthe business model (or combination ofmodels) a provider selects, there is alsoa need to transform traditional utilityoperating models to create organizationsthat are more consumer focused, agileand cost effective.The most successful energy providers willbe those that deeply understand consumerbehaviors, attitudes and preferences andtake a balanced and targeted approachto identify and deliver value at scale.46