Actionable Insights for the New Energy Consumer - Accenture

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Consumer choiceRegardless of market type, convergingtechnologies and innovative rate and serviceoptions are enabling new value propositions.Across industries, consumerism is on the risewith ubiquitous connectivity and productpersonalization becoming the norm. It is nowcommonplace for consumers to shop aroundfor the best deal and the greatest personalrelevance. Energy consumers are no different.Today, they are looking for a wide array ofproducts and services from their energyproviders—even some that are not relatedto energy.8
Actionable insight No.1Offer the “right” mix of products andservicesConsumers are increasingly interested in receiving additionalenergy and nonenergy-related products and services fromelectricity providers.Energy-related products andservicesSurvey respondents were providedwith a list of energy-related productsand services. We asked consumers toindicate which products and services theycurrently receive from their electricityprovider. Not surprisingly, for consumerswho receive multiple products or services,natural gas and/or water ranks the highestat 38 percent (see Figure 1). However,the survey results also highlight thatconsumers currently receive a limitednumber of energy-related products andservices from their electricity provider; infact, 49 percent receive only electricity.Figure 1. Which of the following products and services do you currently receivefrom your electricity provider?Natural gas and/or waterInstallation and/or maintenance services for homeenergy devices (e.g., thermostat, furnace, water heater,air conditioner, major home appliances, solar panels)Products and materials to make simple improvements toyour home in order to save electricity (e.g., weatherstripping, compact fluorescent light bulbs)Home energy audits/consultations to identifyopportunities to save electricityMulti-response9%13%13%38%Warranty and/or financing plans for home energydevices (e.g., furnace, water heater, air conditioner,major home appliances, solar panels)Devices or services to automate home energy managementbased on your preferences (e.g., remotely control andautomate lighting, heat in your home and some homeappliances)Home energy generation products (e.g., solar,geothermal, wind)8%7%5%None of the above49%Base: All respondents.9
Page 1 and 2: Actionable Insights for theNew Ener
Page 3 and 4: ForewordAround the world, energy pr
Page 5 and 6: Methodology and sampleAccenture’s
Page 7: Applicability offindings beyondelec
Page 11 and 12: Nonenergy-related servicesConsumer
Page 13 and 14: Around the world, though, we foundt
Page 15 and 16: Actionable insight No. 3Maximize co
Page 17 and 18: Figure 12. Which of the following o
Page 19 and 20: Optimal introduction timeTiming is
Page 22 and 23: ConsumerconnectionThe Web, mobility
Page 24 and 25: Looking more closely at consumerint
Page 26 and 27: Actionable insight No. 6Unlock soci
Page 28 and 29: Social media as an informationsourc
Page 30 and 31: Consumer loyaltyConsumer satisfacti
Page 32 and 33: How involved are consumers?To measu
Page 34 and 35: Further analysis of specific geogra
Page 36 and 37: Actionable insight No. 8Understand
Page 38 and 39: Loyalty rewards programsLoyalty rew
Page 40 and 41: Actionable insight No. 9Engage the
Page 42: In addition, Figure 41 shows that i
Page 45 and 46: Create value with consumer choice:U
Page 47 and 48: Learn about The NewEnergy Consumer:
Page 49 and 50: In previous years, Accenture’s en
Page 51 and 52: Price is the pivotal factor inthe a

Actionable Insights for the New Energy Consumer - Accenture

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