Greater Philadelphia Tourism 2012: A Report to the Region

Marketing CampaignsWith Love, Philadelphia XOXO ®People adore our With Love, Philadelphia XOXO® campaign. In fact, when the U.S.Travel Association bestowed its coveted Destiny Awards in fall 2011, With Lovewon the honor for best full marketing campaign. And when Frommer’s roundedup their 15 favorite tourism slogans in February 2012, With Love made the list.Closer to home, our partners have embraced the campaign, taking it from oneorganization’s campaign to a citywide movement.dear proud owNerof a goldfish,come see 8,500 of hismore excitiNg relatives.p.s. adveNture aquariumis opeN 365 days a year.Buying Power: Through ourA Brand Merger: With Love is the face of our HispanicJoint Marketing Program, wecampaign, better known as Con Cariño, Philadelphia XOXO.collaborate with area attractions We’ve built its brand through our active Twitter account, byand organizations to buyhosting visiting journalists and through the sponsorship oftogether what they cannot buy major community events such as Carnaval de Puebla.alone. In early 2012, thanks tothese powerful partnerships,we increased our exposure onpopular websites travelocity.comand tripadvisor.com;dominated Summit Stationin New Jersey, SuburbanStation here at home,Penn Station in New Yorkand Union Station inWashington, DC; and senta customized New YorkTimes Great Getaways emailblast—all reinforcing theproven With Love brand and extendingthe invitation to visit in more ways and tomore people.14 Greater Philadelphia Tourism 2012: A Report to the Region