Greater Philadelphia Tourism 2012: A Report to the Region

Hotel PerformancePhiladelphia’s hotels outperformed the national average in 2011, with revenue increasing by doubledigits in the city and region. Guests filled more than 8.3 million rooms in Greater Philadelphiaand more than four million in Philadelphia, both all-time highs.Hotel Facts and FiguresNational Greater Philadelphia Philadelphia County Center City PhiladelphiaDaily Room Supply 4.9 million 33,500 15,300 10,600Annual Supply1.8 billion+ 0.6%12.2 million+ 0.3%5.59 million+ 0.5%3.86 million+ 0.1%Annual Demand1.06 billion+ 5.0%8.31 million+ 3.3%4.04 million+ 2.0%2.77 million+ 0.8%Occupancy60.1%+ 4.4%68.0%+ 3.1%72.2%+ 1.5%71.8%+ 0.7%Average Daily Rate$102+ 3.7%$124+ 7.2%$147+ 9.2%$161+ 9.7%Revenue Per Available Room$61+ 8.2%$84+ 10.5%$106+ 10.8%$115+ 10.2%Total Revenue$108 billion+ 8.8%$1.03 billion+ 10.7%$592 million+ 11.4%$446 million+ 10.3%Source Smith Travel Research Smith Travel Research Smith Travel Research PKF ConsultingBusiness travelers are corporate or governmentemployees occupying fewer than 10 hotelrooms. This segment accounts for nearly onemillion room nights annually in Center CityPhiladelphia. After a drop during the recessionyears of 2008 and 2009, the business segmenthas rebounded.Individual leisure travelers are individuals ortravel parties occupying fewer than 10 hotelrooms that come to Philadelphia for a pleasuretrip. This segment has grown steadily overthe past decade and now accounts for nearly800,000 room nights annually in Center City.Convention and group travelers stay inblocks of 10 or more hotel rooms. They are inPhiladelphia for conventions, large meetingsor social events such as weddings or parties.This segment accounts for around one millionroom nights annually in Center City. Aboutone-third of group room nights are attributableto conventions and events taking place in thePennsylvania Convention Center.Conventionand Group, 35%Airline Crews, 4%Center City Market Mix, 2011Group: Non-PennsylvaniaConvention Center, 24%Group: PennsylvaniaConvention Center, 11%Business, 32%IndividualLeisure, 29%PKF ConsultingIndividual leisure travelers filled 29% of hotel roomsin downtown Philadelphia in 2011, up from just 14%in 1997, the year GPTMC began marketing.22 Greater Philadelphia Tourism 2012: A Report to the Region