Greater Philadelphia Tourism 2012: A Report to the Region

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With Art PhiladelphiaPhiladelphia is a visual arts powerhouse, and that’s exactlywhat we’re showing and telling the world with the city’sfirst-ever coordinated and sustained visual arts marketingcampaign, With Art Philadelphia. Launched in May 2012,the campaign aims to:• Celebrate Philadelphia among the world’s great art destinations• Draw more and new audiences interested in curating their own Philadelphia experiences• Generate overnight stays from visitors worldwideWhy Now?: The founding partners involved in With Art realized that Philadelphia would be the center ofthe biggest art story in the world in 2012, with the debut of the Barnes Foundation’s Philadelphia campuson the culturally rich Benjamin Franklin Parkway. The museum opened to rave reviews in May (see some ofthe media praise on page 26), and the With Art partners are using this significant moment to launch a twoyearcampaign that spotlights the city’s collective artistic assets and generates sustained attention to ourwide-ranging arts and culture scene.The Powerhouse Partnership: The campaign is the work of a growing coalition of organizations andcultural partners. The public-private partnership includes:Arts & Cultural Partners:Civic Partners:Funders:The Online Experience: As a representation of the city’s visual arts scene, visitphilly.com/withart uses beautifulimages and engaging functionality. An interactive map brings the culturally packed Parkway to life with 3-D imagesand attraction details, and an infographic cleverly conveys the city’s art stories. Most importantly, visitors curate theirown Philadelphia art experiences, adding attractions, exhibitions, artworks and tours to their trip itineraries.16 Greater Philadelphia Tourism 2012: A Report to the Region
The Stories: We’re telling Philadelphia’s robust story along five themes that the With Art Philadelphiacollaborative partners developed:The Visual Arts Story: Philadelphia’s creative sector is rich and diverse, encompassing a wide range ofexperiences that With Art promotes. Visitors can see a Barnes-related exhibit at a major museum, checkout the work of emerging artists at a local collective, ogle the city’s impressive public art collection orattend one of Philly’s popular annual art events.The Parkway Story: The museum-lined Benjamin Franklin Parkway is even more magnificent withthe addition of the Barnes Foundation, and the mile-long stretch that runs from City Hall to thePhiladelphia Museum of Art has cemented its already-stellar status as a center for art, architecture,science, public art, education and more.The Garden Story: Albert Barnes’ creativity was not limited to the walls ofhis Barnes Foundation. The man had a strong horticultural vision, which iswhy With Art Philadelphia also showcases the city’s green assets.The Education Story: Education was big for Barnes, who believed in thetransformative power of the arts, and it’s big for Philadelphia. With topnotchuniversities dedicated to the study of art and the many art programsavailable for the general public, Philadelphia serves as an educationalplayground for the creative community.The Philadelphia Story: Philadelphia’s creativity goes beyond the visual artsto include its food, its shops, its neighborhoods and its diverse people—all ofwhich are highlighted as part of With Art Philadelphia.Philadelphia’s a cultural king, and national publications are starting to take notice. In fact, Travel + Leisurereaders ranked Philadelphia #1 for overall culture in the November 2011 “America’s Favorite Cities” poll.Philadelphia Museum of Art
Page 1 and 2: Greater Philadelphia Tourism 2012:
Page 3 and 4: Executive MessageThe theme of this
Page 5 and 6: Team Tourism2012 Board of Directors
Page 7 and 8: Tourism is a growth industry.Travel
Page 10 and 11: Strategic PlanIn addition to markin
Page 12 and 13: Online & In Charge2011 brought a ne
Page 14 and 15: Marketing CampaignsWith Love, Phila
Page 18 and 19: Philly 360° ®Our Philly 360°® c
Page 20 and 21: Just the Stats: Visitors, Hotels &
Page 22 and 23: Hotel PerformancePhiladelphia’s h
Page 24 and 25: According to the PressNational Geog
Page 27 and 28: GPTMC’s ToolkitAs this report dem

Greater Philadelphia Tourism 2012: A Report to the Region

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