Greater Philadelphia Tourism 2012: A Report to the Region

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Just the Stats: Visitors, Hotels & Economic ImpactA Record-Breaking Year38 million people visited Greater Philadelphia in 2011, a new record.• Visitation has grown steadily since 1997, when GPTMC began marketing. Regional visitation has grownfrom 27 million to 38 million, an increase of 44%.• Overnight visitation has grown faster than day visitation, increasing 71% from 8.7 million to 14.8 million.Millions ofPerson Trips40Domestic Visitation To Greater PhiladelphiaTotalDay VisitorsOvernight Visitors37.9+44%3026.723.1+28%2018.0108.714.8+71%01997 1998 1999 2000 20012002 2003 2004 2005 2006 2007 2008 2009 2010 2011Longwoods International/Tourism EconomicsWho Visits?Philadelphia welcomes visitors from all 50 states and all over the world; however, Philadelphia’sfavorable location in the densely populated Northeast region of the country means that themajority of Philadelphia visitors arrive by car from East Coast “drive markets.”Pacific/West Coast3.7%Greater Philadelphia’sOvernight Visitors By RegionMountain3.6%West NorthCentral0.9%West SouthCentral1.6%East NorthCentral5.6%East SouthCentral1.5%New England5.3%MiddleAtlantic51.3%South Atlantic26.5%Longwoods International20 Greater Philadelphia Tourism 2012: A Report to the Region
Tourism’s Economic ImpactThe Greater Philadelphia tourism industry generated $9.34 billion in economic impact in 2011, an increaseof 7.5%. Two straight years of strong growth have returned the industry to pre-recession levels.Greater Philadelphia Tourism Economic Impact, 2007–20112011 2010 2009 2008 2007Economic Impact$9.34 billion+ 7.5%$8.69 billion+ 6.5%$8.17 billion– 12.4%$9.32 billion+ 0.3%$9.29 billion—Jobs Supported 86,498 84,807 83,664 87,384 88,225Wages Generated $2.85 billion $2.71 billion $2.61 billion $2.82 billion $2.74 billionState Taxes Generated $315 million $296 million $279 million $316 million $315 millionMunicipal Taxes Generated $285 million $273 million $258 million $294 million $292 millionTourism EconomicsRevenue Generator: Visitors to Greater Philadelphia generate an economic impact of $26 million every day forregional businesses. Tourism spurs economic growth by bringing in new dollars from outside the region.Job Creator: The money tourists spend translates into jobs for Greater Philadelphia residents. In 2011, tourismspending supported 86,498 jobs, from entry-level to executive positions, with a total paycheck of $2.85 billion.Deficit Reducer: Visitors also generate considerable tax revenue for the Commonwealth of Pennsylvania($315 million in 2011) and regional municipalities ($285 million in 2011). The industry is a consistent producer,helping governments to close budget gaps and pay for much-needed services.Greater Philadelphia tourism supports more than 86,000 jobs—enough to people fill Citizens Bank Park, Wells Fargo Center andPPL Park at the same time.Citizens Bank Park
Page 1 and 2: Greater Philadelphia Tourism 2012:
Page 3 and 4: Executive MessageThe theme of this
Page 5 and 6: Team Tourism2012 Board of Directors
Page 7 and 8: Tourism is a growth industry.Travel
Page 10 and 11: Strategic PlanIn addition to markin
Page 12 and 13: Online & In Charge2011 brought a ne
Page 14 and 15: Marketing CampaignsWith Love, Phila
Page 16 and 17: With Art PhiladelphiaPhiladelphia i
Page 18 and 19: Philly 360° ®Our Philly 360°® c
Page 22 and 23: Hotel PerformancePhiladelphia’s h
Page 24 and 25: According to the PressNational Geog
Page 27 and 28: GPTMC’s ToolkitAs this report dem

Greater Philadelphia Tourism 2012: A Report to the Region

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