Greater Philadelphia Tourism 2012: A Report to the Region

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A Message From Our GovernorIt gives me great pride to congratulate the talented and dedicated professionals at GPTMC forlaunching Pennsylvania’s tourism industry into the international spotlight with the success ofthe With Love, Philadelphia XOXO® campaign.GPTMC has found a unique and clever way to convey to potential visitors the wealth of enjoyabledestinations waiting to be discovered in and around Philadelphia. Frommer’s recent recognitionof the slogan’s appeal and success is a well-deserved coup for the folks at GPTMC.Sincerely,TOM COR BETTGovernorCommonwealth of PennsylvaniaA Message From Our MayorPhiladelphia, the City of Brotherly Love and Sisterly Affection, is a great destination filled withworld-class restaurants, cultural attractions and the most historic mile in the United States. We attractvisitors from throughout the United States and around the world. In 2011, 38 million people visitedGreater Philadelphia—a new record. These visitors filled more than eight million hotel rooms, generated$9.3 billion in economic impact and supported 86,000 jobs. As Philadelphia continues to bounce backfollowing the Great Recession, our city continues to be a great place to visit, work and raise a family.Sincerely,MICH A EL A . NUTTERMayorCity of PhiladelphiaA Message From Our City CouncilCity Council issued a Proclamation on May 17, 2012recognizing GPTMC’s effectiveness as a tourism marketingorganization. Here is an excerpt from that Proclamation:Recognizing and congratulating the Greater PhiladelphiaTourism Marketing Corporation on its designationby the U.S. Travel Association as an engine of regionaleconomic growth, and on the recent identification of itsslogan, With Love, Philadelphia XOXO, by Frommer’sas one of the fifteen best in the tourism industry.4 Greater Philadelphia Tourism 2012: A Report to the Region
Team Tourism2012 Board of DirectorsBoard of DirectorsFrom top left: Jonathan Newman, Melanie Johnson, John Estey, William Fitzgerald, Robert Bogle,Agnes Ogletree, David Benton; from bottom left: Nicholas DeBenedictis, Mayor Michael Nutter,Meryl Levitz, Manuel Stamatakis, Marsha Perelman, Rhonda CohenNot pictured: Robert Asher, Craig Carnaroli, James Kenney and William SassoPhiladelphia Travel and Tourism LeadersJack Ferguson, Philadelphia Convention & Visitors Bureau; Ahmeenah Young, PennsylvaniaConvention Center Authority; Meryl Levitz, GPTMC; James Cuorato, Independence Visitor CenterCorporation; Ed Grose, Greater Philadelphia Hotel Association (GPHA)Greater Philadelphia Hotel Association OfficersGregory Stafford, The Inn at Penn, A Hilton Hotel; AJ Williams III, Omni Hotel at IndependencePark; Ed Grose, GPHA; Jim Gratton, Courtyard by Marriott Philadelphia DowntownNot pictured: Rick Staub, Loews Philadelphia Hotel; Sandy LeBlanc, Philadelphia Airport MarriottManuel N. Stamatakis, ChairmanFounder and CEOCapital Management EnterprisesRhonda R. Cohen, Esquire, Vice ChairRobert AsherCo-ChairmanAsher’s ChocolatesRobert W. BoglePresident and CEOThe Philadelphia TribuneCraig R. CarnaroliExecutive Vice PresidentUniversity of PennsylvaniaNicholas DeBenedictisChairman and CEOAqua America, Inc.John H. Estey, EsquirePartnerBallard Spahr, LLPWilliam FitzgeraldGeneral ManagerDoubleTree by Hilton HotelPhiladelphia Center CityMelanie JohnsonCity RepresentativeCity of PhiladelphiaThe Honorable James F. KenneyCouncilman-at-LargeCity of PhiladelphiaJonathan H. NewmanChairman and CEONewman Wine and SpiritsAgnes OgletreeVice President, Resource &Business DevelopmentPeople’s Emergency CenterMarsha R. PerelmanChair, Board of TrusteesThe Franklin InstituteWilliam R. Sasso, EsquireChairmanStradley Ronon Stevens & Young, LLPThe Honorable Thomas W. CorbettGovernorCommonwealth of PennsylvaniaThe Honorable Michael A. NutterMayorCity of PhiladelphiaFred Shabel, Chairman EmeritusVice ChairmanComcast-SpectacorMeryl LevitzPresident and CEOGPTMCThe Art of Collaboration5
Page 1 and 2: Greater Philadelphia Tourism 2012:
Page 3: Executive MessageThe theme of this
Page 7 and 8: Tourism is a growth industry.Travel
Page 10 and 11: Strategic PlanIn addition to markin
Page 12 and 13: Online & In Charge2011 brought a ne
Page 14 and 15: Marketing CampaignsWith Love, Phila
Page 16 and 17: With Art PhiladelphiaPhiladelphia i
Page 18 and 19: Philly 360° ®Our Philly 360°® c
Page 20 and 21: Just the Stats: Visitors, Hotels &
Page 22 and 23: Hotel PerformancePhiladelphia’s h
Page 24 and 25: According to the PressNational Geog
Page 27 and 28: GPTMC’s ToolkitAs this report dem

Greater Philadelphia Tourism 2012: A Report to the Region

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