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Summary of Composting Survey Conducted in ... - StopWaste.org

Summary of Composting Survey Conducted in ... - StopWaste.org

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RDDIn the RDD sample, 24% are currently compost<strong>in</strong>g. As shown <strong>in</strong> the follow<strong>in</strong>g chart, men aremore likely to be composters (57%), and the plurality <strong>of</strong> composters are between 35 to 54 years<strong>of</strong> age (46%). The majority <strong>of</strong> composters <strong>in</strong> the County are white (69%) and have graduatedcollege (55%). Fifty-one percent (51%) <strong>of</strong> RDD composters were already compost<strong>in</strong>g when theybought their current compost b<strong>in</strong>. Perhaps unsurpris<strong>in</strong>gly, composters are concentrated <strong>in</strong>Emeryville/Oakland/Piedmont (30%) and Albany/Berkeley/Kens<strong>in</strong>gton (24%); composters areunder-represented (comparatively to population) <strong>in</strong> the city <strong>of</strong> Fremont, which comprises 12% <strong>of</strong>the overall sample population and only holds 6% <strong>of</strong> the composters.About three quarters <strong>of</strong> the RDD sample do not currently compost – 76%. Twenty-n<strong>in</strong>e percent(29%) <strong>of</strong> County non-composters state they have composted <strong>in</strong> the past, about a third (35%) <strong>of</strong>whom did so between one and five years, and 29% <strong>of</strong> whom did so for more than ten years.RDD Composters: Segmentation Demographics(Note – bolded numbers denote statistically significant divergence from the overall)Overall(n=350)Composter(n=84)Not Composter(n=266)Total 100% 24% 76%Male 49% 57% 46%Female 51% 43% 54%Generation:

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